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75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

26:22

From Awareness to Affiliates with Jessy Klein Fofana,...

PR 360 ·

2023/07/05

Jessy Klein Fofana is the CEO and Founder of LaRue, a New Jersey-based public relations and affiliate marketing agency. Fofana and LaRue are trailblazing a new kind of PR strategy that leverages the power of earned media while maximizing performance-driven press opportunities. Here, she discusses her company’s unique approach to affiliate marketing, working with news organizations, and the brand awareness-to-affiliates funnel. Key Takeaways:- Affiliate marketing- Luxury brands and affiliate

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26:23

PR in the AI Era with Muck Rack’s Linda Zebian

PR 360 ·

2023/06/28

Linda Zebian has the very meta position of Senior Director of Communications and Community at Muck Rack, where she manages its internal and external communications strategies. Previously, she spent ten years at The New York Times developing and executing communications strategies for the company’s business division. Here, she discusses how AI technology is being used throughout the PR world and why Muck Rack’s new AI tool is a big help for PR people. Later, she puts on her Editorial hat to discuss

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22:28

The Taste of Web3 with Serial Restaurateur Andy Nguyen

PR 360 ·

2023/06/21

Our guest today is Andy Nguyen, a self-described “serial restaurateur” who is pushing boundaries by bringing together food and the world of Web3. Andy has co-founded such brands as Afters Ice Cream, Dough & Arrow, Matte Black Coffee, Hello Kitty Café, Bored and Hungry, and Trill Burgers (which DJ Khaled said is the best burger he’s ever tasted). Here, Andy talks about the importance of visual style in restaurants, incorporating communities into his brands, and how NFTs helped him create a very

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26:51

Inside the Mind of a Social Media Manager with...

PR 360 ·

2023/06/14

Back for his second appearance on PR 360, Jon-Stephen Stansel is an award-winning social media professional with over a decade of experience managing, building, and creating content for branded social media accounts. He has run profiles for Amazon Prime's “Invincible” animated series, Hyper RPG, Better Place Forests, and the University of Central Arkansas. He is currently the Director of Social Media at Chaotic Good Studios. Here, Jon-Stephen explains the importance of authenticity, good

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28:03

Explaining AI and its Potential with Jason Wells, CEO...

PR 360 ·

2023/06/07

Jason Wells is the CEO of AI Dev Lab, a machine learning development consultancy, and the managing director of MWest Ventures, an organization making early-stage investments in AI, 5G IoT, and Media Tech. Jason has developed over 20 AI products and worked and lived on six different continents. Here, he provides a clear description of the current state of AI, its potential, and how AI Dev Lab is pushing the technology into the future. Key Takeaways:- A brief AI explainer- The differences in ChatGPT

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29:23

Finding the Essence: The Art of TV Promos with Becky...

PR 360 ·

2023/05/31

Becky Wilson and Patrick Hamilton, the brains behind the "We Write Good" creative content shop, write promos and taglines for some of the biggest shows on television, such as “Abbot Elementary,” “Jeopardy!,” and “Dancing with the Stars.” Here, they talk about their wild ride from Universal Studios tour guides to marriage to running their own creative shop. They also explain their creative approach to writing TV and film promos and taglines. Key Takeaways:- Becky and Patrick’s journey from Universal

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25:15

Sharing Your Sustainability Story with Helen Neal of...

PR 360 ·

2023/05/24

Helen Neal is the founder of HN Communications, a thought leadership consultancy that works with some of the world's most popular brands (Bosch, Asahi) leading the way to net zero. She is also the host of the Leaders LIVE podcast, an online thought leadership platform that brings together businesses, government, and NGOs to debate the biggest challenges facing our world today. Here, she shares how organizations can get better at telling their sustainability stories and why there's reason to feel

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29:11

Taking Out the Trash from Your Past with Performance...

PR 360 ·

2023/05/17

Brian Bogert is a performance coach, motivational speaker, and business strategist who strives to create unparalleled growth for individuals and organizations. He’s worked with businesses and nonprofits, including the Lockton Companies and the American Cancer Society. Bogert is also a member of the Forbes Council, an invite-only community for the most successful executives and entrepreneurs. Here, he talks about how we can improve our performance in business and life by addressing the “trash” from

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29:14

A Brief History of Going Viral with Adam...

PR 360 ·

2023/05/10

Adam Albright-Hanna is the founder of A-Ha! Audience Builders and a digital strategy and creative consulting specialist. His clients include "The Late Late Show with Craig Ferguson," the 2008 Obama campaign, Upworthy, The Onion, GOOD Worldwide, and Someecards. Here, he talks about being an early trending-content innovator and the dos and don'ts of going viral in 2023.Key Takeaways:- The early days of viral Facebook content- How to make sponsored content work- Why you can't buy your audience- The

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26:47

Managing a Nonprofit Crisis with Jo Ann LeSage Nelson

PR 360 ·

2023/05/03

Jo Ann LeSage Nelson is the Vice President of Client Services at Pierce Communications in Albany, New York, and a former member of the Executive Committee of the National Board of Directors of the Public Relations Society of America. She’s an active community volunteer and frequently speaks on the topics of media relations, crisis communications, and business writing. Here, she discusses crisis management for nonprofits and the importance that writing plays in the communications industry.Key

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34:37

What I've Learned in 15 Years of Podcasting with Tod...

