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PODCAST

TechMagic with Cathy Hackl

TechMagic with Cathy Hackl helps you navigate the future and make sense of today’s rapid technological change. Hear unique perspectives, explore new trends, and journey into the heart of technology. TechMagic is a must-listen for anyone passionate about the future of tech because Arthur C. Clarke said it best: “Any sufficiently advancedtechnologyis indistinguishable frommagic." Hosted on Acast. See acast.com/privacy for more information.

technology marketing

All Episodes

40:42

Season 2 Finale: Web3 - What’s Next?

TechMagic with Cathy Hackl ·

2022/11/17

The metaverse is still in extremely early development-it feels almost like a party that just started. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a human-centered development paradigm, with an almost anti-big tech attitude. This episodes explores how Web3 and Meta can reach more skeptical audiences. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can

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35:45

Haute Couture: Fashion & Luxury in the Future of the...

TechMagic with Cathy Hackl ·

2022/11/03

This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Video games like Roblox and Second Life have skins and avatars that are expressions of how players present themselves. Fashion, web3, and the metaverse are inevitably meeting at an intersection that celebrates creativity and self-expression.In this episode ofMetaverse Marketing, we explore how the world of fashion is expanding into web3 and the metaverse and how companies can meet consumers

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33:21

Jobs in the Metaverse

TechMagic with Cathy Hackl ·

2022/10/27

You have probably felt some major shifts around work in the last couple of years. Quarantine, economic downturns, quiet quitting, and even more transitions in the labor market than ever before. Just about everyone's job has changed in some way, and developments in metaverse technologies promise that things will just keep changing.In this episode ofMetaverse Marketing, we are going to explore how the world of work and education are expanding and what you can do to keep up.Follow Cathy on Twitter:

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26:09

New Commerce Models

TechMagic with Cathy Hackl ·

2022/10/20

The Metaverse market opportunity could be in the trillions of dollars, and every brand is trying to make sense of what this means to them. Unlike past financial opportunities, this one comes with entirely new ways to make money and even new types of money because the definition of value itself is changing.In this episode of Metaverse Marketing, we'll talk to Web3 and metaverse pioneers about the different approaches to commerce that they are experimenting with and the new commerce models that are

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29:49

New Customer Journeys

TechMagic with Cathy Hackl ·

2022/10/13

As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Maybe you thought you could prove you were in on the joke by throwing in a, how do you do fellow kids? Only to realize that meme is now 10 years old. The world is changing and so are our brands' audiences. On this episode of Metaverse Marketing, we're looking at how the Metaverse and Web3 can help you develop new customer

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36:03

Digital Twins & the Physical World Metaverse

TechMagic with Cathy Hackl ·

2022/10/06

Have you ever wondered if you have someone out there in the world that looks just like you? A study from a research institute in Spain found that most of us have several lookalikes out there. Why do we share this with you? Because the same is becoming true for our physical world.Technology has helped us map many streets and roads, which we use to navigate to our destinations on a daily basis. But much more than meets the eye is happening underneath the surface. We are creating digital twins of our

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37:26

Utopia/Dystopia

TechMagic with Cathy Hackl ·

2022/09/29

You may know a lot of metaverse skeptics or you might be one yourself.For many people, the metaverse conjures up visions of lonely, unhappy people wearing VR headsets to escape reality. While we hope that through this podcast, you come to realize that the metaverse and web3 are so much more than people in headsets, the feeling is understandable. After all, the term "metaverse" does originate in a dystopian novel.Today on Metaverse Marketing, we're talking dystopias and utopias, the fears that can

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28:28

Building Community in a New Era

TechMagic with Cathy Hackl ·

2022/09/22

Welcome to the second season of Adweek's Metaverse Marketing podcast. We are excited to dive deeper this season into how the metaverse is changing our world both on and offline. In this premiere episode, host Cathy Hackl explores what it truly means to build a community and why it is such a hot topic in Web3 and the metaverse.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by

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3:37

Metaverse Marketing Season 2 - Coming Soon!

