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PODCAST

The Analytics Power Hour

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim

business marketing

All Episodes

01:04:35

#172: Data Translator? How About a Data Detective?...

The Analytics Power Hour ·

2021/07/27

Data is everywhere and it's simply not going away. Plenty of people do seem to ignore it to their peril, but if we are trying to make sense of the world, making good sense of data is absolutely critical. In business we call it data literacy, and, truthfully, it is a mandatory skill set for almost anyone. Data and understanding data might have a set of rules, and it seems like not everyone is committed to playing by those rules. Sometimes even our own brains get in on the act of hiding what the data

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01:04:48

#171: We're Back! Plus: "Cassie's Ideas"

The Analytics Power Hour ·

2021/07/13

We're baaaaaaack…! Shorter show name, a rebrand, some minor formatting and structural updates, but still "Moe Kiss with a couple of guys who listeners can't keep straight." On this episode, we talk for a little bit about what we've been doing while we were on hiatus and then dive into a topic that only Cassie Kozyrkov has dared to deeply explore before: the distinction between analysts, statisticians, data engineers, ML engineers...and data charlatans. Well, really just the first two. But,

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58:49

#130 (Rebroadcast): Data Stories with Nancy Duarte

The Analytics Power Hour ·

2021/06/29

Once upon a time, there was an analyst. And that analyst had some data. She used that data to do some analysis, and from that analysis she realized she had some recommendations she could make to her organization. This was the point where our intrepid analyst reached a metaphorical fork in Communication Road: would she hastily put all of her thoughts together quickly in a slide deck with charts and graphs and bullets, or would she pause, step back, and craft a true data story? Well, if she listened

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57:18

#065 (Rebroadcast): Digital Analytics from a...

The Analytics Power Hour ·

2021/06/15

We can watch (sort of) what users do on our sites. That's web analytics. We can ask them how they felt about the experience. That's voice of the customer. But, can we (and should we?) actually analyze their emotional reactions? On this episode, Michael and Tim sat down with Dr. Liraz Margalit, Head of Digital Behavioral Research at Clicktale, to bend their brains a bit around that very topic. And, they left the discussion thinking differently about conversion rates, and even realizing that

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01:05:33

# 84 (Rebroadcast): Bayesian Statistics and the...

The Analytics Power Hour ·

2021/06/01

Do you model professionally? Would you like to? Or, are you uncertain. These are the topics of this episode: Bayesian statistician (among other official roles that are way less fun to say) Dr. Elea Feit joined the gang to discuss how we, as analysts, think about data put it to use. Things got pretty deep, included the exploration of questions such as, "If you run a test that includes a holdout group, is that an A/B test?" This episode ran a little long, but our confidence level is quite high that

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01:03:47

#117 (Rebroadcast): What’s in a Job Title? Maybe the...

The Analytics Power Hour ·

2021/05/18

What’s in a job title? that which we call a senior data scientist by any other job title would model as predictively… This, dear listener, is why the hosts of this podcast crunch data rather than dabble in iambic pentameter. With sincere apologies to William Shakespeare, we sat down with Maryam Jahanshahi to discuss job titles, job descriptions, and the research, experiments, and analysis that she has conducted as a research scientist at Datapeople (formerly TapRecruit), specifically relating to

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01:02:46

#126 (Rebroadcast): When the Data Contradicts...

The Analytics Power Hour ·

2021/05/04

Did you hear the one about the Harvard-educated economist who embraced her inner wiring as a lateral thinker to explore topics ranging from HIV/AIDS in Africa to the impact of Hepatitis B on male-biased sex ratios in China to the range of advice and dicta doled out by doctors and parents and in-laws and friends about what to do (and not do!) during pregnancy? It’s a data-driven tale if ever there was one! Emily Oster, economics professor at Brown University and bestselling author of Expecting

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01:04:45

#070 (Rebroadcast): The Case for Customer Lifetime...

The Analytics Power Hour ·

2021/04/20

Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader (@faderp) from The Wharton School and Zodiac Metrics, about putting customer lifetime value (CLV) front and center when it comes to developing and executing marketing strategies. For complete show notes, including links to items

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48:59

#088 (Rebroadcast): User Research Meets Analytics...

The Analytics Power Hour ·

2021/04/06

Thanks for stopping by. Please get comfortable. We’re going to be taking a few notes while you listen, but pay that no mind. Now, what we’d like you to do is listen to the podcast. Oh. And don’t worry about that big mirror over there. There may be 2 or 3 or 10 people watching. Wow. We’re terrible moderators when it comes to this sort of thing. That’s why Els Aerts from AGConsult joined us to discuss user research: what it is, where it should fit in an organization’s toolkit, and some tips for doing

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55:52

#051: The 1-Person Digital Analytics Team (Rebroadcast)

The Analytics Power Hour ·

2021/03/23

Have you ever seen a one-man show in the theater? It's awesome. Unless it's terrible. The same can be said for one-person digital analytics teams. It can be awesome, in that you get to, literally, do EVERY aspect of analytics. It can be terrible because, well, you've got to do EVERYTHING, and it's easy for the fun stuff to get squeezed out of the day. On this episode, we head back Down Under for a chat with Moe Kiss, product (and digital) analyst at THE ICONIC. Whether you pronounce "data" as

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01:00:41

#110 (Rebroadcast): Creating Balanced Teams (and...

