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PODCAST

Stacking Growth | The B2B Marketing Podcast

Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you"re new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who"ve been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let"s help build each other up.

business marketing

All Episodes

00:44:47

How to Identify and Establish a Win-Win Partnership |...

Stacking Growth | The B2B Marketing Podcast ·

2024/04/04

Refine Labs is excited to announce a strategic partnership with Aspireship, offering a robust learning program that teaches the core principles and practical applications of the Refine Labs B2B Marketing Strategy. Aspireship, known for its innovative approach to skill advancement, will be launching the B2B Marketing Intensive module, leveraging Refine Labs' library of Vault Intellectual Property.Megan and Corey sat down together on Refine Labs’ Stacking Growth podcast to discuss theories

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00:06:46

Snacks Episode 7: Demand Generation Leading...

Stacking Growth | The B2B Marketing Podcast ·

2024/04/03

Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs. In this episode, Ashley walks us through the Leading Indicators to measure when you're building a Demand Gen Dashboard. She encourages paying attention to qualitative insights like website traffic on high intent pages, tracking repeat engagement on content, and reinforcing marketing fundamentals to measure success. See the video on our ⁠⁠⁠⁠⁠YouTube Channel⁠

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00:44:00

Content Led Selling | Megan Bowen & Steven Schmidt,...

Stacking Growth | The B2B Marketing Podcast ·

2024/04/01

Megan joined Steven Schmidt on the Magnetic Podcast to discuss Megan's transition into her CEO title role and how personal branding affects identity in the corporate world. Megan shares her perspective on operational excellence, scaling services, and fostering innovation within the agency. With the resurgence of newsletters as a central theme, Megan provides insight into the value of long-form content and building an audience independent of social media platforms. As the dialogue progresses,

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00:07:01

Snacks Episode 6: Demand Gen Dashboard Walkthrough

Stacking Growth | The B2B Marketing Podcast ·

2024/03/26

Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs. In this episode, Ashley walks us through the metrics needed to create an efficient and comprehensive Demand Gen Dashboard. She gives an overview of the monthly and quarterly metrics to keep an eye on, and how to keep all of that information organized. See the video on our ⁠⁠⁠⁠YouTube Channel⁠

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00:06:11

Snacks Episode 5: Demand Gen Dashboard & KPIs, The...

Stacking Growth | The B2B Marketing Podcast ·

2024/03/20

Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs. In this episode, Ashley talks through the philosophical standpoint of zooming out to look at Demand Gen as a holistic business outcome vs a highly segmented channel specific outcome. She also covers the differences between a traditional lead gen reporting and Refine Lab's unique approach See the video on our ⁠⁠⁠YouTube Channel⁠

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00:05:45

Snacks Episode 4: Paid Media Strategy

Stacking Growth | The B2B Marketing Podcast ·

2024/03/13

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.In this episode, Evan talks through the Refine Labs Paid Media Strategy, and how it uses Create, Capture, and Convert Demand to make a smooth transition. He also discusses budgeting and how to implement the change in real time. See the video on our ⁠⁠YouTube Channel⁠

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00:05:08

Snacks Episode 3: Switching from Lead Gen to Demand Gen

Stacking Growth | The B2B Marketing Podcast ·

2024/03/06

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.In this third episode, he covers results he has observed in companies that make the shift from Lead to Demand Gen and the fasibility of a mixed approach. See the video on our YouTube Channel

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00:23:38

Inbound-Led Outbound with Retention.com CEO Adam...

Stacking Growth | The B2B Marketing Podcast ·

2024/03/04

Refine Labs CEO Megan Bowen hosts Adam Robinson, CEO of Retention.com, to discuss R! B2B: a revolutionary new tool that's changing the game for outbound marketing. R! B2B goes beyond the typical account-level data provided by competitors and delivers personal-level website visitor identification. The tool captures invaluable intent signals by reporting which key decision-makers are visiting your site. Megan discusses how this cutting-edge technology aligns with Refine Labs' own philosophies

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00:07:03

Snacks Episode 2: The Buying Journey

Stacking Growth | The B2B Marketing Podcast ·

2024/02/28

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.In the second episode, Evan talks about the way the buyer journey has evolved into a more independent process, and defines Dark Social. See the video on our ⁠YouTube channel

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00:05:23

Snacks Episode 1: Defining Demand

Stacking Growth | The B2B Marketing Podcast ·

2024/02/21

Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this first episode, he covers Demand Generation as it's defined right now, including Create, Capture, and Convert Demand. See the video on our YouTube channel

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00:44:16

S3 E25 - Knowing When It’s Time | Sydney Sloan - CMO...

Stacking Growth | The B2B Marketing Podcast ·

2023/08/31

Sidney Waterfall hosts today, joined by Sydney Sloan, CMO of Drata, to talk about timing in your career - how to know the right time to step away and finding the next right opportunity. She discusses her own experience of taking time off to recharge and reflect before starting her new role at Drata. Sydney also talks about her favorite stage of growth and the importance of finding a company with a strong product-market fit. She emphasizes the need for balance in life and the value of building

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00:57:42

S3 E24 - Building a Strategic Content Marketing Team...

