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PODCAST

B2B Marketing Excellence & AI Podcast

Whether you"re guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies. Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to: Reach and engage your ideal audience Build trust through meaningful content and messaging Leverage AI tools like ChatGPT to boost efficiency and creativity Equip lean teams to do more

business marketing

All Episodes

00:25:30

Marketing Mistakes All Businesses Make - Part 1

B2B Marketing Excellence & AI Podcast ·

2021/08/25

In this two-part podcast, Donna Peterson and her guest Doug Glenn, Publisher of Heat Treat Today, talk about various marketing mistakes their companies made and what they learned from them. They then outline marketing tactics you should implement to be more effective. They also discuss marketing philosophies that will help you build a relationship with your prospects that will instill trust, including:Stop talking about yourself and talk about your customer’s needs and challenges.You cannot help

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00:31:06

Why is it important to use quality compliant...

B2B Marketing Excellence & AI Podcast ·

2021/08/11

This podcast will explain why you need to stop and truly understand where your marketing list or data is coming from. Why it is imperative you use only quality data that is targeted, updated, and compliant.You have to be careful not to use marketing lists that will tarnish your reputation, get you blacklisted, or assessed large penalties.My good friend Pauline Murphy from 1 Stop Data is an expert in her field. Today, we spoke about: 1) What type of data does 1 Stop Data have?2) Why is it so

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00:27:16

Strategy and Execution of B2B Marketing Campaign –...

B2B Marketing Excellence & AI Podcast ·

2021/07/19

"Only 15% of employees actually know their organizations most import goals - either they have too many, they do not have any, or the goals keep changing." FranklinCoveyImagine the difference you could make in your company if you implemented just one of the strategies we talked about in the previous podcast.One of the biggest challenges companies have is execution. So many companies have great ideas, strategies, and goals - but then are unable to get them properly implemented.In this episode, I

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00:40:22

Strategy and Execution of B2B Marketing Campaigns –...

B2B Marketing Excellence & AI Podcast ·

2021/07/05

This podcast episode is part one of a two-part series. In this part, we’ll be concentrating on B2B Marketing Strategy.We have chosen several clips from previous episodes of the World Innovators Podcast that cover the best marketing strategies for your B2B business. Listen as we speak with industry leaders about the top B2B marketing trends you need to enhance your brand and to facilitate trust.Industry: Barbara Falk, PubWorx: Building relationships and communities that offer value.Sue Bromwich,

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00:33:47

Four Questions to Ask Before Starting a B2B Podcast

B2B Marketing Excellence & AI Podcast ·

2021/06/21

The topic of podcasting seems to come up in every marketing meeting, networking event, or webinar I am on. To answer some of the questions I had, as well as those of others, I thought it best to talk with our podcast producer - Merrill Loechner from Smith Douglass Associates. Merrill has a wealth of information about podcasting and, with her years working in the Biotech space, she understands the industrial market. If you have additional questions, please feel free to contact me. I will get you

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00:37:10

Don’t Waste Your B2B Marketing Dollars

B2B Marketing Excellence & AI Podcast ·

2021/06/14

Joanne Persico, President of OneCount talks about how companies need to take the time to really understand who and why people are visiting their website and responding to their different marketing campaigns. With this knowledge, companies will be able to save time and money by only reaching the people who are most interested in what they have to offer. Here are few questions we discussed during the interview:Why is it essential for companies to stop keeping their data in separate silos and

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00:28:29

How To Have Your Industrial Brand Stand Out

B2B Marketing Excellence & AI Podcast ·

2021/06/07

In this episode, I spoke with Scott Adams, CTO, of Angel Business Communications. We discussed how quality sources can help companies educate and promote their products/services.During the interview we discussed: Technology Publications & Events are including traditional media in their marketing. Changes Angel BC made with their events and how it helped them when COVID hit.Importance of using quality targeted technology listsAngel BC brands include: Angel Tech, Compound Semiconductor, Digitalisation

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00:37:23

How an Industry Specific Publication Retained and...

B2B Marketing Excellence & AI Podcast ·

2021/06/01

During my interview with Doug Glenn, Publisher of Heat Treat Today, I learned how this industry-specific magazine kept its brand top of mind and attracted new subscribers. They emphasized quality over quantity.When you are doing marketing to specific industry markets you have to make sure you know and understand your ideal customer. Industrial publications must offer value.How Heat Treat Today keeps its subscribers engaged with its content.Industrial markets are seeing an increase in direct mail,

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00:32:26

How to Reach Your Industrial Audience All Over the World

B2B Marketing Excellence & AI Podcast ·

2021/05/24

For today’s episode, I interviewed Andrew Ewer, the CFO of Terrapin, Inc., a global corporate events company. And he has a message for marketers out there -Stop wasting your marketing dollars!Listen in and learn about using quality sources that can help you better reach your target audience. Once you truly understand your target audience, you will be able to offer only the information that the individual is genuinely interested in. When you offer valuable content, you’ll see a great response. Here

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00:30:22

How Harvard Law Executive Education Pivoted When...

