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PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

0:00

The Downfall of Checkbox Social Proof and What That...

The Content Cocktail Hour ·

2023/07/14

Dustin Tysick is the VP of Revenue at Testimonial Hero, helping companies create video testimonials and drive social proof. Social proof is defined as “a psychological and social phenomenon wherein people copy the actions of others.” Rather than read a list of reviews or a lengthy case study, a quick video of a happy customer can be highly effective in driving new customers down your pipeline. If you want to learn how to do social proof the right way, keep listening!1:01 Conversation

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0:00

Top 5 Highest Performing Pieces of Content for Sales...

The Content Cocktail Hour ·

2023/07/10

Brett revisits a “Slice and Dice” conversation with Jonathan, where they review the top five performing sales content pieces on The Juice. Based on the pieces, they conclude that sales reps are most interested in useful templates, storytelling, being efficient, and empathy. Sales reps don’t need to reinvent the wheel; there are hundreds of useful sales templates all available on The Juice.0:00 Introduction2:28 Slice and Dice intro3:28 Conversation with JG6:10 Data from 11,000 users7:50 Top

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0:00

Creative Ways Marketing Can Support Sales Pipeline...

The Content Cocktail Hour ·

2023/07/07

Do you want to kiss pipeline anxiety goodbye? Meet Trinity Nguyen, VP of Marketing at UserGems. UserGems is a software for revenue teams that monitors jobs changes of customers relevant to you. Trinity explains how to efficiently and creatively support your sales pipeline and narrow in on your ICP (ideal customer profile). What works in marketing today might not work tomorrow. 0:49 Conversation begins2:50 Pipeline anxiety4:00 Teams at UserGems5:32 Measuring pipeline efficiently9:50 ICP

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0:00

Podcasting is Your Next Demand Gen Secret Weapon with...

The Content Cocktail Hour ·

2023/06/30

If you’re considering starting a podcast at your company, this episode’s for you! Fatima Zaidi is a podcast expert and the Founder and CEO of Quill and CoHost. Quill is a full-service production agency helping Fortune 500 companies with podcast production and audience growth. CoHost is an all-in-one podcast hosting, marketing, and analytics tool; Fatima calls it “the google analytics of podcasting.” Still early in the hype cycle, now is a great time to start a podcast and use it as your

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0:00

How to Use AI Without Losing Your Brand Voice

The Content Cocktail Hour ·

2023/06/26

Brett asks three marketing professionals how to leverage AI without losing the voice of a brand. Zac Harris, Head of Organic Marketing at Copy AI, was skeptical of AI at first, but now it’s his superpower. It’s a genuinely fun way to come up with new ideas and reduce time-consuming tasks. Felicia Newhouse, VP of Global Product Marketing at Aprimo, talks about the human responsibility of usingAI. Elizabeth Irvine, VP of Marketing at MarketMuse, is creating quarry reports on the state of

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0:00

Steps to Take to Build a Brave Brand with Gwen Lafage...

The Content Cocktail Hour ·

2023/06/23

Gwen Lafage breaks down the steps of building a brave brand. She is the VP of Brand and Content at Sinch, a “Customer Communications Cloud” that helps companies connect with their audience across all channels. Individual employees need to align on their brand story, visual identity, and tone. Then, they can act as brand ambassadors online and stand out from competition.1:16 Conversation starts3:20 Building brave brand6:12 Coca-Cola9:10 Stand out among competition15:15 Infrastructure20:44

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0:00

How to Develop Practical Use Cases for AI in Content...

The Content Cocktail Hour ·

2023/06/16

Adam Sockel is the Content Marketing Lead at Orum. Orum is an AI-powered Live Conversation Platform that helps drive revenue and makes sales more human-centric. He shares the practical ways he uses AI in his role as a content marketer. ChatGPT is a powerful tool that marketers should take advantage of, but will it eventually replace our jobs? They discuss this and more in this episode!1:02 Conversation with Adam2:50 Who is Orum?4:48 Marketing to salespeople8:42 Productivity11:40 Background

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Talking to Our Customers About New Products We're...

The Content Cocktail Hour ·

2023/06/12

Brett invites a Juice customer on to discuss the exciting launch of “Revenue Impact.” Leah Byrd is the Senior Manager of Integrated Campaigns at Keap, a CRM sales and marketing automation platform for small businesses; it’s a middle ground between Mailchimp and HubSpot. They discuss demand-gen, the role of content, and the blackhole that is content syndication.0:55 Conversation with Leah2:05 Keap4:27 Adapting5:40 Role of content8:35 Content syndication11:24 Utilizing The Juice15:18 Impact

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0:00

Building and Scaling a Modern Demand Gen Program with...

The Content Cocktail Hour ·

2023/06/09

Sandeep John is the Director of Demand Generation at Outplay, an all-in-one sales engagement platform. Today’s conversation revolves around demand generation: building a team with specific functions, qualities of successful marketers, and building a modern demand-gen program that drives serious revenue. First, it’s critical to identify the ICP (ideal customer profile) and what is truly important to them. They also discuss aligning sales and marketing teams and the role content plays in

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0:00

Sharing the Customer Voice of The Juice with Kat John

The Content Cocktail Hour ·

2023/06/05

Kat John, Customer Success Manager, talks about the evolution of their customer base since The Juice’s inception. Listening to the customer voice, Kat knows how excited marketers are for the newest product feature, which will makes is easier than ever to show the ROI of content programs.1:20 Conversation with Kat5:15 Evolution of the customer8:50 Traits of successful brand partners12:00 Identity who’s in the room14:10 Brand vs Demand15:23 Use cases18:10 Content ROI20:14 Exciting new

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0:00

How to Get in the Headspace of a Founder with...

