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PODCAST

The Dave Gerhardt Show (from Exit Five)

Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand. Learn more at exitfive.com

business marketing

All Episodes

57:25

#211: Growth | The Future of GTM and Sustainable...

The Dave Gerhardt Show (from Exit Five) ·

2025/01/16

In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.Dave and Chris also cover:The future of GTM and the evolving role of the CMOWhy sustainable growth is the only path forwardThe transformative

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53:55

#210: Strategy | Building a Marketing Operating...

The Dave Gerhardt Show (from Exit Five) ·

2025/01/13

In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.Dave and the Tenon team

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57:05

#209: Content | B2B Content Strategy, Distribution...

The Dave Gerhardt Show (from Exit Five) ·

2025/01/09

Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries. They share lessons they both learned on their content journeys and discuss things like:Prioritizing search as a distribution channelWhy social followers are not a vanity

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49:06

#208: Drive | How To Build A B2B Community with Dan...

The Dave Gerhardt Show (from Exit Five) ·

2025/01/06

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former VP of Community at Apollo and Chili Piper, shared actionable frameworks and three phases for building impactful B2B communities that drive brand growth and customer engagement.Dan covers:How community marketing transforms brands by turning customers into primary distribution points for your story.Why it’s important to map influence spaces and

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60:53

#207: Strategy | Jason Lemkin on What Makes a Great...

The Dave Gerhardt Show (from Exit Five) ·

2025/01/02

Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.They discuss:Why Jason started SaaStrWhat makes a great VP of Marketing in SaaS and how to hire oneHow tech and SaaS have changed since 2020CROs vs CMOsImportance of alignment between the CEO and marketing teamTimestamps(00:00) - - Intro(07:26) - - Understanding the Importance

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53:35

#206: Drive | How to Build an AI-Powered $0 CAC...

The Dave Gerhardt Show (from Exit Five) ·

2024/12/30

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.Kyle covers:Why developing a provocative point of view is critical

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50:24

#205: Career | Do you really want to be CMO?...

The Dave Gerhardt Show (from Exit Five) ·

2024/12/26

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.Timestamps(00:00) - - Webinar Promotion

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55:09

#204: Inside the Exit Five Holiday Party | What’s...

The Dave Gerhardt Show (from Exit Five) ·

2024/12/23

In this episode, Dave and the Exit Five team celebrate the end of the year with a holiday party for the Exit Five community. They share insights, lessons, and highlights from their growth and events in 2024, play a game show with Ding Zheng, sales rapper and co-founder of EventShark, and provide a sneak preview of what's in store for 2025.Dave and the team cover:2024 stats: How treating community as a product drove nearly 80% growth this yearThe hottest content topics in B2B marketing in

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53:42

#203: Strategy | Why Cookie Cutter Marketing Doesn’t...

The Dave Gerhardt Show (from Exit Five) ·

2024/12/19

In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and

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8:37

Be the GM, Not the Player: A Story on Creating...

The Dave Gerhardt Show (from Exit Five) ·

2024/12/18

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights.Matthew Carnevale, Marketing Manager at Exit Five, shares a game-changing mental model for marketers: the GM vs. Player mindset. Inspired by a sports analogy, Matthew explains why thinking like a General Manager—hiring resources and creating leverage—will help you tackle big opportunities without waiting for bandwidth.Learn how shifting your mindset from “doing the work” to

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42:26

#202: Marketing Leadership | How To Build A High...

The Dave Gerhardt Show (from Exit Five) ·

2024/12/16

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Peter Mahoney, Chief Commercial Officer at GoTo, and author of The Next CMO, shared strategies for building and leading high-performing marketing organizations.Peter covers:10 Guidelines for building (or re-building) a marketing organizationRunning marketing: how to build your CMO operating system5 strategies for effectively leading an organizationTimestamps(00:00) - - Intro to

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57:37

#201: Paid Spend | Mastering B2B Paid Spend: A 2025...

