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PODCAST

Summit Host Hangout®

Krista Miller - Summit In A Box

Summit Host Hangout®: Krista Miller of Summit In A Box® dives deep into what it takes to launch an online summit. Everything from discovering your summit idea to the strategies that go into hosting a profitable, value-packed virtual summit. The best part? You don"t have to be an influencer to make it happen. Let"s dive in!

business marketing

All Episodes

11:45

237: Why No One Bought the All-Access Pass for your...

Summit Host Hangout® ·

2023/08/08

If you're hosting a summit and all-access pass sales are slow, it can be frustrating and make you feel powerless. Usually, the issue boils down to a few key mistakes we see people make with their all-access pass and overall sales strategy. In this week's episode, we'll cover whether you can turn your summit around if you're currently seeing low all-access pass sales and the 5 most common reasons that no one is buying. For show notes, head to https://summithosthangout.com/237

en

16:10

236: Why No One Signed Up for Your Virtual Summit

Summit Host Hangout® ·

2023/08/01

""No one is signing up for my summit! What's going on?!"" If you've ever found yourself thinking this, my heart goes out to you. It is not a good feeling. If you're in the first couple of days of promotion, it's likely not a big deal. But once you get beyond that it generally means there's some kind of issue. Today we'll break down the top 7 reasons why no one signed up for your virtual summit and how you can fix it. For show notes, head to https://summithosthangout.com/236

en

12:05

235: Why You're Struggling to Land Speakers for Your...

Summit Host Hangout® ·

2023/07/25

Wondering why you're struggling to land speakers for your virtual summit? It is NOT a good feeling. This is when you put your even out there for the first time and it can be crushing to not get a positive response. The good news is that there are simple solutions you can implement when you pitch to make sure you hear "yes" far more than "no" (or nothing). Tune in to hear the 5 reasons you're struggling to land speakers for your virtual summit and how to fix it in your next round of pitches. For

en

26:11

234: Truly Get to Know Your Audience so You Can...

Summit Host Hangout® ·

2023/07/18

How many times have you gone to write a social media post, sales page, or even a tagline for your virtual summit and felt like you were totally winging it with what your audience was struggling with and hoping for? If your answer is "a lot", you're not alone! To help, Nadine Nethery is on the podcast this week to share how you can truly get to know your audience to easily sell your summit. The good news is that it's automated, easy, and high-impact! For show notes, head to

en

30:44

233: A 4 Step Process for Positioning Your Summit for...

Summit Host Hangout® ·

2023/07/11

When you hear "summit positioning", what do you think? The name and tagline? Maybe the audience and topic? The truth is, the way your summit is positioned will come into play in absolutely every aspect of your event. It will affect how speakers respond to your pitches, it will guide the experience you create for your attendees, it will determine whether the offer you're selling afterward is a natural next step, and so much more. In this episode, I'm joined by Elli Runkles, our Client Success Coach

en

25:37

232: Standing Out in a Crowded Niche + the Dynamics...

Summit Host Hangout® ·

2023/07/04

Summits in the crafting industry have been on the rise and it's becoming harder to host an event that stands out. In this episode, Amy Romeu and Jen Swift are sharing how they created an incredibly unique experience through their event positioning that also worked to overcome a pain point their audience tends to have. In addition, they're taking us behind the scenes and sharing the dynamic between them that led to an incredibly positive co-hosting experience. For show notes, head to

en

27:25

231: Checking In: Mid-Year Update on Our Goals,...

Summit Host Hangout® ·

2023/06/27

Time for a mid-year check-in! In January, I shared my goals for the year and what I was hoping to step into in 2023. In this episode I'll share progress on those goals, what we've accomplished the first part of the year, and what my biggest areas of growth have been over the past few months. For show notes, head to https://summithosthangout.com/231

en

17:30

230: How to Get the Most Out of the Launch with a...

Summit Host Hangout® ·

2023/06/20

If you're anything like me, you like to have a full understanding of a program and what you can expect before you join. Sometimes it feels like getting the full picture of larger programs is hard to get so my goal with this episode is to give you a full understanding of what to expect from the Launch with a Summit Accelerator, how to get the most of it, and where it fits in your plans for the year. For show notes, head to https://summithosthangout.com/230

en

11:51

229: How Annual Virtual Summits Fit Into Your...

Summit Host Hangout® ·

2023/06/13

Have you ever noticed the way virtual summits can fuel absolutely everything else in your business when you're intentional about it? In this episode, you'll see exactly what a marketing strategy looks like with a summit included and how your business will just keep feeding itself once you have it down, you’ll see an example of how it has looked in my business, and you’ll know what you want it to look like for you. For show notes, head to https://summithosthangout.com/229

en

15:57

228: The Power of Repeat Summits (and how they're not...