B2B Marketing Excellence & AI Podcast ·

2021/05/13

Since the pandemic started, several brands have had to pivot on how they do business. Today, I spoke with Stephanie Gordon, the Market Outreach and Projects Manager of Harvard Law School Executive Education (HLSEE) on how they had to switch direction from in-person classes to virtual.Learn how they got creative to ensure the experience offered the same value, and how quality brands like HLSEE use quality sources to educate and promote their programs.I also asked her:When COVID first started, what

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00:43:33

How to Successfully Market to Pharmaceutical and...

B2B Marketing Excellence & AI Podcast ·

2021/05/04

Last week I was doing research in the pharmaceutical and biotechnology space and came across these two statistics that blew me out of the water: 1) Global Market Insights reports that the global biotechnology market size is projected to surpass USD $775 billion by 2025.2) Global Newswire reports that the global pharmaceutical manufacturing market is to grow from USD $357 billion to $1173 billion by 2030.This expected growth will increase the demand for various biotechnology & pharmaceutical

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00:45:38

Using Personalized Video in Your Social Media Campaigns

B2B Marketing Excellence & AI Podcast ·

2021/04/26

Today I spoke with Tina Silver, a digital & social media consultant. I had the great opportunity of getting specific details on how Tina helps reinforce the brands of her clients, such as the Le Mas Candille & Spa Candille a (5-star hotel with Michelin star restaurant based out of Mougins, France) and the Beckwith Health Club in the UK.With her inbound marketing initiatives, Tina skillfully builds relationships with targeted leads, encouraging them on each step of the way to becoming customers. When

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00:48:56

How Can Relationship Marketing Impact the Growth of...

B2B Marketing Excellence & AI Podcast ·

2021/04/16

Today I was delighted to be talking with Sue Bromwich who has been working in marketing for over 20 years. A self-described data junky, her passion for analytically based marketing ignited some years ago in the multi-faceted auctioneering sector – a sector she worked in for over a decade – when she led her first marketing team, directing the online promotion, buyer research, and strategic selling of assets in the early ’00s. Her creativity, ingenuity, and application of data-driven marketing

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00:41:44

Actionable Marketing Techniques to Implement Today

B2B Marketing Excellence & AI Podcast ·

2021/03/22

Today I was very lucky to talk with Cindy Cardinal, owner of CC Communications and an international marketing pioneer. Cindy and I met back in the 90's when there were only a handful of companies doing International B2B Marketing. Listen to this Episode to Learn about:How International Marketing Has Changed Why Companies Need to Give Their House File Some Love How Come Data Can Not Be Kept in Separate Silos What Marketing Techniques Are Working for Audience Development

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00:28:37

Marketing to the Franchise Industry

B2B Marketing Excellence & AI Podcast ·

2021/03/15

This morning I was very intrigued to be sitting down (or standing up), with Liane Caruso, a Franchise Marketing Consultant, about the franchise space. I have done a little work in the franchise space, but Liane really went into details about this industry. It is a great industry for people who want to make a change in their life and own their own business. Basically, these people are ready to control their own destiny! Listen in because this was a fun interview. Intricacies of the franchise

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00:36:18

Responsive Marketing Around the World

B2B Marketing Excellence & AI Podcast ·

2021/03/03

In this episode, I sat down with my good friend Amy Miller, the Director of Digital Engagement at Informa. Amy shared some great ideas on how to make a marketing campaign more responsive and how to nurture prospects into becoming customers.The Old is New Again - Incorporate Traditional MarketingBranding vs. Lead GenerationFrequency Blasts Digital Advertisement placed in front of the same recipients as the EmailInforma is a multinational publishing, business intelligence, and exhibition group with

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00:27:10

How to Reach Drug Discovery Executives

B2B Marketing Excellence & AI Podcast ·

2021/02/17

Welcome to The World Innovators Podcast! This morning I had the special occasion to talk with both Lu Rahman, Editor-in-Chief, and Sarah Orme, Sales Director, of Drug Discovery World. As you can imagine the drug discovery industry is a very HOT space right now. To have a successful marketing campaign in this space, you have to make sure you are reaching the right audience on the channels that will respond the best. Always start by using quality sources that are opted-in and compliant with all

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00:28:13

B2C and B2B Marketing: Are they that different anymore?

B2B Marketing Excellence & AI Podcast ·

2021/02/11

So excited about this episode of The World Innovators podcast!In this episode, I had the great opportunity to talk to Barbara Falk, a marketing veteran who worked in both B2C and B2B. Since March, we have seen marketing take a massive leap into the future.Here are some of the topics we discussed on what companies are doing to stay current - Barriers have been broken-down between Business and Personal.Converting Live Events into Virtual Events or Webinars.Direct Mail is still very

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00:14:25

Welcome to the World Innovators Podcast

B2B Marketing Excellence & AI Podcast ·

2021/02/10

Welcome to the World Innovators Podcast!In this first episode, I spoke about why I decided it was time to start the podcast. I have had so many great conversations with marketing executives, industry-specific publishers, and other business owners, I thought it was time to share the knowledge.I have three general questions I will ask each interviewee, so I thought the best way to start was to interview myself. This podcast will bring my two passions together - fitness and marketing. They have so

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