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PODCAST

Ready, Set, Paid Ads

Mary-Anne Amies

Do not spend another cent on paid advertising, until you listen to this Podcast! Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads! I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business

business entrepreneurship

All Episodes

22:28

Finding Your Target Market

Ready, Set, Paid Ads ·

2023/05/17

Building a Target Market is a critical foundation step in developing an effective marketing plan for your business. In this episode I explore the importance of understanding your target market, the benefits of having a clear target market profile and take you step by step through my formula in creating a target market profile. I hope this episode inspires you to start carving out your ideal client profile, and if you’d like my free template – DM me on Instagram or LinkedIn!

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58:28

CEO Briefing Ami Summers

Ready, Set, Paid Ads ·

2023/05/10

It is such an honour to be joined in this episode by my much-loved Leadership Coach, Ami Summers from Craft Coaching and Development, to talk about Emotional Intelligence, diving into how to test for, build and use EQ as a leader of a team. With 15 year’s experience as a leadership development consultant and as a Certified Coach (Mentor Coach), Ami is a specialist in supporting leaders of growing teams with entrepreneurial and creative backgrounds. She is accredited in a number of diagnostic tools

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33:03

Free & Low Cost Marketing Strategies for Small Business

Ready, Set, Paid Ads ·

2023/05/03

Marketing doesn't have to break the bank to be effective, in this episode I share my top Free and Low Cost Marketing Strategies that small business owners can implement straight away!

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31:47

CEO Briefing Nikki Malvar

Ready, Set, Paid Ads ·

2023/04/26

Today’s CEO Briefing is with one of my favourite humans Nikki Malvar, Branding Photographer and owner of Heist Creative, who I have to thank for all my Agency’s stunning brand photography! Nikki is a most talented storyteller - a photographer who builds brands up through incredible imagery and a premium photography experience. Shooting with a marketing eye, capturing photos that are beautiful, high quality and strategic, to communicate an individual’s compelling story within their business. In this

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31:40

Getting Started with Paid Digital Ads

Ready, Set, Paid Ads ·

2023/04/19

This episode is for anyone wanting to understand the basics of paid digital ads. I will take you through the differences between search and social ads. Where you can DIY and when you need to call in the experts. And, what sort of investment you might need to get started.

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51:19

CEO Briefing Brand Strategist Bec Hughes

Ready, Set, Paid Ads ·

2023/04/12

In this episode we are joined by Bec Hughes Brand Strategist, Business Coach & Mentor for Brand-led Creatives, and one of my most loved business pals. She obsesses over clever creativity, challenging the norms, and revealing unexpected outcomes. During her day job, she’s a wordsmith, one-woman creative business owner cheer squad, pixel perfectionist (graphic designer for the people at the back), storyteller, speaker, alliteration addict (can't you tell!?) and host of The C Word podcast. On the

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08:53

An Interview with ChatGPT

Ready, Set, Paid Ads ·

2023/04/05

I am excited in this episode to talk about 2023’s hottest topic ChatGPT! A slightly different twist on the top trends or best hacks, I have a very exclusive interview with ChatGPT themselves! It’s a quickie but a goodie, with ChatGPT sharing exactly why you should use it in your business.

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20:08

CEO Briefing IP Australia

Ready, Set, Paid Ads ·

2023/03/29

In today’s episode I am joined by Lauren Stokoe, a Director with IP Australia, talking about who needs to consider registering a trademark, how you can use the new tool TM Checker to do preliminary research on your business name (or even a logo someone develops for you) and what the process is for registering a trademark for your business. IP Australia approached me as part of their educational efforts to better inform small business owners of the role that registering a trademark can play in their

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13:32

Pick One Social Channel

Ready, Set, Paid Ads ·

2023/03/22

Which social media channel is superior? And how do you know which to pick for your business? In this episode I reflect on a conversation with a client who asked me to “pick one.” This is a great breakdown of not just how to pick the social channels for your business, but also what different digital channels can achieve for your business. Looking at organic, paid, email and more.

