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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Joe Biel is the founder and CEO of Microcosm, a 25-year-old midlist publishing and distribution company that has sold millions of books. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 25 years in 416 pages. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. ************ Thank you for watching the

arts books

All Episodes

44:41

Episode 213: Be Present in Your Emotions with the...

A People"s Guide to Publishing ·

2023/06/01

This week we feature the very exciting guests, Jessica Mullen and Kelly Cree of the School of Life Design and their brand new book, Monthly Manifestation Manual. We talk about the origins of their work, their favorite things about their adopted hometown of Cleveland and ideas they have for rebranding it, and cherrypicking from influences that you have a hot and cold relationship with. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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11:31

Episode 212: How Do You Write a Pitch? w/Jessie Kwak...

A People"s Guide to Publishing ·

2023/05/25

So much of publishing work is explaining something to someone else, why they care, what their constituencies are getting out of it. So this week on the pod, we welcome back guest star Jessie Kwak to help us walk through the best way to pitch, how to accept a pitch, how to turn down a pitch, and so much more! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook:

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5:27

Episode 211: How did we end up with a Third Book...

A People"s Guide to Publishing ·

2023/05/18

You never end up with the problems that you expect or plan for. In fact, the biggest problems are usually caused by unexpected successes. Many publishers are put out of business by mismanaging a bestseller or by meteoric growth. Last week, a few years after being the fastest growing publisher, Callisto Media was rocked by massive layoffs, followed by the company being bought by Penguin Random House and run by Sourcebooks. So this week on the pod, we take a look at our own growth, how to

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7:55

Episode 210: What does it mean that Booktok...

A People"s Guide to Publishing ·

2023/05/11

Over the past year, it was reported by a wide variety of sources that TikTok sells 3-25% of ALL books—about 90 million book purchases last year—by most estimates. This week on the pod, we take a look at the impacts of this and how social has come to replace traditional media, as well as what publishers can do in order to tap into this world, in addition to how much Colleen Hoover owes her booktokers. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the

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5:26

Episode 209: Should an author have a contract when...

A People"s Guide to Publishing ·

2023/05/04

The question seems silly at first, but what happens when the publisher releases a book that they wrote? What happens a year, five years, or ten years later if the book is really successful? This week on the pod, we look at how these issues are managed legally as well as the most important part of publishing: setting expectations at all levels of the chain. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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8:52

Episode 208: If an author doesn't have an agent,...

A People"s Guide to Publishing ·

2023/04/27

Most novice authors do not have a lot of familiarity with a contract and do not have an agent, so they both don't know the standards of these agreements or how to read them. So it's entirely too common—several times per month for us—that an author hires a lawyer to read and negotiate these agreements. The trouble is usually that this lawyer often does not specialize in book contracts, or entertainment law at all. So instead of smoothing out the process and knowing the norms and how things

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28:31

Episode 207: How should publishers think about...

A People"s Guide to Publishing ·

2023/04/20

It is oft repeated that an author needs to already be famous in order to publish a book. This week on the pod, we are rejoined by Guy LeCharles Gonzalez who walks us through the reality of this situation and turns the tables a bit. What is a platform? Why is it important? What are its primary functions? What should an author look for in a publisher's platform? What should an author build in their own platform? How should a publisher build their platform? Is this the case? ************Thank

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10:20

Episode 206: What Forms Your Publishing Perspective?

A People"s Guide to Publishing ·

2023/04/13

What defines a "good book" for you? Where do your ideas come from? What is "worth" publishing? This week on the pod, we answer these questions and more, based on how we've looked at formative aspects of how we look at each situation.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm: http://microcosmpublishing.comMore by Joe Biel:

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11:33

Episode 205: How do I make a living as a writer? An...

A People"s Guide to Publishing ·

2023/04/06

For many, the ultimate dream is to make a living as a writer! Jessie Kwak (From Chaos to Creativity, From Big Idea to Book) has achieved just that for over ten years and shares how to do this in her new book, From Dream to Reality. This week on the pod, we interview her on why she gives away all of her secrets and a lot of background about the creation of her newest book!

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11:24

Episode 204: How do I publish a book without someone...

