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PODCAST

Digital Politics with Karen Jagoda

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

technology politics

All Episodes

17:51

P2P Texting Driving Persuasion Fundraising GOTV with...

Digital Politics with Karen Jagoda ·

2022/09/15

Thomas Peters is the Founder and CEO of RumbleUp and has been in the peer-to-peer texting space for many cycles. Working with all the Republican committees, RumbleUp is offering a self-service texting program and turn-key solution that can be used to build a relationship with voters and be quickly deployed for rapid response. Now that social media companies have stricter rules about political ad campaigns, Thomas emphasizes the value of the phone carriers' campaign registration requirements to

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19:07

The Power of Yard Signs in a Digital Age with Scott...

Digital Politics with Karen Jagoda ·

2022/09/09

Scott Minkoff is an Associate Professor of Political Science at SUNY New Paltz and a co-author of Politics on Display: Yard Signs and the Politicization of Social Spaces. Taking a step back from focusing on virtual social interaction, Scott recognizes the impact of out-of-home campaign messaging, particularly yard signs for persuasion and increasing voter turnout. We talk about: Who puts out a yard sign, and what message does a campaign yard sign communicate Most effective use of campaign yard

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24:51

Exciting Voters about the Midterms with Richard...

Digital Politics with Karen Jagoda ·

2022/08/19

Richard Greene, The Civics Dean, political strategist, and author of WTF are the Midterms, is driven to engage low-propensity voters by putting more specific names on the Midterm elections by focusing on what issues voters are most concerned about. Richard makes an argument that more civics education is needed to drive understanding of issues, how Congress works, and why registering and voting matters. We talk about: The voices of women and the fight for reproductive rights Fundraising messaging

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20:07

Building the Candidate Brand Using Public Opinion...

Digital Politics with Karen Jagoda ·

2022/08/11

Adam Probolsky is the President of Probolsky Research, a non-partisan market and opinion research firm and brings insights about consumer brand advertising to the political and advocacy campaign world. Adam brings a clear eye to the pollsters' job, the value of polling, and how that data should be used. We talk about: Best time to plan and conduct public opinion and opposition research Using polling data to build the campaign brand and narrative How candidates project authenticity and the impact

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18:22

Use of P2P Texting in Midterm Campaigns with Josh...

Digital Politics with Karen Jagoda ·

2022/08/04

Josh Justice, President, Peerly, on how campaigns of all sizes use peer-to-peer texting to engage and motivate voters. With high response rates for rich media P2P texting, this is a cost-effective platform to do A/B testing and measure what messages and formats are working for each target audience. We talk about: The evolution of P2P messages Why HDVideo peer-to-peer texting is taking off Advantages of P2P over traditional linear commercials and other digital ad formats Driving down the cost of

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18:04

Targeting Out-of-Home Political Advertising with John...

Digital Politics with Karen Jagoda ·

2022/07/28

John McClung is the Director of Sales at AdQuick an Out-of-Home network of diverse advertising inventory. This category of OOH advertising covers everything from bus benches to digital billboards to skywriting. AdQuick has created a system to allow political and advocacy campaigns to achieve their goals by targeting voters with ads when they are out and about. We discuss: Advantages to advertising to people within a specific geography Hyper-targeting specific audiences and the benefits of OOH for

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17:29

Digital Landscape of the 2022 Midterms Ethan Eilon IMGE

Digital Politics with Karen Jagoda ·

2022/07/22

Ethan Eilon, President of IMGE, reflects on how the digital landscape has changed between the 2018 and 2022 Midterms and what technology is working to reach donors and educate and persuade voters. We talk about: The increasing interest in MMS and SMS Best practices for online fundraising The growing challenge to break through the noise to get access to voters Importance of frequency and messaging to get the attention of base and low-propensity voters Thinking strategically about the countdown to

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22:01

The Future Looks Glorious Unless We All Die First...

Digital Politics with Karen Jagoda ·

2022/07/14

Joe Rothstein is a political consultant with vast experience working with candidates and causes. He is also the author of political thrillers with his newest, The Moment of Menace: The Future looks glorious unless we all die first, just released in time for the summer reading season. This is a story of U.S. President Isabel Tennyson, a Latina-American heiress, which seemed fanciful in the first book in this series published in 2016. Having taken notes along the way in his 30-year career, Joe is

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17:33

Issues That Will Shape the 2022 November Midterm...

Digital Politics with Karen Jagoda ·

2022/06/24

Thad Kousser, Professor and Chair of political science at the University of California San Diego, is one of the authors of the just-released survey "Looking Ahead to November: How Will Reproductive Rights, Crime Rates and Top Two Dynamics Shape California's General Election. Thad is also the Co-Director of the Yankelovich Center for Social Science Research at UC San Diego, which conducted this survey that included nearly 3,000 Californians. We talk about: Apathetic and disengaged voters Which

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21:53

Insights from Early Primary Ad Campaigns with Sean...

Digital Politics with Karen Jagoda ·

2022/06/17

Sean Duggan VP of Advertising SXM Media reflects on the advertising trends he sees playing out in the early primaries. While there was a slow start to ad buying for 2022 primary campaigns, interest is picking up for using audio ads to reach and persuade base voters as well as those not likely to vote in a mid-term election. We talk about: The lingering impact of COVID on field operations and media planning The Los Angeles Mayor's race and what to expect in the general election campaign The growing

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19:36

Building Public-Private Partnerships to Address...

