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PODCAST

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Content Allies - B2B Podcast Production

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO"s, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.

business management

All Episodes

00:38:18

Automation and Innovation in the Supply Chain...

Leaders of B2B Podcast - Interviews on Business... ·

2021/12/01

Pieter Krynauw, CEO at ThruWave Inc., shares valuable insight on innovation, as well as preparing yourself for a journey in entrepreneurship. Krynauw’s startup helps improve supply chain efficiency by enhancing millimeter wave technology with software.Krynauw talks more in-depth about automation. He sees automation as the execution of the concept of simplification. A company should have the capability to break down complex problems into repetitive tasks and real problem solving. The former can be

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00:49:32

Insights on Marketing and Communication with...

Leaders of B2B Podcast - Interviews on Business... ·

2021/11/29

Mackenzie Farone, manager of marketing communications at Carmeuse Americas, shares her expertise and insights on marketing, particularly in marcom.Farone shares how marcom is essential in helping sales teams close the deal. They provide the right messaging to the ideal customer profile, which helps close the sale even before the appointment happens. Farone also expounds on this to share her outlook on selling a product in the marketplace. She believes that lowering price or brute force selling

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00:45:14

Insights on Podcasting and Its Impact on Business...

Leaders of B2B Podcast - Interviews on Business... ·

2021/11/22

Laura Hoffman, head of marketing and communications at ThruWave Inc, has a great exchange of ideas with host Ledge about podcasting. She shares her outlook on its importance to marketing, current trends, and its future.Hoffman, who built a strong career working at large companies’ marketing departments, felt burnt out and broken. She took a sabbatical and listened to podcasts. Aside from developing her acumen, she also discovered their potential in marketing. Podcasting draws a captured and engaged

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00:45:54

Strategic CFO Support for Startups with Scott Sehon...

Leaders of B2B Podcast - Interviews on Business... ·

2021/11/18

Scott Sehon, owner of Mod 4 Finance, talks about his leap into entrepreneurship along with the importance of his business model. In 2017, Sehon took on his experience as capital and embarked on providing fractional CFO work for startups.Sehon shares how he had to cast away his comfort zone to become an entrepreneur. He decided to go for it after seeing a dominant business problem in startups. Companies needed the strategic direction of a CFO but couldn’t afford to take one on full-time yet. His

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00:40:39

Perspectives on Marketing and Being a Female Business...

Leaders of B2B Podcast - Interviews on Business... ·

2021/11/17

Filippa Noghani, Head of Marketing BFS and Strategic Accounts at Virtusa, shares her insights on working at both startups and large companies. She also shares her experience sitting on the Board and being Marketing Chair of NYC Fintech for Women, an organization that helps level the playing field for female business leaders in Fintech. She threshes out comparisons from her marketing experience. In addition, she lends her perspective as a female business leader in the workplace.Noghani takes a deep

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00:39:43

Founding a Startup That Helps Startups with Yin Wu of...

Leaders of B2B Podcast - Interviews on Business... ·

2021/11/15

Yin Wu, the founder of Pulley, discusses how her solution tackles the core of every startup: equity capitalization. The cap table is vital to a startup because it reflects the company’s value. This means that every performance indicator leads to this.Wu states that equity is the single asset that can multiply 1,000 times. This makes it a very powerful asset. Despite this, she has seen many founders not utilizing this to its full potential. Some issues include not planning the equity distribution

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00:41:52

Building a Marketplace Platform with Solid Strategy...

Leaders of B2B Podcast - Interviews on Business... ·

2021/10/18

David Ciccarelli, co-founder and CEO of Voices.com, shares how his startup in 2005 has ended up being the largest marketplace for voice talent. With over one million members spanning 160 countries, the platform generates 5,000 jobs a month.He shares the four pillars to the success of a marketplace: 1) having a healthy number of participants, balanced on the supply and demand side, 2) making sure high-quality information is shared, 3) the exchange of products needs to be encouraged to stay within the

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00:40:53

Valuable Startup Lessons from an Innovative FinTech...

Leaders of B2B Podcast - Interviews on Business... ·

2021/10/07

Jeffrey Hull, Founder of Savvy Financial, shares his startup journey with Ledge. As most startup founders can relate to, the path he has taken is laden with adjustments and iterations. SavvyFi empowers families to save for college and pay off student debt with the help of gifts from friends and family and cashback rewards.Hull talks about the importance of being flexible with your product. It’s important to be able to adapt to how the market responds. It’s always best practice to pre-solve on paper

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00:24:41

Customer Engagement and Product: A Case Study from...

Leaders of B2B Podcast - Interviews on Business... ·

2021/10/06

Dave Zohrob, co-founder & CEO of Chartable, joins Jake Jorgovan to talk about his startup journey. Chartable helps podcast producers and advertisers with analytics and attribution which provide valuable insight on views, campaign results, and reach. Zohrob shares that the company’s value lies with the product. Zohrob started podcasting after leaving his job. This allowed him to understand the business problems faced by podcasters. His pedigree in engineering, along with his co-founder, made it

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00:44:04

Using Transformation, Teamwork, and Timing to Ensure...

Leaders of B2B Podcast - Interviews on Business... ·

2021/10/04

François Boissel, CEO and Co-Founder at Novadiscovery & Frederic Cogny, CTO, join Ledge in today’s podcast which is filled with double the learning. This co-founding duo established a company that enables simulations of clinical trials. Their approach ensures better accuracy, quicker approval, and more affordable trials. The pair talk about their startup journey, one which involves pivoting from a consulting to a professional services approach. Both approaches carry value to clients, but consulting

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00:40:54

Improving the Fund Industry Using Technology with...