The Dave Gerhardt Show (from Exit Five) ·

2024/12/12

When done right, paid spend is like throwing gasoline on the flames of what’s working in your marketing. Done wrong – it’s just a huge waste of time and money.In this episode, Dave Gerhardt hosts an live session with John Short, CEO of Compound Growth Marketing (CGM), and Kym Parker, SVP of Media Strategy at CGM, who walk through tried and true strategies they’ve built from managing over $50 million in paid spend.They also cover:How to choose which strategy is best for you and exactly how

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9:53

The Secret Behind My Best Ad Ever: Raw Social Proof...

The Dave Gerhardt Show (from Exit Five) ·

2024/12/11

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes.Matthew Carnevale, Marketing Manager at Exit Five, breaks down the story behind the best ad he’s ever created—one that generated $77,822 in MRR over two years. Spoiler: it wasn’t fancy production or clever wordplay. The secret? Raw, undeniable social proof.Matthew shares why raw social proof, like screenshots, before-and-after results, and authentic testimonials, outperforms polished case studies or logos. By

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44:23

#200: Drive | Create Once, Distribute Forever:...

The Dave Gerhardt Show (from Exit Five) ·

2024/12/09

This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds, Founder of CEO at Foundation & Distribution.ai , hosted a session on creating and distributing B2B content that drives real results.Ross covers:Why "create once, distribute forever" should be your mantra for content marketing.How to blend educational, engaging, entertaining, and empowering content to captivate your audience.Tactical approaches to dominate

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54:06

#199: Marketing Leadership | From Employee #4 to CMO:...

The Dave Gerhardt Show (from Exit Five) ·

2024/12/05

In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.Dave and Sylvia cover:How AI is reshaping marketing roles and enabling smaller, more efficient teamsStrategies for

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7:05

How to Capture Attention Instantly - The Billboard...

The Dave Gerhardt Show (from Exit Five) ·

2024/12/04

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes.Matthew Carnevale, Marketing Manager at Exit Five, introduces the "Billboard Test," a mental model to evaluate whether your marketing copy can grab attention in an instant. Inspired by how billboards must captivate drivers at full speed, this test helps you refine your ads, social posts, and emails for today’s audience.Matthew shares three key elements of the Billboard Test—concise messaging, eye-catching

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53:50

#198: Marketing Leadership | How To Run Marketing,...

The Dave Gerhardt Show (from Exit Five) ·

2024/12/02

This is a re-run of one of our top episodes, where Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.In this episode, they chat aboutThe importance of leadership team alignment and why the CRO & CFO should be your best friendHow marketing can impact pipeline and the standard it should be held toWhy you should build a marketing

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53:54

#197: Strategy | How to Build a Marketing Plan and...

The Dave Gerhardt Show (from Exit Five) ·

2024/11/28

In today's challenging business landscape, marketers face the daunting task of not only crafting an efficient marketing plan, but implementing it quickly, proving its value, and continuously adapting the plan on the fly. The ever-changing macroeconomic environment adds an extra layer of complexity, making success even harder to achieve.In this episode, Rowan Tonkin, CMO at Planful, and Dave Gerhardt, Founder of Exit Five, lead you through the essential steps to building your plan, getting

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49:47

#196: Drive | LinkedIn Growth Tips Every B2B CEO and...

The Dave Gerhardt Show (from Exit Five) ·

2024/11/25

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.Devin covers:Identifying your “one word” to own and dominate a category on LinkedIn.Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.A step-by-step framework for producing and distributing CEO

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43:36

#195: Marketing Leadership | Paddle CMO Andrew Davies...

The Dave Gerhardt Show (from Exit Five) ·

2024/11/21

In this episode, Dave is joined by Andrew Davies, CMO at Paddle, a company providing complete payments infrastructure for 4,000+ software businesses globally. Prior to Paddle, he was VP of Corporate Marketing at Optimizely, following the acquisition of his startup. Dave and Andrew talk about the marketing strategy at Paddle, managing a team of 30 marketers, the fundamentals of effective B2B marketing, and their mission of being the most helpful brand in their space.Dave and Andrew also

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343 results

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