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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Do you find that the traditional methods for book publishing aren"t working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a

arts books

All Episodes

45:04

Episode 226: How Do I Protect Bookstores? (with Danny...

A People"s Guide to Publishing ·

2023/08/31

Every trip out of the house results in sad looks from strangers about how nobody reads anymore or how the bookstores are all gone. It's not uncommon for us to tell people about thriving indie bookstores in their own towns and how sales at independents are up with more stores since 2007! This week on the pod, we welcome back Danny Caine to talk about his brand new book How to Protect Bookstores (and Why)! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the

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67:34

Episode 225: How should you utilize Profit & Loss...

A People"s Guide to Publishing ·

2023/08/24

For most publishers, profit and loss statements are either an afterthought, something they "don't have time for," or a ritualistic capitalistic enterprise that they want nothing to do with. This week on the pod, we feature an extra-long episode about how to learn from them, what they can be best utilized for, and how to sort out the information from success or failure to do it better next time. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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8:48

Episode 224: Do Smaller Publishers Have Different...

A People"s Guide to Publishing ·

2023/08/17

Much ink has been spilt over the illusion that big publishers have different economic models. The reality is that larger publishers benefit from scale but the economic models are the same. What does that mean? More books gets more access and streamlines costs and departments, but when it comes down to each book, well...check out this week's episode! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the

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7:01

Episode 223: How Can Publishers Expand Adult Reading?

A People"s Guide to Publishing ·

2023/08/10

You can read many academic articles about the need to get more people reading and how wonderful this would be for critical thinking and education. But most publishers focus on fighting over the exact same shelf space at the exact same stores. So this week on the pod, we talk about how to reach new people with your books and turn them into readers!************Get the book: https://microcosmpublishing.com/catalog/books/7504Thank you for watching the People's Guide to Publishing vlogcast! Get

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35:59

Episode 222: Why make masturbation graphic? An...

A People"s Guide to Publishing ·

2023/08/03

Vic Liu's Bang! delivers a walloping dose of information about masturbation; probably more than most readers have ever thought about it. And we think that considering it in more depth is a good thing. So this week we talk to Vic about what led her to pursue talking about these things in public.

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38:10

Episode 221: Queer Affirmations (an interview with...

A People"s Guide to Publishing ·

2023/07/27

It started as a joke at the kitchen table at 7 AM before AWP. We were looking at the many books of "helping sayings" that really didn't say anything at all besides repeating unhelpful wisdom of olde. We realized how heterosexual these platitudes were and before long Joe announced "I'd love to write the queer version of this book!" and here we are, less than two years later!************Get the book: https://microcosmpublishing.com/catalog/books/7504Thank you for watching the People's Guide

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9:06

Episode 220: How do we solve Publishing's Biggest...

A People"s Guide to Publishing ·

2023/07/20

Last week we presented to you the biggest problem in publishing. So this week, we present the solution. Yes, the industry is very crowded but people are reading more and buying more books than ever and willing to spend more on those books. It's downright a fantastic time to be a book publisher. This week we look at how to excel! ************Get the book: https://microcosmpublishing.com/catalog/books/7504Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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9:36

Episode 219: What is publishing's Biggest Problem?

A People"s Guide to Publishing ·

2023/07/13

We've said it hundreds of times on this pod: the problems that everyone assumes and claims to plague publishing aren't programs at all. So what is publishing's biggest problem? ************Get the book: https://microcosmpublishing.com/catalog/books/7504Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm:

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14:05

Episode 218: What Does a Day in the Life of a...

A People"s Guide to Publishing ·

2023/07/06

Most people imagine us with our noses in a book or having charmed candlelight talks over a manuscript in development. The reality, as always, is very different. This week on the pod, we talk about what we actually do every day—or at least on one specific day! ************Get the book: https://microcosmpublishing.com/catalog/books/7504Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook:

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10:03

Episode 217: How we came to distribute Seth...

A People"s Guide to Publishing ·

2023/06/29

The year was 1999. Seth Tobocman's landmark graphic novel, War in the Neighborhood was published by Autonomedia. We ordered some copies. Quickly, we noticed a strange problem: the pages kept falling out of the cover. Turns out that this problem affected at least a third of the print run. Suddenly, all of the good copies were gone and we were making trips to New York to pick up the bad copies, dealing with the problem that few others wanted to and selling the book back into the trade. This

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33:56

Episode 216: Year of the Witch (An Interview with...

