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PODCAST

Stories and Strategies with Curzon Public Relations

Stories and Strategies

Welcome to Stories and Strategies, the world’s most listened to Public Relations podcast according to Podchaser, Goodpods, and data from Rephonic.Hosted by award-winning PR professionals Doug Downs in Canada and Farzana Baduel in the UK, this weekly podcast offers you bold ideas, sharp insights, and honest conversations about the future of public relations, strategic communications, and marketing.Every Tuesday, we release a new 20-minute episode packed with practical takeaways for PR professionals,

business marketing

All Episodes

20:54

Finding the Four Minute Window

Stories and Strategies with Curzon Public Relations ·

2023/10/15

In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the reel mid-movie, that took about four minutes. That was the perfect window of time to deliver a patriotic message and support an effort that ultimately changed the world.The four-minute speeches used an old tool (speeches) but embraced a newer technology (movies). And the true brilliance of the delivery was finding that window of time when people were

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19:55

Harnessing the Influence of Wikipedia for Your Brand

Stories and Strategies with Curzon Public Relations ·

2023/10/01

Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government websites. Wikipedia is also of interest for SEO practitioners, heavily influencing Google search results and now impacting outputs from generative AI software like

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20:07

Diverse Perspectives, Powerful Results: Multicultural...

Stories and Strategies with Curzon Public Relations ·

2023/09/17

The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect societal trends and valuesYou’re able to actually understand more of your audience/stakeholdersInvolve people in appropriate settings and contextCreate tailored marketing content and strategiesBroaden your brand’s story as inclusive of diverse culturesSeptember 15 through October 15 is Hispanic Heritage Month. It’s recognized in the United States, but also in Argentina, Bolivia,

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24:28

The Role of Marketing and Public Relations in Central...

Stories and Strategies with Curzon Public Relations ·

2023/09/03

It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia. All countries that make up what we can refer to as Central Asia. The list of Global Top 100 companies is growing there as Google, Coca Cola and others understand how important it is. In the midst of this region’s rapid growth and transformation, PR and Marketing specialists must consider the unique rules governing their work. The media landscape is

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19:56

Cracking the Code to Low Journalist Response Rates

Stories and Strategies with Curzon Public Relations ·

2023/08/20

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to them. It’s the third straight quarter in which journalist response rates are below three percent and a rather clear signal to PR pros we need to shift our pitching tactics to beyond just mainstream media.This year alone Buzzfeed News shut its doors, Vice filed for bankruptcy, ESPN laid off 20 on-camera personalities, the LA Times laid off 74 newsroom

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24:15

Change Your Mind = Change Your Brain

Stories and Strategies with Curzon Public Relations ·

2023/08/06

Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the study of this cognitive phenomenon. We already recognize that external factors such as new information, social influences and familiarity play significant roles in our decisions but exploring the underlying neural transformations provides deeper insights. When we alter our perspectives or revise our beliefs, intricate neuronal connections within our brains undergo modifications

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21:16

Exploring Trust in Media Brands Today

Stories and Strategies with Curzon Public Relations ·

2023/07/23

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings:When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa)The media channel being used (i.e., television news) has a significant impact on the level of trust in the content being consumedWe think of television, radio, film, music, social media, print, outdoor ads, and video chats as media

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20:39

Influencing Behaviors Through Social Marketing

Stories and Strategies with Curzon Public Relations ·

2023/07/09

One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a marketing approach designed to influence behavior with the primary goal to be achieving the common good.The first evidence of social marketing was in 1963 at the Indian Institute of Management when they introduced a national family planning program with high quality, government brand condoms distributed and sold throughout the country at low cost.Other campaigns you know have

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21:49

How to Make Internal Communications More Inclusive

Stories and Strategies with Curzon Public Relations ·

2023/06/25

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind of measurement, and measuring the right things is just as important. A 2023 Deloitte Study shows 58% of corporate affairs leaders consider data and insights to be their top area for improvement. Good internal communication should go beyond proving value, it should be a strategic tool, helping leaders diagnose issues, find resources, create programs and

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36:34

The Best PR Campaign that Changed the World

Stories and Strategies with Curzon Public Relations ·

2023/06/11

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR Campaigns shortlisted below as the best in the last 75 years: 1948-59 Rosa Parks and the Montgomery Bus Boycott 1960-69 Civil Rights Movement in the United States 1970-79 The first Earth Day 1980-89 AIDS activism: a medical breakthrough 1990-99 Virgin Atlantic vs British

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24:03

The Evolution of the Communications Engineer

Stories and Strategies with Curzon Public Relations ·

2023/05/28

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI software successfully. Prompt engineering is a concept in artificial intelligence in which the description of the task the AI software is supposed to accomplish, is embedded in the input. Those who know how to speak with the software, to prompt the most effective outputs, become extremely valuable. Very

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24:23

Oh the Things We Can Do With Generative AI (including...

Stories and Strategies with Curzon Public Relations ·

2023/05/14

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts.Not only can we CREATE content, but we can also gather valuable insights into customer behaviours and preferences like never before. By analyzing the data generated by customer interactions, businesses can identify patterns and trends they can use to optimize their

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22:23

How AI Tools Are Already Impacting the PR Profession...

Stories and Strategies with Curzon Public Relations ·

2023/04/30

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. But with the launch of Open AI’s ChatGPT Tool in November 2022 based on the GPT-3 dataset there’s a sudden surge of interest in in the PR industry around what’s happening with Artificial Intelligence and how we might be either impacted or supported (depending on your personal level of optimism).An exceptional new report by Stephen Waddington and Andrew Bruce Smith,

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19:02

FEED DROP – Micro Influencers – When Smaller is Better

Stories and Strategies with Curzon Public Relations ·

2023/04/23

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first published by Woman Up in early March 2023Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that not the least of which is there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS.Micro influencers

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20:17

Social Media is OVERRATED!!

Stories and Strategies with Curzon Public Relations ·

2023/04/16

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks by far the highest for engagement, it too is in decline.But more and more leaders, PR pros, marketers, continue to rely on social media. Many think it’s just a matter of “going viral” or growing their following to the point they can be considered an influencer. None of that is impossible but maybe more than a

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23:13

PR and Marketing for Web 3.0

Stories and Strategies with Curzon Public Relations ·

2023/04/02

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to the decentralized and distributed internet and the technologies that enable it.There are many ways to interpret Web3 communications. It might include using a decentralized social network or web forum to engage with audiences, using blockchain-based systems to track and verify the effectiveness of marketing campaigns, or using decentralized apps (often called

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18:18

Digging Deeper Into the Edelman Trust Barometer

Stories and Strategies with Curzon Public Relations ·

2023/03/19

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a joy to be in. Without it there’s lethargy and it’s almost impossible to move forward.Trust provides a sense of safety.For the last 23 years the Edelman Trust Barometer has helped leaders gauge who people believe in and who they expect to step up. Right now it’s business leaders who are assuming the leadership mantle. Business has emerged as an ethical force for good in an

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23:49

The Truth About Umms and Uhhs

Stories and Strategies with Curzon Public Relations ·

2023/03/05

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18:45

Headlines with Ragan’s PR Daily – Chat GPT and Other...

Stories and Strategies with Curzon Public Relations ·

2023/02/19

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21:39

Is the Person You’re in Conversation With – Faking it?

Stories and Strategies with Curzon Public Relations ·

2023/02/05

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