TechMagic with Cathy Hackl ·

2022/09/20

Welcome back, fellow pioneers! About a year ago we made a big bet that business professionals would be interested in better understanding what the metaverse meant for them and the brands and companies they work for. And what a year it's been. So much has happened since our last episode.Nowadays, all eyes are on the metaverse and Web3, and for good reason. Every week seems to bring with it further acceleration, and it can feel hard to keep up with the pace of change. The most prominent companies in

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35:19

Metaverse 2030

TechMagic with Cathy Hackl ·

2021/11/17

We started this journey in an effort to better understand where the future of the internet is heading, as well as to help you explore the metaverse. And just as we were doing that, something quite interesting happened.Mark Zuckerberg, the founder of Facebook, announced that the company will become a metaverse company and marked the shift with a name change to Meta. If ever there was a timestamp in history, this would be it. While Facebook may be a part of that journey, as we've heard it time and

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38:28

Fashion's Future Moment

TechMagic with Cathy Hackl ·

2021/11/10

It was May 2019 when Dutch startup, The Fabricant, made a splash on the fashion scene with the debut of their Iridescence dress, a luminous cape-like gown that glowed with highlights of purple. But this was no ordinary dress. The Iridescence dress is a digital asset that was auctioned on the blockchain for $9,500 and delivered by digitally tailoring the dress onto the photos of the buyer. For those paying attention to what is happening in the fashion industry, it was this sale that made us

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29:32

NFTs

TechMagic with Cathy Hackl ·

2021/11/03

When the American digital artist known as Beeple sold a digital artwork at Christie’s Auction House for over $60 million, it became the most expensive NFT ever sold at an auction. It was a metaverse moment that crystallized the hype surrounding this new form of digital media. But what exactly is an NFT and why are they so important? NFT stands for non-fungible token and is essentially a unique and noninterchangeable unit of data stored on a digital ledger such as the blockchain. These tokens can be

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23:00

Entertainment at the Core

TechMagic with Cathy Hackl ·

2021/10/27

What if it was possible to walk the halls of Hogwarts, explore the deserts of Tatooine, or be emersed into J. R. R. Tolkien’s Middle Earth? Would you want to explore one of these imaginary worlds? "People like the idea of an escapist experience, whether that be on TV, in a video game, or on some kind of shared virtual space,” says Anshel Sag, Principal Analyst at Moor Insights & Strategy. “I think that helping people to momentarily escape reality is really what entertainment's purpose is." The

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29:13

Who am I in the Metaverse?

TechMagic with Cathy Hackl ·

2021/10/20

When most of your time spent with others is on digital platforms, is your digital identity a better representation of who you are than your physical identity? As we look forward towards the future, our avatars will play an increasingly important role in how we enter the metaverse and how we represent ourselves there. "The purpose of the avatar inside the metaverse is to really truly look inside ourselves," Kelly Vero says. The avatar can become an exploration of the self, but it can also give us

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27:21

What's Gaming Got To Do With It?

TechMagic with Cathy Hackl ·

2021/10/13

According to 2021 research from Statista: 38% of video game players are ages 18 to 34 and 7% are 65 years and older. In 2021, women accounted for 45% of gamers in the U.S. And lastly, two out of every five people across the world are gamers. They're not only your kids, but also your aunt, friend, and possibly even your grandma. You need to look no further than gaming to start seeing your first glimpses of the metaverse. Gaming—and particularly multiplayer games—have paved the way for the

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22:41

Collaboration and Co-Creation are Kings

TechMagic with Cathy Hackl ·

2021/10/06

The moment you take your first step into the metaverse, you'll immediately notice the passionate community of builders that are architecting the future of the internet right before your eyes. And they're not going at it alone—instead, they're leveraging the power of collaboration to move at a speed that would be impossible for any single creator. As brands begin to foray into this territory, one critical truth should always be top of mind: collaboration and co-creation are two of the most

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21:49

Defining A New Reality

TechMagic with Cathy Hackl ·

2021/09/29

"Metaverse" is a word that's hard to define — and means different things to different people. The term was coined by sci-fi writer Neal Stephenson in his 1992 novel, "Snow Crash," to describe a world similar to that which was later popularized in Ernest Cline's 2011 book, "Ready Player One," which was adapted into a film by Steven Spielberg. In these stories, the metaverse is a persistent virtual world—accessible by VR goggles—where users can fully live out their lives digitally. But is that the

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1:29

Adweek's Metaverse Marketing Podcast — Coming...

TechMagic with Cathy Hackl ·

2021/09/22

Today, Adweek is announcing the release of our newest original podcast series — Metaverse Marketing. Part audio documentary, part interview podcast, Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond just the hype. The podcast is hosted by leading metaverse strategist and CEO of Futures Intelligence Group, Cathy Hackl. On Adweek's Metaverse Marketing podcast, host Cathy Hackl takes listeners on a journey into the future and

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