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PODCAST

Duo On Air Podcast

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

business marketing

All Episodes

34:53

#84: Is Substack the Perfect Platform for Your Content?

Duo On Air Podcast ·

2023/09/11

It’s our very first repeat guest, and we couldn’t be more honored to have her back on the pod! Introducing the one and only Sara from Between The Lines Copywriting. Sara first joined us on episode 12 to chat all about writing copy that converts. If you are a part of Sara’s weekly newsletter, Tuesday Table of Contents (link at the bottom to subscribe!), then you know she is not only amazing at writing copy that sells, but she is also an incredible storyteller. We love sourcing new topic ideas

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14:10

#83: Introducing SEO’s Newest Metric: Brand Authority

Duo On Air Podcast ·

2023/09/05

SEO is evolving, and there's a new metric on the block that's making waves: Brand Authority. You already know we’re your besties in everything search and design, and this new metric just brought it all together for us! In this episode, we dive deep into why branding is becoming a big deal in SEO and how it pairs with one of the biggest SEO metrics we watch for ourselves and our clients, Domain Authority. Plus, we'll share some neat tricks to boost your brand's presence online. Tune in for a fresh

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36:19

#82: Tapping Into Your Marketing Sixth Sense

Duo On Air Podcast ·

2023/08/28

Join us today for a special chat with Lisa Sanchez from The Cocoon. With credentials like Harvard and top tech giants, Lisa's journey from high achiever to burnout is both relatable and enlightening. Now, if you're expecting a deep dive into spiritual realms, think again. Our talk remains grounded, focusing on the very real act of listening to oneself. Lisa's insights are not about mystical forces but about understanding and valuing our inner voice. So, if you've felt that internal nudge or wondered

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12:01

#81: The Future of Online Search Is Changing

Duo On Air Podcast ·

2023/08/21

The search experience has been relatively the same for many years. You turn to Google to find an answer to a question. You then get served a bunch of articles. Next, you pick which ones you want to read and ta-da you’ve got your answer. Sounds familiar, right? But soon, everything about this experience is going to change. In fact, if you use Bing, it already has with the integration of ChatGPT. Earlier this year, Google released what is called the “search generative experience,” or SGE. This

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27:41

#80: What It’s Really Like To Outsource Your SEO

Duo On Air Podcast ·

2023/08/14

Have you ever wondered what it's like to outsource your SEO with us? You're about to get a first-hand review! Today a former client of ours, Dana, is joining us! Dana is the founder of DWD Travel, and she is living the dream helping her clients plan dream destinations around the globe whether it be a romantic getaway or destination wedding. We worked with Dana last year on an SEO website audit, and it was actually her idea to come on and share her experience, and we freakin’ love her for it

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32:08

#79: Our Favorite Tools For Blogging

Duo On Air Podcast ·

2023/08/07

How on earth do we come up with content ideas?! I mean, we have our email newsletter, weekly podcast episodes, blogs, all the different social media platforms… How do we keep up with it all? Well it's simple... we have trained our minds to always be on the look out for content. And of course there are a few tools that we absolutely love to leverage when the well comes up dry. Those tools are exactly what we want to share with you today! First, we have a little tip for you. We think about content

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40:18

#78: Why You Should Scrap Your To-Do List

Duo On Air Podcast ·

2023/07/31

If we asked you "are you growing your business with intention?" how do you think you'd answer? This question gave us a little pause and we bet it did for you too. The definition of intention is an idea that you plan, or intend, to carry out. It's easy to think about our everyday intentions, our weekly intentions and even our monthly intentions. But when you start thinking about your intentions at a larger scale it gets a little trickier. We were thrilled to invite Andi on the podcast from Oui,

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33:50

#77: The Key to Building a Winning Mindset

Duo On Air Podcast ·

2023/07/24

Sunny McGraw is a marketing and mindset coach for women in their prime. She has worked with some of the world's biggest brands like Coke, Starbucks and Ford. She Founded her business today, Sunny McGraw Marketing, at age 50 and she is a living model of the fact that it is never too late to follow your dreams. One of our favorite moments on the podcast was the fact that we all need only one simple thing to succeed at entrepreneurship. Tune in to hear her success mindset framework and so much

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19:26

#76: SEO Maintenance & What Metrics Actually Matter

Duo On Air Podcast ·

2023/07/17

DOWNLOAD THE FREE SEO METRICS WORKSHEET Today I am spilling the beans on how I feel about SEO retainer packages, why I don’t offer them, and what truly matters when it comes to SEO maintenance. Plus we even made you a free worksheet to manage all these metrics so you can track them and feel more confident in your SEO growth. LINKS MENTIONED: SEO METRICS WORKSHEET: https://duocollective.com/podcast-freebie-seo-metrics DUO COLLECTIVE SHOW NOTES:

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32:33

#75: Two Tips To Overcoming Your Limiting Beliefs

Duo On Air Podcast ·

2023/07/10

There is no way you won't feel a spark of motivation from our guest after listening to this episode. Sensi Graves popped into our inbox with the coolest story and combination of careers, from being a professional kiteboarder to starting her own swimwear brand and finally now being a motivational speaker. She said something that struck us to our core in her podcast application — “I didn’t feel proud of myself.” I wanted to shout through my computer and say, “How!? Look at all the amazing things

