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PODCAST

The Speak Easy Podcast

Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms

Hi. Jen Estill and Karen Stefl here. In The Speak Easy Podcast, we share years of expertise in marketing, branding, video production, strategy—not to mention management, employee development, mentoring, sales, creativity, maintaining life balance, managing money, and.. you get the idea. It takes a lot to keep a couple of creative studios thriving. We developed this podcast after years of "how do you..." boss lady conversations. It was clear that if we were both in such similar places with regard

business

All Episodes

00:19:17

94: When Business And Life Align — A Conversation...

The Speak Easy Podcast ·

2021/03/30

rning and perfecting our work-life balance every day, while trying to push ourselves and our careers to continue to grow. Alignment isn't something in our lives that happens overnight. It can take decades of hard work and learning to achieve. Luckily, for the first time in a long time, Karen has found that balance for herself and her business. While this past year presented countless challenges, Karen did her best to turn each into an opportunity for herself and for her business. Dive into this

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00:06:31

Strategy Series 18: Branding Strong Cities

The Speak Easy Podcast ·

2021/03/23

Brand awareness goes beyond big-name products and companies — it reaches to the neighborhoods we live in and the streets we walk. When you can find a way to harness strategic branding to your advantage, you're able to sell anything. And a strong city brand makes for an even stronger city. Beyond consistency and cohesiveness, building a strong brand for a city helps build awareness. It helps establish a community-minded, proud atmosphere, and provides visual identifiers for both lifelong residents

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00:30:21

93: Habits: The Good, The Bad, And The Weird

The Speak Easy Podcast ·

2021/03/16

Habits are psychological patterns that we form over time through repetition in our daily lives. Whether we notice it or not, the work we do each day contributes to our good and not-so-good habits. Our habits could be as simple as taking a daily vitamin, or more complex like procrastinating on a deadline. Addressing all of our habits gives us more awareness and insight as we move forward. It's important to acknowledge the good habits so we can keep up with these behaviors, and equally important to

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00:07:03

Strategy Series 17: The Power Of 'What If—?'

The Speak Easy Podcast ·

2021/03/09

We've all heard the age old adage, "Curiosity killed the cat." Still, as entrepreneurs, we're familiar with the addition to the phrase: "But satisfaction brought it back." Sure, there are risks that come along with being inquisitive. But there is true satisfaction (and, ultimately, success) in asking the hard questions and keeping our curiosity alive. In this Strategy Series, Karen explores the power of asking "What if—?" She discusses how breaking down barriers of possibility helped guide her

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00:16:38

92: Yes, And — Guiding Creativity And Exploring...

The Speak Easy Podcast ·

2021/03/02

We hear a lot about the "creative industry" — but what makes a certain business, team, or idea "creative"? Creativity is as subjective as we make it, and it manifests itself in many forms. For one, creativity is how we foster innovative work environments amongst our staff. We want to grow our team's creativity, while ensuring that they know the end goal and boundaries of the client. But this can be tricky; when should we let ourselves run, and when should we come back to reality? Externally,

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00:07:35

Strategy Series 16: Branding For Community Impact

The Speak Easy Podcast ·

2021/02/23

When creating a new brand identity, it's important to keep your end goal top-of-mind. From brainstorming a brand name to designing a logo and tying it all together on a shiny new website, a new brand is a multi-faceted process — and all the while, it is imperative not to get swept up in the process and lose sight of the client's broader goal. At the end of the day, a brand is more than clarifying and enhancing an image. It's about amplifying the client's message and, as a result, inciting positive

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00:21:08

91: How To Happy (And Know It)

The Speak Easy Podcast ·

2021/02/16

What makes you happy? Is it finishing a project you've been working hard on? Giving a gift to a loved one? Reading a good book on a rainy day? Or, is it even more subtle than that? To us, happiness is something we can practice in our day-to-day lives. Joy can often feel elusive; unfortunately, we aren't always conscious of the moments that make us feel happy when we're in them. With that in mind, how can we become more intentional about our happiness? Of course, happiness is no easy feat. It is

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00:06:10

Strategy Series 15: Honoring Efficacy and Efficiency

The Speak Easy Podcast ·

2021/02/09

Working in a client-based industry means that, first and foremost, we are problem solvers. Our clients come to us with specific goals, visions, or a problems to be solved, and it is our job to deliver a successful end product that does just that. Our ability to create the best product possible means working in the most efficient and effective manner we can, while also staying realistic about client expectations and what we can provide. Karen uses a recent example from her own work to discuss her

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00:17:09

90: Creating Credibility: How Trust And Success Go...

The Speak Easy Podcast ·

2021/02/02

We know credibility as the foundation of trust. In all areas of life, it is so important to be known for delivering on our promises: your staff needs to believe in you, your clients need to trust you, your friends and family need to depend on you. And while all of that is important and at the face of being credible, credibility runs much deeper than that. Credibility is established over time, and people often underestimate the hard work, consistency, and time it takes to build a credible

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00:18:38

89: Cracking The Glass Ceiling And The Work That's...

