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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

44:59

Is dentsu's leadership team finally complete? Plus...

Mumbrellacast ·

2022/11/30

With dentsu now seemingly having its executive team in place, Darren Woolley, Damian Francis and host, Calum Jaspan discuss whether a holding group has splashed out on so many senior hires in a single year, and how that will play out moving forward (02:28). Plus, Initiative's chief strategy officer Chris Colter wraps 2022 in TV, who won, what media buyers are looking at, and what's getting ratings next year (27:35).

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54:54

Is sport becoming advertising's problem child? Plus...

Mumbrellacast ·

2022/11/23

With the World Cup underway amidst a cloud of controversy, Damian Francis and Andrew Banks join Calum Jaspan to discuss whether sport has become the problem child of the ad world, before Avish Gordhan and Mandie van der Merwe chat about why Dentsu Creative is 'the lovechild of a traditional agency and a consultancy', and balancing a professional and personal relationship.

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42:19

One year on at GroupM: Clarity in the agency lineup,...

Mumbrellacast ·

2022/11/21

A year into one of the biggest roles in the Australian advertising industry, CEO of GroupM Aimee Buchanan and her latest executive hire, Mindshare's CEO Maria Grivas join Calum Jaspan to chat about the future focus of Mindshare, reshaping the group after some big changes, transparency, a cautiously optimistic approach to 2023 and Christmas parties.

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70:07

Should Christmas be Australia's Super Bowl moment?

Mumbrellacast ·

2022/11/16

In a festive Audio Campaign Review, 72&Sunny's Andy Flemming, CHEP Network's Katie Peacock, and Bear Meets Eagle on Fire's Toby Hussey join host, Calum Jaspan to chat about which Christmas spots hit the mark in what is the toughest brief out, and why brand codes should be thrown down the chimney for what could become Australia's 'Superbowl moment'.

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46:08

A Good Different approach: How Aldi became a Special...

Mumbrellacast ·

2022/11/09

In this week's Mumbrellacast, Kalila Welch and Calum Jaspan look at how Aldi's quirky creativity has helped it triple its market share in the past 13 years, and with Mark Richardson leaving, why Jenny Melhuish might be the right fit to carry on. Plus, Rose Herceg and Anathea Ruys chat about fixing ongoing stereotypes in advertising, and reflections on their own experience.

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36:57

Upfronts season: As two BVOD markets emerge, is...

Mumbrellacast ·

2022/11/07

On the final Mumbrellacast upfronts special, SBS MD James Taylor and director of indigenous content Tanya Denning-Orman chat with host, Calum Jaspan about its bullish approach to 2023 as a 'premium destination', how it plans to cover a looming Voice to Parliament referendum, bringing First Nations stories into cultural consciousness, and why is does not see Nine, Seven, and Ten as its competition.

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45:35

Victoria saves the day for Netball Australia; and...

Mumbrellacast ·

2022/11/02

On this week's Mumbrellacast, the team discusses Visit Victoria's new deal with Netball Australia (02:11), COVID's impact on agencies as VCCP pulls out of the local market (09:15), SBS' Upfront (13:38), and the start of Christmas campaigns (22:27), before M&C Saatchi CEO Justin Graham chats behind the scenes on 'Come and Say G'Day', Woolies and M&C staying independent (24:57).

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42:52

Upfronts season: Why oOh! Media's new Reooh is 'more...

Mumbrellacast ·

2022/11/01

In the penultimate Mumbrellacast Upfronts special, oOh! Media's CEO Cathy O'Connor joins host Calum Jaspan to chat about last week's Outfront, which unveiled the outdoor company's new retail media outfit, Reooh. O'Connor runs through the playbook, while explaining why fewer words is more in outdoor creative, expanding programmatic, and the growing sports pillar.

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33:22

When attention becomes disruption as QMS and City of...

Mumbrellacast ·

2022/10/26

On this week's Mumbrellacast: QMS hits pause on its 'communications pylon' City of Sydney rollout after complaints from Sydneysiders (01:38). Plus, some final notes on Seven's Upfront following an in-depth interview with sales bosses yesterday (13:17), before a look at sports sponsorships, in the wake of Netball Australia and Cricket Australia parting ways with fossil fuel partners - albeit for different reasons (23:16).

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39:58

Upfronts season: Why 2023 is the year to 'bounce...

Mumbrellacast ·

2022/10/25

The next in line for the Mumbrellacast Upfronts Season stretch, Seven West Media’s Kurt Burnette and Natalie Harvey join host, Calum Jaspan to chat about not just relying on tentpoles to get you through the year, why Kyle ‘creates conversation’, how it is coming after social video’s slice of the pie, the value in retaining Australia’s number one sport and what happens if it goes without one in summer.

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46:50

Can Ruby the Roo lure 9 million tourists back to our...

