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PODCAST

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

business marketing

All Episodes

00:14:48

Finding Your Niche Market

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/13

Founder & CEO of Harkey Group, Scott Harkey, delves into the intricacies of finding your niche market. Discover how identifying and targeting a specific market segment can lead to more effective marketing strategies and better business outcomes. Gain insights into the importance of niche marketing and how it can set your business apart in a competitive landscape. Show NotesConnect With:Scott Harkey:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin

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00:23:09

The Art & Science Behind Billboards

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/12

Founder and CEO of THE HARKEY GROUP, Scott Harkey, delves into the art and science behind billboards. Discover how this full-service, integrated marketing organization navigates the dynamic needs of its clients with a consumer-centric, performance-focused approach. Gain insights into the creative inspiration and award-winning strategies that drive success across various industry verticals. Show NotesConnect With: Scott Harkey:Website//LinkedInThe MarTech

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00:16:19

Why AI In GTM Presents Massive Opportunities

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/11

Co-founder & CEO Daniel Saks from Landbase, a leading agentic AI platform for go-to-market strategies, delves into the vast opportunities presented by AI in GTM. Discover how Landbase's GTM-1 Omni suite, powered by specialized AI models, streamlines sales and marketing workflows to enhance lead generation and conversion at scale. Explore the vision shared by a team of seasoned founders and operators to revolutionize go-to-market processes through automation, unification, and

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00:17:18

How Agentic AI Will Transform Sales & Marketing

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/10

Co-founder & CEO of Landbase, Daniel Saks, delves into the transformative impact of Agentic AI on sales and marketing strategies. Discover how Landbase, the world’s first agentic AI platform, revolutionizes go-to-market processes with its GTM-1 Omni suite. Gain insights from Daniel Saks on leveraging AI to automate, unify, and optimize sales and marketing workflows for scalable lead generation. Show NotesConnect With:Daniel Saks:Website//LinkedInThe MarTech

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00:18:38

Transitioning To A 1st-Party Data Plan

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/09

CEO and Co-Founder Chris Sell from GrowthLoop, a leading composable customer data platform (CDP), discusses transitioning to a 1st-party data plan. Learn how GrowthLoop empowers marketers to build dynamic audience segments, orchestrate cross-channel journeys, and evaluate campaign performance through its advanced data cloud. Seamlessly integrating with leading data warehouses, GrowthLoop is bridging the gap between data cloud and growth platforms.Show NotesConnect With:Chris

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00:17:54

PR's Role In Marketing

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/04

Jerry Tousley, Head of Marketing at Business Wire, discusses the evolving role of PR in marketing, emphasizing its human element. He highlights that PR extends brand footprint through earned media, which is crucial for credibility and trust. Tousley stresses the importance of collaboration with PR professionals to craft authentic, humanized stories. He also notes that PR is not just for branding but for building trust and relationships. For smaller businesses, relevant media coverage is

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00:12:36

The CRM Moneyball Moment

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/03

Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden potential, similar to the movie "Moneyball." Riley emphasizes the importance of custom fields and automation in CRM systems, using an example of a company in Indiana that increased used equipment sales through data organization. She also discusses the balance between CRM automation and time spent analyzing data, advocating for a blend of both to

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00:17:16

Unbound’s Acquisition Of Insightly

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/02

Val Riley, VP of Marketing and Strategy at Unbounce, discusses the acquisition of Insightly by Unbounce. The acquisition aims to integrate Insightly's CRM data with Unbounce's landing page optimization, providing a comprehensive view of the customer journey. This combination allows for end-to-end conversion tracking, enhancing marketing insights and customer retention. Riley highlights the CEO's experience with CRM platforms and the importance of integrations. Looking ahead, she envisions a

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00:18:29

We Need More Digital Warmth

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/29

Brian Solis, Head of Global Innovation at ServiceNow, Inc., delves into the topic of determining brand differentiators.

