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PODCAST

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring

business entrepreneurship

All Episodes

25:48

161: The Costs of Starting a Subscription Box

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/05/29

Do you get excited thinking about starting a subscription box but worry about what it will cost to get started? A subscription box is an eCommerce business which means there are start-up costs involved just like with any other online business. These costs can vary depending on what you want to do. You can be profitable from month one, but you have to understand your costs. Understanding them helps you: Price your subscription box Market your subscription box Stay on budget Stay profitable

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16:43

160: 5 Reasons Why You Should Start a Subscription...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/05/22

You can turn on the news and see what’s happening with our economy. Big box retailers are closing, small businesses are shutting their doors. Yet I’m here to tell you NOW is the right time to start a subscription box. Why? The answer is simple. People are buying. I see it every day in my own business. I saw it during my recent very successful launch. And I have the honor of working every day with subscription box owners who are launching and growing their subscription box businesses. Adding a

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27:40

159: 5 Simple Steps to Adding a Subscription to Your...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/05/15

Do you have a product-based business? Are you selling products via an Etsy store, in a pop-up shop or a retail store? Are you selling one-off products online? Adding a subscription box to your existing business is a no-brainer and can offer you so many benefits! Adding a subscription box provides: A stable, predictable revenue stream - recurring payments benefit your business in so many ways, including stabilizing your cash flow. Customer loyalty - subscribers have committed to regularly

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29:13

It’s Time to Start Your Box!

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/05/08

Let’s start this year with a better plan, a plan to help you move forward because… It’s Time to Start Your Subscription Box! Now is the time to get started the right way. See, it’s hard to take steps forward with starting your subscription box if you can’t visualize who that box is for - your ideal customer. And if you already have a subscription box and you’re struggling with marketing, gaining subscribers, or retaining the subscribers you do have, take a closer look at your ideal

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26:57

I Want to Start a Subscription Box Business - Where...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/05/01

When you don’t know where to start, it’s easy to start in the wrong place. You have an idea. A dream. You want to start a subscription box. But you don’t know how. So you do what everyone does. You google. It. And you find out there are all kinds of people wanting to sell you all kinds of things to help you run your subscription box business. Software, packaging, marketing tools, and more. In the beginning, before you even get started, you don’t need any of those things. What you need is to

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30:20

158: It's NEVER Too Late to Start, from Retirement to...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/04/24

Do you think you’re too old to start a business? Do you worry it’s too late to pivot and do something you’re truly passionate about? Something that could make a huge difference in the lives of you and your family? It’s not too late. It’s never too late. I say it often, but sometimes it takes hearing it from somebody else before it really sinks in. Get ready to be inspired as I introduce you to Bev Schweigert, owner of Blessed Be Boutique and member of Launch Your Box. Bev “retired” more than six

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15:35

157: Can Anyone Start a Subscription Box Business?

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/04/17

Can anyone start a subscription box business? Yes. I truly believe this. I say it all of the time - I’m not special. And no, that doesn’t mean I don’t think I’m great or suffer from a lack of confidence. It just means I don’t have anything you don’t have. I’m an ordinary person who doesn’t give up. And it’s that “not giving up” piece that matters. That’s the thing you need to have if you’re going to not just start a subscription box, but launch and grow one into a successful, sustainable

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18:17

156: Is Your Business Too Vulnerable?

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/04/10

On March 5th at about 10:00 in the morning, Facebook went down. Instagram went down, too. The outage didn’t last long, but it had an impact on so many business owners, especially those who rely heavily on social media. That day, Meta was only down for a short while, but what if it was down for the day? The week? The month? What if it went away for good? Do you have systems in place to reach your audience outside of social media? Be ready for the next social media outage - and it’s a near certainty

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19:02

Public Facing Content vs. Private Group Content: How...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/04/03

Today’s episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make or teach as part of their subscription. Betsy’s question? How to balance what she gives away for free and what she reserves for her paid subscribers. If

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39:44

155: Building Another Recurring Revenue Stream with...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/03/27

One of the biggest benefits of a subscription box business is recurring revenue. You can build ANOTHER recurring revenue stream in your business by adding a membership to your subscription box business. In episode 145 of this podcast, I interviewed three of my Mastermind students, all of whom hit $1 million in revenue last year! They have different businesses and followed different paths to where they are now, but one thing they have in common - they all have both a physical subscription and a

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26:34

154: Four Simple Steps To Gain Your First 1000...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/03/20