Mumbrellacast ·

2022/10/19

On this week's Mumbrellacast: how Tourism Australia is looking to use its new brand ambassador, Ruby the Kangaroo to bring the tourism industry back to its 2019, $60 billion level; whether TikTok should be brought under the News Media Bargaining Code; and Nine pulls print from Tassie. Plus, a chat with Kathleen Enright and Skye Lambley from recently launched (in Australia) creative sustainability consultancy, Salterbaxter.

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42:43

The Guardian serialises the Ben Roberts-Smith trial,...

Mumbrellacast ·

2022/10/12

On this week's Mumbrellacast, Andrew Banks and Emma Shepherd join host Calum Jaspan to discuss a busy Tuesday - three firms with their take on an Upfront. Then, The Guardian Australia's Gabrielle Jackson chats about their Ben Roberts-Smith vs the media podcast, before WeAre8 Australian CEO, Lizzie Young dials in from London to speak on the launch, and why brands should be advertising on the platform.

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46:28

Upfronts season: 'Never say never' to ad-tier on...

Mumbrellacast ·

2022/10/10

The second in the Mumbrellacast's Upfronts Series, Paramount ANZ's Rod Prosser and Dan Monaghan chat with host Calum Jaspan about the vast slate of programming set for 2023, its cross-platform sports offering (and how that could be expanded), ads on its SVOD services, and why the company leads on diversity.

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48:13

Is there room for another streamer? Plus Cummins &...

Mumbrellacast ·

2022/10/05

On this week's Mumbrellacast, Andrew Banks joins host Calum Jaspan to discuss a potential new streamer in a much-touted match-up between Seven and NBC Universal. Meanwhile, ratings were down for the NRL Grand Final, and ad agencies turn their hands to art in this year's Rigg Design Prize. Also, an interview with Cummins & Partners new CEO Michael McConville, as he looks to put his stamp on the agency.

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54:18

Audio Campaign Review with Thinkerbell and...

Mumbrellacast ·

2022/09/28

On this week's Mumbrellacast, Thinkerbell's Jim Ingram, Akkomplice's Glenn Dalton, and Kalila Welch join host, Calum Jaspan for another audio edition of Campaign Review, chatting about ads from AAMI, Toyota, Suzuki, and The Uluru Statement. Then, Think HQ's Jen Sharpe and Comms Declare's Belinda Noble discuss why agencies should work with clients that 'do good'.

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35:43

Upfronts season: Michael Stephenson on why we won't...

Mumbrellacast ·

2022/09/21

In the first of Mumbrellacast Upfronts Series, Nine's Michael Stephenson talks through some of the main takeaways from the event, including why it devoted time to Stan if there are no ads to come, how the migration to Galaxy is tracking (and why the holdcos are leading that), why it will continue to be progressive in its presentation, and a deeper dive into more of Nine's updates.

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43:18

Nine kicks off upfronts season; plus evolving the...

Mumbrellacast ·

2022/09/15

On this week's Mumbrellacast, Kalila Welch and Andrew Banks join host, Calum Jaspan as Nine was the first cab off the rank in upfronts season, with the team dissecting any standouts from its presentation, plus the company's new employment bargaining agreement with its newspaper journos. Plus Al Crawford and Karina Keisler join the podcast to discuss the brand of the Royal Family, in a historic week following the passing of Elizabeth II.

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46:30

A cashed up AFL, a new Clemenger BBDO Australia, and...

Mumbrellacast ·

2022/09/07

On this week's Mumbrellacast, Kalila Welch and Andrew Banks join host, Calum Jaspan to discuss two major bits of news in the media and marketing industry, with the AFL securing a record $4.5 billion broadcast deal, and a number of changes at Clemenger Group, which sees a new Clemenger BBDO Australia agency emerge. Then, Cartology's Mike Tyquin joins the podcast to discuss the company's rapid growth and the booming retail media sector.

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50:40

Mumbrella's Publish Conference with James Chessell

Mumbrellacast ·

2022/09/01

On this week's Mumbrellacast, Emma Shepherd, Andrew Banks, and Kalila Welch join host, Calum Jaspan at the Mumbrella Publish Conference to discuss a week of news in the media and marketing industry. Then, in a recording of a session from the event, Nine's James Chessell discusses the company's mastheads transformation from a print-focused to a digitally-led subscription model

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39:54

Radio ratings, plus Eric Beecher and Peter Fray

Mumbrellacast ·

2022/08/24

On this week's Mumbrellacast, Kalila Welch and Emma Shepherd join host, Calum Jaspan to discuss the industry news, headlined by radio ratings survey five. Then, Private Media chairman Eric Beecher and Crikey editor-in-chief, Peter Fray chat about taking on Lachlan Murdoch and fighting for public interest journalism.

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