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PODCAST

The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You"ll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer"s Workgroup. On this

business marketing

All Episodes

01:01:02

#150 How to Build Copywriting Confidence with...

The Marketing Freelancer: Unicorns Unite ·

2023/03/21

Copywriting Series #6 Is your end goal to be an expert and NOT a worker bee? Then listen up. You have to be able to talk about your services in a way that attracts clients. And that’s the backbone of copywriting, and exactly why you need to invest time and energy into learning the marketing conversation. It's not about blowing your own horn. It's about making your value clear and understood. And then standing in that value so that people want to pay you top dollar to do what you're really good at.

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01:17:29

#149 Email Marketing without Coercion with Tarzan Kay

The Marketing Freelancer: Unicorns Unite ·

2023/03/14

Copywriting Series #5 The popular persuasion principles used in sales copywriting can be used to convince people to buy a program that’s not the right fit or spend thousands of dollars they don’t have. As digital marketing assistants and specialists, we don’t want this for our clients or ourselves. It’s unethical, it’s bad for business, and it’s just gross. That’s why copywriter Tarzan Kay is here to break down what she’s learned about coercive sales and email strategies since building her

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01:08:43

#148 How to Add Your Personality to Your Copy with...

The Marketing Freelancer: Unicorns Unite ·

2023/03/07

Copywriting Series #4 Laura “effing” Belgray is known for writing the only emails you’ll ever read. In a noisy digital age where open rates are dropping, lists are shrinking, and email inboxes are flooded and abandoned, Laura’s emails get the Holy Grail of opens and clicks. How does she do it? By adding personality. Today, she’ll break down how to add personality to your copy (and your clients’) so that your subscribers, followers, and fans actually want to read your stuff. And buy too. Her

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01:01:07

#147 How to Build a Freelance Copywriting Business...

The Marketing Freelancer: Unicorns Unite ·

2023/02/28

Copywriting Series #3 If you’re holding on to all the copywriting questions: What to charge? Where to find clients? How to get started? What to focus on first? What niche to pick? And you’re wondering how to get started with copywriting services, then this podcast episode you need to listen to. Whether you’re looking for a side hustle or full-time income replacer, today’s advice covers it all. Copywriting is a lucrative in-demand service, even with the introduction of AI writing tools. That’s

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45:16

#146 The 5 C’s of Copywriting with Kim Kiel

The Marketing Freelancer: Unicorns Unite ·

2023/02/21

Copywriting Series #2 The 4 C’s Copywriting Formula is a checklist you can use to edit any piece of copy and make sure it covers all the markers of great copy. But did you know there’s a 5th “C” you should be paying attention to? This is especially important in this day and age when you’re trying NOT to be like the pushy, unethical, bad-for-business bro marketers. In the second episode of my podcast series all about copywriting, we learn from Kim Kiel, a direct response strategist and founder of the

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53:02

#145 The Story Stripdown with Marisa Corcoran

The Marketing Freelancer: Unicorns Unite ·

2023/02/14

Copywriting Series #1 As a digital marketing unicorn, you know it’s important to use stories in your content. But what happens when you’re in that moment, staring at a blank google doc, waiting for inspiration? That moment when you need content and you can’t think of a good story… Stories have been around for thousands of years. Stories make it more likely for our brains to absorb teachable moments. When it comes to marketing, potential buyers are trying to answer two key questions: Do you have

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36:53

#144 Launch Retrospectives with Becky Rubenstein

The Marketing Freelancer: Unicorns Unite ·

2023/02/07

Launch Series #5 What’s the best way to get the lessons learned from a launch and have an actionable improvement plan for next time? Answer: a retrospective. Retrospectives are meetings held after a launch to discuss what happened internally during the launch planning, release, and promotional phases. If you run an online business and are bringing together a team for product, event or course launches, retrospectives are a crucial opportunity to get everyone together in the same Zoom room to

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48:47

#143 Facebook Ads for Launches with Jenn Possick

The Marketing Freelancer: Unicorns Unite ·

2023/01/31

Launch Series #4 Let’s face it: ads can be scary. There is no exact equation with ads where what you put in, you get out. You don't know what's gonna happen with your money (or your client’s money!). This is why I invited Ads Manager and “The Ads Maven”, Jenn Possick, to join me on Unicorns Unite. Jenn is an expert when it comes to Facebook and Instagram Ads. She’s doing this work for her clients, she’s in the weeds, and she knows what’s working and what’s not working. When it comes to

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01:08:54

#142 Launch Email Strategy with Brittany McBean

The Marketing Freelancer: Unicorns Unite ·

2023/01/24

Launch Series #3 Ok, unicorns, I’m delivering another powerful episode this week all about launch emails. What if I told you that most of the sales and conversion wisdom we learned from the marketing gurus (and recommend to our clients) is no longer matching the voice of the customer? This is huge for you and your clients. Conversion copywriter and launch funnel strategist, Brittany McBean, is my guest this week and she spends most of her time listening to the voice of the customer for her clients

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51:55

#141 Pre Launch Marketing Strategy with Brenna McGowan

The Marketing Freelancer: Unicorns Unite ·

2023/01/17

Launch Series #2 One of the worst feelings in the online space is hitting publish on a new sales page and hearing crickets. No mad rush of enrollments. No payment notifications. No one buying. Nada. Unfortunately, it happens all the time. Yes, zero-sale launches are a rite of passage and a “fail-forward” moment for entrepreneurs to get better with their offers and messaging. But we’d like to skip to the good part where launches actually get people buzzing with excitement, grow an email list, and

