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PODCAST

Streamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-Free

Joe Casabona, Business Systems Coach

You started your business for freedom, not to be chained to your desk. I help solopreneurs replace manual tasks with a reliable system so they can take time off worry-free. On Streamlined Solopreneur you"ll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create. Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He"s seen how the right systems can transform a business

business entrepreneurship

All Episodes

57:18

Rethinking Our Relationship with Time and Money with...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/03/18

I abhor hustle culture. Telling someone to work a full-time job, then go home and work more all for some goal that keeps changing is, in my opinion, how to lead an empty life. I’m worried that, even in 2024, we continue to fetishize making money and hustling. So I decided to take it to Khe Hy. Khe, if you don’t know, worked hard – as he puts it, he hustled for 10 years of his life. He worked on Wall Street, becoming the equivalent of a junior partner in a law firm, and earning a 7-figure

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52:36

Aligning Your Values to Set the Right Goals with...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/03/11

What do you want your life to look like? Last week I talked about how not being intentional is kind of like driving a car without the GPS. But goal setting without knowing what you want – that’s a bit like driving a car without having a destination in mind. Well, today, Tanya Alvarez is going to help us figure out the destination – you can think of her as your own GPS. And much like that Google Maps car, she’s well-traveled and has a ton of experience to back up her advice – from funding

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34:35

Why I’m Killing my Membership

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/03/04

Not being intentional in your business is a bit like getting in your car and driving without the GPS. Sure…you generally know where you’re going. But what if a road is closed? What if there’s avoidable traffic? A GPS can help you navigate around those things.When you’re intentional about your business, you go from wandering aimlessly, taking any work that makes ends meet, to setting and achieving your goals. And today, I’m going to talk about how I’m being more intentional in my business,

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66:42

Why Every Business Owner Needs a Podcast with Krystal...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/02/26

Do you really need social media to build a following? To build expertise? To be successful? It’s something I’ve been thinking about a lot. I think lots of creators are too. The rote advice that you see from the ultra successful people just doesn’t work for most of us. And it doesn’t have to. What if I told you there was a better way. As it turns out, today’s guest, my friend and Amazon best selling author of the book start a binge-worthy podcast, Krystal Proffitt, agree: starting a podcast

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50:00

Solopreneurs Need to Sell Strategy as a Service with...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/02/19

During the pandemic, we were told one thing seemingly over and over again: You need to start a membership. You need a community. That’s the only way you can scale your business. And to be honest, I fed into it. I believed that a membership was the key to stop trading for hours for dollars. But the truth is I was trading more hours for fewer dollars. See, what most solopreneurs don’t realize (what I didn’t realize for a long time) is that you’re always trading hours for dollars. That’s what

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51:45

Taking a bet on Substack’s Network Effect with...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/02/12

Choosing the right platform can feel like an impossible task sometimes. There are so many options, from services to creating your own website and owning everything – how do you choose? Well, Nathalie Lussier and I have both been around the block. She owns a popular WordPress-based LMS called AccessAlly, and I’ve tried dozens of platforms for memberships, including ones I’ve built myself. So it was interesting timing when we both decided to start publishing on Substack in late November/early

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20:13

What’s Missing From Your Process?

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/02/05

One of my favorite Disney+ shows is Loki. It’s a truly fascinating look at time travel, predetermined events, and controlling your own destiny.And now I’m going to give you a major (if not very simplified) spoiler, if you haven’t seen it.In the finale, Loki masters the ability to “time slip,” or transport to any time, any place, in any timeline (for all intents and purposes, a timeline is a parallel universe). This also allows him to relive events over and over again.So as all of existence

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21:14

Great Things Require Time

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/01/30

It was Christmas Eve, and I was waiting in line for bagels.As someone who grew up in New York now living close to Philly, I’m admittedly a snob about the quality of the bagels I eat. But there’s a bagel shop not 5 minutes from my house that makes the best bagels I’ve ever had outside of NY/NJ.And they offer preorders for Christmas Eve. It’s become a bit of a tradition in our house to get those bagels and do a Christmas Eve brunch.They also have a select stock for people on a first come

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21:01

My Experiment with Substack and Being “Everywhere”

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/01/22

I sweat bullets over finding the right tools. Some might say I am an Overthinker.And that is an asset to me. But occasionally, it causes crippling analysis paralysis. I’ve spent every day of this very young year, thinking about the implementation for my membership, even though I know the simplest solution is to use Substack. And last week, I would have told you that’s the end of the story. But it’s not.So today, I’m going to tell you about a journey that led me to Substack and grossly

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58:31

Why LinkedIn's "Best Practices" Might Be Your...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/01/15

It was a wild year for social media in 2023. Twitter turned into X. Meta launched Threads. And LinkedIn started off the year as a promising platform for engagement and growth before tweaking the algorithm and tanking all of that. Matt Clark, founder of The Virtual Edge, host of the Rainmaker Show, and expert in sales argues that we shouldn’t treat LinkedIn like a social media platform because it’s not one. It’s a professional networking platform. That means we need to treat it more like a

