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PODCAST

Smarter Building Materials Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring

business management

All Episodes

37:15

Shark Tank Winner Joe Altieri On Building Brands That...

Smarter Building Materials Marketing ·

2022/05/02

This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank. Joe Altieri is the inventor and founder of FlexScreen, a product featured on Shark Tank. He’s one of the best in the business when it comes to disrupting a building product category, and we talked with him about the road to his success.

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13:23

4 Tips to Successfully Develop a New Building Product...

Smarter Building Materials Marketing ·

2022/04/25

Introducing a new product to the market isn’t just about launch day and social media announcements. How can you help guarantee you’ll get traction when you reveal new product lines to customers? This week’s guest gave us a few insights and insider ideas. Amanda Sizemore is the Business Development and Marketing Director for AmeriCote, which launched a successful new product line — right before the pandemic. We talked about how her team navigated such a challenging project and how manufacturers can

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19:47

How To Increase Profits by Owning the Manufacturing...

Smarter Building Materials Marketing ·

2022/04/18

This week’s episode comes to you from the Association of the Wall and Ceiling Industry (AWCI) trade show floor. We wanted to hear from contractors and manufacturers who are dealing with the challenges of today’s industry — so we chatted with someone who’s both and has seen all of it. Dan Wies from Wies Drywall is an experienced contractor who talked with Zach about his family’s business and how they’ve pivoted to help more customers and grow their business. We met up with him at the AWCI trade show

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25:44

How To Solve Labor Shortage in Building Materials

Smarter Building Materials Marketing ·

2022/04/11

The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome. On this episode, we bring on Nate Henderson, Founder and CEO of BILT Incorporated, who shares insights into how manufacturers can better support and educate their customers,

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16:22

How Manufacturers Can Create Better Connections to...

Smarter Building Materials Marketing ·

2022/04/04

There are plenty of ways to get in touch with your customers and potential partners, but staying in front of them (and ahead of your competition) can be challenging. The guest on this week’s episode walks us through how manufacturers can map out a smart strategy to reach their customers. This episode’s topic is a big one in building materials, and our guest Travis Hilldore was happy to tackle it with us head-on. Travis works in marketing and sales for an equipment and product manufacturer, and we

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19:11

How Building Materials Manufacturers Can Drive...

Smarter Building Materials Marketing ·

2022/03/28

We talk quite a bit about the online experience for your customers, but what if you want to ensure a pleasant in-store purchase of your product? This episode is all about creating a positive and frictionless customer journey, and you’ll want to take notes on each step. Vinnie Circosta is the Vice President of Sales & Marketing at Raskin Industries, and he shared a few tips on how this successful flooring brand makes its customers a part of the purchasing experience, from digital to physical.

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23:46

How to Support Builders in Today’s Construction Industry

Smarter Building Materials Marketing ·

2022/03/21

Construction industry issues like labor and supply shortages have been a serious burden on today’s builders. This week’s episode features an experienced residential and commercial builder who fills us in on how manufacturers and the rest of the industry can offer support so everyone stays in business. Caleb Williams is a North Carolina builder who’s worked in both residential and commercial construction. He talked with Zach and Beth about the biggest challenges builders are facing in the industry

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20:10

Adapt or Die: How to Reevaluate Your Building...

Smarter Building Materials Marketing ·

2022/03/14

Is it time to reevaluate your business strategy this year? The ever-changing construction industry has required today’s manufacturers to stay agile, and in this week’s episode, we talked with one manufacturer who revealed the big decisions they made to adapt, grow and stay ahead in building materials. Jeremiah Hershberger is Product Manager for Key-Link Fencing & Railing, and he talked earnestly and openly with us about the value that building products need to deliver to customers today. We learned

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31:34

3 Ways Building Materials Companies Can Become...

Smarter Building Materials Marketing ·

2022/03/07

Consumers everywhere feel the impact of inflation in their daily lives. So this episode is about how manufacturers can support growth in their business amidst a turbulent — but very exciting — time in today’s building industry. We talk with building materials research expert Grant Farnsworth about the trends we’ve seen over the last two years, along with what manufacturers can do to sustain their business by planning ahead instead of just surviving in the now.

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26:29

Solutions for the Labor Shortage: How Manufacturers...

Smarter Building Materials Marketing ·

2022/02/28

Our guests on this week’s episode are spearheading an important solution: the construction industry’s labor shortage problem. It's a fascinating episode about partnerships, skilled trades and the future of labor in the construction industry. This week, Spencer Brown, Director of Sales for Pfister Faucets, and Kevin Johnson, President of CHS Plumbing, talked with Zach and Beth about what manufacturers and their customers (the contractors they work with) can do to support each other in today’s

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22:08

How Building Materials Companies Can Reach Hispanic...

