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PODCAST

Masters of Privacy

Sergio Maldonado

Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role. Sergio Maldonado (host) is a dual-qualified lawyer, entrepreneur, investor, guest lecturer at various universities. LL.M in IT & Internet Law, FIP, CIPP/E/US, CIPT. www.mastersofprivacy.com

business marketing

All Episodes

31:51

Tara Taubman-Bassirian: Instagram, one-stop havens...

Masters of Privacy ·

2022/10/07

Tara Taubman-Bassirian is a French lawyer specialized in Privacy, Internet law and Intellectual Property. She is a published author, for many years raising awareness of privacy, data protection and cybersecurity issues. Tara has also launched an initiative, Fly A Kite, to raise cybersecurity awareness especially to keep kids safe online. She also holds an LLM from Queen Mary University. References: EDPB’s binding decision on the Instagram case Instagram’s 405m EUR fine Tara’s website:

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33:53

Cory Underwood: Global Privacy Control, CPRA and beyond

Masters of Privacy ·

2022/09/25

Cory Underwood combines in-depth technical expertise in the MarTech and Analytics space with a thorough understanding of the ePrivacy legal framework. He has hands-on experience in Distributed System Design, A/B Testing, Tag Management or Analytics - and writes extensively about the intersection of digital analytics and cross-border privacy compliance. References: Cory Underwood’s blog Global Privacy Control Sephora settlement CNIL’s suggestions for a GDPR-compliant Google Analytics deployment

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30:45

Mike J. Schmidt: digital identity and educated choices

Masters of Privacy ·

2022/06/01

Mike J. Schmidt has extensive experience as an Advisor and Solutions Architect working worldwide in Identity Access Management (IAM), Data Privacy, and AI. He was one of the founders of MyData Global’s Canada Hub and has recently relocated to Spain. Together we are revisiting a few key topics: personal agency, identity, informed consent, MyData Operators, and AI. References: Celine Takatsuno on MyData business models Paloma Llaneza on Consent Commons (Spanish) MyData 2022 MyData Operators Privacy

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17:43

Spring Newsroom: ePrivacy, MarTech, Competition,...

Masters of Privacy ·

2022/05/17

Hi again! We are bringing our regular “Newsroom” updates to this channel, covering quarterly news on five particular topics: ePrivacy and regulatory framework MarTech and AdTech in a Privacy-First world Competition and digital markets Zero-Party Data and Customer Centricity The future of media We will add relevant links on a subsequent blog post. Please find more information and resources on mastersofprivacy.com

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26:40

Maciej Zawadziński: A future without Google Analytics

Masters of Privacy ·

2022/01/21

Maciej Zawadziński is an AdTech and MarTech expert, founder of several successful companies and online privacy rights advocate. Striving towards more conscious data use and a healthier digital advertising ecosystem, Maciej is currently devoting his knowledge and skills to developing Piwik PRO – a privacy-focused analytics platform, the perfect alternative to Google Analytics. We have debated the immediate consequences of recent developments concerning the use of Google Analytics in the European

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36:34

M Celine Takatsuno: A 2021 review of MyData Business...

Masters of Privacy ·

2021/06/16

Celine Takatsuno is our most recent addition to the PrivacyCloud team. We have asked her to help us understand the current status of the various business models falling under the umbrella of a set of principles that the MyData Global organization has come to embody: human-centric control of personal data, individual empowerment, transparency, interoperability, etc. More specifically, we have gone through the same list I had put together in a 2019 article, “MyData Business Models”: Privacy

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23:41

Monographic: A legal approach to "cookieless" marketing

Masters of Privacy ·

2021/05/12

As an answer to the obvious legal challenges of ID-based, cross-media deduplication (currently greater than those faced by third-party cookies), Google Chrome’s Privacy Sandbox, and its related W3C Working Group, provides a framework for advertisers and publishers to leverage a browser-level interest graph while preserving anonymity, through the use of aggregate data and minimum audience thresholds. As key drawbacks, there is little control on the consumer side, and local storage could result in

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23:52

Gabriela Zanfir-Fortuna: A world tour of data...

Masters of Privacy ·

2021/04/28

Gabriela Zanfir-Fortuna is a Senior Counsel for Global Privacy and EU data protection law at the Future of Privacy Forum and former legal officer for the EDPS (Brussels). She holds a PhD in data protection law. References: Dr. Gabriela Zanfir-Fortuna on Twitter Proposal for an EU Regulation on Artificial Intelligence Japan’s Personal Information Protection Commission Kenya Data Protection Act (PDF) Brazilian Data Protection Law (as translated into English and made available by the IAPP) South

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32:20

Lisa LeVasseur: Introducing the Me2B Alliance

Masters of Privacy ·

2021/04/14

Lisa LeVasseur is an MBA technologist with a background in Computer Science and Philosophy. Lisa began strategic work in cellular telecom industry standards in the late ‘90s while at Motorola. Since then, she has participated in 3GPP, 3GPP2, MEIF, WAP Forum, IETF, W3C, IEEE and Kantara Initiative. The Me2B Alliance is setting the standard for respectful technology. It is backed by a group of software engineers, policy analysts, UX experts, business and philanthropic leaders who are committed to

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28:19

Katharina Weimer and Kirsten Ammon: In anticipation...