The Speak Easy Podcast ·

2021/01/19

n her nomination acceptance speech, Vice President Kamala Harris shared some moving words that stuck with us: "While I may be the first woman in this office, I will not be the last because every little girl watching tonight sees that this is a country of possibilities." We thought Inauguration Day would be a fitting time to break into this beast of a topic, the glass ceiling, and all of the nuances that come along with it. Women in the workforce are all too familiar with the barriers that the

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00:07:42

Strategy Series 14: Sensory Branding

The Speak Easy Podcast ·

2021/01/12

Our senses are directly linked to memory. That's why some of the most iconic brands in the world are attached to sounds (PlayStation's startup sound), taste (Olive Garden's mints), and scent (Delta Airlines). Our senses help us remember hyper-specific factors of a situation, thus cementing a brand in one's long-term memory. As marketers and business owners, it only makes sense that we would want to use this to our advantage. Still, while sensory branding is an extremely effective marketing tool, it

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00:36:55

88: How Inner Strength Propels Community Strength —...

The Speak Easy Podcast ·

2021/01/05

Working your way up from an entry-level job all the way to CEO sounds like a dream come true — but professional success doesn't happen overnight. We're thrilled to kick off the new year with an episode featuring our special guest April Clobes, president and CEO of Michigan State University Federal Credit Union (MSUFCU). April is proof that success comes from inner strength, community-mindedness, and a whole lot of sleeve rolling. In addition to her work at MSUFCU, April sits on an astounding

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00:01:52

Happy Holidays From The Speak Easy Podcast

The Speak Easy Podcast ·

2020/12/23

The holidays might look different this year, but that doesn't mean you can't still celebrate. This week, we wanted to wish all of our listeners a happy holiday season and give you all the tools you need to make a special holiday cocktail in this festive minisode. We've almost made it to the end of 2020 and that feels celebratory in its own right. This year has been nonstop start to finish, and even the holidays are looking different for us. Everyone could use a drink after this year, so we're

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00:20:57

87: Moving Forward (Literally And Figuratively) —...

The Speak Easy Podcast ·

2020/12/15

Last episode, Karen dove into how and why she decided to move buildings even after all the unexpected changes 2020 brought – and this week, it's Jen's turn. To some, a monumental business move might not seem like the most logical thing to do this year; but why wouldn't you take an opportunity when one presents itself? Jen lets us in on the details of her big office move at Redhead Design Studio and why she decided to go for it. We break down the logical, quantitative reasons that lead to making big

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00:07:14

Strategy Series 12: How Animation Brings Video...

The Speak Easy Podcast ·

2020/12/08

Animation is a powerful video tool that is often overlooked. Animation can be used to demonstrate science at the cellular level, show an entire kitchen simultaneously in chaos, explain abstract concepts, or even make your software come to life. In short, animation can get the job done. Animation and motion graphics are phenomenal video marketing solutions that give us other options for video when in-person filming isn't available to us. However, if you've never used animation in your business

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00:18:28

86: Moving Forward (Literally And Figuratively) —...

The Speak Easy Podcast ·

2020/12/01

When we're surrounded by monumental changes in the world, our natural reaction is to stop, slow down, and stay put. We definitely understand the draw to seek what's comfortable and safe. (After all, we could all use some stability these days.) Yet, as business owners, we need to move forward with changes that will ultimately best serve our teams and clients. Regardless of the circumstances, why wouldn't we chase after opportunities when they present themselves? This week's episode is the first of

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00:13:54

85: Performing When The Pressure's On

The Speak Easy Podcast ·

2020/11/17

Businesses across industries have faced countless challenges this year – and in the face of those challenges comes the pressure to perform, no matter the circumstances. We're talking about performing under pressure, regardless of whether or not we have the answers. How can we keep up with our own standards, and how can we get through this all the "right" way? (If there even is a "right" way?) In this episode, we share our own experiences of performing despite not having all of the answers. We

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00:18:15

Strategy Series 11: A Post-Election Check In

The Speak Easy Podcast ·

2020/11/06

There's no doubt that the results of the presidential election will have a direct impact on our work and the businesses we work with. There's also no doubt that this has been an utterly exhausting, overwhelming, frustrating, confusing, and scary week. This minisode, we switch things up a bit by taking a moment to check in with one another and share our feelings, post-election. What led us here as a country, and what do we think could happen next? As parents, what are we doing to communicate this

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00:06:31

Strategy Series 10: Videos Work – Science Says So

The Speak Easy Podcast ·

2020/10/28

As social media has grown, so has the presence and success of video. When it comes to changing the behaviors of users, video has shown remarkable success on social media and beyond. But what's actually going on in the audience's brains that makes video so successful? How can we harness the ROI of video for our own brands, across formats? Turns out, there's a science to creating and using video to your business's advantage – and after working in video production for more than 40 years, Karen knows a

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00:36:15

84: Innovation and Changes In Nonprofits – Featuring...

The Speak Easy Podcast ·

2020/10/20

Businesses big and small have been affected by the COVID-19 pandemic in one way or another. How does this affect nonprofits specifically, and what innovations can they embrace in order to keep up? Few people know the answers to these questions better than Joan Gustafson, external affairs officer at the Michigan Nonprofit Association (MNA) and our guest this episode. For the past several months, Joan has been working tirelessly to ensure that the many nonprofits within the state of Michigan have the

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