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19:41

#74: How to Let Go and Outsource as an Entrepreneur

Duo On Air Podcast ·

2023/07/06

One of the very best things we did in our business within the last year was outsource, and it’s one of the reasons we have been able to bring in the consistent revenue we have now, even while Court is out on mat leave! This wasn’t easy though. As entrepreneurs, we constantly think of reasons NOT to outsource. Do you relate to any of these? I’m nervous. I have no idea how to hire someone, let alone find someone I trust. I can do it better. It will take me too long to train someone. It’s going to

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11:00

#73: This One Thing Will Improve Your SEO This Year

Duo On Air Podcast ·

2023/06/26

This episode is going to be hard for me, not going to lie! Choosing one thing… HOW!? So I had to think long and hard about this one, and I am feeling pretty good about the answer. However, this answer does come with a caveat, and that is if you don’t have an optimized website. That is step one! Now if you have gone through the process of optimizing your website, whether that be DIYing it yourself, hiring someone, or leaning on your copywriter or web designer to help… here’s what I would focus

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42:58

#72: Are You Culturally Aware In Your Marketing?

Duo On Air Podcast ·

2023/06/19

Every once in a while, you hear or see something so good that doesn’t leave your brain. That’s how we felt after listening to Cassandra Le’s TED Talk. She is a first-generation Vietnamese-American immigrant living in Spain. She is an absolute wealth of knowledge on how brands, businesses, and thought leaders can share their message loud and proud while also being inclusive and rallying their community. The first question Court and I asked ourselves was “Are we being inclusive?” and “Is our

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14:51

#71: How a Strong Brand Boosts Your SEO Strategy

Duo On Air Podcast ·

2023/06/12

Have you ever wondered why we chose to pair branding and SEO as our core business services? Well other than the fact that we are obsessed with these two topics. 😉 So why search and design and how can having a strong brand help your SEO? We are unveiling the synergies between these two topics and how they can enhance your organic marketing strategy. And yes, this means both visually and from a strategy perspective. And no, we are not just talking about your logo. (It’s never just about the

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39:34

#70: Harness The Power of Lead Gen To Scale Your Biz

Duo On Air Podcast ·

2023/06/05

When we talk about outsourcing, does lead generation come to mind? If we were being honest, I’d say no. I think about content creation, social media management, systems, and VA’s… but lead gen and sales? That feels like something huge companies do… right? Well, after this episode, our brains were completely flipped. This got us thinking about just how important— better yet, profitable— it can be to outsource this process. If this sounds intriguing, then you are in for a treat, my friend. DUO

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18:56

#69: A Breakdown Of My SEO Audit Process

Duo On Air Podcast ·

2023/05/30

Have you ever wondered how we audit our client's website and overall SEO performance? Well, today’s your lucky day! On this podcast episode I am breaking down how I approach different SEO projects for businesses of all sizes. The best part is, that no two SEO projects are the same— and that is why I love this work so much! There are normally three opportunity buckets my clients usually fall into. This helps determine where I should spend the most time researching and optimizing. Chances are, you

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46:32

#68: Tips For Fueling Your Day Through Nutrition

Duo On Air Podcast ·

2023/05/22

We’re bringing something a little different to you today! Different, but equally important as all the other topics we talk about 🙂 We are not talking about SEO, branding strategies, or even marketing tips. We are talking about nutrition. And let's be honest, as entrepreneurs and business owners, we can kinda be the worst at neglecting this. If there was ever a stat created about how many of us fuel our day with food the right way… I’d be scared to see it. We talk about so much in this episode

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22:14

#67: How I Work as a Mom and CEO with Limited Childcare

Duo On Air Podcast ·

2023/05/15

Soon enough you will be hearing about both of our journeys juggling motherhood and running a business. But since Court just had her sweet little baby, she has plenty of time to soak up those snuggles on her maternity leave before figuring all that out. So on this episode of Duo On Air, you are getting a sneak peek into Abbey's world with two little toddlers. Buckle up, because it's not a neat little schedule that's for sure. It’s so hard to find a balance between work time and mom time. We want

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39:35

#66: Tips For Building A Business Partnership As a...

Duo On Air Podcast ·

2023/05/08

Have you thought about finding a business partner? We love connecting with other "Duos"— whether they started as partners, or found one along the way. But have you ever considered that you can have a partnership while still running your own business? Take our guests, Isobel and Samara, for example. These two ladies run completely separate businesses yet collaborate together on client projects! They combine strategy, design, and copy to create swoon-worthy websites that work for their clients

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31:20

#65: Signs You Are Ready To Pivot Your Business

Duo On Air Podcast ·

2023/05/01

Today, we are talking about something that is very real in our business right now and that is this feeling that something needs to change. We've made a few big changes recently. We actually ended a program we thought we were going to love. It was disheartening. But you know what's more disheartening? Sticking with something that doesn't feel right. After all, there’s nothing wrong with changing your business - it is your business, right!? It’s terrifying, but it’s a gut feeling that it’s time to

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204 results

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