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PODCAST

The $100 MBA Show

Business Republic

We"ve moved! Listen to new episodes on Apple Podcasts, Spotify, Stitcher or any podcast app. You can subscribe to and learn more about our podcast here: https://100mba.net/show/

business management & marketing

All Episodes

00:19:18

MBA2172 - How to Sell Anything Even if You Are a...

The $100 MBA Show ·

2022/11/04

http://100mba.net/show - Sales: it’s a foreign, intimidating concept to many of us. But if we’re going to succeed in business, we all have to get comfortable with a few skills outside our comfort zones! Fortunately, there are a few strategies that can change your perspective on sales, and get you in the right frame of mind to move your products or services. Today, we prove that anyone can sell. In this episode, Omar shares the most fundamental sales principles he’s learned along the way, going

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00:15:54

MBA2171 - How Making More Expansion Revenue Is Easier...

The $100 MBA Show ·

2022/11/02

http://100mba.net/show - For an independent business, revenue is life. It’s the oxygen your business needs to breathe, the runway it needs to stay alive long enough to grow. And yes, the notion that your business needs money sounds a tad obvious — yet somehow, so many entrepreneurs could bring in more of it, and don’t. In fact, there’s a pretty simple way to do it. Today, we share how pretty much any business can significantly increase revenue, using one strategy that’s worked extremely well for

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00:15:45

MBA2170 - Q&A Wednesday: Should I write a book?

The $100 MBA Show ·

2022/10/31

http://100mba.net/show - Let’s be honest; we’ve all thought about it: writing a book. Whether you want extra credibility and authority in your industry, you think it’ll generate leads and sales, or you just have insights to share, a book is something most entrepreneurs consider at one time or another. But is it worth it? And what if you’re…not a writer? It’s Q&A Wednesday, and we’ve got a listener who thinks a book might be the key to unlocking the potential of their coaching and consulting

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00:16:48

MBA2169 - Why You Might Be Failing at Customer Support

The $100 MBA Show ·

2022/10/31

http://100mba.net/show - Support isn’t just about solving problems. Building the best Customer Service/Support team should have way bigger goals! Support affects everything from marketing to sales to product development — not just retention and churn rates. Yet somehow, most entrepreneurs see Support as almost an afterthought. If putting out fires is all your Support team is doing…you’re missing out on some huge opportunities to grow your business. Today, we explain what those opportunities

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00:19:09

MBA2168 - Guest Teacher - Nikki Rausch - How To Make...

The $100 MBA Show ·

2022/10/30

http://100mba.net/show - Selling can be tough. But anyone can get better at it. The best way? Start with a framework — a proven, reliable overall method that you can learn, master, and ultimately personalize for yourself. Nikki Rausch is a sales expert, having worked with organizations like the Bill & Melinda Gates Foundation and NASA. Today, she’s here to share her basic framework, a 5-step process that guides your conversation with a potential customer all the way to the point of sale. The most

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00:14:27

MBA2167 - 5 Things Musicians Do That Can Help Your...

The $100 MBA Show ·

2022/10/28

http://100mba.net/show - Almost everything is a business — including the arts. Which means you can learn how to do business better from almost anywhere, including artists. Like musicians, for example. What your successful recording artist does is exactly what any great entrepreneur does, only…y’know, it sounds better. Best of all, you can do exactly what the rock stars and hip-hop icons on the Top 40 do, in your own business. Today, we share 5 specific things anyone in any kind of independent

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00:18:37

MBA2166 - Why Business is Simple But Not Easy

The $100 MBA Show ·

2022/10/26

http://100mba.net/show - If you’re worried that running your own business is too complicated…don’t be! From the outside, it can seem like independent business is a maze of responsibilities and tasks that no one could keep up with or have enough expertise in. Product development, marketing, sales, hiring, the list goes on. Isn’t it all just too much? How do entrepreneurs do it? The truth is, all that stuff boils down to a few simple actions, unchanged since the first human being exchanged

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00:16:43

MBA2165 - Q&A Wednesday: There is so much I need to...

The $100 MBA Show ·

2022/10/25

http://100mba.net/show - How long is your “To Do” list? If you’re like most entrepreneurs, it’s longer than any single human being can actually handle. Which means it’s literally impossible to check every item off. Which means you have to choose which items you’ll actually do — and which you won’t. This can be tough. However, there is an answer. There’s a way to identify the “Must-Do’s” on your list, and make other plans for everything else. It’s all about defining your role as founder, and

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00:14:12

MBA2164 - How to Use UTM Links to Know Which...

The $100 MBA Show ·

2022/10/23

http://100mba.net/show - Are your emails actually working to create leads or customers? How about your blog? Your social posts? Your YouTube channel? How do you know? UTM links is how you know! The “Urchin Tracking Module” is the secret weapon of every results-based marketer. These strings of characters might look unwieldy, but they serve an important purpose: telling you exactly how people ended up at the web address you worked so hard to get them to. “Tracking” is the key word here. Today, we

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01:16:04

MBA2163 - Extended Interview: Michele Hansen - How to...

The $100 MBA Show ·

2022/10/23

http://100mba.net/show - How do you know what people want? You have to see their problems from their perspective. Michele Hansen, cofounder of Geocodio and author of Deploy Empathy: A Practical Guide to Interviewing Customers, is a master of the art of understanding a target audience. By making a concerted effort to get in customers’ heads, she’s multiplied the success of her product development and marketing. So how’d she do it? Omar sat down with Michele to find out. In this latest extended

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00:17:24

MBA2162 - 5 Strategies to Prevent Burn Out + Free...