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30:28

#140 How to Become a Launch Manager

The Marketing Freelancer: Unicorns Unite ·

2023/01/10

Launch Series #1 Ready to take on more responsibility in a launch and command more premium rates? You should become a launch manager. But skip the expensive courses and certifications, you don’t need them to uplevel into this role using your current marketing skills and my grassroots approach. Yes, sometimes we buy courses so we can feel confident. But if you naturally progress through the launch role phases here on this podcast and surround yourself with a community of go-getter marketing

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34:39

#139 Lessons of 2022 with Emily Reagan

The Marketing Freelancer: Unicorns Unite ·

2022/12/20

2022 was a doozie! A six-figure launch, a trademark issue, and a big client loss. In this episode, I’m sharing the wins, highlights, and struggles of the year. The biggest a-ha for me is the theme of staying positive, and persistent all while choosing to see the good. Listen for the scoop on what’s happening in 2023. Enjoy! Sponsored by Braden Drake’s Contract Club. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and

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40:43

#138 Video Marketing that Converts with Milan Kowalewski

The Marketing Freelancer: Unicorns Unite ·

2022/12/13

It’s not a surprise that video marketing is king right now. Looking at you, TikTok, Instagram Reels, and YouTube Shorts! So let’s talk about how to create the right videos that actually convert followers and viewers into clients. My guest is Milan Kowalewski, a video marketing consultant & strategist from New York City. For the past 10+ years he’s helped some of the top cosmetic doctors elevate their online marketing presence. Now he’s helping other entrepreneurs and service providers take their

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19:12

#137 Why You Must Always Charge for Your Services

The Marketing Freelancer: Unicorns Unite ·

2022/12/06

Listen up virtual assistants, creative specialists, and marketing mavens, always charge for your services. Today I’m sharing a couple of real-life stories where giving away “free” services actually backfired for these service providers. This is an important lesson to learn, especially if you’re new in business when your reputation is at stake. I’ll also help you find ways to thank referrals without giving away free hours. To be a viable, sustainable freelance business, you have to pay attention to

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41:33

#136 Discovery Calls for Virtual Assistants with...

The Marketing Freelancer: Unicorns Unite ·

2022/11/29

Does the thought of a discovery call make your palms sweat? Have you had a few and wish you had done better? Discovery calls are relationship builders. Projecting confidence is a learned skill anyone can master — without much effort — and even as an introvert or behind-the-scenes queen. In this episode, I’ve asked Tracie Patterson, a sales coach and offer specialist, to give us tips we can apply on our next discovery calls so we feel more in control and confident. Her specialty is selling

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17:08

#135 Client Kick-Off Calls for Virtual Assistants

The Marketing Freelancer: Unicorns Unite ·

2022/11/15

From the moment you sign your freelance client, you are expected to take the reins. Seems simple yet that’s not always the case. To make this new working relationship successful, you have to include one crucial piece - the kick-off call. This is where communication starts. Sure you’ll discuss expectations, boundaries, and priorities…but a kick-off call is much more than that and how you manage that call sends a signal to your new client. Here’s what should happen in your kick-off call and how you

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16:36

#134 Four Post-Event Follow-up Tactics for Better...

The Marketing Freelancer: Unicorns Unite ·

2022/11/08

Whether you’re attending a virtual mixer or an in-person conference, the fortune is in the follow-up. This is how you keep the energy, excitement, and connection happening long after the chairs have been folded or the zoom room closed. Your new connection may not be the client who is going to hire you, but maybe someone in their circle will. You never know. But to get there you need to nurture and develop this connection into a relationship. We don’t want to fade away. Networking follow-up will

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55:44

#133 How to Get Hired as Virtual Assistant with Allea...

The Marketing Freelancer: Unicorns Unite ·

2022/11/01

Signing that first virtual assistant client is the biggest hurdle to jump over in your service-based business. Once you do, your confidence will soar, you’ll gain experience and it will be so much easier to sign more clients. But how do you stand out from the sea of applicants all competing for the same virtual position? Today’s conversation will provide valuable insight into the hiring process and how to make sure you move on to the next phase. Email Marketer Allea Grummert, owner of Duett,

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48:54

#132 How to Use Storytelling in your Content Creation...

The Marketing Freelancer: Unicorns Unite ·

2022/10/25

Humans love stories. We are attracted to them for pure survival’s sake! But storytelling is also crucial for our marketing content. Yes, stories have the ability to empower and change the world, but they also bring about brand awareness and sales. That’s why storyteller Catherine Nikkel is here to help us embrace storytelling in our freelance client work and create TRUE content. Catherine is a content creator, ghostwriter, author and Mindful Media founder. She specializes in helping CEOs,

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16:52

#131: 3 Tactics to Raise your Rates as a Digital...

The Marketing Freelancer: Unicorns Unite ·

2022/10/18

What burns me? Those get-rich-quick Tiktok VA Coaches who sell the fact that new virtual assistants could be making $50-75/hr. They get them in the door selling them the dream and then don’t actually teach the hard implementation skills. And that high rate is not at all what someone new on the scene is making. So back to reality and the world I live in. You gotta start in the mailroom and work your way up. So here’s three tips for raising your rates as a digital marketing assistant.Inside this

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272 results

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