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PODCAST

Leaders in Customer Loyalty, Powered by Loyalty360

Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.

business management

All Episodes

11:53

#401: Royal Bank of Canada: Forming Strategic...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/10/16

Send us a textWhen a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance customer loyalty efforts is to look at the program’s metrics and KPIs. Another is to take home multiple awards a...

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24:07

#400: Loyalty360 Loyalty Live | Todd Hedberg, The...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/10/15

Send us a textFounded in 1993, The Lacek Group designs, builds, and maintains loyalty programs for top brands across the globe. As part of the Ogilvy network, the Lacek team converts disconnected tech stacks and processes into successful CRM programs powered by data-driven strategies. The company helps brands deliver relevant messaging at scale across channels to ensure connected, seamless experiences. The company works across a broad range of industries, including travel, financial services,...

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16:46

#399: Church’s Texas Chicken: Launching the REAL...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/10/09

Send us a textInspired by its San Antonio roots, Church’s Texas Chicken® has served flavorful fried chicken for over 72 years. Founded by George W. Church in a location across the street from the iconic Alamo, the restaurant was first known as Church’s Fried Chicken To-Go®. Today, there are 800 Church’s locations in the U.S., spanning 25 states plus Washington D.C. Outside of the U.S., the brand is known as Texas Chicken® and can be found in more than 23 countries and regions, including Canad...

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22:46

#398: Loyalty360 Loyalty Live | Caitlin Watson and...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/10/08

Send us a textFounded in 2008, WillowTree was built on a heritage of mobile applications. While the company still engages in much of that work, it’s grown into other areas in support of brands, including strategy and consulting, data and artificial intelligence (AI), digital marketing, loyalty program design, and more. WillowTree works alongside brands to develop successful loyalty programs and, in many cases, administers them. The company works in a variety of industries, including Financial...

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23:02

#397: Carter’s: Engaging the Next Generation of...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/10/07

Send us a textFounded by William Carter, children’s apparel retailer Carter’s is nearly a 165-year-old company that helps parents navigate parenthood. Today, the company operates more than 1,000 stores worldwide. Carter’s family of brands—including Carter’s, OshKosh B’gosh, Little Planet, and Skip Hop—are recognized across the globe and available online and in Carter’s owned stores, while exclusive lines can be found at the brand’s retail partners, such as Walmart, Target, and Amazon. &...

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27:02

Hilton: A Growing Portfolio, Strategic Partnerships,...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/10/02

Send us a textHilton is a leading global hospitality company with 24 world-class brands for all guests’ stay needs at over 7,800 properties across 126 countries and territories. Through acquisitions that allow for more destination choices, technology innovations that make processes easier for guests, and brand partnerships that offer guests and Hilton Honors members even more benefits and perks, Hilton has set the bar high for what it means to truly deliver an elevated customer experience. &n...

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15:33

#395: Paris Baguette: Rolling Out a New Rewards...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/09/30

Send us a textParis Baguette specializes in whole cakes, pastries, and breads, as well as artisan coffees, sandwiches, and other savory items. Globally, the brand has over 4,000 locations. In North America, the brand currently counts almost 200 locations.To learn about Paris Baguette’s recent changes to its loyalty program as part of a broader effort to enhance the overall guest experience, Loyalty360 spoke with Cathy Chavenet, Paris Baguette’s North America Chief Marketing Officer. Chavenet ...

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16:35

#394: JOANN: Engaging the Next Generation of Creators...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/09/24

Send us a textJOANN is an iconic 80-year-old brand that’s continued to succeed over the years by prioritizing relevancy with each new generation. JOANN operates approximately 850 stores in 49 states, and while the brand is the number one retailer in “all things fabric and sewing,” it also carries a large assortment of crafts, arts and crafts, and seasonal decor for customers. The brand has learned that while trends may change over the years, in its industry, millions of people remain ha...

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18:16

#393: Edible Brands: Growing Emotional Loyalty by...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/09/23

Send us a textEdible Brands was founded in 1999 by Tariq Farid, and the company has revolutionized the gifting industry by merging the innovation of a powerful e-commerce platform with locally owned brick-and-mortar locations worldwide. The brand’s expansive footprint and delivery network sets it apart. Edible can deliver to 80% of U.S. households in an hour. Seeking to ensure that the brand was truly meeting the expectations and demands of an increasingly busy consumer, Edible recently ...

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16:43

#392: Harps Food Stores: Being “Live” in POS...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/09/18

Send us a textHarps Food Stores was founded in 1930 by Harvard and Floy Harp. Today, headquartered in Springdale, Arkansas, the grocery retailer counts 147 stores in six states, offering conventional to cost-plus formats. The company is the largest employee-owned company in the state. To gain more insight into today’s grocery retail industry while learning about Harps’ recently launched loyalty program, Loyalty360 spoke with David Ganoung, SVP and CMO, at Harps. In this podcast, Ganoung ...

