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PODCAST

Radically Transparent

Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known

business marketing

All Episodes

00:26:42

Howard Kravitz on the Challenges Confronting Legal...

Radically Transparent ·

2021/05/20

Law practice and marketing are an odd marriage. CMO Howard Kravitz for Winston & Strawn LLP, an AmLaw 50 global law firm, joins the conversation to take a deeper dive into why it’s not always an easy fit on either side. For legal marketers, the thought of dealing with the regulatory hurdles and mandatory legalese can be a nightmare. For partners, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. How can this gap be bridged, and why is it

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00:25:35

Catherine Dutton on Staying Ahead of Competition

Radically Transparent ·

2021/05/13

Tackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton, Global Deputy CMO of Atos joins the Radically Transparent podcast, presented by Oktopost, to reveal why staying ahead of the competition is dependent on more than just creating winning marketing strategies. Beyond the strategy table, Catherine uncovers the truth and importance behind building inclusive and diverse global teams to drive an organization to success. She even outlines an immense amount

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00:24:26

Chris O’Connell on Embracing Artificial Intelligence

Radically Transparent ·

2021/05/06

Across B2B organizations, forward-looking marketers are embracing artificial intelligence. Chris O’Connell, Senior Product Marketing Manager of SugarCRM reveals why now is the time for marketers to embrace AI with all their heart and so much more about the world of product marketing. On this episode of the Radically Transparent podcast, brought to you by Oktopost, we'll uncover how using AI is assisting the marketing function to become a more efficient and effective machine at harnessing the

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00:43:46

Derek Grant on Qualities Every Great Sales Leader...

Radically Transparent ·

2021/04/29

Noted creator of company culture, speaker and sales expert Derek Grant, SVP of Market Strategy at SalesLoft, delivers a hearty serving of perspective on the modern day sales professional, building a stellar company culture, leading with visibility and being intentional. He even shares a story about how being “value shamed” by his team helped him on this high energy episode of the Radically Transparent podcast, brought to you by Oktopost. Sales and marketing professionals at all levels will find

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00:33:03

3 CEOs Talk Through Pains of Employee Retention

Radically Transparent ·

2021/04/22

Work as we know it has changed– and so have our values when it comes to work. We’re zooming in on one of the hottest topics in management with Russell Rothstein, Founder & CEO of IT Central Station, Perry Nalevka, Founder & CEO of Penguin Strategies and Daniel Kushner, Founder & CEO of Oktopost to find out how they are holding themselves accountable as leaders to create out-of-this-world places of work and beyond happy employees! Committed to the idea that everyone can thrive in the new

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00:31:27

Kevin Bobowski on Empowering Creative Outcomes Over...

Radically Transparent ·

2021/04/15

Why should organizations and marketers care about collaboration? Kevin Bobowski, SVP Marketing at Aurea Software digs into the term and what it really means to give teams time to concentrate and focus on teamwork rather than working on random, tactical tasks that take away from coming up with big inspirations. Joining this episode of the Radically Transparent podcast, brought to you by Oktopost, Kevin focuses on how his team is producing outcomes and why dedicating time for teamwork is critical for

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00:27:34

Growth Addict Kevin Mulrane Discloses What Sales and...

Radically Transparent ·

2021/04/08

When you’re pressed to drive sales, it’s tempting to try everything and “boil the ocean," according to Kevin Mulrane, VP Head of Sales, US, an experienced sales leader who has led explosive growth for companies like AOL, Madison Logic, GWI and now ProQuo AI. But to be an effective, revenue leader, you need to be able to prioritize what’s really important. On this episode of Oktopost's Radically Transparent podcast, you’ll learn how to challenge yourself out of your comfort zone, work

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00:26:56

MarTech Legend Jon Miller Reveals His Secrets to...

Radically Transparent ·

2021/04/01

MarTech legend Jon Miller, co-founder of Marketo and Engagio, and now CMO at Demandbase joins Oktopost's Managing Director EMEA, Colin Day, filling in for host Jennifer Gutman on this episode of Radically Transparent, brought to you by Oktopost. Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase. Jon reveals in this episode about what keeps him up at night professionally, discloses how he found himself in the world of marketing automation, what

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00:40:50

Kathryn Sharfman on Why Balance Between Doing and...

Radically Transparent ·

2021/03/25

The necessity of balance between doing and telling that is learned throughout the years working in marketing is one of the most important skill sets to master for any marketer. That skill comes from doing lots of things, trying a variety of tactics and being able to recognize when to unpack the value of all actions to the involved stakeholders. Perfecting that balance doesn't happen overnight. A lot of the time that balance is tough. On this episode of the Radically Transparent Podcast, Kathryn

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00:20:58

Mike Dickerson on How to Succeed in a Digital-First...

Radically Transparent ·

2021/03/17

With 25+ years of experience in the technology industry, specialities in growth strategy, new business development, organizational transformation and global management, Mike Dickerson, CEO of ClickDimensions, joins Jennifer Gutman, Oktopost's Director of Social Strategy, to talk how businesses can achieve true digital excellence through virtual selling and being intentionally purposeful.

