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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

30:41

Stop Doing Email Marketing Wrong: Learn from Hank...

Ponderings from the Perch ·

2022/10/21

No one wants a bag of crap on their doorstep. If you’re thinking about email marketing in the wrong ways, you’re essentially delivering bags of crap to people’s virtual doorsteps. No bueno. Luckily, we have the Senior Manager of Client Solutions at iContact, Hank Hoffmeier, on the podcast to talk shop with CEO and Little Bird Momma, Priscilla McKinney about the top things people are doing wrong with email marketing. Your hazard lights will be flashing. Your red flags will go up left and right. More

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23:06

Esomar Council Elections: A Conversation with Lisa...

Ponderings from the Perch ·

2022/10/14

With Esomar Council elections in full swing until October 25th, host Priscilla McKinney and Lisa Wilding-Brown meet to unpack all the reasons why leaders in the insights space would take this much time and effort to volunteer for this gig. While both our CEO and Momma Bird and InnovateMR CEO are on the ballot this episode is about pulling the curtain back and showing those curious about this effort what it really takes, how you can contribute and why it is important to get more people participating

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22:14

3 Ways to Become a Better Collaborator

Ponderings from the Perch ·

2022/10/07

Work faster. Work smarter. Work harder. Work more. These things are no longer the answer. Work has fundamentally changed, especially for knowledge workers, and the answer lies in working differently. Collaboration in the workplace is key. Are you the kind of person who needs some data? Employees working for companies with effective internal and external collaboration initiatives are about 22% more likely to believe that their employer cares about their morale, thus making collaborative employees

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28:44

Priscilla and Ashley Went to ESOMAR and All I Got Was...

Ponderings from the Perch ·

2022/09/30

Oh, Canada. Priscilla and Ashley are back from the 2022 ESOMAR Congress in Toronto. In between attending sessions and networking events, the duo connected with colleagues to record their takeaways from the conference. Tune in to the episode to hear from thought leaders in the market research industry. This episode features: Pravin Shekar of ESOMAR Aryn O'Donnell of Fieldwork Anne Stephenson of Explorer Research Crispin Beale of Behaviorally, Insight250 and mTab Horst Feldhaeuser of Infotools Chris

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33:40

Identifying a Laughably Small Step in Leadership with...

Ponderings from the Perch ·

2022/09/28

When you think about leadership do you want to flop down on a therapist’s couch and begin rattling off a string of worries and woes? We’re not crying. You’re crying. CEO and Little Bird Momma Priscilla McKinney and Ben Dueck, President/Founder of Cantera Leadership and a Gallup certified CliftonStrengths coach, join forces to talk about the principles of leadership, leadership qualities, and a laughably small step you can take in leadership. No pressure on leaders but 70% of the success of your

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18:49

Trends in Market Research Approaches with Tony Cheevers

Ponderings from the Perch ·

2022/09/14

What sets apart one research company from another? Each company will actually give you the same answer— quality. As Inigo Montoya says, “You keep using that word. I do not think it means what you think it means.” We’re going to have to second that motion, Montoya. It’s inconceivable! Join Little Bird Momma Priscilla McKinney and Tony Cheevers, the Customer Success Officer with Researchscape International, as they dive into current trends and pet peeves when it comes to the world of market

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22:09

Top Tips to Crush it on Social Media

Ponderings from the Perch ·

2022/09/09

What do a Thanksgiving turkey and social media strategy have in common? If something is worth doing once in a big way, then you should pull it apart to use it again in different ways. Thanksgiving day turkey transforms into turkey sandwiches on Friday, and a turkey casserole on Saturday. A blog post becomes the script of a podcast episode, which turns into pull quotes for social media! Voila! CEO and Little Bird Momma, Priscilla McKinney, and Executive VP, Ashley Le Blanc, have prepared a feast

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26:05

Evaluating The Value of Your Business with Damon...

Ponderings from the Perch ·

2022/08/26

So…you have this business. But are you curious about how you’ll find your way to what’s next? Does it involve a payout? Do you know your number? Oh, there is so much to talk about and Damon Pistulka joins us on the podcast today to address some of the pressing questions around prepping your business for growth and ultimately, a profitable exit. What can you do to help ensure your business is ready for sale? What do I need to change now to get my team engaged to meet my goals? Why do only 25%

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21:29

Get SMART: How to Attain Your Goals

Ponderings from the Perch ·

2022/08/19

If your goals aren’t written down, they’re just hopes and dreams. Goals take strategy, and one of the best strategies on the market is SMART goals. CEO and Little Bird Momma, Priscilla McKinney and Executive VP, Ashley Le Blanc talk shop about SMART goals and they break down S-M-A-R-T with cheerleader levels of exuberance. SMART goals is a system that is not only strategic but is repeatable. Nailing your goals this year is great, but achieving all your goals for the next five years? Now, that’s

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22:53

Using AI for a Deeper Digital Transformation with...

