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PODCAST

That Solo Life: The Solo PR Pro Podcast

That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com

business careers

All Episodes

19:47

The Future of Work

That Solo Life: The Solo PR Pro Podcast ·

2023/05/15

What’s the latest in one of our favorite topics, the future of work? Within corporate America, we are seeing a shift toward calling employees back into the office either on a full-time or hybrid basis. And then there’s the workforce itself. Some people like working remotely or on a hybrid basis. And what about the work itself? Are there opportunities for solo PR pros? You bet. Listen and get inspired. Transcript The Future of Work That Solo Life Episode #199 Michelle Kane (00:02): Thank you for

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25:03

Putting the ”PR” in Professionalism

That Solo Life: The Solo PR Pro Podcast ·

2023/05/08

Are you weary of people calling themselves PR professionals who seem to be storytelling their careers? The few who talk a good game, leaving a trail of disgruntled clients? In this episode we talk about ways PR practitioners – from those new to the profession to seasoned pros – can represent our profession well. Transcript: Michelle Kane (00:02): Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle

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18:17

Everything Everywhere All at Once: Social Media in 2023

That Solo Life: The Solo PR Pro Podcast ·

2023/05/01

The current state of the social media landscape is anything but stable. Twitter continues to devolve. TikTok is going strong, but will its use be banned in the United States? It’s a challenge to keep up with the changes in current channels and evaluate new options. In this episode, we discuss this uncertainty and how you can keep your focus on using the right channels at the right time for your clients. Transcript Michelle Kane: Thank you for joining us for an episode of That Solo Life, the

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23:34

Staying in Your Lane with Katy Boos

That Solo Life: The Solo PR Pro Podcast ·

2023/04/24

you want to listen to this episode, where we talk with Katy Boos, CEO and Founder of Remix Communications. Katy founded Remix Communications because she’s passionate about creating impactful thought leadership programs for her clients. Brainstorming compelling topics and narratives, Katy helps bring ideas to life on stage at top industry events and in written content for clients such as Adobe, Meta, Stitch Fix and several successful start-ups and growth companies. Get in touch with Katy Boos

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20:09

It’s Time to Pollinate Your Pipeline to Get Business...

That Solo Life: The Solo PR Pro Podcast ·

2023/04/17

Spring is in full bloom, thanks to the pollination by bees, butterflies, and birds. It’s a reminder that as solos we need to be in pollination mode all year long. Listen to today’s episode for tips and inspiration to grow your business development. Transcript Michelle Kane (00:02): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves like me, Michelle Kane, with VoiceMatters and my ever-steady co-host Karen Swim of Solo PR Pro

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24:17

Bias Check: Seeking Clarity in Communication

That Solo Life: The Solo PR Pro Podcast ·

2023/04/10

As communicators we are always aware of making sure we are navigating our own inherent biases. The same is true as we counsel our clients. But in today’s society there is whole new layer where biases are being systematized and institutionalized. What does this mean for us as communicators? How to we navigate these tricky waters while also honoring the nuance necessary for clear communication? We discuss this weighty topic in today’s episode. Read the Washington Post Op-ed referenced in today’s

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23:38

Freedom, Finance, and Keeping Your Business Fit

That Solo Life: The Solo PR Pro Podcast ·

2023/04/03

With ongoing inflation, interest rate hikes, and the failures of Silicon Valley Bank and Signature Bank, we continue to navigate uncertain times. In this episode we talk about shoring up our communication with our clients and ways to work on your business development pipeline. Transcript Michelle Kane (00:02): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves. I am Michelle Kane with VoiceMatters, and I'm here with my ever

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19:27

Getting Real About Disruption

That Solo Life: The Solo PR Pro Podcast ·

2023/03/27

Disruption feels like the normal state of life these days. From developments in the financial sector to feeling like AI has come crashing in, it’s a lot. But a time of disruption doesn’t have to be a negative experience. In today’s episode, we talk about how PR pros can navigate these times to our benefit and strengthen our success. Transcript: Michelle Kane (00:01): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people

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21:12

How to Pivot Your Blockbuster to Smaller Screens -...

