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PODCAST

Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We"re talking with some of the top industry leaders as they steer their companies through constant change.

business marketing

All Episodes

00:36:18

How Retail Media took over the ad business seemingly...

Next in Media ·

2024/03/19

Next in Media spoke with Dave Peterson. general manager, global head of retail media at Epsilon, about his experience building out Target's retail media business, why the industry desperately needs standards and consolidation, and why he's bullish on CTV shopping. Takeaways• Retail media is a growing industry that has its origins in the early 2010s, with only a few players at the time.• There is still a lot of room for growth and innovation in retail media, with only 37% of retailers having offsite

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00:38:39

So you've been pretending to understand AI

Next in Media ·

2024/03/12

Next in Media talked with Cognitiv CEO Jeremy Fain about what ad industry execs really need to understand about the difference between LLMs and Deep Learning and Computer Vision -and how all this stuff is actually going to shake up advertising - or not. Takeaways• Deep learning is a powerful tool in performance advertising, allowing for more efficient and effective targeting of impressions.• Deep learning differs from traditional machine learning in its ability to generalize and understand complex

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00:28:33

Is YouTube Headed for a Paywall?

Next in Media ·

2024/03/05

Next in Media spoke to creator economy expert Jim Louderback about his theory regarding the growth of YouTube subscriptions. Jim also discussed the growing creators-launching-brands trend, and the problems at Twitch. Takeaways• YouTube is likely moving towards a subscription model to generate more revenue, similar to other media platforms.• Creators are finding success in monetizing their content through shared subscription revenue rather than relying solely on advertising.• TikTok is facing

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00:27:40

"We're going to be talking about real outcomes, not...

Next in Media ·

2024/02/27

Next in Media spoke with Kelly Metz, Chief Investment Officer, OMD USA about why she's not shedding a tear for third party cookies, whether the currency wars are dying, and the different between YouTube and TikTok when it comes to grabbing TV budgets. Guest: Kelly MetzHost: Mike ShieldsSponsored by: PublicaProduced by: Fresh Take

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00:35:23

Live from the Kochava Summit, its Next in Media

Next in Media ·

2024/02/20

Mike Shields sat down with Kochava CEO Charles Manning to talk about how the mobile marketing world sees the end of cookies after having gone through Apple's ID changes a few years ago - and why mobile ad companies have any business moving into CTV. Guest: Charles ManningHost: Mike ShieldsSponsored by: PublicaProduced by: Fresh Take

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00:27:14

What happens when an election year happens during a...

Next in Media ·

2024/02/13

Next in Media talked with Ryan Meerstein, Managing Partner at Targeted Victory, about the state of digital advertising for the 2024 election. Ryan talked about why his job is harder than ever, in a post cookie, post Cambridge Analytica, disinformation heavy world - and why candidates plan to ramp up spending regardless. Guest: Ryan MeersteinHost: Mike ShieldsSponsored by: PublicaProduced by: Fresh Take

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00:27:47

Why there is no one like Mr. Beast

Next in Media ·

2024/02/06

Next in Media spoke to Ben Mathews, general partner at Night Ventures, about creators like Mr. Beast becoming product marketing moguls, where investors are looking to spend in the creator economy, the latest on TikTok and ongoing woes at Twitch. He highlights the shift in funding and customer acquisition strategies, with a focus on talent-led businesses. Matthews emphasizes the success and influence of Mr. Beast and the unique approach he takes to his business. He also discusses the challenges and

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00:23:50

The Week in Review

Next in Media ·

2024/02/02

Mike & Ari talk Google earnings, Sandbox, and whether anyone cares about Tech and Congress. They also express concerns about the future of advertising and the impact of privacy changes. The conversation touches on Google's earnings and the success of YouTube. They discuss the congressional testimony and its limited impact on advertisers. The conversation also explores the challenges faced by journalism and the ownership of publications. They share podcast recommendations and discuss the upcoming

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00:31:25

How one news brand is thriving amidst a digital...

Next in Media ·

2024/01/30

Next in Media spoke to Tim Huelskamp, founder and CEO of 1440 Media, about how the company built a media business of 3 million plus daily readers by focusing on non partisan news and treating a newsletter like a direct to consumer brand. Tim discusses the history and mission of the daily email newsletter. He explains how 1440 aims to provide comprehensive and non-partisan news to busy professionals who want to stay informed across various topics. Tim shares insights into the company's business

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00:21:45

Week in Review with Mike & Ari

Next in Media ·

2024/01/27

We touch on Netflix, the Currency Wars, Amazon Prime ads, and the bloodbath in digital media. In this episode, Mike and Ari discuss the recent challenges faced by the digital media and journalism industry, including layoffs and declining ad revenue. They explore the impact of social and search platforms on journalism and the rise of AI-generated content. The conversation also touches on the decline of newspapers and the short-sightedness of pay-to-link legislative efforts. They then shift their

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00:28:36

Ok seriously, what in god's name is Google's Privacy...