Smarter Building Materials Marketing ·

2022/02/21

One of the most common questions Venveo gets from manufacturers is “Should we translate our website into Spanish?" The answer is always a resounding, “Yes!” But for some manufacturers that might feel like a daunting task, so we break down this process more with an expert in this week’s episode. It’s important to do the work to make your building materials website more accessible to Spanish-speaking audiences. Kevin Kilpatrick is the Chief Marketing Officer of Blue Lake Lumber, and he walked us

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19:36

What Builders Thought of IBS 2022

Smarter Building Materials Marketing ·

2022/02/14

We haven’t covered one of the construction industry’s biggest events in a couple of years, so we were thrilled to report live from this year’s NAHB International Builders’ Show. Beth and Steve attended IBS 2022 in Orlando, and we checked in with them on what’s buzzworthy at this year’s event. Part of our passion at Venveo is to report on trends and concerns in the building industry, and we’re so excited to share what happened at IBS 2022 in Orlando. It gives us an opportunity to connect with others

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22:32

All About CEUs: The ROI of Education in Building...

Smarter Building Materials Marketing ·

2022/02/07

Educating your customers and giving them more opportunities to learn is such a valuable resource and service in the building materials industry today. Some manufacturers do this well — but some don’t. We talk with an education expert about how more BPMs in the industry can get it right. To stay ahead of competition, today’s building materials manufacturers need a way to make themselves valuable and trustworthy to customers: CEUs might just be the secret ingredient to that kind of success.

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18:24

What Pros Want in 2022: Insights From a Building...

Smarter Building Materials Marketing ·

2022/01/31

Every year, Venveo partners with The Farnsworth Group to survey pros, builders, architects and DIYers on how they research, specify and purchase building materials products. This week, we’re sharing insights from the pro panel we held during the 2022 Building Products Customer Guide event. Anytime we get to talk with other building materials industry pros and experts, it’s a fun time. Here are a few key clips, along with some of the best insights straight from the pros.

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19:50

Why Architecture Firms Care About Your Product...

Smarter Building Materials Marketing ·

2022/01/17

The sales process in building materials can involve a few hurdles. Product certifications, though, might get your product in front of architects you’ve only dreamed of and prevent value engineering your product out of the project later on. But is a certification worth it? Let’s find out. This week, we’re learning from sustainability expert Walter Lourie on how to use building materials certifications to stay ahead of the sales game and in the project. Walter gives us a couple of really smart

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16:23

How Manufacturers Can Reach Architects and...

Smarter Building Materials Marketing ·

2022/01/10

A crucial key to making your brand an industry leader is by differentiating it from competitors. Identifying your audiences’ wants and needs is a great start, but understanding how to reach them should be first and foremost. The moment your brand becomes top-of-mind for customers, you’re on your way to big success. This week, Zach and Beth talk with Gerry Messina, a building products marketing executive, who brings industry experience, along with a marketing and sales perspective to the discussion

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25:09

How To Build Your Sales Team to Win Offsite & Modular...

Smarter Building Materials Marketing ·

2022/01/03

There are experts in the building materials industry who are certain that we're about to see a huge growth trend in offsite and modular construction — the kind of growth that can truly disrupt the industry and how we build its future. This week, Zach talks to Tim Seims, from John Burns Real Estate Consulting, about modular and offsite construction and the impact that we expect it to have on the building materials market.

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27:27

Top 5 Smarter Building Materials Marketing Podcast...

Smarter Building Materials Marketing ·

2021/12/20

From lumber prices to eCommerce to TikTok trends, Beth and Zach talked about what matters most to the building materials industry. Here are our five most popular podcast episodes — and a couple of bonuses for you to check out. We had the honor of talking to a number of industry experts this year, and packed a ton of great content into the last twelve months. Beth and Zach revisit our most listened-to episodes, with a few of our favorite clips included.

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19:00

How To Create a Competitive Advantage Through Education

Smarter Building Materials Marketing ·

2021/12/13

By offering free education, insights and community, manufacturers can build trust with their customers and prospects. That kind of trust gives businesses a serious competitive advantage, but not everyone does it right. Marcy Tyler is Director of Building Science for Tremco Commercial Sealants & Waterproofing, and she’s positioned the company as a recognized expert in the building materials industry. Marcy shares how manufacturers can use the same strategies to get their product in front of their

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18:51

Dealer Locator Strategies to Improve Your Building...

Smarter Building Materials Marketing ·

2021/12/06

The manufacturer and dealer relationship has been strained in the last couple of years. But if you listen to this week’s episode, you’ll wind up with a checklist for tackling this issue head-on: how to improve relationships with dealers, build a digital presence that supports those relationships and sell more effectively. This week’s podcast features two special guests: Joshua Rich, the president and CEO of Bullseye Locations, and Brian Baker, a digital strategist and founder of DoDecaHedron

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