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26:52

CEO Briefing Visibility Coach Anna Scott

Ready, Set, Paid Ads ·

2023/03/15

In today’s podcast Anna Scott shares why CEOs need to increase their visibility and be the Visible Force in their Industry. Anna is a Visibility Coach, empowering passion-led women to step into the limelight, own their personal brand and become a Visible Force in their industry. Using over a decades worth of experience in PR & Branding, with some of Australia’s biggest homegrown brands, coupled her intimate knowledge of the small biz world, she supports her clients with the confidence and know-how

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11:47

Navigating a Digital Marketing Break Up

Ready, Set, Paid Ads ·

2023/03/08

No one wants to think about breaking-up, but when things don’t go right, or you’ve just outgrown it, you may find your current outsourced or in-house marketing support may be moving on. In this episode I share 3 key things you need to do, to ensure today’s break-up doesn’t negatively impact your digital marketing plans for tomorrow!

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25:41

CEO Briefing Business Advisor Jason Andrew

Ready, Set, Paid Ads ·

2023/03/01

Jason Andrew is a chartered accountant, founder, and business advisor to high-growth businesses. His accounting firm, SBO Financial, focuses on helping Ecommerce businesses with their numbers, ranging from bookkeeping and financial control to profit and cash flow maximisation strategies. Jason is the author of entrepreneurial accounting book, "Stark Naked Numbers." People have called it the "barefoot investor for entrepreneurs" and ''the 4-hour work week of finance and business." In this episode of

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21:03

Who Should Manage your Social Media

Ready, Set, Paid Ads ·

2023/02/22

When it's time to let go of DIYing your Marketing you can hit a cross roads of how to effectively outsource or in-house to maximise all the digital marketing tools available. In this episode I explore different options of Digital Marketing management and how they may evolve as your business grows. From freelance social media managers, to students, to specialists and agencies.

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48:25

CEO Briefing with Bold Business Coach Suz Chadwick

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2023/02/15

Suz Chadwick is a BOLD Business & Mindset Coach and Speaker supporting entrepreneurs to go from business confusion to clarify, courage and CEOing at the next level. The author of Play Big, Brand Bold, host of the popular Brand Builder's Lab podcast and the creator of Bold Business Academy (BBA) & the Amplify Accelerator, she works with savvy women in businesses to create courageously bold brands, get out of their own way & build profitable businesses that take you from Messy to Magnetic! On this

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14:01

When to Stop DIYing your Marketing

Ready, Set, Paid Ads ·

2023/02/08

Digital Marketing can take up a lot of your time, and although everyone tells us to outsource, it's hard to feel confident that it's time. In this episode I share 3 signs to look for, that tell you you're ready!

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27:52

CEO Briefing Purpose Mentor Tony Bonney

Ready, Set, Paid Ads ·

2023/02/01

From being a rock & roll agent to working with global corporations in harnessing their purpose and values to create meaningful commercial success, for Tony Bonney everything has had the one theme…why do we decide to listen to, work for, buy from and associate with the people and organisations we do? Everything boils down to this one philosophy…purpose enables people and organisations to be the best version of themselves. It results in people with meaningful personal lives creating connected teams

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18:14

The CEO Digital Checklist

Ready, Set, Paid Ads ·

2023/01/25

Being the CEO of your business means letting go of being on the tools, especially when it comes to digital, but it's so important you stay in control of the results - just as you stay across your business financials. In this episode I share The CEO Digital Checklist to get not just your foundations right for outsourcing but to ensure you get the right reports to assess ongoing performance too.

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30:04

CEO Briefing LinkedIn Expert Karen Hollenbach

Ready, Set, Paid Ads ·

2023/01/18

Welcome to the CEO Briefing series, in this series I will be talking to industry experts, who will share their advice on what CEOs need to know to run a thriving business. In today's episode I talk to Karen Hollenbach, one of Australia’s leading Independent LinkedIn Specialist Trainers and the Founding Director of Think Bespoke. With over 12 years of LinkedIn training, strategy and LinkedIn profile writing experience in Australia, Karen has helped 1000s of professionals and 100s of organisations

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17:57

Get Set for 2023

Ready, Set, Paid Ads ·

2023/01/11

A practical approach to kicking off your Digital Marketing in 2023, with a step by step guide of what you need in place to optimise for success. If you'd like a copy of my Monthly Analytics Template head to https://maryanneamies.com/monthly-check-in-template/

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28:17

Digital Confidence Interview Series Wrap

Ready, Set, Paid Ads ·

2022/12/21

The Digital Confidence Series has been a wonderful insight into 7 personal journeys with digital marketing. In this episode I reflect on the interviews and wrap up my favourite take aways.

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