PODCAST

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

David Hooper

Big Podcast Playbook: the no-fluff marketing podcast for podcasters who want audience growth.

business marketing

All Episodes

28:34

A Podcasting Lesson from My Dog Trainer (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/12/18

Topics covered in this episode: The importance of getting listeners to take a specific action after listening to a podcast. Creating effective call-to-action statements and building an email list for communication with the audience. Lead magnet ideas to maintain listener engagement. Engaging and growing the audience with interactive content like quizzes, surveys, and assignments. Offering downloadable printables, templates, and tools related to podcast themes. Tips for

27:39

Don't Be Fooled by "Downloads" (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/12/13

Topics covered in this episode: Importance of focusing on growing and retaining a podcast audience Using video outreach to book more podcast interviews and increase podcast visibility Taking a break from podcasting during the holiday season and maintaining listener engagement Lessons that podcasters can learn from college radio and its relevance to podcasting A new solution for podcasting's biggest challenge, focusing on discovery The evolution of podcast trends and debunking rumors of the

09:08

Make Your Guests Remember You (With This Trick)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/12/07

This is a simple "trick" you can use to make being a guest on your podcast more memorable. This is also a test ... which I'll explain after I tell you the trick. Want more? Big Podcast AMP (Audio Monetization Program) Big Podcast Daily (my daily newsletter for podcasters) Big Podcast Insider (my weekly newsletter for podcasters) Big Podcast - The Book

24:00

The Spotify Wrapped Opportunity (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/12/04

Topics covered in this episode: Spotify Wrapped and its impact on podcasters Highlights and insights from the podcast "Louder Than a Riot" Sonic Dash Audio Competition A podcast scam involving payment to be a guest Tips for starting a podcast Questions to ponder before starting a podcast Being the right person to make a podcast and the passion required to drive the process Episode Timestamps: 03:47 Starting a new podcast? 08:55 Stay mindful, stay informed, protect your image. 12:04 My

34:29

Big Podcast AMP - FAQ Part 2

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/11/30

If you're wondering about Big Podcast AMP (Audio Monetization Program), this episode is for you. This episode is Part 2 of 2 and I answer 20 of the most common questions that people ask about this program and working with me ... Part 1 is here. The questions I answer: How often is new recorded training content released? Does the coaching include help with podcast monetization strategies? What is the cancellation policy if I decide the group isn't right for me? Can I get one-on-one coaching

35:10

Big Podcast AMP - FAQ Part 1

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/11/29

If you're wondering about Big Podcast AMP (Audio Monetization Program), this episode is for you. This episode is Part 1 of 2 and I answer 20 of the most common questions that people ask about this program and working with me ... The questions I answer: My podcast is about __________. Can you help me? Are your live sessions recorded? How do you do the live sessions? How long is the commitment for joining the group, and is there a trial period available? Why yearly? What level of experience in

28:00

The $500 Podcasting Studio (and More) w/ Dan Hughley

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/11/27

Dan Hughley is an audio engineer who understands the importance of getting a good performance on tape. As a podcaster, you may know him from his work with Focusrite, manufacturer of the popular Scarlett line of audio interfaces. In this episode, I talk with Dan about: Making recording more accessible (and affordable). The rise of remote interviews and collaboration across different locations during the COVID-19 pandemic. The importance of having confidence in the gear you use (and knowing how to

31:25

Holiday Podcasting? (Big Podcast Insider Issue 155)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/11/22

Topics covered in this episode: The importance of podcast quality (and what this looks/sounds like) Automated quality checking tools Utilizing AI for content strategy in podcasting Editing podcasts with tools like Resound that detect filler words and long silences Setting boundaries as a podcaster and saying no to audience access requests Bad interview? Cut it short ... Different business models for podcasters, such as coaching, consulting, freelance services, and advertising Podcasting

34:22

Music Producer Tricks for Podcasters w/ Dan Hughley

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/11/16

I've learned a lot about both marketing as well as creativity from my work in the music industry, so it's always great to sit down with somebody who has a similar background and talk about how work in music applies to podcasting. Dan Hughley is an audio engineer who understands the importance of managing people and situations in the studio. Like our role as podcasters, his role requires a bit of psychology. As a podcaster, you may know him from his work with Focusrite, manufacturer of the popular

30:59

The Podcast Magic Trick (Big Podcast Insider Issue 154)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/11/14

Topics covered in this episode: The impact of using social media on creativity and the benefits and drawbacks involved. Copying industry trends in podcasting without realizing it and its implications. Generic guest pitch templates and the promotion of guest appearances on low-quality podcasts. The potential harm to a podcaster's reputation by saying yes to certain podcasts. Automation tools for podcasters such as Swell AI (episode notes and social media) and Book Like a Boss (guest booking). Big

26:34

The Holy Grail for Podcasts Hosts (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/11/09

