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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

58:16

BluShark Week with Special Guest Seth Price

Webcology ·

2023/08/03

It’s BluShark Week here on Webcology as this week we’re happy to welcome guest Seth Price, founder and CEO of local-legal focused SEO firm, BluShark Digital. According to the AboutUs page on their website, “BluShark Digital uses the same cutting-edge marketing techniques (high-quality technical optimization, sophisticated content, authoritative link-building, and local optimization) that Seth used to grow his own business and has established itself as a best in class digital agency focusing on the

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62:00

The Now X Marks the Schlock Edition

Webcology ·

2023/07/28

As the Actor's and Writer's strike continues, Netflix doubles down on its strong A.I. position by advertising a $900K / year A.I. Product Manager position. Even with the real-to-life drama of the writer and actor's strike, the weirdest news of the week goes to the social network formerly known as Twitter. Rebranded "X" on what appears to be a lifelong whim, the network Musk bought continues to sink into a swamp of its own making. We also get to discuss a lot of Google stuff

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63:42

As AI Goes through Hollywood...

Webcology ·

2023/07/20

The Writers and Actors strike provides a stark but pretty accurate warning for everyone else about how AI will be used to displace workers and degrade opportunities. Jim Hedger and Kristine Schachinger start a conversation about AI's effect on culture discussing how script writers are being replaced by AI and how actors and voice actors are being paid for single performances that get digitized and used as avatars for those actors in future products. From there we look at different AI tools,

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67:22

Geeking out with Julia Logan (aka: IrishWonder)

Webcology ·

2023/07/13

Kristine Schachinger is on the road this week speaking at the iGB Live Amsterdam conference so we had a special guest live from Amsterdam NL, Julia Logan, perhaps better known in SEO circles as Irish Wonder. Julia is a long-time web consultant who has practiced SEO since 2000. In 2020 she founded a boutique agency, Zangoose Digital. Jim, Kristine, and Julia have a wide-ranging conversation that just jumps in at one of Julie's many specialties, mainstream media's enormous effect on the online

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65:09

Twitter Hanging by Threads After a Self-Inflicted...

Webcology ·

2023/07/06

Twitter had another very bad week after it deGoogled itself in a badly thought through response to the scrapers and bots attracted to the network. Last Friday, Elon Musk announced he was limiting the number of Tweets users could see in a day in response to scrapping activity and bots on the network. Those limits had numerous effects, including having nearly half of Twitter content in Google's index removed. Today the world woke to the first day of Threads, the Twitter-like messaging platform

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64:44

Analyticgedon: the Final Hours of UA3

Webcology ·

2023/06/29

1 day, 13 hours, 59 minutes: That's the time left at the time of recording before Google pulls the data plug on Universal Analytics 3, replacing it with the much unloved and misunderstood Google Analytics 4. Many SEOs and other digital marketers, all of whom have been warned for the last 18 months are freaking out having hoped Google wasn't actually going to go through with the switch. Surprise, they will in approximately 1 day, 13 hours, and 58 from the time this sentence was spoken.Joining

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57:26

It's a Regudiculous World (but nothing a good...

Webcology ·

2023/06/22

This was a weird week punctuated by the stupefyingly terrible news of the Titan submarine disaster, (which was confirmed by the US Coast Guard in the middle of the show recording), and the shockingly hilarious news of a potential cage match between tech billionaires Elon Musk and Mark Zuckerberg. The early money is on Zuckerberg who is a trained MMA fighter and twelve years younger than the 51-year-old Musk. This is surprisingly real.Other real things: Early bird tickets are still available for

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61:00

The A.I. Plagiarengine Edition

Webcology ·

2023/06/15

"Whispers from within, Nature's laughter fills the air, Gentle cheeks release.", ChatGPT for Chrome, 2023It's been another week of extraordinary A.I. developments with plenty of examples of A.I. screw-ups, gripes, and fears as we surge forward figuring out how to best use and abuse the powers of A.I... Kristine Schachinger and Jim Hedger look at Chatbots in Search and talk about a few weeks of watching Google's Search Generative Experience roll out. One critic called Google SGE a

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61:35

Today's Episode Only Talks About AI Half the Time

Webcology ·

2023/06/08

The impacts of artificial intelligence are everywhere and we spend a lot of time talking about those impacts but we also got to talk about some regular Googley stuff too. Jim Hedger and Kristine Schackinger did start off on a high note, noting the reports of the death of a US Air Force member testing an AI-operated drone were greatly and completely exaggerated as it was only a simulation. Paraphrasing the words of the commanding officer, "... it was just a simulation. Only a madman would do that

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62:58

BrightonSEO USA

Webcology ·

2023/05/25

Sometime last yesterday, word went out on Twitter and LinkedIn that one of the largest SEO conference in the world was coming to North America. Conference founder Kelvin Newman tweeted and posted his team was bringing the show over here in 2023 with a date and time to be announced in the coming weeks. We asked Kelvin to come on Webcology to talk about the experience and, what we expected to be a quick ten-minute promotion turned into a twenty-five-minute conversation about his experience organizing

