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PODCAST

State of Medtech

State of Medtech

State of Medtech is the #1 podcast in medtech and medical devices. Hosted by Omar M. Khateeb, we go inside the business and science of healthcare innovation—with unfiltered interviews from top investors, startup founders, and industry leaders. Each week, we feature candid interviews with: 💼 Top medtech investors & VCs 🧠 Founders of disruptive medical device startups 🧬 Clinicians & industry leaders shaping the future of medicine From go-to-market to M&A, AI to surgical robotics,

health & fitness medicine

All Episodes

00:17:07

216. Marketing: How to Do OKRs and What to Avoid

State of Medtech ·

2024/10/11

00:00 Introduction to OKRs 02:53 Understanding Objectives and Key Results 06:47 The Importance of Focus in OKRs 08:42 Aligning OKRs with Mission and Vision 11:53 Tracking Progress and Continuous Improvement Learn how Showpad helps medtech marketing teams use data to grow pipeline and drive adoption. https://showpad.com/stateofmedtech Are you a medtech marketer or sales leader? Join our weekly zoom call “Medtech Growth Levers” https://lu.ma/medtechgrowthlevers For limited time only - Get the Medical

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00:40:53

215. Insiders Look into the Purchasing Materials...

State of Medtech ·

2024/10/09

00:00 Introduction and Importance of Purchasing Managers 04:19 Understanding the Role of a Purchasing Materials Manager 06:20 Transition to Ambulatory Surgery Center (ASC) Setting 10:05 Evaluating New Technologies in ASCs 13:33 The Role of Purchasing Managers in Decision-Making 17:20 Considering Value and Cost in Technology Adoption 23:32 Information Sources for Purchasing Managers 25:28 Challenges and Pushback from Reps and Companies 32:21 Ineffective Approaches by Reps 35:28 Effective Approaches

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01:00:49

214. Patient Story: Mike Hugo Shares his Story on...

State of Medtech ·

2024/10/07

00:00 Introduction and Background 02:23 Transitioning from Engineering to Sales 07:41 Winning President's Club and Earning Patents 15:56 Receiving the Diagnosis and Adopting a Positive Mindset 26:45 Optune: Disrupting Cancer Growth 32:34 Cherishing Moments and Leaving a Legacy 34:48 Fishing Adventures and Memorable Experiences 36:05 Singing a Duet with Tim McGraw 45:27 Advocating for the Promising Pathway Act Mike’s original post on LinkedIn

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00:36:38

Marketing: 7 Principles of Persuasion

State of Medtech ·

2024/10/04

00:00 Introduction and Celebration of New Beginnings02:13 Understanding the Influence Framework 09:50 Principles of Persuasion Explained 15:21 Applying Persuasion in Marketing Funnels 22:50 Recommended Books on Persuasion 32:56 Ethics of Persuasion vs. Manipulation Learn how Showpad helps medtech marketing teams use data to grow pipeline and drive adoption. https://showpad.com/stateofmedtech Are you a medtech marketer or sales leader? Join our weekly zoom call “Medtech Growth Levers”

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00:33:50

212. Ortho: Changing How Total Knee Replacement is...

State of Medtech ·

2024/10/02

00:00 Introduction and Commercial Reminders 02:35 Background and Creation of The Goknee 05:38 The Limitations of Current Physical Therapy in Knee Replacement Recovery 08:23 The Goknee: A More Advanced Home Exercise Program 13:40 The Comprehensive Solution of The Goknee 18:21 Barriers to Adoption and Marketing Challenges 29:48 The Challenges of Working with Large Orthopedic Companies 32:13 Conclusion and Call to Action For limited time only - Get the Medical Sales Network Effects Program for 60% off

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00:44:50

211. Marketing: Neil Patel on AI and the Latest...

State of Medtech ·

2024/09/30

Learn how Showpad helps medtech marketing teams use data to grow pipeline and drive adoption. https://showpad.com/stateofmedtechTimestamps 00:30 Meet Neil Patel: Marketing Legend 02:16 Marketing Evolution: Then and Now 04:02 Effective Marketing Strategies for Startups 06:02 Understanding Customer Value and Profitability 09:53 SEO Best Practices and Insights 18:09 Content Creation and Leveraging AI in Digital Marketing 22:07 The Importance of Data and Analytics in Marketing 22:35 Human vs

