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PODCAST

The Logo Geek Podcast

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

arts design

All Episodes

00:59:41

Designing the Google Logo - An interview with Ruth Kedar

The Logo Geek Podcast ·

2019/04/22

In 1999, when she was art professor at the Stanford Art Department, Ruth Kedar was approached by 2 students to design a logo for their startup business. Those students were Larry Page and Sergey Brin, the founders of Google, which has now become one of the worlds most profitable businesses, and the logo one of the most recognisable in the process. In the weeks interview Ian Paget speaks with Ruth to discover how she designed the Google logo, what decisions were made, and the reason why the final

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00:46:15

Illustrator & Logo Designer Alexa Erkaeva

The Logo Geek Podcast ·

2019/04/14

In this weeks podcast Ian interviews the super talented Alexa Erkaeva, who produces stylised logo designs and illustrations that gleam with character, which also come to life through effective use of animation. In this interview we discuss how she first became a graphic designer despite not being able to attend university, what her logo design process looks like, how she animates her logo designs, how she gets clients, and how she’s able to connect meet other designers despite living in a part of

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00:48:31

Scaling & Marketing Your Business - An interview with...

The Logo Geek Podcast ·

2019/04/08

If you’re working as a freelancer or a one person company in order to scale your business you need to start hiring others to help and support your goals. But the thought of hiring someone can incredibly daunting. In this weeks interview Ian discusses this topic with Tom Ross, founder and CEO of Design Cuts and host of the popular podcast, The Honest Designers show. In this interview we also discuss how to prevent burnout, and how to market your business too. Show notes for this episode can be found

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01:08:43

Using the One Concept Approach - An interview with...

The Logo Geek Podcast ·

2019/03/31

How many logos should you present to clients? Back in 2013 Sean McCabe created a viral piece of content called ‘the one logo concept‘ that sparked controversy, suggesting that professional designers should present only one logo, and if a designer cannot determine what the most effective solution is… they should not be taking on clients. Despite this, many well established designers don’t agree, and still present options. However, after hearing of the approach Melissa Yeager took the advice board,

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00:50:29

Building a Strategy Led Design Agency - An interview...

The Logo Geek Podcast ·

2019/03/24

Design that’s based on aesthetics can be very subjective and open to the whims of personal preference, however when you focus on solving business challenges with design you get better results. That’s where Brand strategy comes into play. In this episode Ian Paget interviews Sean Tambagahan, the founder and CEO of Butler Branding – a strategy led design agency to learn how he built his business, what a brand strategy session looks like, how he grew his team and more. Show notes and a full

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00:55:48

Becoming a hand lettering artist - An interview with...

The Logo Geek Podcast ·

2019/03/17

Is it possible to pursue a career doing something you love? Hand lettering artist Lauren Hom has proved it’s possible. After discovering her career in advertising was not what she imagined, she leveraged her side passion in hand lettering to create the job of her dreams. In this interview Ian Paget speaks with Lauren to discover her inspiring story, learning how she became a full time hand lettering artist, what her process looks like, how she works with an illustration agent and more! Lauren Hom is

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01:06:38

Making the Most of University - An interview with...

The Logo Geek Podcast ·

2019/03/10

To get a job as a designer it’s always your portfolio that matters, and not your qualifications. So is it still worth attending university? In this weeks interview Ian chats with Diane Gibbs to find out the answer to this question. We discuss why university matters, what you should do before you attend, how you can make the most of your time studying, and the importance of networking with, and getting to know designers in the industry. Diane is a graphic designer, entrepreneur, business owner,

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00:55:44

Designing logos for Hasbro, Disney, Star Wars & More!...

The Logo Geek Podcast ·

2019/03/04

Myles Mendoza is a super talented graphic designer from San Diego, and one of 3 who form HRO Design, an agency who work on logo and brand identity design for some of the worlds biggest entertainment brands including Marvel, Disney, Star Wars, Hasbro, Warner Bros and many more! On this weeks episode Ian Paget chats with Myles to discover how he became a designer, how he landed (and lost) his dream design job, how HRO design was formed, how they get such incredible clients, his logo design process and

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01:01:09

Becoming Designer & Director at Aardman Animations -...

The Logo Geek Podcast ·

2019/02/24

This week Ian Paget interviews Gavin Strange, Director & Designer for Aardman Animations by day, and by night he runs JamFactory, where he works on a number of passion side projects including film making, toy design, illustration, photography and more! We talk about the journey Gavin took to get his dream job with Aardman Animations, his side projects, design process, his thoughts on university and much more. View the show notes and transcription

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00:33:52

Copyright & Trademark Law for Logo Design – An...