Next in Media ·

2024/01/23

Next in Media sat down with Google's Senior Director of Product Management Victor Wong to break down what is really going on now that cookies are going away, while trying to help make sense of this vitally important new digital ad targeting initiative. Wong discusses the journey towards improving privacy on the web and the development of the Privacy Sandbox. The Privacy Sandbox is a set of privacy-preserving technologies that support various web functionalities, including online advertising. Wong

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00:22:52

Mike and Ari talk Google Layoffs, The Sandbox,...

Next in Media ·

2024/01/19

Mike and Ari discuss various topics including Peacock's streaming of NFL games, Google's layoffs and the shift to automation, the challenges of implementing clean rooms, and the future of trade shows like CES. They also touch on the importance of technical execution in streaming, the decline of linear TV, and the rise of sports streaming and advertising. The conversation provides insights into the current state of the media and advertising industry. TakeawaysPeacock's streaming of NFL games was a

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00:38:54

Fortnite and Roblox for (Ad) Dummies

Next in Media ·

2024/01/16

Next in Media spoke to Dylan Collins, former executive at Epic Games, about the evolution of gaming over the past decade, and what brands and media companies need to understand about Gen Z and Gen Alpha's love of social, UGC gaming platforms like Fortnite and Roblox. Guest: Dylan CollinsHost: Mike ShieldsSponsored by: KochavaSponsored by: PublicaProduced by: Fresh Take TakeawaysSuper Awesome started as a kids media company and evolved into a provider of tools for kids digital media.Fortnite and

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00:25:38

Why 2024 Should Be a Great Year For Advertising - But...

Next in Media ·

2024/01/10

Next in Media spoke with Brian Wieser, who runs the substack/ad consultancy Madison and Wall, about the state of the ad market, which is promising strong - but far from universal growth. One sector that needs to change its philosophy and products, says Wieser, is TV, which risks getting left behind by the tech platforms and retail media. Guest: Brian WieserHost: Mike ShieldsSponsored by: Publica by IAS and KochavaProduced by: Fresh Take

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00:20:59

Ari and Mike kill The Messenger

Next in Media ·

2024/01/05

Next in Media's new Week In Review show features Ari Paparo and Mike breaking down the biggest stories in media and advertising this week, including the debacle that is The Messenger and the worst case scenario for cookies.TakeawaysThe failure of The Messenger highlights the challenges faced by digital media companies in the current landscape.Mainstream media companies need to adapt to changing consumer preferences and business models to stay relevant.Personal biases can influence opinions and

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00:32:08

Adweek's Catherine Perloff on the biggest ad tech...

Next in Media ·

2024/01/02

Next in Media spoke with Catherine Perloff, platforms reporter at Adweek, about the biggest stories of 2023 in media and advertising, why programmatic can't seem to shake its reputation for opacity, and whether brands are truly ready for all of the big changes on the horizon in 2024.TakeawaysTransparency remains a significant issue in ad tech, particularly with the rise of AI media buying tools.Ad tech consolidation is happening, with SSPs moving to the buy side and DSPs moving to the sell

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00:29:47

Hasbro's CMO on the state of kids media in 2024

Next in Media ·

2023/12/19

Next in Media talked with Jason Bunge, CMO of Hasbro, on why there are more options than ever to advertise to kids, and why the kids landscape is also more challenging and uncertain to navigate. Guest: Jason BungeHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take TakeawaysThe landscape of kids media and marketing is constantly evolving, with digital platforms and streaming services playing a significant role in content consumption.Creating impactful and authentic

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00:31:09

How to build a major ad business inside a retailer...

Next in Media ·

2023/12/12

Next in Media spoke with Evan Hovorka, VP Product and Innovation Albertsons Media Collective, about his experience in the earliest days of retail media inside of Target, and how he's taken those lessons to Albertsons, which has become a serious ads player in just a few short years. Hovorka also discussed how the retail media category needs to graduate beyond advertising 101, and AI might help bring things to a new level. Guest: Evan HovorkaHost: Mike ShieldsIn Partnership with: Comcast

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00:33:24

How Tastemade avoided the digital media flameout to...

Next in Media ·

2023/12/06

Next in Media, I spoke with Larry Fitzgibbon, co-founder and CEO of Tastemade - the food and travel centric media brand that was born on YouTube but now produces for every major social video platform. Today Tastemade has pushed aggressively into TV, and Larry and I how the production and business models in that medium are radically different. Guest: Larry FitzgibbonHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

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00:34:22

What Brands Still Don't Understand About TikTok

Next in Media ·

2023/11/28

Next in Media spoke with Ryan Detert, CEO of Influential, one of the top firms helping brands sort through the world of influencers and social platforms. Detert talked about the state of TikTok, and what many marketers miss regarding its power over younger audiences. Detert also talked about whether he sees potential in social shopping in the US, and which influencers are on the rise. Guest: Ryan DetertHost:Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

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271 results

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