A People"s Guide to Publishing ·

2023/06/22

Wanting to create a keepsake of meaningful discoveries she made as a younger woman, Francesca Black created Year of the Witch for her daughters. This week on the pod, we talk about her goals and vision and trying to create a better world for people like your younger self.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from

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6:28

Episode 215: How does an old punk get fiction published?

A People"s Guide to Publishing ·

2023/06/15

Question on the pod this week: an old punk wrote a novel and is finding that it's harder to find open submissions without an agency from an amenable press that "gets" them. Where should they go? What should they do? We offer some options and solutions! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm:

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36:03

Episode 214: Queer Community with Laura Q (A Tight...

A People"s Guide to Publishing ·

2023/06/08

Laura Q writes Queer Smut in the tradition of Nerve Endings and the sparse and isolated incidents of trans erotica. This week on the pod, we talk about queer community and being a visionary for what that would look like in daily life through fiction. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm:

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44:41

Episode 213: Be Present in Your Emotions with the...

A People"s Guide to Publishing ·

2023/06/01

This week we feature the very exciting guests, Jessica Mullen and Kelly Cree of the School of Life Design and their brand new book, Monthly Manifestation Manual. We talk about the origins of their work, their favorite things about their adopted hometown of Cleveland and ideas they have for rebranding it, and cherrypicking from influences that you have a hot and cold relationship with. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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11:31

Episode 212: How Do You Write a Pitch? w/Jessie Kwak...

A People"s Guide to Publishing ·

2023/05/25

So much of publishing work is explaining something to someone else, why they care, what their constituencies are getting out of it. So this week on the pod, we welcome back guest star Jessie Kwak to help us walk through the best way to pitch, how to accept a pitch, how to turn down a pitch, and so much more! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook:

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5:27

Episode 211: How did we end up with a Third Book...

A People"s Guide to Publishing ·

2023/05/18

You never end up with the problems that you expect or plan for. In fact, the biggest problems are usually caused by unexpected successes. Many publishers are put out of business by mismanaging a bestseller or by meteoric growth. Last week, a few years after being the fastest growing publisher, Callisto Media was rocked by massive layoffs, followed by the company being bought by Penguin Random House and run by Sourcebooks. So this week on the pod, we take a look at our own growth, how to

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7:55

Episode 210: What does it mean that Booktok...

A People"s Guide to Publishing ·

2023/05/11

Over the past year, it was reported by a wide variety of sources that TikTok sells 3-25% of ALL books—about 90 million book purchases last year—by most estimates. This week on the pod, we take a look at the impacts of this and how social has come to replace traditional media, as well as what publishers can do in order to tap into this world, in addition to how much Colleen Hoover owes her booktokers. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the

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5:26

Episode 209: Should an author have a contract when...

A People"s Guide to Publishing ·

2023/05/04

The question seems silly at first, but what happens when the publisher releases a book that they wrote? What happens a year, five years, or ten years later if the book is really successful? This week on the pod, we look at how these issues are managed legally as well as the most important part of publishing: setting expectations at all levels of the chain. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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8:52

Episode 208: If an author doesn't have an agent,...

A People"s Guide to Publishing ·

2023/04/27

Most novice authors do not have a lot of familiarity with a contract and do not have an agent, so they both don't know the standards of these agreements or how to read them. So it's entirely too common—several times per month for us—that an author hires a lawyer to read and negotiate these agreements. The trouble is usually that this lawyer often does not specialize in book contracts, or entertainment law at all. So instead of smoothing out the process and knowing the norms and how things

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28:31

Episode 207: How should publishers think about...

A People"s Guide to Publishing ·

2023/04/20

It is oft repeated that an author needs to already be famous in order to publish a book. This week on the pod, we are rejoined by Guy LeCharles Gonzalez who walks us through the reality of this situation and turns the tables a bit. What is a platform? Why is it important? What are its primary functions? What should an author look for in a publisher's platform? What should an author build in their own platform? How should a publisher build their platform? Is this the case? ************Thank

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