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10:08

What We're Seeing and Hearing: September 13, 2024

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/09/13

Send us a textWhat we are seeing and hearing for the week ending September 13th, 2024. Today we are going to discuss the top 8 challenges related to customer loyalty. Loyalty360 has the privilege of being in a unique space in the customer loyalty industry, we hear from the leading brands and technology companies as to the “state” of the industry. We do brand focused research throughout the year based on areas of interest from the brand community. Loyalty360 also has an advisory board wh...

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25:33

#391: Loyalty360 Loyalty Live | Dr. J.R. Slubowski,...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/09/10

Send us a textKobie provides robust solutions for its brand partners. Thoughtful design on the front end, coupled with extensible, configurable technology, leads to a seamless customer experience. The company takes a strategy-led, technology-enabled approach as it works to narrow down to what truly drives a consumer to be loyal at an emotional level. This allows clients to grow the enterprise value of their membership and of their customer base through loyalty. Kobie’s market-leading platform...

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20:29

David’s Bridal: Cultivating the Next Generation of...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/08/28

Send us a Text Message.Emotional loyalty is one of the most important facets of customer loyalty. Understanding what drives it and being able to leverage it throughout all the brand touchpoints is important—and extremely challenging.David’s Bridal focuses on supporting the moments that matter to its customers. The brand endeavors to help customers enjoy these deeply emotional experiences and has developed holistic loyalty programs such as David’s Bridal Diamond and Diamond High to address the...

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9:05

What We're Seeing and Hearing: August 26, 2024

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/08/26

Send us a textIn this week's Loyalty360 What We're Seeing and Hearing, we dive into the ongoing discussions and trends shaping the customer loyalty industry. Key topics include the importance of training and socialization within loyalty programs and the latest insights from our peer group discussions.Highlights:Training and Socialization: We explore the critical need for effective training in loyalty programs, focusing on recent discussions and insights from Stop & Shop’s Per Jenson’s imp...

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34:41

#389: Giant Food: Enhancing the Customer Experience...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/08/05

Send us a Text Message.Driving customer loyalty can be a difficult task in the best economic times. As the year moves forward, economic headwinds are impacting a significant number of customers in varied ways. One of the industries most impacted is grocery, as customers continue to look for value. Many grocers seek to increase their assortment of private label and store brands to bring that value to customers while strengthening the bottom line. There are challenges and opportunities in...

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22:33

#388: Blaze Pizza: Personalizing the Guest Experience...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/07/31

Send us a Text Message.Elevating customer loyalty while driving personalized content, experiences, and incentives that truly resonate with the customer is critically important in today’s marketplace. Loyalty360’s brand members report the need to drive personalization at scale—necessitating a deeper understanding of disparate technologies that require seamless integration to allow for coordinated orchestration leveraging first- and zero-party data. Often, in challenging economic environm...

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22:51

#387: Loyalty360 Loyalty Live | Jonathan Silver,...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/07/23

Send us a Text Message.Engage People is a technology innovation company with a vision to bring technology to the forefront to enable a better customer experience. The company seeks to leverage today’s technologies to drive improved outcomes for brands while elevating loyalty programs and the member experience. Jonathan Silver, CEO of Engage People, has worked in the industry for over 36 years. He began his career with Maritz Canada—now Bond—before holding various senior positions in the...

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17:29

#386: Insomnia Cookies: Launching a New Loyalty...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/07/17

Send us a Text Message.In 2003, Insomnia Cookies was founded by Seth Berkowitz, a University of Pennsylvania college student seeking a late-night sweet treat—a shared need that turned into an opportunity for Berkowitz on the UPenn campus. He baked cookies in his college house kitchen and delivered them to hungry students in the early hours of the morning. The brand now counts two decades of serving up delicious cookies to customers, with nearly 300 stores across the U.S. and a couple in...

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19:36

#385: Loyalty360 Loyalty Live | Nowell Outlaw, Switchfly

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/07/16

Send us a Text Message.Switchfly was founded in 2003 as a travel technology startup. Today, Switchfly is a travel experience platform that allows brands to create memorable moments for employees. As a concept, the company is the silent partner in many of the major loyalty programs that consumers recognize. For the last 20 years, the company has been behind many of the loyalty points programs in financial services and the airline industry, which reward and engage consumers with travel. When co...

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21:58

#384: Tim Hortons: Cultivating and Increasing...

Leaders in Customer Loyalty, Powered by Loyalty360 ·

2024/07/15

Send us a Text Message.Affectionally labeled as the “most Canadian brand in Canada,” Tim Hortons is a beloved quick-service restaurant (QSR) featuring coffee and other beverages, delicious donuts, breakfast favorites, and sandwiches. The brand counts more than 5,000 restaurants worldwide—with the majority of them located in Canada. Tim Hortons restaurants can be found in the U.S., with more concentrated pockets close to the Canadian border. The company was founded 60 years ago in...

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521 results

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