Digital Politics with Karen Jagoda ·

2022/06/10

Noah Budnick, Executive Director, Together for Safer Roads is focused on bringing research and business expertise to the public sector to solve the complex problem of eliminating preventable traffic deaths. We talk about: Why elected officials and government entities need to step up efforts to reduce preventable traffic fatalities The increase in the number of vulnerable people and kinds of vehicles using roads Is averting preventable road deaths a partisan issue? Use of AI and local insights to

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19:01

Growing the Next Solutions for Political Campaigns...

Digital Politics with Karen Jagoda ·

2022/06/03

Eric Wilson is the Managing Partner of Startup Caucus, an investment fund and incubator for Republican campaign technology. Eric is also the host of the podcast The Business of Politics, a complementary podcast to this one. Eric and I talk about: Most popular topics on his podcast for this dedicated audience that is looking for answers and insights New opportunities for investment in technology with specific party-affiliated solutions Which entrepreneurs are most likely to understand the

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17:16

Peer-to-Peer Video Texting Driving Voter Engagment...

Digital Politics with Karen Jagoda ·

2022/05/20

Josh Justice is the President of Peerly, extending the capabilities of peer-to-peer texting and the effectiveness of campaign video messages sent to mobile devices. Josh points out the rapid growth of MMS technology and how it is being deployed to engage in two-way conversations directly with voters in real-time. We talk about: The capabilities of the Peerly TruHD Video texting How text is changing political campaigns Disrupting the media distribution model for reaching voters Driving down costs of

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20:39

Driving Civic Engagement and Turning Out the Vote in...

Digital Politics with Karen Jagoda ·

2022/05/04

Richard Greene, ¨The Civics Dean¨ is a political communication strategist, civics educator, attorney, and author. Richard sees opportunities and challenges in midterm elections which stimulated him to write the book WTF are The Midterms, and he has new concerns as we kick off the 2022 midterm season. We talk about: the changing nature of public service need to micro-target messages, particularly to younger people, to encourage them to vote turning out single-issue voters using micro-engagement

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23:04

Voter Suppression Florida Politics and Follow the...

Digital Politics with Karen Jagoda ·

2022/04/29

Deepak Puri is the Co-Founder and CEO of San Francisco-based The Democracy Labs and an enthusiastic investigator of threats and challenges to our political process. He is also a fan of data and visualization technology that produces compelling maps and supports tracking relationships and connections, and keeping track of the sources of campaign donations. We talk about: Activities in Florida that disenfranchise voters What gerrymandering really means for minority voters The growing cast of

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18:55

Fighting Unreason with Reason with Seth David Radwell...

Digital Politics with Karen Jagoda ·

2022/03/25

Seth David Radwell is the author of the Amazon bestselling book, American Schism: How the Two Enlightenments Hold the Secret to Healing Our Nation. He discusses his experience as a marketing executive and student of public policy and what concerns him about the strength of our democracy. He shares insights from his research around fighting unreason with reason with a historical view back to the Enlightenment and how those earlier divisions in our history are still part of the US political

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21:38

Modern Political Campaigns with Michael D. Cohen CEO...

Digital Politics with Karen Jagoda ·

2022/03/18

Michael D. Cohen Ph.D. is the CEO of the Cohen Research Group, a political, public affairs and corporate research firm He is also the author of the book Modern Political Campaigns: How Professionalism, Technology and Speed Have Revolutionized Elections. Based on his own experience as a Republican party and campaign advisor, pollster, teacher, and researcher, this book connects many of the campaign and advocacy activities that are changing as a result of the move to a digital campaign

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19:08

Expanding Programmatic Capabilities for Campaigns...

Digital Politics with Karen Jagoda ·

2022/03/04

Jesse Contario is the Director, Political and Advocacy at MiQ, a global programmatic media partner bringing integrated targeted ad solutions to an increasingly complex media landscape. We talk about: Permanent impact of the pandemic on how people are consuming media and expecting to be able to vote Sources of data to inform programmatic choices including Automated Content Recognition (ACR) data of real-time tv consumption Linear tv consumption versus the OTT and advanced and connected tv audience

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17:41

Drawing on the Power of Government Data with Richard...

Digital Politics with Karen Jagoda ·

2022/02/25

Richard Coffin is the Chief Product Officer at USAFacts which is making government data available and understandable for a larger audience. With the growth of fake news, this non-partisan, non-profit organization serves as a trusted source for Americans giving them access to the data and analysis generated by a wide range of government agencies. We talk about * The USAFacts Third Annual State of the Union in Numbers report which includes a variety of data points about the impact of COVID on

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15:49

Grassroots Patient Advocacy with Emee Baldwin Poppy's...

Digital Politics with Karen Jagoda ·

2022/02/11

Emee Baldwin is a nursing student at the University of Alabama in Huntsville and Founder of Poppy's Purpose, an advocacy group formed to guarantee that every patient has access to at least one personal advocate a day while in a hospital or nursing facility. This effort was driven by the death of her beloved grandfather, Poppy, isolated in the hospital with COVID-19. Poppy was also the longtime Alabama Republican Party chief of staff and very active in the political community. With bi-partisan

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148 results

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