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00:15:33

What Today’s Marketing Leaders Are Missing

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/28

Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, and frameworks. Explore how generative AI stands as a major disruption, necessitating a shift towards innovation rather than mere adaptation. Brian also highlights the importance of empathy in marketing, emphasizing the role of understanding evolving consumer behaviors and leveraging AI to create more personalized and human experiences at

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00:20:18

What Are The Requirements To Get Your Own Page On...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/22

President William Beutler from Beutler Enterprises, Inc. delves into the requirements for establishing a Wikipedia page. He emphasizes the importance of accurate information and compelling digital content to enhance brand presence online.Show NotesConnect With:William Beutler:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:19:36

Aligning Your Sales & Marketing Teams Through Social...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/21

Founder and Director at iKwe, Jadis Tillery, shares insights on empowering growth for businesses seeking investments and driving digital transformation through strategic vision and technology. With over 25 years of experience in various marketing sectors, including Media, Luxury Retail, and B2B SaaS, Jadis specializes in tailoring strategies to meet industry-specific challenges. Notable achievements include generating $1M in a month through internal ambassador networks and leading

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00:16:02

What To Do When Your Company Data Isn't Easily...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/19

Cofounder and CEO / President of Zappi, Steve Phillips and Ryan Barry, discuss strategies for dealing with inaccessible company data. They delve into the importance of leveraging consumer insights to enhance advertising and product ideas, emphasizing the need for faster and more affordable solutions in the creation process. Zappi, a company working with global enterprises like PepsiCo and McDonald’s, focuses on integrating consumer insights at every stage of product development.See Privacy

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00:16:54

What It Means For Companies To Be "Data-Rich" But...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/18

Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importance of understanding consumer behavior and internal organizational journeys to extract meaningful insights. Discover how bridging the gap between data and insights can help companies like PepsiCo, McDonald’s, and Heineken® enhance their advertising and product strategies. Join Steve and Ryan as they share their expertise in leveraging consumer

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00:17:22

Transforming Client Feedback InTo New Product Features

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/17

CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses transforming client feedback into new product features. Learn how customer feedback can drive new product features, optimization, and business growth opportunities. Discover how Simple.io's intuitive marketing software optimizes creative workflows and improves project management for creatives, ad agencies, and marketing teams. Explore seamless collaboration, regulatory compliance, and efficient resource management

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00:18:32

Streamlining Creative Project Briefing & Approval...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/16

CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses streamlining creative project briefing and approval workflows. Simple.io offers intuitive marketing software to optimize creative workflows and improve project management for creatives, ad agencies, and marketing teams. Learn how their solutions simplify the review and approval of marketing assets, manage digital assets efficiently, and ensure consistent project briefs.Show NotesConnect With:Darin

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00:17:03

Effective Marketing For Healthcare & Life Sciences...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/14

Christine "Chris" Slocumb, Founder/Chief Growth Officer at Clarity Quest, part of the Supreme Group, discusses effective marketing strategies for healthcare and life sciences companies in this episode

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00:17:05

How Local Grocers & Convenience Stores Can Modernize...

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/12

Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds light on the power of offline resolution capabilities and utilizing point of sale data to enhance retail media success. Explore more insights from

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00:15:08

The Surging Importance Of Retail Media Networks

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/11

Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data. Explore how retail media success is powered by Bridg's innovative solutions in this insightful episode. Show NotesConnect With:Jared

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00:17:44

Effective Mobile Marketing & Attribution

MarTech Podcast ™ // Marketing + Technology =... ·

2024/11/10

President and GM - North America at AppsFlyer, Brian Quinn, delves into effective mobile marketing and attribution strategies. By leveraging advanced measurement, data analytics, and privacy-preserving technologies, AppsFlyer assists brands in making informed decisions for their business and customers. Explore more about AppsFlyer's innovative solutions and how they empower creators and technology partners to enhance customer relationships at www.appsflyer.com.Show NotesConnect With:Brian

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2,219 results

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