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PODCAST

BE the Sought-After Entrepreneur Podcast

Kathryn Thompson

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to

business marketing

All Episodes

44:36

How to Use Your Marketing & Sales Data to Identify...

BE the Sought-After Entrepreneur Podcast ·

2023/09/26

If you feel like you’re throwing spaghetti against the wall or have no idea how to assess what is working in your marketing and sales, you’ll definitely want to tune into this episode as I share how to use data to inform you.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:How to use data to identify what is working and what isn’t working in your marketing and sales so that you can achieve better results.How to avoid changing something that is actually working and stop throwing

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29:24

The Communication Hack Needed to Improve Client...

BE the Sought-After Entrepreneur Podcast ·

2023/09/19

If you’re in the business, you’re in the business of relationships. So knowing how to communicate in an emotionally intelligent way is vital if you want to cultivate killer relationships with your potential clients and clients.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:The truth about communicating in an emotionally intelligent way and how most people misinterpret what it means.Knowing how to communicate in an emotionally intelligent way is vital if you want to create amazing

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46:46

The Mental Game that’s Likely Sabotaging Your...

BE the Sought-After Entrepreneur Podcast ·

2023/09/12

Is your marketing & sales really not working? Or is something else at play that’s causing you to want to burn shit to the ground or change everything in an attempt to make things work.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:The root cause that causes many entrepreneurs to sabotage their marketing and sales success without even knowing it. How to reset your default mindset patterns from scarcity to abundance to ensure you’re not reacting to your business but receiving in

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46:09

One of the Most Overlooked Phases in Your Marketing...

BE the Sought-After Entrepreneur Podcast ·

2023/09/05

Are you overlooking this in your marketing strategy? It’s one of the phases in a marketing strategy that is highly disregarded in marketing, especially because we live in a world that is constantly striving for more and never feeling like we’re doing enough.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:The #1 thing that’s overlooked in most marketing strategies that keeps business owners constantly need ‘more’ clients.Why focusing on this one thing can support you in creating a

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51:37

Discover How the Language You’re Using Impacts the...

BE the Sought-After Entrepreneur Podcast ·

2023/08/29

Ever wonder how the words you choose impact the clients you attract?In this episode, I’m sharing practical examples of how your language plays a huge role in the type of people you attract.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:Practical examples of the marketing language we use impact who we attract into our business.How what we sell through our language needs to align with how our experience really is, or we run the risk of our clients not being the best fit for our

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43:43

What We Can Learn About Business & Life When We Travel

BE the Sought-After Entrepreneur Podcast ·

2023/08/22

If the ebbs and business flow stress you out, you’ll want to listen to this episode. I share how my most recent trip to North Carolina was a big reminder of how perspective dictates so much of our success.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:How travel is one of our greatest teachers, and how much we can learn from it.What most entrepreneurs struggle with and how to overcome it. The ONE thing you can do to make this entrepreneurial journey way less stressful.If this

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29:47

What My Mentor Said that Drastically Shifted the Way...

BE the Sought-After Entrepreneur Podcast ·

2023/08/15

What if your inner resistance isn’t self-sabotage, imposter syndrome, or another mindset block? What if it’s a signal not to pursue something that seems good on paper? I’m sharing more on this in this episode.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:The ONE thing my mentor said to me that changed the way I looked at my business and what I created.Why resistance doesn’t always mean you’re blocking your success and how to know the difference between the two.How our unconscious

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24:31

How Much is Too Much Value to Give Away for Free?

BE the Sought-After Entrepreneur Podcast ·

2023/08/09

Find yourself wondering how much is too much value to give away for free?Well, I’m sharing in this episode my thoughts on this question and how to ensure you’re delivering amazing free value to your audience without the fear of wondering if it’s too much.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:How much is too much value to give away for free, and what value do you want to focus onWhy most content is surface level and how to create depth in what you do to form a connection

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41:41

Powerful Content Prompts that Will Spark Creativity

BE the Sought-After Entrepreneur Podcast ·

2023/08/01

Not sure what content to create for your audience? I’m sharing some powerful content prompts that will help you generate ideas and spark creativity.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:Four potent content prompts to help you come up with content that lands like a lightning bolt on the hearts of your people. My big confession about my content creation process.How to shift out of your mental brain and into your body to create moving content.If this episode inspires you

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54:30

The Three Phases of the Customer Buying Journey &...

BE the Sought-After Entrepreneur Podcast ·

2023/07/25

Business is so simple, but for many entrepreneurs, we overcomplicate it. So in this episode, I am sharing the three phases of the customer buying journey and practical steps for your audience down it.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:Why most entrepreneurs overcomplicate business and the reason why most entrepreneurs hate marketing.The three phases of the customer buying journey and simple steps to moving your audience down it.How to go back to the basics to skyrocket

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40:29

How to Ditch the Feast or Famine Rollercoaster in...