Stacking Growth | The B2B Marketing Podcast ·

2023/08/24

Kaylee is back in the host seat today, joined by Lane Scott Jones, Head of Content at Zapier to follow her journey from agency to in-house content marketing roles. She discusses the importance of understanding the mechanics behind the business and mapping content to business goals. Lane also talks about the challenges she faced in transitioning from an agency to an in-house role and how she navigated those waters. She emphasizes the need for content to be seen as a strategic function and the

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00:55:34

S3 E23 - Empowering Champions to Close Deals | Nate...

Stacking Growth | The B2B Marketing Podcast ·

2023/08/17

Cassidy and Carl are joined by Nate Nasralla, co-founder of Fluint, to discuss the shift in the sales process and the need for a new approach to sales enablement. He explains that in the new world of sales, buyers are already well-educated and are looking for help in building the case for change within their organization. Nate emphasizes the importance of creating account-based content that resonates with the buyer's language and context. He also shares insights on the power of narrative-based

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00:55:56

S3 E22 - If You Want Something, Persist | Anthony...

Stacking Growth | The B2B Marketing Podcast ·

2023/08/10

“If you don’t know more than them about the decision they’re making, they don’t need you at all” Cassidy and Carl were joined by Anthony Iannarino to follow him through the development of his innovative sales process. He details the inspiration and first experience with this style of selling, and then how he used it to move his and other careers forward. He stresses the four most important things that this strategy establishes: Creating Value Immediately Positioning Yourself as an

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01:41:49

S3 E21 - Building a Demand Engine from Scratch | MJ...

Stacking Growth | The B2B Marketing Podcast ·

2023/08/03

Cassidy and Carl were joined by MJ Smith, CMO @ CoLab, to chat about her transition into a CMO role, giving all of the advice she wishes she would’ve had access to before her move. She starts at the very beginning, diving deep into the way she sought out companies to apply for, and how to make sure to achieve alignment in company and culture. Then, she covers the first 90 days in the role to talk about what worked, what didn’t, and what she learned. She also covers best practices for getting your

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01:05:10

S3 E20 Organic Content Development Strategies and...

Stacking Growth | The B2B Marketing Podcast ·

2023/07/27

Carl and Cassidy were joined today by Refine Labs’ Stephanie Crugnola, Content Strategist, and Miles Campbell, Video Ops Manager to get you started on your organic content journey! They start from the beginning and cover tools on how and where to launch your content, the team and tech you’ll need to get started, and where to get content inspiration. They drop tips for writing and recording, and deliver an action plan for effective post-production. Make sure to check out the video on the Refine Labs

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00:56:25

S3 E19 - Evaluating Job Opportunities and Building a...

Stacking Growth | The B2B Marketing Podcast ·

2023/07/20

Kaylee takes the reins today, joined by Robin Daniels to discuss his vast experience and wisdom on evaluating go to market, job opportunities, career growth, mentorship, and leadership. They discuss the importance of tailoring content to the needs of the audience, evaluating job opportunities, and building a successful career. Robin shares his insights on evaluating company culture, finding a mission worth fighting for, and working with great people. He also emphasizes the importance of energy,

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00:43:02

S3 E18 - Unpacking Organic Growth Strategy | Will...

Stacking Growth | The B2B Marketing Podcast ·

2023/07/13

Cassidy is back joining Carl and Lavender’s Will Aitken to unpack how to build an organic growth strategy from scratch. Will discusses the importance of understanding the target audience and creating diverse content across platform, topic, style, and audience goals. He also emphasizes the value of research and learning from successful influencers in the industry and stresses the need for subject matter expertise, highlighting the role it plays in creating effective content. And finally, Cassidy asks

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00:49:58

S3 E17 - The Past, Present, and Future of Video...

Stacking Growth | The B2B Marketing Podcast ·

2023/07/06

Kaylee and Carl were joined by Tyler Lessard, VP Marketing and Chief Video Strategist @ Vidyard to chat all things video marketing. With almost a decade of experience at Vidyard, Tyler has witnessed the incredible evolution of video in the tech and SaaS industries. He shares his insights on staying motivated and navigating the ever-changing landscape. All three hosts emphasize the immense value of video in sales and marketing, urging professionals to adapt and innovate to stay ahead in the industry

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00:58:40

S3 E16 - Quarterly Business Review Best Practices|...

Stacking Growth | The B2B Marketing Podcast ·

2023/06/29

You’re likely to find yourself presenting a QBR soon. What are you going to share? And more importantly, how are you crafting your story? That’s what Cassidy and Ashley have covered for you on today’s episode of Stacking Growth Live! They cover: Crafting a narrative Structuring a deck Nailing an Executive Summary Avoiding common missteps in the details of data They walk through examples of not-so-great slides and what to do instead to communicate performance effectively, and give

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260 results

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