The Content Cocktail Hour ·

2023/06/02

Abhilash Anandan is the VP of Strategy and Growth at NeoITO, a company that helps startup leaders scale faster and cheaper. NeoITO grew quickly when they narrowed down their niche and personalized their experience. He shares advice on capturing the attention of founders and understanding their thought processes. He explains “shiny object syndrome” and the importance of empathy.1:22 Conversation with Abhilash3:05 Competition in a crowded market6:45 Growth8:30 Founder mindset13:10 Audience

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0:00

Meeting Marketers in the Wild and Preparing for Launch

The Content Cocktail Hour ·

2023/05/30

Lately, Jonathan has been traveling the country, doing in-person field marketing.With plans for Austin next, he anticipates forging personal connections with fellow marketers. His objective is to engage in meaningful and organic conversations about distribution and attribution. Coming up soon on June 15, The Juice will launch "Revenue Impact" – a groundbreaking tool to help marketers track and gather data related to their content initiatives.0:00 Introduction1:42 Conversation with JG3:05

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0:00

How to Manage Projects like a Modern Day Marketer...

The Content Cocktail Hour ·

2023/05/26

Melissa Meredith is the Director of Marketing at Heycollab, an all-in-one project management platform for teams, freelancers, and founders. The right project management tool can help marketers communicate ideas internally without missing deadlines and without unnecessary meetings. Staying organized and working efficiently doesn’t have to be overly complicated.0:52 Introducing Mellissa2:15 Heycollab4:40 Internal communication10:30 Project management13:30 Signs you need an organizing

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0:00

Building a Culture Around Content Distribution

The Content Cocktail Hour ·

2023/05/22

Ali Schwanke is the CEO and Founder of Simple Strat, a marketing and sales firm that helps you get more out of HubSpot. She is the creator and host of the popular YouTube series, “HubSpot Hacks.” During this digital event, Ali touches on building a culture around content to build your brand, internal company communication, and leadership buy-in. While it might feel repetitive, marketers should remember that no one is stalking their content. It’s more than okay to publish, re-publish,

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0:00

The Balance Between Privacy and Exposure for...

The Content Cocktail Hour ·

2023/05/19

At Brave, an independent privacy-focused browser that blocks trackers, improves Web3 accessibility, and reimagines advertising, Patrick Rice serves as the Senior Global Director of Advertising. Joe Rogan himself has endorsed Brave and it’s hugely popular in Japan. Brave protects your data and awards “basic attention tokens,” which can be used like frequent flyer miles to enhance your browsing experience. In this conversation, Brett and Patrick discuss privacy and exposure, and what it takes

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0:00

What’s the ROI of Our Content Marketing Program?

The Content Cocktail Hour ·

2023/05/15

Brett revisits a digital event he hosted called “What’s the ROI of our Content Marketing Program.” Joining him are content marketing leaders including: Sangram Vajre of GTM Partners, Nate Turner of Ten Speed, Thomas Peham with Storyblok, and Amrita with Superside. They have a lively conversation about the evolution of content marketing, content technology, conversion, and gated content.2:35 Introductions7:00 Amrita on content marketing and conversion19:12 Thomas on culture of content26:50

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0:00

Defining Content Optimization and What It Really...

The Content Cocktail Hour ·

2023/05/12

Brett and Nate Turner define “content optimization” and outline exactly what it means. Nate is the CEO and Founder at Ten Speed, a SaaS content optimization agency that helps companies accelerate their organic growth. Previously, he worked at Sprout Social, helping them scale from $100k to $100m in ARR and IPO. He’s a wizard when it comes to SEO, organic traffic, and content optimization.1:10 Conversation with Nate3:30 Sprout Social5:00 Defining content optimization9:30 ROI of content11:50

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0:00

Using Content Distribution to Drive Revenue with...

The Content Cocktail Hour ·

2023/05/08

Brett and Chris Vannoy, VP of Product and Engineering, let the cat out of the bag on The Juice’s newest product launch. The Juice has a new integration with HubSpot, which will enable marketers finally show the impact of their content programs in driving revenue. This is especially important as cookies are phased out. Chris explains how this integration will a game-changing tool for marketers.1:50 Conversation with Chris3:30 Partnering with HubSpot6:45 History of integration9:45

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0:00

Building and Scaling a Business Because of Content...

The Content Cocktail Hour ·

2023/05/05

Anirudh Singla is the Founder and CEO of Pepper Content, an AI-powered content marketing platform. He shares the history of the company, which dates back to his college days, and his plans to scale Pepper to be the “Salesforce for Content Marketing.” He explains the role of content in growing businesses and the revolution of CMPs (content marketing platforms).1:39 Conversation with Anirudh Singla3:20 Elevate5:35 CMP (Content Marketing Platforms)7:55 History of Pepper Content11:45 Growing

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0:00

Content Distribution Live #1 with Justin Simon

The Content Cocktail Hour ·

2023/05/01

Brett welcomes the perfect guest for the first Content Distribution Live event, Justin Simon. Solopreneur, Justin Simon is a self-employed content strategy consultant and the podcast host of Distribution First. With years of content marketing experience under his belt, he shares how to find growth with a distribution-first approach. They also touch on consistency, mindset, repurposing, toolsfor success, and more.Register for Content Distribution Live Sign up for Modern Day Marketer (the

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