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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

30:11

Gold, Silver & Spinach: TV Shows As Marketing

Under the Influence with Terry O"Reilly ·

2023/02/11

With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies. Hosted on Acast. See acast.com/privacy for more information.

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26:44

Fish Where The Fish Are: Surprising Help Wanted Ads

Under the Influence with Terry O"Reilly ·

2023/02/04

This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code breakers. Hosted on Acast. See acast.com/privacy for more information.

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26:33

One Sentence Sermons: The Wit of Church Signs

Under the Influence with Terry O"Reilly ·

2023/01/28

This week, we take a look at church signs.With congregations declining, churches are using their signs as marketing tools to attract new members.And they’re using humour to do it.We’ll look at the history of funny church signs, we’ll examine how effective they are, we’ll talk about some of the funniest ones we’ve seen, and a few epic church sign fails. Hosted on Acast. See acast.com/privacy for more information.

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27:33

Tools for the Family Jewels: Gender Bending Brands

Under the Influence with Terry O"Reilly ·

2023/01/21

This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world. Hosted on Acast. See acast.com/privacy for more information.

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27:17

The Willy Wonka Secret: Candy Bar Advertising

Under the Influence with Terry O"Reilly ·

2023/01/14

This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We’ll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we’ll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbury Dairy Milk commercial. Hosted on Acast. See acast.com/privacy for more information.

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3:19

Backstage at the Vinyl Cafe comes to Apostrophe

Under the Influence with Terry O"Reilly ·

2023/01/11

We are very excited to welcome Backstage at the Vinyl Cafe to the Apostrophe Podcast Network.Each episode will feature two Dave and Morley stories as told by Stuart McLean.And for the first time ever, his longtime producer, Jess Milton, willtell youthe backstories behind those stories.I have a story, too. The first time I met Stuart.Enjoy. Hosted on Acast. See acast.com/privacy for more information.

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27:59

London Bridge Is Down: How The Queen’s Death Affects...

Under the Influence with Terry O"Reilly ·

2023/01/07

To kick off our 2023 season, we look at how the Queen’s death affects the marketing world. Over 600 companies had been granted a Royal Warrant by Queen Elizabeth,giving them prestige and enviable marketing power. But with the monarch’s death – all Royal Warrants become null and void. It’s now up to King Charles to honour them– or not. Hosted on Acast. See acast.com/privacy for more information.

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1:52

We're back January 7th

Under the Influence with Terry O"Reilly ·

2023/01/03

Happy New Year. We have a fun 2023 season planned for you. Here's a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more information.

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28:36

Even More Remarkable Brands (From the AOP Archives)

Under the Influence with Terry O"Reilly ·

2022/11/26

This week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history. Best of all, they’re not only remarkable brands, they’re remarkable stories as well. Hosted on Acast

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31:52

Mad Women (From the AOP Archives)

Under the Influence with Terry O"Reilly ·

2022/11/12

This week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We’ll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the “I Love New York” campaign, as well as some of the top ad women of today.Move over Mad Men, it’s time to honour the

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25:03

S3E05 - Marketing Rock and Roll, Part Two

Under the Influence with Terry O"Reilly ·

2022/11/05

This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV.The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill.We’ll analyze how MTV changed the music business, and how Michael Jackson’s videoThrillerchanged MTV. We’ll also talk about how the Internet revolutionized the marketing of rock and roll

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28:28

Burn The Boats: Brands That Risked and Won (From the...

Under the Influence with Terry O"Reilly ·

2022/10/29

This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, and a CEO who made a decision that was so unpopular even his board of directors bet against

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29:54

Ageism In Advertising (From the AOP Archives)

Under the Influence with Terry O"Reilly ·

2022/10/15

This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the ones with the most disposable income and spend the most in almost all categories - yet the advertising industry doesn't chase them. We examine why that is. Hosted on Acast. See acast.com/privacy for more

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43:18

Rejecting Colonel Harland Sanders

Under the Influence with Terry O"Reilly ·

2022/10/04

One our favourite episodes from our sister podcast,We Regret To Inform You: The Rejection Podcastis the inspiring story of Colonel Harland Sanders, the founder of KFC (Kentucky Fried Chicken) and how he overcame unbelievable rejection.It’s hard to imagine that he was rejected over 1,000 times (!) and still continued to persevere. This week, we wanted to bring you this bonus episode to remind us all to Never Ever Give Up. Hosted on Acast. See acast.com/privacy for more information.

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22:37

The Commercials You Grew Up With (From the AOP Archives)

Under the Influence with Terry O"Reilly ·

2022/09/17

This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but still got burned into your memory bank. So put on your pajamas and gather round the radio.And remember one thing – you have to be in bed by the time Bonanza comes

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24:16

S3E04 - Marketing Rock and Roll, Part One

Under the Influence with Terry O"Reilly ·

2022/09/05

In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions bynotfollowing Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four.Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the history of rock and

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25:44

AOP Goes to the Movies (From the AOP Archives)

Under the Influence with Terry O"Reilly ·

2022/09/03

This week, Age of Persuasion Goes To The Movies.Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers -which were originally created to drive people OUT of theatres, not into them. It’s

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23:45

Marketing Pioneers (From the AOP Archives)

Under the Influence with Terry O"Reilly ·

2022/08/20

In this episode, we look at theMarketing Pioneerswho created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop. Each pioneer was a visionary, each overcame almost insurmountable

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25:16

Candid Commercials: Real People in Advertising (From...

Under the Influence with Terry O"Reilly ·

2022/08/06

The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable. Hosted on Acast. See acast.com/privacy for more information.

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25:36

It's Not Easy Being Green: Green Marketing (From the...

Under the Influence with Terry O"Reilly ·

2022/07/23

This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green. Hosted on Acast. See acast.com/privacy for more information.

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