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PODCAST

TheInquisitor Podcast with Marcus Cauchi

Marcus Cauchi, Laughs Last Ltd

Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success.I’m always grateful for Reviews and remember to Subscribe

business careers

All Episodes

44:37

Prevention is Better Than Cure: Lessons In Leadership...

TheInquisitor Podcast with Marcus Cauchi ·

2023/01/09

Amal Ismail is a functional medicine practitioner. What is #functionalmedicine? Functional Medicine is a systems biology–based approach that focuses on identifying and addressing the root cause of disease. Each symptom or differential diagnosis may be one of many contributing to an individual’s illness. Can you see the link between FM and functional selling? We only help the customer solve their problem by treating the causes. By uncovering the root causes of stress and inflammation FM practitioners

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52:55

When You Have to Watch Every Penny, Some Sage Advice...

TheInquisitor Podcast with Marcus Cauchi ·

2023/01/04

Before you sign another contract for a major purchase, get a loan or seek investment, listen to this episode with THE REAL Chris Martin from #OriginFinance, who turns the world of commercial finance on its head. The range of options open to many businesses who instead eat into personal finances, make personal guarantees, give away equity, is vast. It can be confusing. Chris clears the fog with jargon or fluff. Chris discusses a range of commercial finance options that don't involve giving away

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39:43

How AI Makes It Easier To Remove Friction And...

TheInquisitor Podcast with Marcus Cauchi ·

2022/12/30

Daniel Hulme, CEO @ SATALIA, Chief AI Officer @ WPP, Investor, Speaker @ TEDx & SingularityU, EIR @ UCL, Lecturer @ LSE, Co-founder @ Faculty, Advisor @ CogX & Syntropy - phew. After that build up, once you listen, I think you'll agree, Daniel doesn't disappoint. Pragmatic, realistic, experienced and humane, this snappy interview covers more ground in 40 minutes than you'll get in a week in English politics (maybe not quite that much but close!). We cover: 1. Rethinking what AI is actually useful

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50:12

What Might Happen When You Treat Your Candidates Like...

TheInquisitor Podcast with Marcus Cauchi ·

2022/12/20

Tash Cleeve is an old school headhunter who takes care of her candidate's careers by matching them with the right company, in the right role in the right team to do the right job at the right time, where they can succeed and stay. This means investing time in her relationships with candidates, hiring managers, Boards, investors, potential reports. She's not afraid to get down into the weeds, because she knows that no one wants to make a hire. People want to hire someone who is a good fit with the

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01:03:47

Can You Really Create Mercifully Short Videos That...

TheInquisitor Podcast with Marcus Cauchi ·

2022/12/20

Chris Bogue is a former stand up comedian and salesman who eats his own dog food (I reckon he would for a laugh!) Chris says that you must be clear about your answers to these questions: "What do you say?" "How do you get people to respond?" "Can you explain to me, how is what you promise possible?" "When you're addressing the camera, are you treating it as if it's another person? Do you realise that the voice you use on stage is different to the voice you use on camera?" We spend time

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59:11

Can You Even Understand Your Commission Plan and Why...

TheInquisitor Podcast with Marcus Cauchi ·

2022/12/14

"Take action in December before you close the books for the year", says Dan Goodman, founder of #TruCommish. Dan's a man on a mission - to make salespeople's pay transparent and fair and help employers attract and retain their top sales talent. Imagine a brand that could say that all commissions are subject to independent verification that they are complete, paid on time and fair. What effect would that have on attracting and keeping top talent? Dan offers this for free for now for salespeople so if

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54:23

Do the Best With What You Have, and When You Know...

TheInquisitor Podcast with Marcus Cauchi ·

2022/12/13

"If you’re nice to someone’s detriment you are a manipulator", says Eloise Leeson, founder of #OlimComms and a world leading linguistic strategic consultant. Eloise advises global institutions, NGOs, global advertising agencies and technology companies on their communication to improve performance and results. Poor communication can at best slow things down, at worst, sow confusion, division and create unhelpful and preventable friction and conflict. Eloise and I discuss how to make your

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45:35

Isn’t It Time You Get Comfy Selling From Your Comfort...

TheInquisitor Podcast with Marcus Cauchi ·

2022/12/08

Stacey Hall, author of Selling From Your Comfort Zone says, "People need to stop getting out of their comfort zone, and get back into their power zone." Being comfortable selling without artifice, without trying to fit in with what you're guessing are the expectations or norms, without clumsy attempts manipulation requires a rethink. "Too many people suffer from a lack of confidence in self to find own way to make sales, so there's an unhealthy over reliance on gurus. Only around 3% make a real

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01:09:49

David Heinemeier Hansson: Bootstrapping Your Way To...

TheInquisitor Podcast with Marcus Cauchi ·

2022/12/05

David Heinemeier Hansson has achieved something seemingly rare in tech - a stable, highly profitable tech software company with a huge customer footprint and no VC or PE money. He and his co-founder, Jason Fried escaped corporate careers with a view that taking money from investors would be bad for building a profitable, sustainable business. Three times in the past 20 years, they've been proven right. With just 80 people on the team they produce the same revenues as companies with hundreds even

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01:02:54

Are You Amplifying Sales Velocity by Removing...

TheInquisitor Podcast with Marcus Cauchi ·

2022/12/01

Roaul Monks of Flume Sales Training and I discuss the Peter Principle at work. It is alive and well in too many sales operations. What are the common acts of idiocy and self-sabotage so many salespeople, managers and leaders exhibit that cost them sales, lose them customers and drive them into the arms of your competition? Are you performing them? They say making the same mistake twice is a decision ... We have a laugh, often at our own expense, sometimes you'll see yourself reflected in the

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55:38

Prospecting, Growth, Scale, Profitability, Bad Hires,...