Summit Host Hangout® ·

2023/06/06

If you've hosted a summit before, this one's for you! When you host events, it's easy to get caught up in the immediate results and not leave room to see the long-term benefits it can have on your business. In this episode, I'm going to show you what you've been missing if you've been looking at your event as a 1-off list-builder or cash injection and help you see the wider impact you can make for your business by seeing your events for what they are! For show notes, head to

en

17:13

227: Behind the Scenes of Offering Done-For-You...

Summit Host Hangout® ·

2023/05/30

This week we're wrapping up our series where I've been taking you behind the scenes of our client summit. We're changing gears a bit and instead of talking summit strategy, I'm sharing a look at what it was really like to offer done-for-you virtual summit production. I'll share what our role in the summit was, what the full team looked like, how we communicated and stayed organized, what it was really like, the most challenging parts of the process, lessons learned, and whether it's something we'll

en

14:28

226: What Surprised Me Most About Producing a B2C...

Summit Host Hangout® ·

2023/05/23

A few months ago, I produced my first business-to-consumer (B2C) virtual summit. Until that point I had hosted 9 events for business owners and often heard people in my audience running B2C businesses viewing their audience as a limitation. I was interested to see how it went and what the differences really were! In this episode, I'll share what I expected going in, what the reality was, why I think having a B2C business gives you an advantage, rather than a limitation, what surprised us most about

en

12:14

225: My First Experience Launching a Membership...

Summit Host Hangout® ·

2023/05/16

Prior to our client summit, I had personal experience launching courses and high-ticket programs through virtual summits. Truthfully, I thought that memberships were "less than" and didn't really understand the appeal...but that has changed! In this episode, I'm sharing the truth about launching a membership through a virtual summit, keys to the strategy, and why I think every membership site owner (who enjoys big projects) should give it a try! For show notes, head to

en

22:44

224: 7 Changes We've Made to Our Summit Strategy This...

Summit Host Hangout® ·

2023/05/09

One of my big takeaways from the last two summits we've hosted is just how much of a learning experience each event is, no matter how much experience you already have. In this episode, I'm sharing 7 of the primary changes we've made to our virtual summit strategy after our recent events and how you can apply those changes to your own events. I'm covering things like event structure, speaker communication, sponsor packages, promotion, and more. For show notes, head to

en

24:50

223: Key Takeaways from Our Done-For-You Client Summit

Summit Host Hangout® ·

2023/05/02

We're kicking off a series where I'm taking you behind the scenes of a done-for-you client summit we produced back in January and spilling all kinds of juicy details. We're starting off with an episode detailing key takeaways I'm walking away from this event with and how I'm applying those things moving forward. I'll share what I learned by pitching more than 80 speakers, how things not quite going the way we'd planned has changed my approach, how I'm challenging the decisions I make, and more.

en

26:53

222: Build Excitement and Anticipation for Your Next...

Summit Host Hangout® ·

2023/04/25

What do you think of when you hear the term "pre-launch"? Maybe the 14-30 days leading up to a cart-open period with some extra emails and videos? If that's you, tune in to this episode to hear from Brenna McGowan about how a more strategic pre-launch strategy will build excitement and anticipation for your launch in a way that increases natural interest and allows for more space in buying decisions. For show notes, head to https://summithosthangout.com/222

en

27:40

221: Maximize Course Sales with a 3-Part Hybrid...

Summit Host Hangout® ·

2023/04/18

Are you on team evergreen funnel or team live launch? I'd guess you have a preference, but the truth is live launches and evergreen funnels are the perfect match. And what makes it even better is a 3rd piece to the puzzle that a lot of course creators are missing. Tune into this episode with Gemma Bohman-Carter to learn about how to maximize your course sales with a 3-part hybrid marketing method that will catch people when they're ready to buy whether they take quick action, take years to warm

en

38:16

220: Find What Works and Create Your Evergreen...

Summit Host Hangout® ·

2023/04/11

As nice as it would be for someone to tell you exactly which offers to create and what strategies to use to build a successful business, that's not how it works. Tune in to this episode with Mariah Coz to hear about creating offers that make sense for what you teach, making sure your offers work together, and giving yourself the space to try different ways of launching to see what performs best for you. For show notes, head to https://summithosthangout.com/220

en

16:41

219: Neurodivergence and Virtual Summits with Megan...

Summit Host Hangout® ·

2023/04/04

In this episode, we're welcoming Megan Griffith, founder of Neurodivergent Magic, to talk about neurodivergence in virtual summits. Megan shared the wonderful results she saw with her first summit, dove into what it was like to host a summit as someone with autism and ADHD, and brought up what we can incorporate into our own events to make them more accessible for our neurodivergent attendees. For show notes, head to https://summithosthangout.com/219

en

19:39

218: 8 Ways to Make a Difference Through Your Virtual...

Summit Host Hangout® ·

2023/03/28

It's easy to go into hosting a summit with pretty selfish goals. There's nothing inherently wrong with that, you definitely need to grow your business, but you also have a major opportunity to make a difference through your event *alongside* growing your business. In this episode, we'll cover 8 ways you can make a difference through your summit. Everything from donating to causes you care about to highlighting new people and so much more. For show notes, head to

en

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