A People"s Guide to Publishing ·

2023/03/30

Ideas are everywhere. Thus they don't contain a lot of value. The worth is in the execution. So this week on the pod we take a look at the frequent concern from authors about someone else stealing their work or idea and why this isn't as much of a problem as it feels like it could be.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from

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20:22

Episode 203: How do you know if a book will sell?

A People"s Guide to Publishing ·

2023/03/23

This week on the pod, we invoke our dark wizardry to predict the future. WE look at tools that publishers can and do use to know which books will be successful or not. We talk about strategies and ways to collect this information before everyone is disappointed and massive amounts of money have been lost to paperweights. Instead, you can propel one success after another! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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28:56

Episode 202: How Can Publishers Better Work with...

A People"s Guide to Publishing ·

2023/03/16

A few years ago, an author tweeted complaints about people checking out his book from libraries, only to be rebuffed by dozens of librarians how he actually makes more money when people read his book from the library. So this week on the pod, we are rejoined by Guy LeCharles Gonzalez as he diagnoses how publishers can better collaborate with libraries and some huge success cases! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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7:00

Episode 201: How Do You Make Lemonade (Out of a Bad...

A People"s Guide to Publishing ·

2023/03/09

Recently, a news story appeared about a customer ordering hundreds of dollars worth of books...and then attempting to return them as no-longer-needed set-dressing after the holidays. These stories feel crushing in the moment but are ultimately opportunities. So this week on the pod, we take a look at what to do when faced with a seemingly negative circumstance.************Thank you for watching the People's Guide to Publishing vlogcast! Get the book:

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11:51

Episode 200: Episode 200: How Would We Like...

A People"s Guide to Publishing ·

2023/03/02

This week, for our 200th episode, we take a look towards optimism and utopianism. What would we like to be different about our industry? How can publishers evolve to be more relevant and forward-thinking? ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly

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32:06

Episode 199: Why is Guy LeCharles Gonzalez honest...

A People"s Guide to Publishing ·

2023/02/23

This week on the pod, special guest on the pod, Guy LeCharles Gonzalez walks us through his career in publishing as well as how this was formative to constructing his value system and advice for people who want to enter the industry. ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm: http://microcosmpublishing.comMore by Joe Biel:

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39:19

Episode 198: The History of Miami Hip Hop: An...

A People"s Guide to Publishing ·

2023/02/16

John Cordero was on the ground floor as Miami reinvented itself with graffiti, hip hop, and 24-hour parties. As Pitbull and DJ Khaled got their starts, Cordero was there, documenting it all in a street paper like Rapsheet, The Cypher. This week on the pod we talk to John about his interest in the scene, growing up, and why he chose to document the transition from 2LiveCrew to contemporary Miami in his new book, A History of Miami Hip

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12:50

Episode 197: How Should publishers respond to...

A People"s Guide to Publishing ·

2023/02/09

This week on the pod, we answer a reader question about how to manage it when we are publicly accused of something. What happens when authors attempt to take back some modicum of power from the publisher? How do we create greater understanding and mutual respect in order to hear and grasp the other party's position?

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48:30

Episode 196: From Conflict to Community, an interview...

A People"s Guide to Publishing ·

2023/02/02

This week we are joined by Gwen Olton, Executive Co-Director of the M.K. Gandhi Institute for Nonviolence and author of From Conflict to Community: Solving Problems Without Authorities. She talks through the basics and complications of problem solving as well as how she chose Microcosm to publish her book and the role that power plays in any disagreement—as well as how to overcome it through conversation!

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13:38

Episode 195: Reviewing Our Annual Reports: Why 2022...

A People"s Guide to Publishing ·

2023/01/26

After posting our annual reports and final numbers for 2022, we take a look back this week at why it was our best year ever in publishing. What strategies worked? What didn't? What factors were changing? What will we do differently this year?************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm: http://microcosmpublishing.comMore by Joe

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10:57

Episode 194: From Big Idea to Book! w/ an interview...

A People"s Guide to Publishing ·

2023/01/19

For many would-be authors, it's a major struggle to find tools, methods, and time to create. This week on the pod, Jessie Kwak, who writes for a living, details and diagnoses a series of interviews with experts in order to offer how successful authors manage their effective writing practices! ************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from

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