BE the Sought-After Entrepreneur Podcast ·

2023/07/18

If you’re not experiencing consistent sales in your business but you’re spending lots of time growing your audience and email list, this episode is for you.I’m sharing how to keep things simple with the basics of marketing and sales so that you can attract consistent paying customers and clients monthly.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:How most online coaches overcomplicate marketing that causes them to block sales. The one thing that causes online coaches to doubt

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36:50

What Threads is Showing Us About How Digital...

BE the Sought-After Entrepreneur Podcast ·

2023/07/11

Digital marketing and sales are shifting big time. And what used to work is no longer working.If you want to hear what Threads is showing us about how digital marketing is shifting, tune into this episode.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:What the adoption of Threads is showing us about how digital marketing is shifting and what is no longer working.Why I joined Threads within the first 24 hours of its launching when I typically resist joining a ‘new’ social media

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39:56

How to Stop Playing into Urgency Culture While Still...

BE the Sought-After Entrepreneur Podcast ·

2023/07/04

Are you trying to “make things happen” in your business, but it feels hard? Or do you believe you need to be hyper-productive to be successful?If YES, you need to listen to this episode as I share how to stop playing into urgency culture while still thriving in your business.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:How to stop playing into urgency culture and needing to be hyper-productive but still thrive in business.Why focusing on social media growth will keep you stuck

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50:48

How to Sell Sustainable Change in an Industry that...

BE the Sought-After Entrepreneur Podcast ·

2023/06/27

We are constantly being sold quick fixes and secret strategies. But IF you actually want to create lasting success, we need to focus on sustainability. So tune in this week as Emily De Luzy the founder of FitQueen shares how to go against the grain in your industry.Emily de Luzy went from being post-menopausal at age 21 due to years of yoyo dieting and obsessive behaviors towards food to finding the secret to losing weight sustainably whilst restoring her health and finding peace with food. She

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58:44

How to Overcome the Fear of Getting Visible Online...

BE the Sought-After Entrepreneur Podcast ·

2023/06/20

What better person to learn how to push through the fear of being seen online than a Hollywood Actor? Well, you’ll want to tune into this episode with Florence Andrews drops amazing wisdom on getting visible and performance anxiety.Florence is a Visibility Coach and Business Mentor to female coaches who are ready to step out of the shadows and into the spotlight of their brand so they can scale their impact and income to 6 figures +She is also a Hollywood and West-End Actor and takes her years of

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28:37

Leveraging Partnerships to Scale Your Small Business...

BE the Sought-After Entrepreneur Podcast ·

2023/06/13

If you’re looking for a different way to grow your business than digital marketing, you’ll want to tune into this episode. Kate De Palma shares how to leverage partnerships to scale your business.Kate De Palma is a best-selling author, former educator, and founder of Scented Designs, a clean-crafted candle company seen in Forbes, Inc. and HuffPost. Passionate about small business, Kate is on a mission to bring positivity, light, and good scents to everyone who partners with and shops from Scented

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42:55

3 Marketing & Sales Tactics Causing Skepticism in the...

BE the Sought-After Entrepreneur Podcast ·

2023/06/06

Want to build massive trust with your audience and attract highly aligned clients? I am sharing 3 marketing and sales tactics causing skepticism in the coaching industry.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:The 3 marketing and sales tactics causing skepticism in the coaching industry and how to avoid them. Why we’re seeing an increase in audience skepticism in the coaching industry.The truth about cultivating trust in your messaging and how to ensure you’re doing it.If

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26:36

3 Big Shifts Happening in the Online Coaching Industry

BE the Sought-After Entrepreneur Podcast ·

2023/05/30

If you’ve noticed a shift happening in consumer behavior but aren’t sure why, there is a reason for it. And I am sharing 3 of the big shifts happening in the online coaching industry that are impacting the way we market and sell. BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:The 3 big shifts happening in the online coaching industry that is impacting how we market and sell. Why consumer behavior has changed and what you need to do about it.What you can start doing now to adapt to

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31:56

The Number One Place to Focus If You Feel Like...

BE the Sought-After Entrepreneur Podcast ·

2023/05/23

If you feel like you’re throwing spaghetti against the wall hoping something sticks, you’re going to want to tune into the is episode. I’m sharing what caused me stall my business growth for 8 months.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:The one thing that stalled my business growth for 8 months and what I learned to finally double and triple my sales.Where most new online business owners get stuck and how to avoid it if you don’t want to create an expensive hobby.The

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37:14

3 Big Blindspots I Needed to Shift to Bust Through My...

BE the Sought-After Entrepreneur Podcast ·

2023/05/16

If you’re experiencing a plateau or stagnation in your business, my guess is it’s not something a shiny new strategy will fix. I’m sharing the 3 big blindspots I needed to shift to bust through my upper limit.BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:Why fancy new strategies and tactics will only get you so far in business and what you need to do if you’ve hit a plateau in sales.The 3 big blindspots I needed to shift through to bust through my upper limit. How most

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243 results

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