PODCAST

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

David Hooper

Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting) [Cloned]

business marketing

All Episodes

26:34

The Holy Grail for Podcasts Hosts (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/11/09

Topics covered in this episode: The importance of focusing on creating helpful content for your podcast audience Exploring the use of AI in automating daily podcasts and its impact on podcasting Addressing email blockage issues and providing solutions to make sure your messages are delivered Discussing the relaxed lives of elite achievers and how it can benefit podcasters Tips for improving guest selection and interview skills The significance of having a supportive network of friends in

25:27

Live Fast, Die Fast (Big Podcast Insider Issue 152)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/11/02

Topics covered in this episode: Live fast, die fast: Exploring the volatility of online communities and the importance of keeping listeners engaged by changing up your podcast content. The risk of sticking to a repetitive format in podcasting and the importance of creating variation for the audience's engagement. The opportunity to test changes in your podcast during NaPodPomo (National Podcast Post Month) and how it can benefit both you and your audience. Introducing Big Podcast Daily, a new

07:56

30 Podcast Episodes in 30 Days

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/10/26

In this episode of Build A Big Podcast, I discuss NaPodPoMo (National Podcast Post Month), which challenges podcasters to produce 30 podcast episodes in 30 days during the month of November. I share my own experience with NaPodPoMo and how it changed the direction of both my podcast and books. There are several benefits to participating in the NaPodPoMo, including having a place to test new ideas, recording techniques, and segments. Yeah, you could do this at any time on your own, but one of the

21:49

Famous Guests are Overrated (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/10/22

Topics covered in this episode: The importance of focusing on growing your podcast and building an audience. The value of creating a message that resonates with listeners and has the potential to make an impact. The potential drawbacks of seeking famous guests for your podcast. Tips for conducting successful interviews, including how to make the most of limited time with a guest. Stretching a short interview to create a longer, more valuable episode. Strategies for asking for what you want during

55:03

Dolly Parton Press Junket – Behind-the-Scenes

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/10/16

In the world of podcasting, celebrity interviews are often hailed as the pinnacle of success. But what goes on behind closed doors, or rather behind the microphone, during these remote interviews? In this episode of Build a Big Podcast, we peel back the curtain and delve into the exhilarating yet nerve-wracking experience of doing a "live" celebrity interview. I share my first-hand account of interviewing my #1 dream guest, Dolly Parton, and the rollercoaster of emotions that ensued, giving you

25:06

Improve Your Podcasting "Luck" (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/10/14

Topics covered in this episode: Friday 13th and common podcasting folklore Misconceptions about Apple Podcasts 10,000 downloads per episode?! No! A great question? Not really ... Focusrite 4th Gen audio interfaces Using Instagram Reels for podcast promotion Afros and Audio (and why middle-aged white guys should care) A new daily newsletter for podcasters Episode Timestamps: [00:00:39] Friday 13th, lucky day? [00:06:12] Hurry to launch? Forget about "New and Noteworthy!" [00:11:05] Meta's

23:52

DIY Podcast Touring (Big Podcast Insider Issue 149)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/10/10

Topics covered in this episode: Spreading your podcast: Learn how to make it beneficial for others to spread your message and ways to use people to promote your podcast. What would mother nature do?: How podcasters can apply this lesson to their podcast promotion strategies. DIY Podcast Touring: Discover the benefits of doing in-person events to build an audience, and learn tips for organizing and promoting successful live events. Feign ignorance and other interviewing tips from NPR: Get insights

27:14

My #1 Dream Guest (Big Podcast Insider Issue 148)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/10/02

Topics covered in this episode: Spotify's partnership with OpenAI to clone podcasters' voices and translate them into other languages The difference between hobbyists and pros Google Podcasts is shutting down How to edit your podcast with your ears Booking podcast interviews with a clear agenda and purpose Podcasters = audio engineers Tips for making the most out of limited time with a guest Episode Timestamps: [00:06:03] Subscribe and access exclusive behind-the-scenes podcast content

11:58

The "Dream Guest" Opportunity

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/09/29

In this episode of Build A Big Podcast, I talk about my experience of pursuing Dolly Parton as a guest for my radio show on the music business. I also share the behind-the-scenes of how this show started, what we were trying to build, and the two types of guests we wanted. Topics on this Episode: My efforts over the past 18 years to connect with Dolly Parton The challenges of competing with major media outlets for an opportunity to interview high-profile guests What to do with a "short"

19:00

Your #1 Job as a Podcaster (Big Podcast Insider Issue...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/09/28

Topics covered in this episode: Your number one job as a podcaster Lessons learned from being ignored The importance of showing up consistently How to deal with rejection and not being for everyone The value of building a supportive community Avoiding generic and overused words in podcast descriptions Creating content that stands out and resonates with your audience Episode Timestamps: [00:02:58] A podcasting lesson ... Struggles releasing albums and promoting shows [00:05:38] Missed opportunity

