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PODCAST

Grow Your B2B SaaS

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the

business entrepreneurship

All Episodes

00:36:32

S2E7 - How to build a community as a B2B SaaS? with...

Grow Your B2B SaaS ·

2023/08/22

How to build a community as a B2B SaaS? In season one, episode eight of our podcast, we were privileged to host Alex Theuma, where we discussed how to create a community within a B2B SaaS. In this episode, we take the subject matter a notch higher as we host Mike Rizzo, the Founder & CEO of Marketingops and community-led Growth Advisor at Rev Brains. We discuss the importance of having a thriving community as a B2B SaaS. Mike shares valuable, actionable tactics on How to build a community as a

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00:29:34

S2E6 - How to do revenue attribution the right way?...

Grow Your B2B SaaS ·

2023/08/15

When it comes to achieving accurate and insightful revenue attribution, mastering the right approach is crucial for the success of your business. In this episode, Joran Hofman hosts Steffen Hedebrandt the Co-founder of Dreamdata. In this episode, our guest expert helps us to understand How to do revenue attribution the right way. Revenue attribution isn't just about tracking where your customers come from; it's a strategic process that involves understanding the entire customer journey,

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00:33:00

S1E5 - How to leverage SEO as a B2B SaaS with Maeva...

Grow Your B2B SaaS ·

2023/08/08

The most important and sustainable avenue for long-term growth is SEO. The big question is how to leverage SEO as a B2B SaaS? Long-term growth frequently depends on this investment. Maeva Cifuentes, CEO of Flying Cat Marketing, a startup that helps B2B SaaS companies with their SEO and content strategy, is our special guest today. Maeva has extensive knowledge to impart based on her three years of expertise and track record of working with over 40 B2B SaaS firms. Immediately, let's begin! Thank

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00:31:39

S2E4 - How to sell your B2B SaaS? with Thomas Smale

Grow Your B2B SaaS ·

2023/08/01

Welcome to the Growing a B2B SaaS podcast, where we provide actionable advice on all aspects of growing a business-to-business software company. Whether it's customer success, sales, funding, bootstrapping, exits, or scaling, we've got you covered. In this episode, we'll dive into the topic of making your SaaS startup sellable and discuss the steps to selling your business successfully. Our special guest today is Thomas Smale, the founder and CEO of FE International, Inc, a tech-focused

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00:36:48

S2E3 - How to build a strong Culture? with Mads...

Grow Your B2B SaaS ·

2023/07/25

Want to build a strong for your startup? In the third episode of season two of Growing a B2B SaaS, host Joran Hofman delves into building a strong company culture to foster growth in a B2B SaaS organization. Joined by Mads Wedderkopp, CEO of Dream Influence, an influential marketing SaaS platform, they explore the significance of recruiting and retaining top talent to accelerate SaaS growth. Mads, drawing from his experience in scaling a SaaS company from zero to 6.5 million ARR, emphasizes the

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00:40:04

S2E2 - Why should someone buy your SaaS Now? With...

Grow Your B2B SaaS ·

2023/07/18

In this episode of the "Growing a B2B SaaS" podcast, host Joran Hoffman interviews Michael Humblet, author of the books "Why Now" and "Nobody Knows You," and founder of Chaomatic, a service company aiding VW sales companies in generating more leads through creative content. Michael shares his insights on why businesses should invest in B2B software tools right now and how to overcome common challenges in sales and marketing. The conversation begins with Joran asking

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00:26:36

S2E1 - How to run profitable ad campaigns? With...

Grow Your B2B SaaS ·

2023/07/11

A profitable ad campaign is a marketing initiative that generates a positive return on investment (ROI) and achieves the desired objectives within a specified budget. In other words, it is an advertising campaign that brings in more revenue or value than the cost of running the campaign. The big question is, how do you run successful and profitable ad campaigns? The profitability of an ad campaign is typically measured by analyzing key performance indicators (KPIs) such as conversion rates, cost per

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00:31:43

S1E22 - How To Grow Your B2B SaaS To $1 Million ARR

Grow Your B2B SaaS ·

2023/07/04

Growing a B2B SaaS (Software as a Service) company to $1 million in annual recurring revenue (ARR) requires a well-planned strategy and consistent execution. While there is no one-size-fits-all approach, On the Growth Your B2B SaaS podcast, we hosted 20 quest experts on various subject matters. We asked them for this precious advice on how to grow your SaaS to 1 million ARR. If you aren't at this stage yet, then you will greatly benefit from our previous episode, where our guest experts advised

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00:40:53

S1E21 - How to grow your B2B SaaS to 10k Monthly...

Grow Your B2B SaaS ·

2023/06/27

In season 1 of our podcast, we hosted 20 guest experts on various subject matters. The goal of our podcast is to help other B2 B Saas founders to grow. We asked our guests to share with us tricks and ideas of how to grow your Monthly Recurring Revenue and each expert had his own expert advice. Growing a B2B SaaS (Software as a Service) to $10,000 in monthly recurring revenue (MRR) requires a strategic approach and consistent effort. Here's a brief summary of the key advice and steps you can take

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00:37:23

S1E20 - What is Affiliate Marketing? With John Wright

Grow Your B2B SaaS ·

2023/06/20

What is affiliate marketing? And why is it important for you to set up an affiliate program for your business? On The Grow your B2B SaaS Podcast , Joran Hofman hosts ⁠John Wright⁠ the Co-Founder at ⁠StatsDrone⁠. Having been in the industry for the past couple of decades, John leverages his academic engineering background to use data for business intelligence. He is keen to share his knowledge in affiliate marketing and business intelligence, which are increasingly important areas for SaaS founders

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00:28:42

S1E19 - How to Set up Multi-Channel Marketing...