Leaders of B2B Podcast - Interviews on Business... ·

2021/09/23

Kevin Walkup, CEO at Harmonate talks about bringing technology and change to a very traditional industry. His company works with the funding industry. It is an industry that is very risk-averse and extremely careful about handling the finances of its investors.Regulatory pressure and the demand for transparency are factors on the horizon that are fueling the changes in the industry. Walkup says that this makes it the right time to implement technology and automation. Their initial client was able to

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00:38:26

Perspectives in Marketing Principles and Careers from...

Leaders of B2B Podcast - Interviews on Business... ·

2021/09/22

Paul Cowan, Chief Marketing Officer at FreshBooks joins the podcast. The startup recently achieved unicorn status after obtaining $130 million in funding.Cowan shares that the product must be aligned with the customer experience. He thinks marketing should be more actively involved in this. Being able to connect the customer insights with the product ensures a better experience. It also allows you to stay the course to develop raving fans.On a personal note, Cowan shares his career journey. Moving

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00:40:44

Customer-Focused Revenue Growth with Sri Ayyeppen of...

Leaders of B2B Podcast - Interviews on Business... ·

2021/09/20

Sri Ayyeppen, CRO at Argano shares his vision of facilitating the age of digital customization for customers across multiple industries on today’s podcast. Ayyeppen describes today’s business landscape as customers wanting the simplest solution on the side facing them. This necessitates a complex back-end that contains infinite loops of customer journeys. His company helps provide the expertise to solve the complexities behind that.Several elements are needed for this. Hiring the right people is the

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00:38:12

Building a Digital Front Door Healthcare Solution by...

Leaders of B2B Podcast - Interviews on Business... ·

2021/09/16

Keith Algozzine, Founder and CEO at UCM Digital Health joins co-host Ledge for an insightful discussion on starting your business. UCM Digital Health is a revolutionary player in transforming healthcare. It does this by taking the burden off the ER and into the digital space.Healthcare is a complex sector. Regulatory, legal, and technological issues all contribute to this, as well as the stress of impacting actual human lives. Algozzine sees the business problems from these complexities as great

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00:40:20

Achieving More with What You Have through Strategy,...

Leaders of B2B Podcast - Interviews on Business... ·

2021/09/13

Khalil Stultz, Growth Strategist, joins Ledge to share his insights around using strategy to accomplish more. He also talks about development and mindset to take your business to the next level.Stultz is an advocate of finding the simplest changes and improving on them. This allows businesses to improve without the need to invest more. This approach can emanate from any area, such as the sales process, operations, or customer success. One example of this strategic focus is in business growth. It can

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00:38:35

Doing More in Less Time with the Right Team and Tech,...

Leaders of B2B Podcast - Interviews on Business... ·

2021/08/25

Cindy Jordan, CEO at Pyx Health, shows us how passion and purpose are equally as important as funding when starting up a company. She founded Pyx Health to help identify and intervene for loneliness. Loneliness is an indicator of depression, an illness that has led to the loss of many young lives.Jordan shares her thought process on building the product. The application, while built on technology, has built its foundation on human interaction. The technology part is powered by algorithms built to

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00:43:14

Scaling Your Startup Sustainably Through More...

Leaders of B2B Podcast - Interviews on Business... ·

2021/08/23

Justin Nassiri, Founder & CEO at Captivate.ai, joins co-host Ledge for a great discussion on startups. Nassiri, a veteran, podcaster, and serial entrepreneur, has founded several startups and shares valuable lessons he has picked up along the way.Startups don’t need to be an instant unicorn. Many founders have become enamored with the concept of raising millions based on a great idea. In reality, taking more deliberate steps can lead to more sustainable gains.This more deliberate approach begins

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00:38:26

Making an Impact in Curing Cancer through People...

Leaders of B2B Podcast - Interviews on Business... ·

2021/08/19

Marie E Lamont, President / COO at Inteliquet shares how leading people and leveraging technology can help cure cancer. Inteliquet drastically cuts the extra cost and time for cancer centers looking to use clinical trials on their patients. It does this by using AI and NLP to accelerate the application of trials.Lamont gives several valuable insights on leadership. Leadership is recognizing your capabilities and gaps. Then quickly fill these gaps with capable, skilled people who can help you. Aside

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00:42:10

Solving Multiple Business Problems with Data and...

Leaders of B2B Podcast - Interviews on Business... ·

2021/08/18

Alec Zopf, CTO and Cofounder of Wellth Inc. shares lessons in his startup journey. His company helps drive better and cost-effective outcomes in healthcare. It does this by motivating patients to develop healthier choices and habits.The company’s approach to driving behavioral habit formation can be applied in any area. This is relevant in change management or personal development. When the reward is only visible after some time, Wellth finds ways to bring the reward forward. Following healthy

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00:32:24

Transforming Ideas into Innovation with Harshit Jain...

Leaders of B2B Podcast - Interviews on Business... ·

2021/08/16

Harshit Jain, Founder and CEO at Doceree, joins Ledge to share his experience starting up a digital business in unproven territory. Doceree provides a programmatic marketing platform targeted specifically for physicians. It allows pharmaceutical companies and medical services providers to market their products directly to physicians through a digital platform.Jain’s background helped inspire the creation of his product. Being both a physician and an advertiser allowed him to see a business problem,

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235 results

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