Ponderings from the Perch ·

2022/08/12

NFTs, cryptocurrency, and the Metaverse oh my! Oh the good ol’ days when we were only dealing with lions, tigers, and bears. Now, we’re on a whole new level. We here at Little Bird Marketing are eager to share this episode of our other podcast, Digital Transformation Sucess, with our dear listeners here on Ponderings from the Perch. Join CEO and Little Bird Momma, Priscilla McKinney, and President of Berlin Cameron, Jennifer DeSilva, as they pull back the curtain on the world of digital

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26:56

The Best Blogging Tips for Non-Writers

Ponderings from the Perch ·

2022/08/05

Struggling to write quality content to drive revenue? Hate staring at a blank page knowing you need to just get on with it? Know what it takes to write compelling content? Curious what the pros know that keeps them producing on quality blogs? Once upon a time, our CEO and Momma Bird and host of this podcast, Priscilla McKinney used to write every blog that left Little Bird Marketing. That is not scalable. We talk to a lot of companies having scaling problems. Probably at your company you have

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27:34

How CivicScience is Transcending Traditional Market...

Ponderings from the Perch ·

2022/07/29

CivicScience is pushing the boundaries to transcend traditional market research practices. Our Momma Bird, Priscilla McKinney, was able to steal Trevor Farris, SVP of Sales & Marketing at CivicScience, for a can’t-miss discussion on the most impactful factors shaping the future of market research. Right now, you may find yourself asking, “What does transcending traditional market research actually mean?” Well, you can find the short, yet tease of an answer in these show notes, but you’ll have to

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32:52

No Excuses: Write a Book and Build Your Brand with...

Ponderings from the Perch ·

2022/07/22

Whether you have already written a book and don’t know how to break into the publishing world, or still have a book inside you and don’t want to go to a surgeon to have it surgically removed, this episode is for you. Meet Miles Rote, Author Strategist at Scribe Media. Miles, through Scribe Media, helps entrepreneurs, executives and experts write, publish and market their books. In this episode, host, CEO (and Author!) Priscilla McKinney and Miles discuss the obstacles facing would-be authors on

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21:22

4 Reasons Digital Ads Are Worth the Spend

Ponderings from the Perch ·

2022/07/15

You’re invited to sit down and pour yourself a glass of champagne as Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing has her favorite guest back on to talk shop. On the agenda today is a romp with Executive VP, Ashley Le Blanc around how to spend money to make money - on digital ads, that is. Creating amazing targeted content plans with strategic SEO is a long term plan. Building authority is the ultimate goal to win online ranking to get your content found organically. You have to

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24:56

Special Sauce: What Makes a Good Branding Strategy

Ponderings from the Perch ·

2022/07/08

Have you ever wanted your customers to spend twice as much money with you? In a compelling study, Capgemini found that users who feel a connection to a brand spend twice as much money as those who don't. Priscilla and Leighton made a pact during this episode not to bury that important statistic, and here it is right at the top. Huzzah! We've been trained to hear the word "branding" and think about color palettes and typography choices. In reality, branding is a much broader subject that extends

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27:52

Flight Patterns with Fieldwork: Staying True to the...

Ponderings from the Perch ·

2022/06/24

Lord of the Rings. The Godfather. BACK TO THE FUTURE. Who doesn't love a good trilogy? In the third episode of Flight Patterns with Fieldwork, CEO and Momma Bird Priscilla McKinney talks with Fieldwork Webwork/Fieldwork Anywhere President Crystal Majik about the past, present and future of research. Crystal started with Fieldwork in 1998 and has worked in the Denver, Schaumburg and Network offices. Fieldwork was already doing virtual qualitative research long before the pandemic, but the sudden

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28:58

Flight Patterns with Fieldwork: Preparing for the...

Ponderings from the Perch ·

2022/06/17

Flight Patterns with Fieldwork continues! In this episode, Little Bird CEO and Momma Bird Priscilla McKinney and Fieldwork’s Vice President of Corporate Services Aryn O’Donnell discuss how Fieldwork cultivates and nurtures relationships with clients. Fieldwork is famous for its research venues - this is no surprise, because their facilities are 1. gorgeously and meticulously designed for in-person research, and 2. prominently located in most major cities across the US. Undeniably, that's a pretty

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18:37

Flight Patterns with Fieldwork: Being a Valuable...

Ponderings from the Perch ·

2022/06/10

A rising tide lifts all ships. When the going gets tough in business, it takes a special kind of leader to reach out in the spirit of collaboration, using creativity and action to forge a path forward. Sarah Kotva, Executive Partner and VP at Fieldwork is that kind of leader. Flight Patterns with Fieldwork is a special miniseries hosted by Momma Bird Priscilla McKinney to showcase a selection of leaders at Fieldwork, Inc., qualitative research recruitment and supporting service experts. Fieldwork’s

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27:52

From DIY to DIT with Edward Staples

Ponderings from the Perch ·

2022/06/03

Fledgling. Novice. Greenhorn. Tenderfoot. Noob. We have a lot of words for people who are trying things for the first time, and generally, the more words there are to describe a thing, the more prevalent and complex that thing is. This issue presents itself in two common ways in the market research industry: 1. A steady stream of new researchers entering the field, and 2. A continually shifting landscape full of new methodology, new technology, new objectives and new(ly reduced) budgets. Researchers

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28:35

Shopper Insights for Inflationary Times with Anne...

Ponderings from the Perch ·

2022/05/20

It’s no surprise there has been a scramble recently as companies adapt to economic conditions and ever-changing consumer behaviors. Rapid inflation has meant that consumers are becoming more critical of their spending– putting pressure on companies both big and small. So what can brands do to adapt and ensure the best shopper experience and most effective brand strategy moving forward? We’re LIVE from IIEX Austin with a familiar face, Anne Stephenson, shopper insights expert and founding partner at

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422 results

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