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64:18

The Industry's First AI-supported SEO Auditing tool

Webcology ·

2023/05/18

In what is possibly one of the most interesting and entertaining interviews we've recorded in a while, Jim Hedger and Kristine Schachinger talk with SEO legend Martin MacDonald about the development and release of the industry's first AI-supported SEO Auditing tool, Serpere.AI - https://serpere.ai/. Martin has been a practicing SEO since the dawn of the commercial Internet and has worked with some of the largest websites in the commercial sphere, including TicketMaster, Expedia, and Orbitz

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55:14

Google(AI) IO

Webcology ·

2023/05/11

Google announced major changes to search results as artificial intelligence-assisted search becomes part of Google's information universal ecosystem (*except for Canadians, Germans, and a small gaggle of other unfortunates whose governments find themselves arguing with Google) In this show, Jim Hedger and Kristine Shachinger talk about the biggest announcements from Google IO and how coming changes will affect the business and practice of SEO. We discuss Google Perspectives, About This Image,

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63:56

So Sayeth the Godfather

Webcology ·

2023/05/04

Geoffery Hinton is widely considered the Godfather of Artificial Intelligence. His research into human brain function in the late 1980s and early 90s at the University of Toronto prompted him and a team of early neural researchers to start to conceive of a digital brain that could learn. His work is considered the foundation of modern machine learning and large language models. He recently stepped down from his position as head of AI research at Google's parent company Alphabet so he could raise

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58:33

An Almost AI free show!

Webcology ·

2023/04/27

There was a lot of Google news to cover this week in a short break from our usual breathless coverage of the AI revolution. This week hosts Jim Hedger and Kristine Schachinger discuss a number of Google and social media stories, along with thanking Search Engine Journal for including Webcology in the Top SEO Podcasts for 2023. This week we coveredthe growth of SpoutableElon's Secret faux-minor Twitter profileGoogle Product Updates - GA4 is comingGoogle April 2023 Reviews Update done rolling

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66:55

Webcology - April 20, 2023

Webcology ·

2023/04/20

Another AI-focused show. Hosts Jim Hedger and Kristine Schachinger talk about the introduction of Auto-GPT, OpenAI’s newest product that can instruct itself. Jim, who has been a strong supporter of incorporating AI into our work process and tools admits to being a bit queasy at the prospect of a self-prompting AI. We also cover the development of Project Maji and Google’s new Search Engine, the introduction of a new Google web crawler, the removal of Page Experience from the Search Console, the

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63:46

Webcology - April 13, 2023

Webcology ·

2023/04/13

A news coverage show that tried to focus on organic search with a lot of changes to report at Google. The biggest story this week has been the rollout of Google’s new Review Update expanding to cover reviews about products, services, and things. Hosts Jim Hedger and Kristine Schachinger also talk about how a page or site’s quality can degrade over time, how schema triggers different types of SERPs, how the March 2023 Core Update might have affected local search, using ChatGPT for research, and the

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59:48

The AI, AI, Oh Oh Edition

Webcology ·

2023/04/07

Like Elvis in a Mojo Nixon song, AI is everywhere man. This week hosts Jim Hedger and Kristine Schachinger talk through the confusing ways the SEO and tech industries are taking to AI. From hallucinated Guardian stories to a treasure trove of industrial espionage opportunities, this weekoffered us a lot of lessons about being careful around AI.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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60:00

The – Your SVB is Showing Edition

Webcology ·

2023/03/16

Jim Hedger and Kristine Schachinger talked about a number of stories this week focusing on the implications of the Silicon Valley Bank collapse, the suddenly introduced March 2023 Google Core Update, the introduction of OpenAI’s ChatGPT4, and the educational game SEOpoly.There was no end of big and important things to talk about this week, we wanted to make time for Jef Van Gool, innovator of SEOpoly, a twist on the common board game but where you acquire knowledge and SEO skills rather than

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65:04

SEOClarity’s Very Big Release Week

Webcology ·

2023/03/09

Jim Hedger and Kristine Schachinger host an informative and very fun show today with guests, MitulGhandi co-founder and chief architect and Mark Traphagen, VP of Product Marketing and Training fromthe enterprise-SEO super-system SEOClarity (https://seoclarity.net). Mitul and Mark join Jim and Kristineto talk about the multi-feature rollouts SEOClarity introduced during its Release Week. SEOClarity is allabout merging big data with understandable and actionable dashboards, insights, and

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64:27

Facebook’s New Rules – Explain rather than Punish

Webcology ·

2023/03/02

Facebook will now remove a post and give up to seven explanations before suspending or banning users. The new policy is a result of analysis and feedback from Meta’s Independent Oversight Board. More severe violations still could mean immediate penalties like posting bans and/or account removal.https://about.fb.com/news/2023/02/meta-is-improving-facebooks-penalty-system/ First up Micha Fisher and Masatake Wasa, two mods of the No Dumb Questions SEO group on Facebook joined us to talk about a mass

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827 results

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