23:30

52 Ways to Grow Your Podcast (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/09/23

Topics covered in this episode: The importance of being present and recording live for your podcast episodes and advertising. The value of going through your podcast with your audience and being in the moment. Ways to grow your email list or podcast and keep people listening. The role of quality audio in building trust with your audience. A framework for creating successful podcast episodes. The challenges of podcast editing and potential solutions for independent podcasters. Episode Timestamps:

13:46

Oops! Podcast Bloopers

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/09/18

Mistakes happen in the studio and, if you do this long enough, some of those mistakes will get out. Despite what you might read online, for most people, this isn't the end of the world. In some cases, bloopers and outtakes getting released, whether accidentally or on purpose, will actually help you. I dive into this subject on this episode. What you're going to hear in this episode: Mistakes and bloopers that happen in podcasting studios If you're in a studio, bloopers will happen ... and some will

29:57

Jimmy Buffett, Aristotle, and You (Big Podcast...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/09/16

Topics covered in this episode: The importance of connecting with people and having business sense in podcasting Diversifying income – a lesson for podcasters Using present tense to create anticipation and engagement with the podcast audience The role of money in podcasting and options for monetization through the Big Podcast Audio Monetization Program (AMP) The difference between a great interview and a random interview Embracing the opportunity to become a great host and interviewer, connecting

31:53

One Sentence, Big Impact (Big Podcast Insider Issue 144)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/09/04

Topics covered in this episode: Bob Barker DUH!! The importance of using a microphone for podcasting (or Zoom meetings) Strategies for achieving and maintaining chart success Engagement pods and reaching genuine listeners The impact of a podcast beyond its topic Influencing the next generation The use of carefully chosen images on Instagram to convey a message The value of specialization Taco Bell Episode Timestamps: [00:04:13] Strive for Impact and ambition in podcasting. [00:09:02] Messages

06:16

Vegetarians and Hamburgers – A Lesson for Podcasters

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/28

Key takeaways from this episode: 1️⃣ One sentence can have a massive impact: Bob Barker's sign-off reminder to "help control the pet population, have your pets spayed or neutered" saved countless animal lives. As podcast hosts, we have the power to use our platform and voice for important messages that align with our values and make a difference. 2️⃣ Make choices that reflect your values: Whether it's through the guests we bring on our shows or the conversations we have, we can align our podcasts

20:17

In a (Podcasting) World ... (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/26

Topics covered in this episode: World building and its importance in podcasting What your audience thinks "podcasting" is 30+ ways to use AI in podcasting Custom soundtracks for podcasts The 1331 Workshop Method for monetizing podcasts Classified ads, products, and services for podcast growth Episode Timestamps: [00:00:23] The Table of Contents [00:03:12] Setting the scene for impactful podcasting. [00:06:18] Want big opportunities? Start small first. [00:12:14] Non-insiders won't understand RSS

24:31

Don't Host a Podcast Like This (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/20

Topics covered in this episode: Why Spiderman almost didn't happen (and an opportunity for podcasters) Recognizing ideas ahead of their time. Interview Comfort - how to set up your studio to get the best episodes. Podcasters no longer have to convince publishers or gatekeepers to publish our work, but we've got another problem ... There are still opportunities in podcasting Doing "The Work" in podcasting Episode Timestamps: [00:06:00] Fluorescent lights and your podcast studio [00:08:59]

23:23

Guest Booking Simplified (Big Podcast Insider Issue 141)

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/17

Topics covered in this episode: My $79 computer and how it gets the job done Fancy or expensive equipment is not necessary for great work Equipment vs "The Work" One string, millions of views ... A new social network from an ex-Twitter employee (not BlueSky) Episode notes on steroids, a database of everything mentioned in each episode Guest booking simplified Overcoming writer's block Episode Timestamps: [00:05:29] Track popular podcast topics with episode notes on steroids. [00:09:40] 15 Guest

15:32

Lesson From a #1 Drag Queen (Big Podcast Insider...

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/13

Topics covered in this episode: The #1 drag queen Ideas becoming stronger through discussion and debate Importance of considering all platforms for podcast distribution Discussion on microphones and sound quality Remote sessions with poor audio quality and background noise AI-powered tools for podcast episode creation The role of the host in capturing and maintaining listener attention Historical background of Apple's popularity among creatives How negative press can be used to one's advantage

19:05

You First 1000 Podcast Subscribers

Big Podcast Playbook - Marketing for Podcasters (A... ·

2023/08/10

What does Taylor Swift have to do with your first 1000 podcast subscribers? When you look at how she grew her own audience (and reputation), a lot. In this episode, I talk about a simple way to grow your podcast audience. So simple that many people skip it. But that's because it's also difficult and will require you to do some work as well as face rejection. Is it worth it? Yeah. Like to read? More thoughts on getting your first 1000 podcast subscribers. Like the podcast? Subscribe now and never

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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

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