That Solo Life: The Solo PR Pro Podcast ·

2023/03/20

The Oscar season that just wrapped had us thinking about blockbusters and how the entertainment industry has had to adapt to find their audiences. PR pros are faced with this challenge, too. From the effectiveness of big, in-person events to finding out where our target audiences are spending their time these days, we also have to be ready to pivot and try new tactics. It can be frustrating but also exciting. We talk about all of it in today’s episode of That Solo Life. Transcript: Michelle Kane

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23:54

How PR Pros Can Rock That Proposal

That Solo Life: The Solo PR Pro Podcast ·

2023/03/13

The proposal. That key to landing new business for public relations professional and the tool that we love to overthink and get just right. Solo PR Pros often work alone and wonder if the proposal has the right elements. Is it comprehensive enough to win business? Does the proposal have the right look and feel. Today, we talk about how you can rock that proposal without wearing yourself out. Transcript: Michelle Kane (00:01): Thank you for joining us for this episode of That Solo Life, the podcast

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22:02

In Celebration of Women - Episode 189

That Solo Life: The Solo PR Pro Podcast ·

2023/03/06

March is Women’s History Month and this year’s theme is Celebrating Women Who Tell Our Stories. That definitely hits the mark for PR pros. We’ve come a long way and yet there is so much more work to do as we strive for equity in this life.

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15:50

Survival of the Smartest: How to Protect your Solo PR...

That Solo Life: The Solo PR Pro Podcast ·

2023/02/27

Do you know who you are? As a Solo PR Pro, as a business. What are your strengths? How often do you talk about, and promote those strengths to your business community? A key way to protect your business through turbulent times is to ensure you’re taking the time to continue developing your own brand. Don’t be shy about how great you are, solos. Get inspired by today’s episode.

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17:05

PR People, Stop Doing the Most - Episode 187

That Solo Life: The Solo PR Pro Podcast ·

2023/02/20

Go, go, go! How’s that going for you? As PR pros, it’s in our nature to press forward and do all the things. But what is it doing to us? Today’s episode was inspired by an article in Inc.com by Kelly Main: I Unknowingly Traded Time Management for Time Minimalism. Now I Get More Done by Doing Less. Give it a read, listen to this episode, and let us know what you think.

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15:13

Work Smarter with AI - Episode 186

That Solo Life: The Solo PR Pro Podcast ·

2023/02/13

ChatGPT, deep fake videos – AI is here. In today’s episode, we talk about how we can embrace this technology to enhance and expand our work as PR pros. Here is a link to our previous episode: The Battle Against Misinformation with Axel Ebermann - Episode 160

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18:21

Purpose and Positive Change - Episode 185

That Solo Life: The Solo PR Pro Podcast ·

2023/02/06

It’s no secret that there is a lot of negativity in the world – all around us. As PR pros, we need to help our clients navigate through this time. We talk ways to do this – including PRSA’s initiative, Voices4Everyone.

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26:59

New Year, New Clients: Business Development for 2023...

That Solo Life: The Solo PR Pro Podcast ·

2023/01/30

It’s a new year and what better time to take a fresh look at your business development. In today’s episode we discuss the opportunities we solos have and how to make the most of them.

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18:04

Succession Planning for Your Stuff -Episode 183

That Solo Life: The Solo PR Pro Podcast ·

2023/01/23

It’s not a pleasant topic but as business owners we need to make sure we’re planning for the inevitable – death. Do you have plans in place for what happens to your business and your digital assets? In today’s episode, we talk about the importance of getting started, no matter your age.

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21:50

How Southwest Went South and What PR Pros Can Learn...

That Solo Life: The Solo PR Pro Podcast ·

2023/01/16

The recent system failure at Southwest Airlines is a nightmare we don’t wish on anyone. In today’s episode, we talk about how solos can help their clients prepare for these scenarios and what we can do to exceed customer expectations every day.

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28:48

Are You Ready to be a Solo PR Pro? -Episode 181

That Solo Life: The Solo PR Pro Podcast ·

2023/01/09

It’s a new year and maybe you’re thinking of taking the leap and starting your own business as a solo communications professional or starting your own firm. In today’s episode we talk about what it takes, whether it’s right for you, and how to prepare for this new chapter.

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22:39

Setting the Stage for Success - Episode 180

That Solo Life: The Solo PR Pro Podcast ·

2022/12/26

Lights, camera, 2023! When this episode debuts, we’ll still be in the midst of celebrating the 2022 holiday season. We hope you’re enjoying some well-deserved down time. It’s also a great time of year to reflect and renew our focus to make 2023 the Year of the Solo.

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182 results

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