The Logo Geek Podcast ·

2019/02/17

On this weeks episode Ian Paget interviews Gordon Firemark, a practicing attorney from Los Angeles to talk about the legal side of logo design, including the difference between copyright and trademarking, the approach to trademark a logo, what action you can take if your work is copied, how and when to use the right symbols on logos, and the ins and outs of contracts too. Gordon is the producer and host of Entertainment Law Update, a podcast for artists and professionals in the entertainment

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00:51:36

An interview with Armin Vit

The Logo Geek Podcast ·

2018/11/17

Armin Vit has established himself as an influential figure in the logo design space through his fantastic logo and brand identity reviews under the umbrella of Brand New, which now receives over 1.8 million page views each month. But how did he get started, how does he approach his reviews and what lessons has he learned along the way? In this interview, Ian Paget discovers how Armin got his job with Pentagram in the New York Office, the lessons he learned from Micheal Beirut, how he started the

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00:51:30

How a new mum built a design agency - An interview...

The Logo Geek Podcast ·

2018/11/10

Following a successful design career, and the birth of her son, Rebecca Heinemann built her own design agency CraftWell so that she could have a better work/life balance. In this episode Ian Paget interviews Rebecca to discuss her background, the reason why she built her own business, the steps she took to get it up and running and the challenges and fears faced along the way. We also discuss why we both feel it’s important to work within agencies before considering building your own business. Show

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00:58:54

A Life of Food & Restaurant Branding - An interview...

The Logo Geek Podcast ·

2018/10/27

On this weeks episode Ian Paget interviews Louise Fili, an Italian-American graphic designer who’s specialised in brand development for food packaging and restaurants for the past 30 years. We discuss how she discovered her niche, her logo design process, typography design, her incredible books and so much more. Louise Fili is a member of the Art Directors Hall of Fame, and has received the medal for Lifetime Achievement from the AIGA and the Type Directors Club. Show notes and a full transcription

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01:06:22

Sports Branding & Successful Content Creation - An...

The Logo Geek Podcast ·

2018/10/21

Having worked on the design of sports logos and brand identity design for over 15 years, Michael Raisch has developed a deep understanding of designing for sports clubs. In this episode we dive into the differences you need to consider when working on the design of sports logos and brand identities, and some of the stories behind where the ideas were formed. Michael is also a very talented content creator, so we also discuss how he’s able to create engaging and relevant content which has attracted

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00:47:14

Getting your dream design job - An interview with...

The Logo Geek Podcast ·

2018/10/14

If you’re looking for a design job it can often be hard to find an opportunity, even if you’re the most talented designer. But if you get your CV and portfolio right, and put yourself out there too you’re more likely to get the job you’ve always dreamed of. To help with this, on this weeks podcast Ian Paget speaks with Charli Prangley to discuss job application tips, portfolio, CV and job interview advice, and also how she found her dream job through networking, public speaking, YouTube videos,

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00:44:04

The Fundamentals of Typography - An Interview With...

The Logo Geek Podcast ·

2018/10/07

Typography is a core component of logo design, but so many designers lack the essential knowledge needed to use fonts correctly. To solve that, this week Ian interviews Michael Stinson to talk about the fundamentals of type, choosing and managing fonts, licensing, book recommendations and more. Michael is the typography instructor at Laguna College of Art + Design, and is also the founder and lead Instructor at TypeEd, an educational platform that teach designers about the fundamental theory of

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01:04:03

Discover your personal brand - An Interview with...

The Logo Geek Podcast ·

2018/09/29

Are you struggling to work out who you are as a designer? Working out your purpose and personal brand? In this weeks episode Ian talks with Radim Malinic to learn how he discovered his passion for design, and the journey he took to establish his personal brand. We also find out how he's been able to attract big clients, and more about his latest book, ‘Book of Ideas: Volume 2’. Radim Malinic is an award winning freelance creative director, graphic designer and keynote speaker based in London who’s

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00:52:31

An interview with George Bokhua

The Logo Geek Podcast ·

2018/09/08

In this episode Ian Paget speaks to George Bokhua, a truly talented graphic designer, who’s worked with companies including Disney, New Balance, NFL and Wired Magazine. Having followed his work for years, Ian describes George as one of the best practicing logo designers in the world today, so this interview dives into his life as a designer, his logo design process, idea generation, using grid systems, using social media, pricing a logo and so much more. It’s an insightful interview with a real

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00:43:04

Qualifying Leads & Turning them into Clients - An...

The Logo Geek Podcast ·

2018/08/31

Finding potential logo design leads can be a challenge, but once they contact you how do you convert them to clients? How do you know if they will be good to work work with? What should you send them? On this weeks episode Ian Paget talks with Emily Cohen to learn more about qualifying clients, then creating proposals and contracts to convert your prospects into clients. Emily is a brutally honest consultant who provides strategic business advice to creative firms, and is the author of the book

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00:52:56

Value Based Pricing - An Interview With Blair Enns

The Logo Geek Podcast ·

2018/08/24

Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and how it can be used to build a profitable business whilst also providing the best service possible to your clients. Blair Enns is the author of the highly acclaimed book The Win Without Pitching Manifesto, and Pricing Creativity: a guide to profit

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162 results

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