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PODCAST

The Advanced Selling Podcast

Bill Caskey and Bryan Neale: B2B Sales Trainers

Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you"re a sales professional, manager, or leader, you"ll discover how to shift your mindset, leverage your natural talents, and create sustainable

business marketing

All Episodes

18:19

Live from Kansas City

The Advanced Selling Podcast ·

2024/07/02

In this solo episode, Bryan comes to you from Lonnie’s Reno Club at the Ambassador Hotel in Kansas City. Bryan and a live audience are joined by a longtime listener, Chad Waldo. Bryan and Chad reflect on their early careers in sales, from pressure to panic, and tell some personal stories that will likely resonate with anyone who’s ever been new to sales. They also discuss the math of sales, the importance of patience, and remind us to focus on controllable behaviors. Want to learn more about the

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18:41

#801: Diagnosing Your Way to More Deals

The Advanced Selling Podcast ·

2024/06/24

In this episode, Bill and Bryan dive into the critical skill of sales diagnostics. Drawing insights from Bill's recent health experience, they explore how thorough "lab work" in sales can uncover compelling reasons for prospects to change. The guys discuss the importance of intention, assertiveness, and detachment in the sales process, emphasizing the need for salespeople to become skilled diagnosticians rather than order-takers. They also offer practical tips on improving your diagnostic game,

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17:14

#800: The Wake-up Call: Taking Stock of Your Habits...

The Advanced Selling Podcast ·

2024/06/17

In this episode, Bill shares his personal story of a recent health scare that served as a wake-up call, prompting him to reevaluate his habits and behaviors. The guys delve into the importance of self-awareness, taking inventory of our actions, and the outcomes they produce. They discuss how easily we can fall into complacency, letting unproductive habits and outdated thinking hold us back from achieving our full potential. This episode challenges listeners to take a hard look at their own habits,

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20:15

#799: Future-Proofing Yourself Through Personal Branding

The Advanced Selling Podcast ·

2024/06/03

In this episode, Bill and Bryan discuss the importance of actively building and maintaining your personal brand, even when you aren't actively looking for a new job. They emphasize how potential employers almost always review candidates' online presence, especially on LinkedIn, even before looking at resumes. They guys share strategies for optimizing your LinkedIn profile, creating content that showcases your expertise, and nurturing your network consistently. They also propose the powerful idea of

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22:20

Attributes of a Great Sales Operating System

The Advanced Selling Podcast ·

2024/05/29

In this solo episode, Bryan talks about the characteristics of a great sales operating system, including a "duh" factor and seriously quick speed to value. He also teaches you how to use a BZSOS tool called CRM Clean-Up to help take some of the pressure off yourself - and get your CRM data so clean you can eat off of it Want to learn more about the Blind Zebra Sales Operating System? Let's go!

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19:47

#798: Overcoming Resistance to Change

The Advanced Selling Podcast ·

2024/05/27

In this episode, Bill and Bryan Neale delve into the common resistance people face when trying to implement new approaches or strategies, particularly in the sales world. The guys discuss the underlying reasons for this reluctance, often rooted in fear, and how to overcome it. Drawing from personal experiences and insights, they provide practical tips on recognizing self-limiting beliefs, embracing a growth mindset, and taking calculated risks to break through stagnation. Whether you're a seasoned

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22:41

Who Is BZ and What Is the Blind Zebra Sales Operating...

The Advanced Selling Podcast ·

2024/05/22

Please allow Bryan to introduce himself. In this solo episode, Bryan shares a little bit about his personal and professional life. You'll hear the backstory of his firm got such an interesting name. He also shares details about the evolution of the Blind Zebra Sales Operating System and explains the difference between a sales process and a sales operating system. Ready to learn more about the Blind Zebra Sales Operating System? Let's go!

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16:17

#797: The Lost Art of Questioning in Sales

The Advanced Selling Podcast ·

2024/05/20

In this episode, Bill and Bryan discuss what they see as the lost art of asking effective, insightful questions during sales discovery and qualification. Many salespeople rush through this stage by asking leading questions rather than using open-ended queries to genuinely understand the prospect's situation. The guys argue that failing to properly qualify through skillful questioning leads to cluttered pipelines full of unqualified deals. And they emphasize relearning the art of questioning to have

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05:26

Reframing the Money Conversation

The Advanced Selling Podcast ·

2024/05/16

In this solo episode, Bill shares a powerful strategy for having more effective and comfortable conversations about pricing, ROI, and the financial implications of your product or service. He explains why salespeople often struggle with money conversations and avoid bringing up pricing until the last minute. His key advice is to reframe the pricing discussion to look at the full "economic picture" surrounding the prospect's investment decision. By expanding the dialogue to encompass all of these

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23:25

#796: Uncovering Your Blind Spots

The Advanced Selling Podcast ·

2024/05/13

In this episode, Bill and Bryan delve into the importance of self-reflection for salespeople. They share thought-provoking questions that every salesperson should ask themselves to identify their true purpose, uncover limiting beliefs, and unlock their full potential. From understanding your "why" to recognizing your unique abilities and desired future, this episode provides a roadmap for self-examination and personal growth. Gain valuable insights to help you break through ceilings, align your