Grow Your B2B SaaS ·

2023/06/13

How do you Set up a Multi-Channel Marketing Tracking strategy? Are you doing the proper multi-channel tracking for your business? The key to business growth is tracking what is working and not working. In today’s episode, we discuss how to track all your marketing efforts across various channels. Julia Draghici is our guest expert today. She is the founder and CEO of CPV Lab, a bootstrapped tracking tool that helps businesses to manage their multi-channel marketing efforts. Why you need to listen to

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00:25:29

S1E18 - Winning Against Big Competitors: A Product...

Grow Your B2B SaaS ·

2023/06/06

How can you Win Against Big Competitors? Imagine your product competing against one of the biggest and already established Brands like Excel. What product strategy should you implement to measure up to the biggest market competition? A clear product strategy is crucial in today's increasingly competitive business environment. Accordingly, this is our topic of discussion in today's special live-on-stage episode. Our guest expert, Torben Schulz is the co-founder and CEO of spreadsheet creator

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00:38:25

S1E17 - How to create predictable revenue for your...

Grow Your B2B SaaS ·

2023/05/30

Is your B2B SaaS growing predictably? To realize desired growth, it helps to have the traction you can predict. This requires putting in place a working plan, which our expert guest today clearly spells out. Ton Dobbe is most suited to talk about predictable growth, given his many years working in the B2B industry. He is also the author of the informative book titled The Remarkable Effect. Why you need to listen to Ton: Our guest expert is highly experienced in matters B2B SaaS, having worked in

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00:35:59

S1E16 - How to do sales prospecting for your B2B SaaS...

Grow Your B2B SaaS ·

2023/05/23

What is sales prospecting? And are you doing it right in your SaaS? In today's ever-competitive SaaS industry you must perform sales prospecting correctly to realize maximum growth. In this episode, we host a self-declared "Natural Geek" Founder, Investor, and Late Night Innovator Rob Harlow. Why you need to listen to Rob: He is a specialist in social Prospecting and has seen his company's Outbase grow tremendously year on year. Rob has access to a massive database of over 20

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00:34:27

S1E15 - How to launch your SaaS on Producthunt with...

Grow Your B2B SaaS ·

2023/05/16

Did you know that experimenting can result in desired growth for your B2B SaaS? Experimenting can help to establish what’s working for the business and growth inhibitors. In B2b SaaS business terms, we call this experimentation “growth hacking” or “growth marketing.” In today’s episode, we revisit the exciting topic of launching on Product Hunt. Our guest expert is a real “hunter,” Fabian Maume, a contractual CMO for SaaS companies. He shares his experience of successfully launching a product on

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00:41:08

S1E14 - How to create a demand generation strategy...

Grow Your B2B SaaS ·

2023/05/09

Do you have the necessary demand to create your B2B SaaS? In today's episode, we discuss creating a demand strategy for your SaaS and accelerating your growth. In today’s episode we are privileged to host the head of growth at Bonjoro, Casey Hill, is an authority on this subject matter. He advises various startups and doubles as a growth mentor and professor at the University of California, Santiago. Why you need to listen to Casey – He has worked with various early-stage startups between zero

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00:36:03

S1E13 - How to win in a crowded B2B SaaS market with...

Grow Your B2B SaaS ·

2023/05/02

Is your B2B SaaS struggling in a saturated market? Do you know the hacks and tricks of staying competitive in the increasingly crowded B2B SaaS market? If that's your current dilemma, then this is your episode. With our guest Alan Gleeson, we talk about how to curve a niche and become competitive in the B2B SaaS market that is becoming crowded daily. Why you should listen to Alan – He has gained immense experience from his involvement in the B2B SaaS market since browser software rendering

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00:28:38

S1E12 - Hitting #1 on ProductHunt with no Marketing...

Grow Your B2B SaaS ·

2023/04/25

What is Product Hunt? And why is it important to your B2B Saas? Becoming the number one searched product is not a walk in the park. Growing visibility of your product is crucial to the growth of your B2B SaaS business. One of the best ways to achieve this high visibility is by leveraging the networks of other sites. In today’s episode, we host Robin Singhvi, the founder of SmartCue. Robin is a product hunt expert, and in this episode, he will teach us some tricks and hacks for having your product

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00:35:31

S1E11 - Customer-led growth: How to get started with...

Grow Your B2B SaaS ·

2023/04/18

As a SaaS founder, it is crucial to understand how to get customer insight and leverage them for the growth of your Saas business. In today's episode, our guest is Katya Ryabova. Katya enlightens us on Customer-led Growth strategy, how to get started and its place in a SaaS company. As a researcher and consultant, Katya advises over a dozen SaaS and tech companies. Why you need to listen to Katya - As a certified Customer-Led Growth consultant, She has gained immense experience working with

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00:33:35

S1E10 - How to bootstrap your SaaS to 7M ARR with...

Grow Your B2B SaaS ·

2023/04/11

Learn from Stefan Smulders, founder of Expandi. He shares all his knowledge on how he bootstrapped Expandi past 7M ARR. He shares everything.. He is currently Scaling his SaaS bootstrapped to $10M ARR. He is a real-life coach for aspiring SaaS entrepreneurs, particularly those who choose the bootstrap approach. He is as honest as he can be about his experiences, including his successes and failures as an entrepreneur. Learn more about our guest: ⁠Stefan Smulders, ⁠Founder of ⁠Expandi⁠. Timecodes

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