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PODCAST

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast

business marketing

All Episodes

05:43

Threads: 4 Critical Insights (402)

Content Inc. - The Podcast ·

2023/07/17

Joe runs through four interesting insights when it comes to Twitter's new competitor (Threads). See if you agree or not. This episode is sponsored by Lulu.com37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing

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05:42

Do This One Thing [Mid-Year Checkup] (401)

Content Inc. - The Podcast ·

2023/07/10

It's the middle part of the year, which makes now a great time to look at how you are going to finish the year. I think I have the perfect word for you over the next six months. Here it is. This episode is sponsored by Lulu.com37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell

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05:45

3 Podcasting Tips for Special Episode #400

Content Inc. - The Podcast ·

2023/07/03

A very special Content Inc. episode. Number #400. In it, I share three tips for the success of this podcast and hopefully give you some insight on how to integrate podcasting into your content entrepreneur business. This episode is sponsored by Lulu.com37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins

en

05:04

The Content Change that Turned Seth Rogen Into a...

Content Inc. - The Podcast ·

2023/06/26

When comedian Seth Rogen started out in comedy, he received a piece of advice that changed the course of his entire career. Fortunately, Seth learned this at a young age. So many content creators never make this change. Now is your chance to make the change that Seth made. This episode is sponsored by Lulu.com37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book

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04:37

Are You Useful? (398)

Content Inc. - The Podcast ·

2023/06/19

So many content creators fail to present their content as useful. At best, it comes off as information. You are not in the information business. You are in the results business. Present it as such. This episode is sponsored by Lulu.com37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell

en

04:49

Say What It Is (397)

Content Inc. - The Podcast ·

2023/06/12

Often we are so concerned with the marketing that surrounds the thing that we don't say what the thing actually is. In this episode, we breakdown a newsletter landing page and what you need to have on it to be successful. This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce

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06:48

Adding a Nonprofit Purpose to Your Content Business...

Content Inc. - The Podcast ·

2023/06/05

Every content entrepreneur needs to have a portion of their time dedicated to a giving, or philanthropic, nonprofit goal. Here's an example of how to think about it and make it happen. More information on The Orange Effect Foundation - https://theorangeeffect.org/ This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with

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04:47

Underpriced Attention (395)

Content Inc. - The Podcast ·

2023/05/29

At Veecon 2023 last week there was talk about the concept of underpriced attention. You can find this with advertising, but also with platforms like email, podcasting and even Instagram. Here's a few examples and some opportunities to think about when considering getting attention at half the price. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to

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45:31

Content Creator Secrets with Jay Acunzo and Nathan...

Content Inc. - The Podcast ·

2023/05/22

A very special Content Inc. episode, recorded live from Creator Economy Expo. Jay Acunzo, founder of Creator Kitchen, interviews Nathan Barry, CEO of ConvertKit. These two professional content creators take a deep dive into what it takes to be a successful content entrepreneur. Idea bombs (and secrets) explode in this very special (and candid) episode. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I

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04:53

When to Outsource: A Simple Guide (393)

Content Inc. - The Podcast ·

2023/05/15

To be successful, content entrepreneurs need to outsource many things on an ongoing basis. The ones who can't part with things they aren't very good at will most likely never be successful. In this episode I give a couple examples of when to outsource and end with a simple guide on when to keep something and when to outsource it. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one

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12:49

What It Takes to Become a Successful Content...

Content Inc. - The Podcast ·

2023/05/08

In this longer-than-normal Content Inc. episode, Joe breaks down the findings from the 3rd Annual Content Entrepreneur Research from The Tilt. From the research, he shares the five key findings for CE success. Fast to first dollar Plan budget and runway Focus on a niche audience One core platform Diverse monetization Get the full Content Entrepreneur Research here. And...get the Creator Economy Expo digital pass here. Use coupon code FOMO to save $100. This episode is sponsored by Lulu.com 46%

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06:54

Are You Goal Settling? (391)

Content Inc. - The Podcast ·

2023/05/01

More talk about goals, but with a different angle. Is it possible to set the right goals, but then settle at the last minute for less than you are capable of? Here's more thinking about my marathon endeavor, and how I almost missed the entire experience. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or

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05:05

Time to Rethink Your Destination? (390)

Content Inc. - The Podcast ·

2023/04/24

Your journey as a content creator could (and should) be amazing, but only if the destination is worthy. Now is the perfect to to think (or rethink) about where you are headed as an entrepreneur and whether you need to make a change today. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content

en

04:53

Time or Money: What's More Important? (389)

Content Inc. - The Podcast ·

2023/04/17

So many times we don't do the proper equations when it comes to time versus money. Time is our most valuable asset, but often we do not treat it as such. Here's a fresh reminder and a few examples for you. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu

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24:36

Jay Clouse on the Science Behind Successful Content...

Content Inc. - The Podcast ·

2023/04/10

A special episode with Jay Clouse, founder of Creator Science. Jay unpacks a number of issues, including: The power of your content brand Exit strategies The real meaning of consistency Advice on getting started Resources to make the content engine go Inside YouTube Text vs Audio vs Video Get more of Jay Clouse at Creator Science. See Jay speak at Creator Economy Expo, May 1 to 3 in Cleveland, Ohio. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in

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05:08

3 Ways to Stand Out in a Sea of Content Clutter (387)

Content Inc. - The Podcast ·

2023/04/03

We talk about three methods: audience and content focus, platform tilting, and recombination as valid ways to break through all the content clutter out there and find an audience that knows, likes and trusts you. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been

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06:25

Your Content Project Failed. Here's How to Deal with...

Content Inc. - The Podcast ·

2023/03/27

Fight as we may, sometimes you fail. It just happens and often we don't have all the answers to why. But could your failure be an opportunity? Perhaps. Here's two ways to look at your content creation failure that, hopefully, will make you joyous instead of deflated. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your

en

06:06

3 Insights on Holidays, Patience and Meetings (385)

Content Inc. - The Podcast ·

2023/03/20

Three different thoughts and ideas this episode. The first considers why starting a holiday could be an amazing opportunity for your business. The second talks about the most important skill for content entrepreneurs - patience. The third is a pro-tip before you go into that next meeting. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from

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07:11

Your Content Creator Vision Quest (384)

Content Inc. - The Podcast ·

2023/03/13

Sometimes we forget why we do the things we do as content creators and content entrepreneurs. In this episode, Joe takes a page from the movie "Vision Quest" as a peptalk for those content creators who need to hear this the most. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu

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08:19

THE 5 Critical Strategies for Content Entrepreneurs...

Content Inc. - The Podcast ·

2023/03/06

Over my 15+ years as a content entrepreneur, there have been five critical strategies I've employed that have made my journey a success. They include. A Book Speaking Research An Email Focus The Hit List I go through each one in detail in this episode. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a

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