The Analytics Power Hour ·

2021/03/08

In recognition of International Women's Day, and because it's a really important topic, this is a very special episode. The two straight, white, cisgender male co-hosts of this podcast sat this episode out, while Moe took over the mic for an in-depth discussion with Alison Vorsatz from Fairygodboss and Aubrey Blanche from Atlassian about diversity (a term they both try to avoid) in the workplace. If this episode doesn't change your perspective and compel you to action, you are almost certainly not a

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59:16

#161: Preparing for Being an OOO Analyst

The Analytics Power Hour ·

2021/02/23

As analysts, we often have unique knowledge of the data, specialized responsibilities for data-related deliverables, and an expectation that we'll be at the ready to dive into high priority requests. What happens, then, when we're out of the office, be that for a planned vacation, for an unexpected illness, or for bringing a new human being into the world? And, what happens if it's that last one and you're also the most beloved co-host of the top-rated explicit analytics podcast? Tune in to this

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01:01:09

#160: Data Reliability and Observability with Barr Moses

The Analytics Power Hour ·

2021/02/09

You know that sinking feeling: the automated report went out first thing Monday morning, and your Slack messages have been blowing up ever since because revenue flatlined on Saturday afternoon! You frantically start digging in (spilling your coffee in the process!) while you're torn between hoping that it's "just a data issue" (which would be good for the company but a black mark on the data team) and that it's a "real issue with the site" (not good for the business, but at least your report was

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01:03:09

#159: Is Digital Advertising a Bubble Ready to Burst?...

The Analytics Power Hour ·

2021/01/26

As we put the awfulness of 2020 in the rearview mirror, we thought it might be fun to look back to another bleak period: the 2007-2008 financial crisis! Why? Because Tim hasn't stopped talking about Subprime Attention Crisis — the Tim Hwang book that draws a parallel between the digital advertising ecosystem and the subprime lending crisis from a decade ago — we decided to all give it a read and then sit down for a discussion with the author. From the opacity brought on by the many moving parts to

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59:25

#158: The Evolution of Testing & Optimization:...

The Analytics Power Hour ·

2021/01/12

Google bought Urchin in 2005 and, virtually overnight, made digital analytics available to all companies, no matter how large or how small. Optimizely was founded in January 2010 and had a similar (but lesser) impact on the world of A/B testing. What can we learn from ruminating on the past, the present, and the future (server-side testing! sample ratio mismatch checking! Bayesian approaches!) of experimentation? Quite a bit, if we pull in an industry veteran and pragmatic thinker like Ton Wesseling

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01:04:37

#157: 2020 Year in Review Episode

The Analytics Power Hour ·

2020/12/29

As unlikely as it seemed at many times throughout the year, 2020 actually IS finally drawing to a close, and that means it's time for our annual look back on the year: what happened with the podcast, what happened with the industry, and what happened as the entire world caught fire by way of wood-fuelled, climate-assisted combustion and by virus-induced fevers. In hindsight, there were faint hints of what the rest of the year would bring when our co-hosts and producer were together in person at

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01:01:00

#156: Giving Back to the Community and Solving Talent...

The Analytics Power Hour ·

2020/12/15

It's the holiday season and, despite Tim's 27-slide deck making a case for why we should do an Airing of Grievances-themed show, we went in another direction. On this episode, we explore a delightful tale that exists at the intersection of "Giving Back to the Community" and "Growing the Analytics Talent Pool." Rob Jackson joined the gang to be peppered with questions about the what, why, and how of his digital marketing social enterprise: WYK Digital. It's an inspiring story of breaking down some of

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01:03:22

#155: Attribution Without Cookies with Dr. Joe...

The Analytics Power Hour ·

2020/12/01

Cookies are getting aggressively expired or blocked outright. Referring site information is getting stripped. Adoption of Brave as a browser is on the rise! Yet, marketers still need to quantify the impact of their investments. What is an analyst to do? Does the answer lie in server-side technical solutions? Well, it's not a bad idea to consider that. But, it's almost certainly not "the answer" to the multi-touch attribution question(s). Arguably, a better solution was one proposed by Jan Baptist

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01:03:53

#154: Podcast Movie Club: The Social Dilemma

The Analytics Power Hour ·

2020/11/17

We didn't want to have a discussion about Netflix's The Social Dilemma, but, somehow, we just felt compelled to do so. It was almost like we had a generally unlikable character from a TV series about advertisers' attempts to manipulate consumer behavior in the 1950s and 1960s transplanted in triplicate into an AI that was optimizing Netflix's reach and engagement by getting us to talk about the movie. OR, it addresses a very real issue (a...dilemma, even?) in an approachable manner that, if you're

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01:06:35

#153: Remote from the Start: Consulting without...

The Analytics Power Hour ·

2020/11/03

Do you know someone who works remotely? Wait. What's that? Oh. It's 2020. I guess a better question would be: do you know any analysts who are NOT working remotely? But, that's not the question we ask on this episode. Some companies—and we're thinking agencies and consultancies here just to have a little focus—were corporate office-less from their founding, and those are the sorts of companies we interrogate on this episode. Laura Stude co-founded one such company—surefoot—so we sat down with her to

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