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PODCAST

The Manager"s Playbook

The Manager"s Playbook

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager"s Playbook is your essential podcast for insights into the music industry. Whether you"re an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences,

music

All Episodes

00:09:42

Inside the Playbook: Byron Wilson on the Must Know...

The Manager"s Playbook ·

2025/05/28

In this episode of The Manager’s Playbook, Mauricio Ruiz and Byron Wilson reflect on the unexpected journey that led them to discover and develop Jessie Reyez, one of the most distinctive voices in music today.It began in 2013 with a Facebook connection that sparked something rare. From first hearing her voice and sensing both excitement and hesitation, to witnessing the viral impact of “Figures,” Ruiz and Wilson share the pivotal choices, risks, and defining moments that shaped Jessie’s path.This

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02:32:43

The Manager’s Playbook 024: Nick Raphael - Jay Z, Sam...

The Manager"s Playbook ·

2025/05/26

In this episode of The Manager’s Playbook, we sit down with legendary music executive Nick Raphael, whose journey spans signing Jay Z, launching Sam Smith, and leading Capitol UK before founding his own indie powerhouse.Nick opens up about navigating a health crisis in 2013 and returning stronger with global hits. He shares how streaming transformed music distribution and why today’s artists need more than talent - they need focus, narrative, and direct connection with their audience.We explore what

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00:12:24

Inside the Playbook: Cory Litwin Reveals What Nobody...

The Manager"s Playbook ·

2025/05/25

Go behind the scenes of high-stakes music management with Cory Litwin - the powerhouse manager behind Murda Beatz and other top producers.In this episode of The Manager’s Playbook, Cory breaks down how to land major record placements, negotiate complex contracts, and secure fair splits in songwriting and publishing.From protecting your clients to building industry-shifting relationships, this conversation is packed with real-world tactics on negotiation, deal-making, and entertainment law.Listen to

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00:12:42

Inside The Playbook: Cory Litwin Reveals making...

The Manager"s Playbook ·

2025/05/24

Ever wondered how Drake’s “Nice for What” came to life?In this episode of The Manager’s Playbook, Corey Litwin takes us behind the scenes of the legendary night it all came together - from losing to Drake in 2K to Murda Beatz crafting the beat in real time, and a casual convo that led to sampling Lauryn Hill’s “Ex-Factor.”One penthouse. One spark. 45 minutes later - a chart-topping anthem was born.Listen to the full episode here

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00:18:24

Inside The Playbook: Cory Litwin on How Meeting Murda...

The Manager"s Playbook ·

2025/05/23

How do you go from throwing parties to managing major artists? Cory Litwin has the blueprint.In this episode of The Manager’s Playbook, Cory shares his journey from club promotions to working with Murda Beatz, Roy Woods, Jessie Reyez. And even closing deals with legends like Snoop Dogg.From bold networking moves to brand-building (yes, even custom grills), Cory drops real-world gems on what it takes to stand out and succeed in the music industry.Listen to the full episode here

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00:17:00

Inside the Playbook: Nick Groff on Music Industry...

The Manager"s Playbook ·

2025/05/22

In this episode of The Manager’s Playbook, Former SVP of Interscope Records, Nick Groff, unpacks the modern manager’s role, especially in today’s independent landscape.From handling distribution and tour logistics to navigating brand strategy, social media, and global team building, Nick breaks down the expanded responsibilities and rising pressures facing artist managers today.We also dig into equity, commission models, and why strategic alignment between artist and manager is more important than

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00:12:56

Inside the Playbook: Nick Groff The Hidden Cost of...

The Manager"s Playbook ·

2025/05/21

In this episode of The Manager’s Playbook, Former SVP of Interscope Records, Nick Groff, breaks down what every artist and manager should understand before signing a major label deal.From creative control to recoupment terms, he unpacks the details that can make or break a career and the common points of tension between artists and labels. We dive into smart negotiation, building the right team, and how to approach deals with leverage and clarity.Listen to the full episode here

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00:10:58

Inside the Playbook: Nick Groff on How to Break Into...

The Manager"s Playbook ·

2025/05/20

In this episode of The Manager’s Playbook, Nick Groff shares his unfiltered journey from unpaid intern to shaping major releases at Interscope Records.He breaks down the real moves that opened doors: building trust, creating value before having a title, and learning to recognize hits before anyone else. It’s a raw, behind-the-scenes look at what it actually takes to break into the music industry and rise through the ranks.Listen to the full episode here

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00:09:02

Inside the Playbook: Nick Groff on The Untold A&R...

The Manager"s Playbook ·

2025/05/19

On this episode of The Manager’s Playbook, former Interscope SVP Nick Groff pulls back the curtain on the evolving role of A&R at the major-label level.With a career that includes work with Billie Eilish, Avicii, Jacob Collier, and MGK, Nick shares what it really takes to spot talent, develop artists, and balance passion with data in today’s fast-moving industry.Listen to the full episode here -Spotify-https://open.spotify.com/episode/1BgK17QLP3sNecgxgQMQWK?si=9dnmbU4HQ4eNbfYuHlxAtAWatch the

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00:13:05

Inside the Playbook: Kardinal Offishall on The...