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05:27

Proclaim Your Sales Process, But Don't Control It

The Advanced Selling Podcast ·

2024/05/09

In this solo episode, Bill Caskey shares a counterintuitive approach to controlling the sales process more effectively. He emphasizes the importance of having a clearly defined sales process to guide prospects throughout, but advocates against trying to forcefully control or push prospects through the process. He provides practical insights on when to disengage from unresponsive prospects and focuses on attracting customers who value and respect the sales process. Ready to Challenge the limits of

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19:26

#795: Breaking Through the Fear of Change

The Advanced Selling Podcast ·

2024/05/06

In this insightful episode, Bill and Bryan dive deep into the challenges salespeople and businesses face when trying to implement new strategies and make meaningful changes. They emphasize the importance of examining one's mindset and recognizing the underlying fears that often hinder progress. They discuss how defensive mechanisms and attachments to old ways of thinking can prevent individuals from embracing new behaviors and ideas, even when those changes could lead to better results. The guys

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03:19

The Pre-Game Mental Routine for Sales Success

The Advanced Selling Podcast ·

2024/05/02

In this solo episode, Bill Caskey dives into the critical mental and physical preparation needed before any important sales call, presentation, or client interaction. He emphasizes the importance of getting your mind in the right state by focusing on the proper intention - which is never to "sell them something." Bill provides practical tips on clarifying your intention to serve the client's needs and having a clear plan for executing the first 30-60 seconds to start interactions powerfully. He

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18:56

#794: Escaping the Sales Funk

The Advanced Selling Podcast ·

2024/04/29

In this episode, Bryan and Bill address the general "funk" or malaise they're sensing across the sales landscape as the first quarter of the year comes to a close. With many companies missing their goals, leadership teams applying undue pressure, and salespeople making excuses, the guys offer advice for overcoming this negative mindset. They emphasize taking individual responsibility, adopting new prospecting behaviors and strategies, and avoiding the trap of "old thinking" that leads to stagnation

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03:57

How to Get Past Fear and Anxiety

The Advanced Selling Podcast ·

2024/04/25

In this solo episode, Bill Caskey addresses a common challenge faced by professionals: the nagging feeling of fear, anxiety, or doubt that can creep up unexpectedly. Drawing from his extensive experience, Bill shares a simple yet powerful strategy to overcome these mental hurdles. By adopting a mindset centered on genuinely helping the customer, regardless of whether they ultimately choose to work with you, the fear and anxiety dissipate. Ready to Challenge the limits of your income? Join the

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16:39

#793: The Freedom of Detachment

The Advanced Selling Podcast ·

2024/04/22

In this episode, Bill and Bryan explore the concept of detachment from outcomes, inspired by insights from renowned thinker Seth Godin. The guys discuss the importance of embracing the journey itself rather than being overly attached to specific results. Using examples from their own experiences, they delve into how letting go of outcome fixation can open up new pathways for growth, creativity, and fulfillment. This thought-provoking episode encourages listeners to find joy in the process and not

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19:41

#792: Embracing Objections in the Sales Process

The Advanced Selling Podcast ·

2024/04/15

In this episode, Bill and Bryan explore how salespeople's natural optimism and positive outlook can sometimes hinder their ability to effectively handle objections and resistance from prospects. Drawing parallels to the highly anticipated solar eclipse, they discuss the importance of shifting into an "emotionally neutral" mindset to approach objections as opportunities for collaboration and learning, rather than obstacles to overcome. The guys delve into the concept of "yellow flags" - proactively

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17:26

#791: Seek Clarity, Find Confidence

The Advanced Selling Podcast ·

2024/04/01

In this episode, Bill and Bryan discuss one of the bold moves from Bill's new book "12 Bold Moves" - the idea that clarity yields confidence. The guys explore how getting clear on intentions, roles, structures, and agendas can boost confidence in various situations, whether it's giving a presentation, handling a difficult client call, or creating video content. They share personal examples and insights on how seeking clarity, rather than just trying to muster up confidence, can position you for

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29:02

#790: Game the Plan: Compensation Strategies with...

The Advanced Selling Podcast ·

2024/03/25

Bill and Bryan are joined by Taylor Wilding, VP of Sales at Xactly, to discuss key principles around effective sales compensation plan design. Taylor shares insights on motivating the right behaviors, balancing corporate goals with individual incentives, the importance of pipeline accuracy, and how reps can take an intentional approach to achieving their own income goals. They also cover warning signs that your compensation plan may need an overhaul and provide details on Xactly's upcoming Upside

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22:22

#789: Unlocking Your Inner Accountability

The Advanced Selling Podcast ·

2024/03/18

In this thought-provoking episode, Bryan and Bill explore the concept of accountability in sales. They challenge the traditional notion of leaders holding sales teams accountable, arguing that true accountability stems from within. Through insightful discussions and real-life examples, they provide a practical framework for salespeople to assess their strengths, identify areas for improvement, and find joy in the process. Discover how embracing self-accountability can unlock greater motivation,

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1,098 results

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