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PODCAST

Dive Club 🤿

Where designers never stop learning 💪Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today"s most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more.You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club

arts design

All Episodes

49:22

S6 | E9: Kathy Zheng - How to make the jump to staff...

Dive Club 🤿 ·

2024/06/26

This week’s episode is with Kathy Zheng who is currently the Head of design at a Web3 protocol called Optimism. But before that she was the first designer at Patreon and went on to spend over 6 years at Github.So the goal of this conversation is to look at how Kathy grew as a designer while at Github and identify the specific milestones on her journey to reaching senior and eventually staff designer.We get into the weeds about:How the role of staff and senior designers differThe traits shared by the

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54:32

S6 | E8: Alex Cornell - Mastering the art of influence

Dive Club 🤿 ·

2024/06/20

When you think about storytelling in design... Alex Cornell is often the person that comes to mind. And that's a big reason why he's one of the most requested guests on the show. So this episode is a deep dive into the finer details of communication. We talk about:The story behind his startup CocoonHow Alex leverages his background in videoAlex’s precision and obsession with languageWhy Alex left linear to work on generative AI at MetaWhy getting buy-in for your ideas is kind of like a math

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52:53

S6 | E7: Maggie Appleton - Becoming an AI-native...

Dive Club 🤿 ·

2024/06/12

This week’s episode with Maggie Appleton is a deep dive into designing for AI products and LLMs. Maggie shares about her experience as the first designer at Elicit (an AI assistant for research papers) and all of the unique challenges surrounding helping users interface with LLMs.We also go deep into:How Maggie’s grown as a frontend developerWhy Maggie feels like she’s in a short-run limboStrategies for improving your technical literacyHow writing online has impacted Maggie’s careerThe AI-native

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52:53

S6 | E6: Ian Wharton - The secret to great storytelling

Dive Club 🤿 ·

2024/06/06

Remember how Michael Wandelmeier told us Metalab hired a storytelling coach? Well that coach is Ian Wharton. He’s an Apple Design Award winner, CEO of Aide Health, and he teaches storytelling techniques to teams like Dyson, BBC, Huge, etc.So this episode breaks down the key storytelling concepts that he shares in his course Sell the Idea. We talk about the importance of the inciting incident, how to empower others to share your ideas, and a lot more…But he also presents some compelling ideas about

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52:29

S6 | E5: Amy Lima - How to turn a layoff into a dream...

Dive Club 🤿 ·

2024/06/04

~6 months ago Amy Lima was laid off and has been preparing for this episode ever since. So in this interview she gives us an inside look at her process for landing a dream role at Duolingo. If you’re looking for your next role then this conversation is quite the playbook. She has the job hunt process down to a science.Some topics covered:Avoiding burnout amidst the chaosHow Amy negotiated her Duolingo offerAmy’s advice to proactively prepare for a layoffThe ways Amy iterated on her portfolio

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50:02

S6 | E4: Julius Tarng - Dissolving the line between...

Dive Club 🤿 ·

2024/05/30

Julius Tarng is the ultimate generalist designer.He started the design tools team at Facebook where he made a massive impact on products like Origami.He then freelanced as a design engineer for companies like Felt, Anthropic, and even prototyped some of the early AI features for the Arc browser.Now he’s in his first-ever engineering role at Linear.So this conversation is a deep dive into what it looks like for designers to approach their work with an engineering mindset. We talk about Julius’s deep

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48:09

S6 | E3: Raphael Schaad - Designing a startup from 0...

Dive Club 🤿 ·

2024/05/23

When it comes to design founder stories, Raphael Schaad’s is one of the best. So this episode is the first-ever telling of how Raphael designed and built Cron (which became Notion Calendar). We talk about:Sketching on paper vs. sketching in codeWhy shipping quality software is like campingHow Raphael identified the MVP of the problemWhat it was like building Cron in YC during COVIDWhy you should design dialogues as first-class citizensWhy Raphael didn’t invest much in the Cron landing pageThe

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47:59

S6 | E2: Alex Schleifer - How design at Airbnb...

Dive Club 🤿 ·

2024/05/16

Alex Schleifer was the long-time Chief Design Officer at Airbnb where he grew the team from ~35 to over 600 people. So this conversation is an inside look at what makes design at Airbnb so special. We discuss:How to create a culture of decisivenessWhy great design leaders are like chefsHow to succeed in executive CRITs at AirbnbHow designers should prepare for an AI futureWhat it means to operate with a “first team” mindsetWhat it takes to achieve Airbnb’s level of craft at scaleWhich elements of

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55:42

S6 | E1: Noam Segal - Tools and tactics for modern...

Dive Club 🤿 ·

2024/05/09

Noam Segal has led research at companies like Meta, Airbnb, Wealthfront, Twitter, and most recently Upwork. He also teaches the #1 user research course on Maven. So this episode is a masterclass in user research. We discuss:How to conduct better interviewsThe keys to an effective research planHow to become a masterful research storytellerHow AI is creating a new wave of research toolsWhen to rely on qualitative vs. quantitative tacticsThe modern user research tools you need to know aboutHow to

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45:43

S5 | E12: Helen Tran - Designing with a founder mindset

Dive Club 🤿 ·

2024/05/01

Helen Tran was an early designer at Shopify and is now leading product design at AngelList. But in between those two roles she also ran her own startup for three years. So the goal of this conversation is to figure out how that period of time impacted her design practice so we can all learn how to design with a founder’s mindset. In this episode we discuss: - How Helen is approaching design leadership differently this time around - How Helen constructors hypotheses to influence product strategy -

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54:01

S5 | E11: Hunter Hammonds - Positioning pt. 2: How...