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26:16

My 2024 Yearly Theme

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/01/08

The word 'Control' evokes various thoughts and emotions, many of which are negative. Control is often associated with an excessive desire to dominate or dictate every aspect of a situation.The bad guys in movies and in real life desire control at almost any cost. Emperor Palpatine in Star Wars said the only way to improve life in the galaxy was for him to seize control. Thanos said the only way to save the universe was to control the population by controlling the infinity stones.Countless

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55:53

How to be a Scrappy Researcher (to Actually Sell...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/12/18

Over the last few weeks, you’ve heard from multiple guests about the importance of research – Dappz talking about calculated risks and doing research for the actual calculation. Nikki Rausch talking about speaking your potential customer’s language. Adriana tells us to do research when we’re guesting on a podcast. But that begs the question: how? How do we make sure we’re doing the right kind of research to yield helpful information – especially if we’re not a huge company? We need to do

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50:32

You're Using AI All Wrong with Bryan McAnulty

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/12/11

A few weeks ago, I ruffled some feathers on social media. I said, “Telling people you wrote your book with AI is like telling people you ran a marathon with your car.” Wow. People took umbrage with that statement. And while I stand by what I said, I thought it would be a good idea to talk to an AI expert. So I reached out to Bryan McAnulty of Heights Platform to see me (or everyone else) straight. And you know what he told me? We’re all doing it wrong. We shouldn’t use AI as a proxy for

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54:00

How to be Prepared (and Reach More People) as a...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/12/04

Imagine that you’re going to give a talk on a topic you know really well. You spend time on the presentation, rehearse it 100 times, dial in the slides, and you’re feeling great. You get the conference, deliver the talk, and you think you nailed it. But when you ask for questions, one person raises her hand and says, “Nous ne parlons pas anglais.”That’s right. You just delivered your talk in English, and the entire audience speaks French. You made an assumption that you knew that audience

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55:37

Stop doing "Sales" and Start Having Conversations...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/11/27

Recently, I sat down to dinner with my family when the doorbell rang. It was a door-to-door HelloFresh salesman, who wanted to make dinner easier for us (while ironically preventing me from eating dinner). I immediately got frustrated for two reasons: It was dinner time and the interruption was unwelcomedI had already told this guy’s partner “no” several hours earlier. It was a conversation that not only was unwelcome but was already flat-out rejected once before. This sort of tactic is

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44:01

Turning the Table: How do I Find the Right Lead...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/11/20

Social media advice these days reminds me a bit of the parable of the Emperor with no Clothes. See, it's easy for anyone to display how smart and successful they are. They say things like, "Here's your content strategy for 2024: Post three times on X daily, post one thread on X daily. Create three LinkedIn posts per day and one LinkedIn carousel per week." People read that and think, "That's easy to understand," without realizing that just posting content is not a strategy at all. I often

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51:31

Should We Use AI to Write for Us? (Debate with...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/11/17

How much help is too much help? When do you go from the actual worker to the visionary? And where does AI fit into all of this? Over on LinkedIn, I said using AI to write your book is like using a car to run a marathon. People took issue with that. So my friend Alastair MeDermott and I decided to have a good old fashioned debate. You’ll hear a nuanced discussion around:How to think about AI assistance in writing and content creationWhere AI can help versus replace in the creative processHow

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51:28

Why You NEED to Take Calculated Risks to Grow Your...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/11/13

Imagine making $70,000…from your bedroom…in one night. That’s exactly what Matt “Dappz” McGuckin did with his online trading cards shop. He got his start “breaking” – that is, buying and opening boxes of cards live online, and selling the contents…all on TikTok. Sounds risky? It is! But today, Dappz Sports is the Live Shopping Company on TikTok in the U.S., making over $20 Million in gross sales. So the risks have paid off. Now maybe it seems like too far-fetched to say you’ll make $70K in

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34:34

The 2023 Solopreneur's Gift Guide

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/11/06

Over the years, I’ve published a great many gift guides on my blog. From freelancers, to podcasters, to working from home, and even my hobbies — like pens and cigars. And this year is no different.But given my relatively new focus on helping solopreneurs (and the fact that the “Work from Home” guide is starting to feel a little stale), I’ve decided to change things up in 2023.That's why this year, I'm introducing the Solopreneur's Gift Guide. Enjoy! LinksThe 2023 Solopreneur's Gift

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50:48

Why Awkwardness Is Your Competitive Advantage in...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2023/10/30

Do you remember the most awkward moments of your life? One for me was definitely the day I was defending my master’s thesis. I was explaining a complex algorithm, when my advisor interrupted me and said, “Well…that’s not really how it works.” In front of my classmates, other faculty, and a number of friends who showed up out of support.As you can imagine, I was mortified – until recovered, finished the presentation, and said, If you have any questions, I’d be happy to answer them. Unless

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