Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

Once we have our personas researched, tested and agreed, how do we work at relationships with our audiences so that 'they end with a smile not a slap'? Take a listen to Part 2 of our audiences podcast to see if you agree with our thinking.If you have any observations please tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.

Please let us know how you process the constant deluge of new concepts and technologies of marketing. Are you one of those who needs exposing to a new ideas multiple times before investigating it, or do you jump in quickly? Do you refine down your notes from education courses into three relevant concepts that you will actually deploy in your marketing? Do you 'manage' your consumption of new marketing ideas from particular gurus that you admire? How often have you actually persuaded others

What do handbags, ravenous hyenas and Percy Pigs have in common? Our latest Marketing Meander about audiences of course. We've split this one in two digestible chunks, as there is so much to explore, and questions to ask, questions like:Who are my audience? What do they look like?What motivates my audience, and what do they need from me?Where do I find them?How do I communicate with them, and inspire them?What do I do with them once I've got their attention?Any many, many more, just sit

How can you harness the power of storytelling? Where do you start? Is it time to revisit the 'about us' part of your website, does it say why you do what you do? Does it tell your story? How do stories in your marketing really make a difference? --- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.

According to a new study from Imperial College London, anxiety makes people more likely to buy a product. This doesn't mean we should frighten our prospect customers into buying our products, or increase their anxiety, but we should be clear, helpful and hopeful. I've tried to make sense of this from my point of view, but I'd love to hear your thoughts. Send me any ideas @meanderspod. --- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy

This is a quick meander about machines, data and the human being. Where should marketing focus, or be led? Do we sometimes forget about the human being consuming our campaigns, and our own humanity when making decisions on a strategy to pursue? Have a listen an let us know what you think.--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.

Hooray, it's the first episode of Marketing Meanders with Sally and Sam, a foray into marketing at the coalface. In this episode we're discussing what a marketing campaign is. We will ask all the questions you'll want to ask yourself and your team before, during and after running one.Questions like: What sort of campaign(s) do we need? Who are we targeting? How do we create something to fit our budget? How do we launch our campaign, and where does it live? How should we monitor it, manage

Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode.We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.Marketing Meanders is