Dive Club 🤿 ·

2024/04/25

Today we're talking with designer and entrepreneur, Hunter Hammonds, who has grown 5 different agencies to millions in revenue in less than a year. So in this episode we walk through the different stages of building an independent design business—starting from positioning yourself as a solopreneur all the way to scaling operations to 7 figures. We get into the weeds about: - Hunter’s framework for selling yourself on a landing page - The tactics OffMenu uses to convert more leads to customers - Why

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41:39

S5 | E10: Nick Pattison - Positioning pt. 1: How to...

Dive Club 🤿 ·

2024/04/24

Ready for a masterclass in positioning? Nick Pattison has been working for himself for well over 10 years... but recently he's laser-focused on running 1-week brand sprints (and it's working). So this episode is a deep dive into his new freelance playbook: - The automations that allow him to focus on sales and creative direction - Lessons learned from running 25+ brand sprints at $15k each - How Nick focuses on growing his creative muscles - His strategies for presenting work to clients - Why he

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47:47

S5 | E9: Dennis Müller - Designing with soul

Dive Club 🤿 ·

2024/04/18

This episode is the ultimate design founder story. Dennis shares all of the ups and downs along his journey to build Amie—a new productivity tool that captures your emails, calendar, and to-dos in a single beautiful product. Some of the highlights: - Where Dennis draws inspiration - The traits Dennis looked for in early hires - What Dennis looks for in design candidates - The backstory behind Amie’s viral website launch - How Dennis balances his intuition with product feedback - How Dennis thinks

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42:05

S5 | E8: Vercel’s Glenn Hitchcock & John Pham -...

Dive Club 🤿 ·

2024/04/11

Over the last few months, design engineering has by far been the #1 most requested topic. So I wanted to get the inside scoop from the team at Vercel to learn more. In this episode we get to hear from: 1. Glenn Hitchcock - https://twitter.com/glennui (Director of design engineering) 2. John Pham - https://twitter.com/JohnPhamous (Lead design engineer) The goal of this conversation is to help people understand the role that design engineers play and to outline a path you can take to develop some of

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54:12

S5 | E7: Michael Wandelmaier - Envisioning the art of...

Dive Club 🤿 ·

2024/04/04

Since the beginning of my design career, I’ve looked up to Metalab. So this interview is a special one because we get to learn from their Head of Design, Michael Wandelmeier. We go deep into how design works at Metalab and talk about specific strategies around: - Mike’s go-to storytelling tactics - The importance of opinionated design - When they ignore constraints on a project - The unique way they map out user journeys - Tips for driving alignment on complex projects - How they use the

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28:30

S5 | E6: Adam Mura - How to design and build websites...

Dive Club 🤿 ·

2024/04/03

One of the tools I'm most interested in right now is Relume. 200k+ people are using it to design and build websites faster with AI. They have a massive set of Figma/Webflow components which allows them to take a unique approach that “respects the process” of web design. In this bonus episode, their co-founder Adam gives us an end-to-end demo where he sitemaps, wireframes, designs, and builds a full website in ~30 min. We then get into the weeds about: - How the web design process will evolve with AI

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38:09

S5 | E5: Rich Arnold - Becoming a creative problem...

Dive Club 🤿 ·

2024/03/27

Rich Arnold was the Head of Design at Vine, a design lead on the early Instagram Stories team, and now he works as a design manager at Coinbase. So this episode goes deep into: - How Rich grew as a storyteller at IG - Why we cant let data be the designer - The importance of “zooming out” in your work - How to grow your creative problem solving muscles - What it takes to design successful consumer products - Ian Spalter (Old Head of Design at Instagram) - https://www.linkedin.com/in/ianspalter/ - Rus

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51:28

S5 | E4: Brad Frost - The new frontier of design systems

Dive Club 🤿 ·

2024/03/21

If you’ve dabbled in design systems then you’re no doubt familiar with Brad Frost and atomic design. He’s laid the foundation for design systems teams around the world. So in this discussion we talk about the types of challenges he faces at Big Medium and how he’s envisioning the future of design systems:Why we should build a universal design systemHow Brad is using AI to elevate design systemsHow design systems designers can succeed in an AI worldThe highest leverage activities for DS designers to

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45:05

S5 | E3: Gabe Valdivia - Storytelling, freelancing,...

Dive Club 🤿 ·

2024/03/14

One of the most requested guests has been Gabe Valdivia. He was an early designer at Facebook, a designer manager at Google, and has led design for different startups over the years most recently as the head of design for Patreon. But in the last year he's made the jump to start his own practice and position himself as a fractional design partner for early stage teams. So a lot of this conversation gets into the weeds about what it's like to design 0 to 1 experiences. We talk about tactics for

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47:44

S5 | E2: Andy Allen - What’s wrong with software...

Dive Club 🤿 ·

2024/03/07

As soon as I read No More Boring Apps I was hooked. Andy Allen immediately became one of my design heroes and now I use his Not Boring apps daily. So this conversation is a behind-the-scenes of his journey, an analysis of the state of software design, and a glimpse of where we’re headed next as an industry. Some highlights: - The design tools Andy is most excited about - Andy’s advice for people wanting to learn 3D - The differences between good and great design - The 4 things needed for design to

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182 results

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