Starting a Facebook business page from scratch is hard. Even growing an existing page can feel hard. But it’s a critical part of audience building. You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers. When I started my page, How to Start a Subscription Box, in early 2020. I knew who my ideal customer was. What I didn’t know was how I was going to get them to like my page. I spent six

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35:43

153: Stop Worrying About Sales and Start Thinking...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/03/13

Does it feel like you are making good sales, but nothing is left in your bank account at the end of each month? Are you bringing in enough revenue to cover your overhead and pay your employees but can’t pay yourself? I’ve been there. If you’re a small business owner, you’ve been there, too. It’s time to change how we think about sales and profitability. And I’ve brought the perfect person to the podcast to help us do just that. In this episode, Ciara Stockeland, fractional CFO and inventory genius,

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42:01

152: Streamline Your Subscription Box with a...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/03/06

What if you never had to pack and ship your subscription boxes again? How would that change your business… and your life? Ryan Culver of Lessgistics joined me for this episode to talk all things subscription box fulfillment center. Not only does Ryan have more than 20 years of experience in supply chain, he’s also a former health & wellness subscription box owner and the current owner of a charcuterie subscription box. He joined me to talk about how fulfillment centers can help subscription box

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17:57

Free Shipping vs Charging for Shipping

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/02/28

You’ve curated a beautiful subscription box. Your website is nearly ready. But there’s one decision holding you back from actually launching. And it’s all about shipping. Should you offer free shipping or charge for shipping?Of course, “free shipping” isn’t free. If you offer free shipping to your customers, you will adjust the prices of the items you sell to absorb those shipping costs and protect your profit margins. In this episode, I go deep on all things shipping. The truth is, there’s no

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25:40

151: 3 Website Platforms for Your Subscription Box...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/02/21

Is tech holding you back from launching your subscription box? There are so many decisions to make. One of the first is choosing the right platform for you and your business. There are hundreds to choose from. But not all of them are right for subscription box businesses. So many people get stuck here, overthinking and over-researching. Decision paralysis sets in and they fail to make any progress at all. But it doesn’t have to be that way - I’m here to help. In this episode, I break things down

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26:08

Maximize the Value of Your Small Audience

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/02/14

Building an audience of people who are interested in your subscription box is crucial. You can’t have a successful launch - and a successful business - without an audience. But you don’t need a huge following with tens of thousands of followers if you have a small audience filled with the RIGHT people. I’ve built two multi-million dollar businesses and neither one has a huge number of followers. I don’t need hundreds of thousands of followers because the followers I do have are the right people for

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18:30

150: Are You Giving Your Business Enough Consistency?

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/02/07

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” - Dwayne Johnson One of the healthiest habits we can build into our businesses is consistency. Consistency trumps everything else. You don’t have to be the best, you just have to be consistent. I talk about consistency a LOT because it’s just that important. You can be an expert, you can be the best at what you do, but without consistency, you won’t succeed. Someone with less

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28:19

149: From Waitlist to Launch - Identifying Potential...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/01/31

Finding people who are interested in your subscription box and collecting them on a waitlist is one of the most important things you can do to have a successful launch. But you can’t just collect them. What you do with that list leading up to your launch is just as important. The more work you do between the waitlist and the launch, the higher your conversion rates will be! Inside Launch Your Box, I teach that there are 5 stages in a beginner Subscription Box Marketing Plan. Audience Building -

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41:03

148: From 15 to 200 Subscribers in a Year with the...

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/01/24

Growing your subscription box business with paid traffic is great… Until it isn’t. One great way to choose a subscription box niche is to identify a gap in the market and fill it. An even better way is to identify a gap in a market you are passionate about. Launch Your Box member Bridget Young of Lunar Maven did both. And it paid off. She saw her subscription box grow from an initial launch of 15 subscribers to 200 subscribers in a little more than a year! The only problem was that growth was

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38:53

147: From Idea to a Sold-Out Launch in 3 Weeks

Launch Your Box Podcast with Sarah Williams | Start,... ·

2024/01/17

“Take that one next step.” - Megan Hoiosen Have you ever read an entire book in one day? Has a book ever given you exactly what you needed exactly when you needed it? When Megan Hoiosen of Sweet Tea Living got her hands on my book, One Box at a Time, she took the day off and read it straight through. And three weeks later, she had a sold-out launch of her brand-new subscription box. A former teacher, Megan turned her love for home decor and vintage into a brick-and-mortar shop in Idaho called Sweet

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