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00:25:39

210. Exits: $10.8B Exit to Merck with Prometheus...

State of Medtech ·

2024/09/25

00:00 Introduction and Welcome00:32 Guest Introduction: Mark McKenna 00:42 The Prometheus Acquisition by Merck 01:01 Mark's Career Journey and Decision to Join Prometheus 04:55 Challenges and Strategies in the First Year 06:48 Key Inflection Points and Fundraising 08:58 Building a Competitive and Sustainable Company 13:32 Navigating Market Challenges and Competition 19:33 Reflections and Leadership Insights 21:32 Future of Biotech and Industry Concerns 24:42 Conclusion and Farewell For limited

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00:39:39

209. Robotics for Foundational Medical Procedures...

State of Medtech ·

2024/09/23

00:00 Introduction to the State of MedTech00:24 Welcome to the LSI Emerging MedTech Summit 00:45 Interview with Josh Defonso, CEO of Mendera 01:47 Challenges and Rewards in the MedTech Industry 02:40 The Vision Behind Mendera 04:59 The Genesis of Mendera 08:44 Commercial Break: LSI USA Summit 2025 11:22 Building the Mendera Team and User Research 14:43 Empowering Healthcare Providers with Robotics 18:24 Future Vision and Technology Adoption 19:47 Fundraising Success and Strategic Partnerships 20:41

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00:55:57

208. Marketing: Full Funnel Marketing for Medtech

State of Medtech ·

2024/09/22

00:00 Introduction and Overview 01:19 The Power of LinkedIn for Targeted Advertising 08:10 Understanding the Psychology of Early Adopters 12:57 The Technology Adoption Curve and Product Launch 15:39 Finding and Engaging Digital Opinion Leaders 20:34 Selecting the Right Digital Opinion Leader 25:00 Targeting the Right Audience on LinkedIn 27:05 Optimizing Your Ad Strategy on LinkedIn 29:05 Optimizing LinkedIn Ads 30:55 Balancing Thought Leadership and Conversion Objectives 35:15 The Importance of

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00:31:45

207. GI: Revolutionizing Endoscopy with Torrey Smith...

State of Medtech ·

2024/09/18

00:00 Introduction and Welcome00:26 Guest Introduction: Tori Smither, CEO of Endiotics 00:59 Marketing and Investor Outreach 02:59 The PillBot: Revolutionizing Endoscopy 05:35 Market Potential and Challenges 12:40 Regulatory Pathway and Clinical Trials 14:13 Commercial Plan and Future Prospects 16:00 PillBot's Technological and Economic Impact 28:44 Closing Remarks and Call to Action Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK For limited time only - Get

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01:04:01

206. Neurosurgery and its History with Theodore...

State of Medtech ·

2024/09/16

Buy Dr. Schwartz’s new book here: https://www.amazon.com/Gray-Matters-Biography-Brain-Surgery/dp/B0CPTDCCLXAre you a surgeon looking to get more involved in startups and adopt exciting new technology? Join our free community! https://khateebandco-21311989.hubspotpagebuilder.com/physician-early-adopter-lp For limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024 Follow The State of

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00:42:35

205. Marketing: Full Funnel Marketing for Medtech

State of Medtech ·

2024/09/13

00:00 Introduction and Topic Overview 04:34 Understanding the Buyer's Journey and Ad Themes 15:24 Simplifying Video Content Creation 22:04 Applying Ad Themes to Different Funnel Stages 26:26 Using YouTube as a Central Hub for Video Content 31:47 Q&A and Conclusion Are you a medtech marketer or sales leader? Register for our weekly zoom call “Medtech Growth Levers” https://lu.ma/medtechgrowthlevers Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK Want to

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00:36:30

204. Digitizing Medical Devices with Bill Hunter,...

State of Medtech ·

2024/09/12

00:00 Introduction to the Medtech Industry00:26 Meet Bill Hunter: CEO of Canary Medical 01:05 Bill Hunter's Journey in Medtech 02:07 Lessons from Building Angiotech 03:17 The Birth of Canary Medical 03:53 Innovations in Smart Implants 04:37 Challenges and Realities of Entrepreneurship 08:54 Canary Medical's Smart Knee Implant 10:10 Expanding to Cardiac Monitoring 11:38 Data-Driven Patient Management 23:47 Future of Predictive Medicine 30:40 Commercial Strategy and Market Potential 35:17