TheInquisitor Podcast with Marcus Cauchi ·

2022/11/28

Alex Levin, founder of Regal.io and I talk about customers, product development, looking outside of what is comfortable and familiar. We dig into culture, blindspots, limited thinking and hubris. Alex brings #D2C thinking to #B2B #customerengagement. Contact Alex via linkedin.com/in/alexlevin1 Website: alexrlevin.com/ (Alex Levin) Twitter: alexrlevin -- Contact me on marcus@laughs-last.com To explore how you can help your team meet their full potential or to discuss carving your own path in

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59:20

$100m in Sales. Shouldn’t Success Feel Less Like...

TheInquisitor Podcast with Marcus Cauchi ·

2022/11/25

WARNING: Deeply personal episode delving into topics many of you will find familiar and very uncomfortable to discuss. A bit of a look into the ugly mirror around success, ambition, and painful personal growth. “When we don’t put the brakes on our self-absorption, we have nothing stopping us from total self-destruction. We become the fruits of our actions.” ~ Zeena Schreck Ian Koniak has the t-shirt - $100m in sales at Salesforce, at the time, their highest ever performing salesperson ... and he was

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51:23

How Clever Companies Become Stupid Overnight

TheInquisitor Podcast with Marcus Cauchi ·

2022/11/24

Mark Choueke, CMO and author of #Boring2Brave says, "You need to be braver about decision making as we head into recession. If your share of voice larger than share of market. You will grow. If your share of voice is less than share of market you will shrink." We dig into the process of developing a customer centric marketing strategy. What is the job to be done by marketing? We explore how clever companies become stupid overnight. And we investigate the chains of stupidity that include over

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01:07:29

Are You Coming To A Conclusion And Looking for...

TheInquisitor Podcast with Marcus Cauchi ·

2022/11/22

Mark Raffan, the negotiation ninja discusses negotiation, and some of the really stupid things folks like you and I do when "negotiating". We explore what negotiation is and what it isn't. We argue over whether you can produce a true win-win, and when to pick your ground and when to walk away from a negotiation. We talk blindspots, strategy, the role of emotions, planning, rehearsal, pre- and post-mortems and learning. Robust and frank talk about an area of sales most of us are bad at and end up

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47:11

Mitch Sullivan: Are You Selling Your Jobs So...

TheInquisitor Podcast with Marcus Cauchi ·

2022/11/18

Mitch Sullivan, creator of Copywriting For Recruiters, talks to me about the importance of selling your job if you want to attract the right candidates. "Job adverts have an audience of one", says Mitch. "Why should a successful candidate who has no need to move, leave a job they are successful and happy in to join your business?" If you make your advert like everyone else's, and you focus on you, your company and what you think is important, you might attract applicants but you will find the

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46:51

Matthew Dixon: The Truth Behind Sales - Loss No Decision

TheInquisitor Podcast with Marcus Cauchi ·

2022/11/15

Matthew Dixon, co-author of The JOLT Effect and The Challenger Sale shares the findings of his latest research in partnership with Gong and Salesforce looking at the data on over 2,500,000 recorded sales calls during the pandemic. It is a treasure trove. How Do You Make Budget This Quarter Despite Your Weak Pipeline? Buckle up and be ready to kick yourself. One of Matt's insights could help you uncover and rekindle up to 1/3 of all the pipeline that ended up in <Closed/Lost-NoDecision> and

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47:44

Kieron Bain: Does Your Proposition Tickle Your...

TheInquisitor Podcast with Marcus Cauchi ·

2022/11/10

Without a clear proposition, any business will struggle to attract the right type of customers consistently. Their salespeople will stumble and their marketing will fall flat. "So few companies have a clear proposition," says Kieron Bain co-founder of #Sold, "they confuse potential buyers and leave a fortune on the table". Ambiguity in your proposition will drive good customers into the arms of your competition and attract the wrong type of customers. You know what the costs and pain of taking on

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54:37

Say What! You Like About Salespeople, They Make The...

TheInquisitor Podcast with Marcus Cauchi ·

2022/11/08

James Buckley and I chew the fat about sales, management, metrics and investors. It gets meaty pretty, fast and the gems come thick and quick. Contact James via linkedin.com/in/jamessaywhatsalesbuckley Websites joinjbsales.com/ (Company) instagram.com/james_saywhatsales_buckley/https://twitter.com/saywhatsales (Personal) twitter.com/saywhatsales (Personal) Phone: +1 305-632-6005 (Mobile) Email: james@jbarrows.com -- Contact me if you want to be a guest on the show - marcus@laughs-last.com Click

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54:31

The Economic Case For Diversity Is Even Stronger Than...

TheInquisitor Podcast with Marcus Cauchi ·

2022/11/03

Dr Jim Kanichirayil helps build elite teams. We have a very robust conversation about the lies and biases that are costing investors their returns, sellers their dignity and customers their outcomes. We explore the power of having a range of diverse thinkers looking deeply at a problem. If you listened to our earlier episode with Bob Moesta on innovation there is a beautiful tie in there too. Jim can be contacted on Linkedin via

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50:30

Culture, Data and the Imperative of Sales and...

TheInquisitor Podcast with Marcus Cauchi ·

2022/11/01

Udi Ledergor, CMO at #Gong chats to me in the 430th episode of #TheInquisitorPodcast about sales and marketing alignment to create the best conditions for salespeople to thrive in their roles. We also discuss what the data tells us about many of the qualities of the best salespeople. We dig into how culture impacts performance. Practical as always, Udi's insights are based on the actual behavioural data of millions of real salespeople. Listen up folks Contact Udi via

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569 results

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