Masters of Privacy ·

2021/04/07

Katharina Weimer is a partner in the privacy team of Fieldfisher and located in the Munich office. She has been advising her clients in the data protection landscape for more than 12 years with a focus on international companies. Kirsten Ammon is a lawyer of Fieldfisher's IT and privacy team in the Hamburg office. She develops practical privacy solutions for her clients that are mainly located in Europe and the US. References: Latest draft of the EU ePrivacy Regulation (EU Council mandate,

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27:23

Jodi Daniels: Privacy compliance in a cookieless world

Masters of Privacy ·

2021/03/24

Jodi Daniels is Founder and CEO of Red Clover Advisors, a privacy consultancy helping companies from startup to Fortune 100 create privacy programs, build customer trust and achieve GDPR, CCPA, and privacy law compliance. Jodi as a Certified Informational Privacy Professional and serves as the outsourced privacy office for companies. References: Red Clover Advisors Jodi Daniels on LinkedIn International Association of Privacy Professionals California Consumer Privacy Act

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29:05

Sille Sepp: MyData Global and the fight for Human...

Masters of Privacy ·

2021/03/17

Sille Sepp serves as the Programmes Lead for MyData Global, an international nonprofit aiming to empower individuals by improving their right to self-determination regarding their personal data. With a background in Sociology and Urban Governance, Sille is especially keen to explore the MyData concept in the urban context, and the implications of digital technologies and the data economy on society. References: Sille Sepp on Twitter MyData Global Declaration EU Data Governance Act

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27:57

Elizabeth Renieris: On the illusion of control and...

Masters of Privacy ·

2021/03/10

Elizabeth Renieris is the Founding Director of the Notre Dame IBM Technology Ethics Lab, a Technology and Human Rights Fellow at the Carr Center for Human Rights Policy at the Harvard Kennedy School, and a Fellow at Stanford's Digital Civil Society Lab. She's an expert in cross-border data governance, and the ethical and human rights implications of emerging technologies. References: Elizabeth Renieris on Twitter Notre Dame IBM Technology Ethics Lab Harvard’s Carr Center for Human Rights Policy

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18:48

Julian Wilson: Self-Sovereign Data meets Open Banking

Masters of Privacy ·

2021/03/05

Julian Wilson began his career at Apple in the late 80s. Here he worked on projects such as the world's first set top box, hybrid CD / internet games console and as part of the team who introduced Newton [arguably the forerunner to the iPhone]. He left Apple to join ATT in 1996, where he conceived and built a digital cash payment service for mobile phones based on smart cards. In 1999 after raising $5m from US venture capitalists and the Dutch Government, Julian led a management buyout of this

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26:16

Andres Arrieta: Privacy, competition, and browser wars

Masters of Privacy ·

2021/02/24

Andrés Arrieta is Director of Consumer Privacy Engineering for the Electronic Frontier Foundation (EFF), where he oversees projects and tech policy like blocking trackers online when you browse. He is also an advocate for better privacy, cybersecurity, and fair competition. References: Privacy Badger Electronic Frontier Foundation Privacy Sandbox (Chromium) Global Privacy Control

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25:45

Gam Dias: On privacy, agency, convenience, and freedom

Masters of Privacy ·

2021/02/10

Gam Dias is a partner at 3PointsDIGITAL, part of the MSQ Group of Digital Agencies, where he is growing the Data Strategy and Personal Data practice. Gam previously co-founded e-commerce consultancy First Retail, and prior to that was Head of Data Strategy at Aviva Insurance. He is also an associate professor at IE Business School. Gam has been an active member of the MyData Madrid community since its inception in late 2019, and we use our past debates as a starting point, eventually touching on a

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21:26

Alessandro De Zanche: The Funnel of Trust for media...

Masters of Privacy ·

2021/02/03

Alessandro De Zanche is a multilingual senior executive with over 16 years of experience of data, audience, monetisation strategies and products covering international roles in global companies (News Corp, Yahoo!, Telefonica, GfK, Hutchison 3G, Sizmek). He is currently consulting (among others, with: Financial Times Strategies, Dentsu Aegis Network, DPG Media Group) and writes on AdExchanger on a regular basis. We took this opportunity to discuss the pains of the open programmatic advertising

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39:11

Dr. Augustine Fou: How AdTech Harms Society And...

Masters of Privacy ·

2021/01/26

Dr. Augustine Fou is a digital marketer of 25 years, currently working as an independent cybersecurity and ad fraud investigator. He was Chief Marketing Science Officer at the Advertising Research Foundation and Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group. Dr. Fou taught digital marketing at NYU and Rutgers University and he got his PhD, at the age of 23, in Materials Science & Engineering from MIT. References: Dr. Augustine Fou on Forbes Dr. Fou on Twitter

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33:15

John Marshall: Free is bad

Masters of Privacy ·

2021/01/19

John Marshall is the author of Free Is Bad, as well as a serial entrepreneur and a patent holder in analytics tracking. His companies built advertising and analytics tools and delivered the first distance-learning training courses in digital marketing. He has recently turned his focus to the nature of web advertising and consumer behavior, becoming a firm believer that our current relationship with the web as a free service has led to untenable compromises in service, information, and truth.

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23:43

Stephane Hamel: Faith, trust, and pixie dust

Masters of Privacy ·

2021/01/08

Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, speaker and startup & agency advisor. He is also Digital Marketing Program Director for the Faculty of Business Administration at Laval University (Quebec City, Canada). He has recently embarked on a mission to protect user privacy and the ethical use of data. References: Stéphane Hamel's personal website Christopher Wylie (Cambridge Analytica) Superweek European Data Protection Law and Practice (CIPP/E

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