Topics covered in this episode: The importance of focusing on creating helpful content for your podcast audience Exploring the use of AI in automating daily podcasts and its impact on podcasting Addressing email blockage issues and providing solutions to make sure your messages are delivered Discussing the relaxed lives of elite achievers and how it can benefit podcasters Tips for improving guest selection and interview skills The significance of having a supportive network of friends in

25:27

Live Fast, Die Fast (Big Podcast Insider Issue 152)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/11/02

Topics covered in this episode: Live fast, die fast: Exploring the volatility of online communities and the importance of keeping listeners engaged by changing up your podcast content. The risk of sticking to a repetitive format in podcasting and the importance of creating variation for the audience's engagement. The opportunity to test changes in your podcast during NaPodPomo (National Podcast Post Month) and how it can benefit both you and your audience. Introducing Big Podcast Daily, a new

07:56

30 Podcast Episodes in 30 Days

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/10/26

In this episode of Build A Big Podcast, I discuss NaPodPoMo (National Podcast Post Month), which challenges podcasters to produce 30 podcast episodes in 30 days during the month of November. I share my own experience with NaPodPoMo and how it changed the direction of both my podcast and books. There are several benefits to participating in the NaPodPoMo, including having a place to test new ideas, recording techniques, and segments. Yeah, you could do this at any time on your own, but one of the

21:49

Famous Guests are Overrated (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/10/22

Topics covered in this episode: The importance of focusing on growing your podcast and building an audience. The value of creating a message that resonates with listeners and has the potential to make an impact. The potential drawbacks of seeking famous guests for your podcast. Tips for conducting successful interviews, including how to make the most of limited time with a guest. Stretching a short interview to create a longer, more valuable episode. Strategies for asking for what you want during

55:03

Dolly Parton Press Junket – Behind-the-Scenes

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/10/16

In the world of podcasting, celebrity interviews are often hailed as the pinnacle of success. But what goes on behind closed doors, or rather behind the microphone, during these remote interviews? In this episode of Build a Big Podcast, we peel back the curtain and delve into the exhilarating yet nerve-wracking experience of doing a "live" celebrity interview. I share my first-hand account of interviewing my #1 dream guest, Dolly Parton, and the rollercoaster of emotions that ensued, giving you

25:06

Improve Your Podcasting "Luck" (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/10/14

Topics covered in this episode: Friday 13th and common podcasting folklore Misconceptions about Apple Podcasts 10,000 downloads per episode?! No! A great question? Not really ... Focusrite 4th Gen audio interfaces Using Instagram Reels for podcast promotion Afros and Audio (and why middle-aged white guys should care) A new daily newsletter for podcasters Episode Timestamps: [00:00:39] Friday 13th, lucky day? [00:06:12] Hurry to launch? Forget about "New and Noteworthy!" [00:11:05] Meta's

23:52

DIY Podcast Touring (Big Podcast Insider Issue 149)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/10/10

Topics covered in this episode: Spreading your podcast: Learn how to make it beneficial for others to spread your message and ways to use people to promote your podcast. What would mother nature do?: How podcasters can apply this lesson to their podcast promotion strategies. DIY Podcast Touring: Discover the benefits of doing in-person events to build an audience, and learn tips for organizing and promoting successful live events. Feign ignorance and other interviewing tips from NPR: Get insights

27:14

My #1 Dream Guest (Big Podcast Insider Issue 148)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/10/02

Topics covered in this episode: Spotify's partnership with OpenAI to clone podcasters' voices and translate them into other languages The difference between hobbyists and pros Google Podcasts is shutting down How to edit your podcast with your ears Booking podcast interviews with a clear agenda and purpose Podcasters = audio engineers Tips for making the most out of limited time with a guest Episode Timestamps: [00:06:03] Subscribe and access exclusive behind-the-scenes podcast content

11:58

The "Dream Guest" Opportunity

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/09/29

In this episode of Build A Big Podcast, I talk about my experience of pursuing Dolly Parton as a guest for my radio show on the music business. I also share the behind-the-scenes of how this show started, what we were trying to build, and the two types of guests we wanted. Topics on this Episode: My efforts over the past 18 years to connect with Dolly Parton The challenges of competing with major media outlets for an opportunity to interview high-profile guests What to do with a "short"

19:00

Your #1 Job as a Podcaster (Big Podcast Insider Issue...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/09/28

Topics covered in this episode: Your number one job as a podcaster Lessons learned from being ignored The importance of showing up consistently How to deal with rejection and not being for everyone The value of building a supportive community Avoiding generic and overused words in podcast descriptions Creating content that stands out and resonates with your audience Episode Timestamps: [00:02:58] A podcasting lesson ... Struggles releasing albums and promoting shows [00:05:38] Missed opportunity

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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

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