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00:49:57

203. Cardiac: Using Augmented Reality for Cardiac...

State of Medtech ·

2024/09/11

00:00 Introduction and Welcome00:27 Commercial Sponsors and Special Offers 02:06 Introducing Beriktas and His Journey 06:19 The Importance of Marketing in MedTech 08:12 Beriktas' Background and Entry into MedTech 15:21 The Founding Vision of SentiAR 19:54 Technological Innovations and Achievements 24:46 Exploring the Future of Medical Efficiency 25:15 Understanding Interventional Electrophysiology 26:48 The Role of Data in Electrophysiology 28:36 Augmented Reality in Medical Procedures 31:07

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00:47:16

202. Venture Capital: Tamir Meiri, Venture...

State of Medtech ·

2024/09/09

00:00 Introduction and Welcome00:28 Guest Introduction: Tamir Meiri 01:00 Tamir's Journey into Venture Investing 04:56 Challenges in Raising Capital for MedTech 08:32 Current Investment Climate and Strategies 12:15 J&J's Investment Focus and Criteria 15:21 Building a Viable MedTech Company 22:41 Personal Investment Interests and Stories 26:03 Is Cardio Cool? 26:15 Laminar's Success Story 27:03 The Competitive Landscape of Robotics 28:50 Evaluating Surgical Robotics 31:18 Challenges

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00:56:52

201. Marketing: Reviewing Alphatec Spine’s New...

State of Medtech ·

2024/09/06

00:00 Introduction and Overview03:24 Analyzing AlphaTechSpine's Patient Video 08:01 The Importance of Effective Distribution 13:15 Utilizing Social Media Platforms for MedTech Marketing 18:49 Engaging with Thought Leaders and Physicians 23:20 Pre-Marketing and Twitter Ads for Event Promotion 26:00 Pre-booking meetings and offering incentives 28:17 Using in-booth presentations 31:38 Targeting the right audience with the right channels 34:41 Analyzing data to understand channel

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00:56:39

200: Trump or Harris - Who is best for Medtech?...

State of Medtech ·

2024/09/03

Chapters 00:00 Introduction and Importance of the Topic 4:20 LinkedIn Poll Results 09:31 Trump Administration Policies and Implications 13:18 Harris Administration Policies and Implications 15:48 Who is a better Administration for Medtech? 17:12 Discuss the Tech Industry's Perspectives From Andreeson Horowitz 26:00 Foundation of American Technology Supremacy 28:00 Positive Policies and Regulatory reform 29:00 Why the Wealth Tax Matters to Medtech 32:00 US History of Taxing Wealth & Why

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00:45:01

199: Venture Capital: Jack Kuveke, Jabroni Capital

State of Medtech ·

2024/08/27

Jack’s newsletter is one of my favorites. It’s so good I star it so I dont miss it. Sign up for free here. https://jabronicapital.com/Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK For limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024 Follow The State of MedTech on: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ Follow

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00:42:05

198. Marketing: Improving Sales Meeting Show up and...

State of Medtech ·

2024/08/21

00:00 Introduction and Welcome01:04 Importance of Initial Sales Calls 01:50 Challenges in Booking Demo Meetings 04:09 Traditional vs. Modern Marketing Funnels 09:26 Enhancing User Experience in Forms 12:55 Remarketing Strategies for Leads 16:58 Follow-Up Cadence and Tools 22:26 The Importance of Personal Touch in Automated Workflows 22:51 Using LinkedIn for Personalized Outreach 23:33 Effective Follow-Up Strategies 24:54 Optimizing Meeting Scheduling 26:33 Enhancing Meeting Preparation 29:25

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01:34:50

197. Neurosurgery: JJ Desai, Chief Strategic...

State of Medtech ·

2024/08/19

00:00 Introduction and Guest Welcome 01:43 JJ Desai's Background and Early Life 03:05 Journey into Medicine and Early Inspirations 05:41 Transition from Medicine to Entrepreneurship 09:56 Mentorship and Career Growth 15:57 Balancing Multiple Roles and Personal Growth 21:00 Reflections on Career and Personal Development 28:06 Impactful Mentors and Key Career Moments 47:13 A Chance Meeting with Billy 48:57 The Spark of Innovation 49:42 Conflicted Career Choices 50:16 A New Beginning at Insight

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