The Manager"s Playbook ·

2025/05/17

Kardinal Offishall joins Ruiz on The Manager’s Playbook to share his evolution from chart-topping artist to global music executive.In this episode, Kardinal walks us through his journey from Universal Canada to becoming Global A&R Director at Def Jam. He opens up about the value of a global perspective, the role of travel in shaping his career, and how building international relationships has helped him spot talent on a worldwide scale.A must-listen for anyone aiming to lead on a bigger

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00:08:57

Inside the Playbook: Kardinal Offishall on The...

The Manager"s Playbook ·

2025/05/16

Kardinal Offishall joins Ruiz on The Manager’s Playbook to explore the powerful intersection of creativity and commerce in the music industry.In this episode, Kardinal breaks down the delicate balance between artistic expression and business strategy, likening artists to magicians and executives to scientists. He shares personal insights on authenticity, navigating industry pressures, and building real connections in a space that often rewards illusion.For artists and managers alike, this is a

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00:12:02

Inside the Playbook: Kardinal Offishall on The Real...

The Manager"s Playbook ·

2025/05/15

On this episode of The Manager’s Playbook, Kardinal Offishall shares what it really takes to spot future stars before the world catches on.From discovering talents like Sean Paul, Estelle, Alex Da Kid, and even Rihanna, Kardinal reflects on the instincts, risks, and relationships that shaped his journey as a visionary A&R executive.This conversation dives into the art of identifying potential, the weight of early belief, and why strong connections are key in the music business.Listen to the full

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00:21:56

Inside the Playbook: Kardinal Offishall on All You...

The Manager"s Playbook ·

2025/05/14

Kardinal Offishall joins Ruiz on The Manager’s Playbook to unpack the real challenges artists and managers face behind the scenes of the music industry.From favouritism and blackballing to the fine print of label deals, Kardinal breaks it all down with hard truths and real-world examples. He dives into the difference between sales and streaming, the role of leverage in negotiations, and why understanding your contract is non-negotiable.A must-listen for anyone navigating the business side of

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02:18:21

The Manager’s Playbook 023: Nick Groff - Billie...

The Manager"s Playbook ·

2025/05/13

In this episode of The Manager’s Playbook, we’re joined by Nick Groff, a veteran A&R with 16 years at Interscope and a roster that includes Billie Eilish, Jacob Collier, Machine Gun Kelly, and Avicii.Nick pulls back the curtain on what A&R really looks like at the major-label level, from discovering and developing talent to navigating data, pressure, and the realities of today’s music industry.We get into artist growth, fan-building in the age of algorithms, and why strong relationships

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00:14:10

Inside the Playbook: Shara Senderoff on Starting a...

The Manager"s Playbook ·

2025/05/12

The Manager’s Playbook sits down with Shara Senderoff, tech entrepreneur, investor, and Forbes '30 Under 30,' to break down what it really takes to start a fund and dive into angel investing. From identifying the right opportunities to building a strong investor mindset, Shara shares her journey and the lessons she's learned while backing some of the most innovative talent in tech and entertainment.Listen to the full episode here

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00:10:42

Inside the Playbook: Shara Senderoff on How a 20 year...

The Manager"s Playbook ·

2025/05/11

The Manager’s Playbook dives into the incredible story of how Shara Senderoff, a visionary tech entrepreneur and Forbes '30 Under 30' honoree, sold a pitch to Steven Spielberg at just 20 years old. Shara shares how she crafted a compelling story, pitched it to one of Hollywood’s biggest names, and navigated the competitive world of film and entertainment. A must-listen for aspiring creatives looking to break in, stand out, and turn their passion into a career.Listen to the full episode here

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00:10:12

Inside the Playbook: Shara Senderoff on Gender Roles...

The Manager"s Playbook ·

2025/05/10

The Manager’s Playbook features visionary tech entrepreneur and Forbes '30 Under 30' alum Shara Senderoff, as she shares the mindset that’s powered her success across music, film, and tech. From working with industry heavyweights to building game-changing ventures, Shara breaks down the approach that drives results and how you can apply it to your own career journey.Listen to the full episode here -Spotify-https://spotifycreators-web.app.link/e/6VcC5BpRcTbWatch the Episodes On Youtube -

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00:08:25

Inside the Playbook: Shara Senderoff on 5 Books Every...

The Manager"s Playbook ·

2025/05/09

The Manager’s Playbook sits down with music-tech entrepreneur Shara Senderoff as she shares five must-read books for anyone looking to create real change in their business and personal life. Whether you're breaking into the music industry or leveling up your career, these picks offer essential insights for growth, leadership, and long-term success.Listen to the full episode here -Spotify- https://spotifycreators-web.app.link/e/6VcC5BpRcTb Watch the Episodes On Youtube -

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00:08:40

Inside the Playbook: Dame Ritter On How Artists Can...

The Manager"s Playbook ·

2025/05/08

The Manager’s Playbook cuts through the noise around streaming with Dame Ritter, who breaks down the real financial upside for artists who know how to leverage the numbers. From selling catalogs to attracting investors, Ritter explains how strong streaming performance can create major opportunities. Listen to the full episode here -Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSwWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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00:11:01

Inside the Playbook: Dame Ritter On How to Build an...

The Manager"s Playbook ·

2025/05/07

The Manager’s Playbook takes you inside the world of launching and growing an indie label in today’s music industry. Dame Ritter shares how to structure the business, juggle multiple roles, and build momentum through content and sweat equity, without relying on a major budget. Listen to the full episode here -Spotify- https://open.spotify.com/episode/6oorP5Yl1QWHGS14IEq2dj?si=rGfp63rPSoiAnRzSTbbTSwWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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187 results

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