PR 360 ·

2023/04/26

In a role reversal, PR 360's regular host Tod Perry is interviewed by Global Results Communications Vice President Casey Bush. Tod has a long history of working in media, having worked in radio promotions for 97.1 KLSX, as a copywriter in the tech and advertising worlds, and as a journalist for Upworthy. He's also hosted numerous podcasts in various genres, from comedy ("Low Budget FM") and spirituality ("What's the Tao All About?") to current events ("Upworthy Weekly") and history ("LA's Own

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32:25

Making Memorable Media Appearances with Dan Kloeffler

PR 360 ·

2023/04/19

Dan Kloeffler has decades of experience in broadcast news, having anchored and reported for outlets such as ABC News, NBC News, and MSNBC. His background as a journalist and senior media relations strategist led him to create The Salt Standard, a media training company. Here, Dan shares how he empowers people to share their stories with conviction and authenticity.Key Takeaways:- How to be more relatable in media appearances- Dan's unique approach to media training- How to express your authentic

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20:18

Lessons in Covering Tragedy with Jordan Mendoza

PR 360 ·

2023/04/12

Jordan Mendoza got his start in journalism as the editor-in-chief for The Daily Titan at Cal State Fullerton, and now he’s a reporter for USA Today. His normal beat is trending content and breaking news for Universal Now, but he was on the scene for the horrific aftermath of the Lunar New Year shooting in Monterey Park. Here, he shares the lessons he learned from covering the tragedy and gives the inside scoop on how reporters gather breaking news. Key Takeaways:- How reporters gather trending

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28:21

The Power of Authenticity in Advertising with DR...

PR 360 ·

2023/04/05

Rich Kagan is the president of Last Minute Media Deals and has a storied history in the world of direct-response radio. He is the founder of the Howard Stern Ad Network, Wingman Advertising, and former VP of Sales for CBS Radio. Here, he talks about the early days of selling ads on “The Howard Stern Show,” the importance of authenticity in advertising, and his rules for choosing a celebrity spokesperson.Key Takeaways:- The importance of authenticity in direct-response radio- How Howard Stern built

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25:41

Getting Engagement for Nonprofits on Social Media...

PR 360 ·

2023/03/29

Prakruti Nadendla is a seasoned social media and communications professional with experience working within B2B, B2C, and nonprofit organizations. She currently manages the social program at Enterprise Community Partners, an affordable housing nonprofit. She's also the host of The Webtoon Room, where she analyzes online comics for a passionate audience. Here, she shares how she creates community engagement through social media for nonprofits and talks about how podcasters can stand out in a crowded

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29:13

Be the Show, Not the Commercial with Shawn P. Walchef...

PR 360 ·

2023/03/22

Shawn P. Walchef is a podcast host, business coach, and the founder of Cali BBQ Media. Since opening the first Cali BBQ restaurant in 2008, he has grown the San Diego-area chain to 5 locations and created a global brand through the power of digital storytelling. Here, he discusses how he developed his brand by leaning into crazy, cultivating curiosity and by following his grandfather’s example.Key Takeaways:- How to tell your business's story on social media.- The importance curiosity has played in

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26:44

The Current State of Robo Calls, Scams, and Customer...

PR 360 ·

2023/03/15

Sharon Oddy is Vice President of Marketing and Corporate Communications at iconectiv. In her role, Sharon is responsible for global marketing and communication initiatives as well as brand management, public relations, and digital strategy. On this, her third appearance on PR 360, Sharon talks about the current state of telecommunications fraud and how the government and companies are working to make it stop.Key Takeaways:- Aggressive government action has reduced the number of robo calls.- How

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24:42

How to Practice Thought Leadership with Annie...

PR 360 ·

2023/03/08

Annie Scranton is an expert in thought leadership and the owner of Pace PR, which represents a diverse roster of clients, including Hint Water, Fast Company, Albert, and ConsenSys. Before forming Pace PR, Annie worked for nearly a decade as a television producer, booking for major networks such as CNN, Fox News, CNBC, and MSNBC. Here, she shares how people in any industry can become thought leaders and gives some valuable tips on how to help make it happen.Key Takeaways:- Thought leadership 101.-

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28:44

STEM is for Everyone with 'Galactic Gal' Camille...

PR 360 ·

2023/03/01

Camille Elizabeth Bergin is an aerospace engineer and science communicator known as @TheGalacticGal on social media, where she has earned over half a million followers. Here, we discuss how Bergin is working to make STEM education more inclusive by breaking down barriers to entry and encouraging young people to pursue their passions.Key Takeaways:- You don’t have to be a rocket scientist to have a career in STEM.- How to talk to kids about STEM.- Why space is vital to life on Earth.- How to increase

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29:04

Cahill Camden on the State of Web3 and Getting More...

PR 360 ·

2023/02/22

Our guest is Cahill Camden, the CEO of Digital Vision Media Group, an agency that helps Web3 and technology companies optimize growth. Here, he shares his thoughts on the positive things happening in the world of blockchain and how to steer clear of the hype. Later, he explains his latest startup, Press Jockey—a tool that allows businesses to get up to five times more press, with 90% less effort. Key Takeaways:- How to focus on the fundamentals in the rapidly changing Web 3.0 world.- The practical

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300 results

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