The $100 MBA Show ·

2022/10/20

http://100mba.net/show - It should go without saying: you don’t want to burn out. Yet so many entrepreneurs do. Maybe it’s a question of perceived “grit” or toughness. We think that if we don’t work ourselves into the ground, then we’re not trying hard enough. But that attitude isn’t just unhealthy — it’s bad business strategy. The best entrepreneur is at the top of their game, not worn down to a nub. So how do you keep burnout at bay? Today, Omar shares 5 strategies that work for him. With

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00:14:23

MBA2161 - How Important Are Launches?

The $100 MBA Show ·

2022/10/20

http://100mba.net/show - Ah, the launch. The day you get to introduce your product or service to the world. It can feel extremely exciting — and extremely high-stakes. But is it? This year, we’re launching a new product, and we’re taking a different approach. We have different goals this time around, and different metrics by which we’ll measure success. It’s not that this launch is any less important than past launches. It’s just that we’re defining what we want to achieve more specifically. What

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00:15:13

MBA2160 - Q&A Wednesday: Do I have to have annoying...

The $100 MBA Show ·

2022/10/18

http://100mba.net/show - When it comes to converting website traffic, friction hurts. Friction is anything that requires the visitor to take extra steps before they take a desired action — like signing up for your newsletter or reading your blog. The more obstacles are in the way, the less effective the website is at creating leads and customers. Unfortunately, some obstacles are legal requirements. It’s Q&A Wednesday, and we’re dealing with “cookies,” those little bits of code that track your

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00:16:14

MBA2159 - How Committed Are You?

The $100 MBA Show ·

2022/10/17

http://100mba.net/show - Almost all entrepreneurs who succeed in the long term have one thing in common: commitment. But what is commitment, anyway? What does it look like? Most importantly, how can you tell if you have it? Today, we explore what real commitment looks like in practical terms. Spoiler alert: it doesn’t mean obsession, or being a slave to your business. But it does mean going beyond what 90% of people are willing to do. With examples from various businesses and walks of life, we

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00:17:02

MBA2158 - Must Read: Mastering The Rockefeller Habits...

The $100 MBA Show ·

2022/10/17

http://100mba.net/show - Not everything in every book is advice worth following. …but that doesn’t mean you shouldn’t read it. Today, we review Verne Harnish’s Mastering The Rockefeller Habits, a primer on some of the best practices any business can use to strategically pursue growth. Did we agree with everything in it? Definitely not. But the good parts are so good, it’s worth it. We couldn’t call it a “Must Read” otherwise. In this episode, Omar shares his favorite takeaways, particularly on

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00:16:32

MBA2157 - How Much Cash Should You Always Have in the...

The $100 MBA Show ·

2022/10/13

http://100mba.net/show - Rainy days happen. How’s your umbrella? Every business needs to have a stash in place for market downturns, slow quarters, or even…y’know, mistakes. But how big should it be? Today, we offer a firm answer. We’ll explain how to figure out the right number, and how to get your business there. Having enough runway is critical to the long-term viability of your business. But there is a such thing as too much money in the bank, depending on your location and industry. Learn

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00:16:30

MBA2156 - Signs It's Time to Go All in on Your...

The $100 MBA Show ·

2022/10/12

http://100mba.net/show - When you’re running (and funding) your own business, it’s smart to avoid too much risk. …but you can’t avoid all risk. And at some point, risk avoidance starts to look like cheating yourself out of greater success. Every business reaches a moment where you have to ask if the time, money, and effort you invested is likely to pay off. If the answer is no, you bail or pivot (no shame in that). But if the answer is yes, it makes no sense to go in halfway. It’s time to

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00:18:21

MBA2155 - Q&A Wednesday: Should I fire someone before...

The $100 MBA Show ·

2022/10/11

http://100mba.net/show - Firing people is almost never easy. We’re often afraid of dealing with the fallout of letting an employee go. Operations will be disrupted, feelings may be hurt, and someone needs to take over for whoever got the boot…preferably as soon as possible. Can you plan ahead for a firing? You certainly can. It’s Q&A Wednesday, and we’ve got a listener who knows it’s time to say goodbye to a certain employee, but worries that it may be smarter to find a replacement before

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00:15:53

MBA2154 - How Much Time Should You Give Your Idea...

The $100 MBA Show ·

2022/10/11

http://100mba.net/show - Quitting is an option. And it’s often the right one. When a product or business idea fails to produce fruit — and you have little evidence to suggest it ever will — wasting more money on it doesn’t make sense. But of course, it’s hard to tell when you’re in that situation. There’s a fine line between perseverance and delusion; between being a quitter and being savvy. Today, we take a look at the most clear signs that something isn’t working, and that it’s time to admit

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01:03:15

MBA2153 - Extended Interview: Laura Roeder - Lessons...

The $100 MBA Show ·

2022/10/10

http://100mba.net/show - If you had to start your business all over again, what would you do differently? Some entrepreneurs actually get to answer that question. Take Laura Roeder, who created the social-media scheduling app MeetEdgar, built it into a top marketing tool, and ultimately sold it. Now that she’s out of the social game, Laura has turned her focus to a new business, the coaching platform Paperbell. How well have the lessons Laura learned at MeetEdgar transferred to Paperbell

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