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00:29:46

Hana Jacover on Solving Complex Marketing Challenges

Radically Transparent ·

2021/03/11

On this episode, Madkudu's Director of Demand Generation, Hana Jacover joins Oktopost's Director of Social Strategy, Jennifer Gutman to talk openly about some of the industry's greatest marketing and marketing ops challenges and the mindset, skillset and toolset needed to solve them. With a deep agency foundation in building best-in-class demand gen engines for B2B tech companies around the globe before moving in-house, Hana provides incredible insight into balancing data and creativity to influence

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00:33:49

What Wikipedia Won't Tell You About Video with Tyler...

Radically Transparent ·

2021/03/04

Tyler Lessard joined Vidyard as VP Marketing and Chief Video Strategist in 2014 and almost immediately dramatically changed how the business world uses video to explode sales.He saw the expectations of buyers rapidly changing, and through his secret ‘four E’s’ transformed the way sales organizations use video to avoid getting stuck in the status quo. And let’s just say, it’s not easy. Lessard shares with host Jennifer Gutman, Oktopost's Director of Social Strategy, the special powers of video and

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00:34:52

The Secret to Optimizing the Customer Journey with...

Radically Transparent ·

2021/02/25

As a marketer, understanding human behavior is a big part of the job to gain a holistic view of customer needs and expectations. But when it comes to your research, besides intuition and data, what’s the best approach to learn about your perfect customer? In this episode, Oktopost's Director of Social Strategy, Jennifer Gutman, sits down with UserTesting's CMO, Michelle Huff, to discuss how she is taking customer insights to new heights through putting real users in realistic conditions to learn

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00:30:26

How to Avoid Marketing Fatigue with Richard Wall

Radically Transparent ·

2021/02/10

One of the biggest challenges B2B marketers face today is being defeated by marketing fatigue. In this episode of the Radically Transparent Podcast, brought to you by Oktopost, host Jennifer Gutman sits down with Richard Wall, Senior Marketing Executive at Spotler UK, a marketing automation platform for B2B SME’s to talk openly about the modern day marketer's battle with marketing fatigue and how to steer clear of digital communication overload.

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00:26:58

How to Think Like an Investor to Win at Social Media...

Radically Transparent ·

2021/01/14

To win at social media marketing in 2021 means thinking like an investor. They're a brilliant bunch, and for all the right reasons. Extraordinarily analytical and loving the thrill that comes from calculated risks, Tal Tochner, Principal on the investment team at PICO Venture Partners and a Forbes Under30 recipient in 2017 joins Jennifer Gutman, Director of Social Strategy at Oktopost to explore how thinking like an investor can help marketers drive growth and maximize ROI to exceed marketing

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00:28:25

The Secret Fears of the Modern Day CEO with Daniel...

Radically Transparent ·

2020/12/30

Is there really such a thing as a “fearless leader?” CEOs often present themselves as bulletproof, but running a business can be unnerving. What does it really take to keep a company afloat and what do CEOs really want from their employees? On this episode of Radically Transparent, CEO and Oktopost Co-Founder, Daniel Kushner exposes the secret fears of the modern day CEO. [Disclaimer: Show was taped in an up and coming new studio and the audio quality of the host presents a slight echo from time to

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00:27:12

Truths Every Marketer Should Hear About Leading...

Radically Transparent ·

2020/12/23

More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years. Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins our podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function against all odds. As a marketing leader well skilled in branding and communication, Elinor brings to light what an entire new generation of CEOs, CMOs and marketers can

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00:46:07

Driving Teams to Exceptional Levels of Performance...

Radically Transparent ·

2020/12/17

Top-down or bottom-up? Which management approach drives exceptional levels of performance and what role does social media play in transforming sales and marketing functions? Colin Day, Global B2B marketing powerhouse and Managing Director of EMEA and APAC here at Oktopost joins host Jennifer Gutman on this episode to talk about effective leadership, buyer personas, social data and so much more! He shares an immense amount of value and vision into the world of B2B marketing along with disclosing some

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00:40:05

Inside the Mind of a Master Social Media Strategist...

Radically Transparent ·

2020/12/10

Social media is at the forefront of marketing and it has changed the way we do business forever as a result. Master social media strategist Christie Le joins us on this podcast episode of Radically Transparent to disclose her secret sauce when launching and maintaining an employee advocacy program that keeps colleagues engaged and grows brand reach at the speed of light. Her enthusiasm around social is contagious and Christie even touches on the importance of embracing social media to build a better

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00:35:29

Building a Stellar In-House Marketing Team with VP...

Radically Transparent ·

2020/12/02

Ari Applbaum, VP Marketing at AudioBurst is known for helping start-ups scale by building global, differentiated brands and his mentoring of entrepreneurs at MassChallenge, the world’s largest global accelerator, as well as MEET-MIT, JCT, Flow and PMP. On this episode of Radically Transparent, Ari joins host Jennifer Gutman, Director of Social Strategy at Oktopost to explore how brands can build a second to none in-house marketing team to effectively tell their story in competitive markets. He

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