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PODCAST

Bare Knuckles and Brass Tacks

BKBT Productions

Bare Knuckles and Brass Tacks is the tech podcast about humans. Hosted by George K and George A, this podcast examines AI, infrastructure, technology adoption, and the broader implications of tech developments through both guest interviews and news commentary.Our guests bring honest perspectives on what"s working, what"s broken, and new ways to examine the roles and impacts of technology in our lives.We challenge conventional tech industry narratives and dig into real-world consequences over hype

technology

All Episodes

43:10

Dani Woolf on Understanding Your Customers, and How...

Bare Knuckles and Brass Tacks ·

2023/11/27

🥳 Episode 51! Dani Woolf jumps into the ring to talk about getting to know your customers! Market research is one thing, but how can you use customer research data to drive results?George K and George A jump in head first. In this episode:📊 The cost of novelty vs consistency💡 The differences in What, Now What, and So What in decision making🧭 Forces at work in a changing cyber landscape: market maturity, outreach fatigue, and Google cracking down on bulk email sends💪 How to operationalize

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30:37

World Children's Day! Interviewing the Next...

Bare Knuckles and Brass Tacks ·

2023/11/20

🙌 Today is World Children’s Day! We’re thrilled to bring you a series of interviews with the children of cybersecurity friends and colleagues, ages 9, 11, 14, 17, and 23. From curious to career-bound, George K and George A cover a lot of ground. In this episode:🎩 Staying safe from “Black Hat” hackers!🤖 Will the future be made of helpful or harmful robots?🔐 Protecting your personal data and staying safe on social.🎓 What excites a current student about a career in cyber!The kids are alright

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21:45

Winners Announced! #CyberCommunityChallenge

Bare Knuckles and Brass Tacks ·

2023/11/13

In September, we joined forces with our friends at The Cyber Ranch Podcast and Simply Solving Cyber to issue the #CyberCommunityChallenge! We challenged: Vendors to adapt their campaigns for Cybersecurity Awareness Month to give back to the practitioner community. Practitioners to spread the cyber mission outside the walls of their organizations.We saw a lot of posts, and we're excited to announced the winners!

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31:59

Chris Lieu on Embracing Curiosity, Making...

Bare Knuckles and Brass Tacks ·

2023/11/06

Globetrotting SDR Chris Lieu jumps into the ring! He’s got a storied background and he’s new to cyber, so George K and George A wanted to find out:🤔The role curiosity has played in his career so far🤙How he establishes connections with prospects😳Why he’s turned DOWN meetings⏳ And how to value CISOs’ timeWe also bring back the Sales Gauntlet! 🐉🔥✅ Subscribe wherever you get your podcasts!

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35:36

Terra Cooke on the Best Sales Experience She's Ever Had!

Bare Knuckles and Brass Tacks ·

2023/10/30

What's the ideal cyber sales experience? Terra Cooke jumps into the ring to share the story of the best sales interaction she's ever had! George K and George A examine this further...In this episode:🚨Why you should never go around someone's back to their boss, be it the CISO or whomever💯 How to keep it real throughout the process🤝 Why humility and humanity will get you far🎯 How to listen for when your prospect identifies the target buyerSubscribe wherever you get your podcasts!

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45:36

Mike Privette on How the End of Free Money Changes...

Bare Knuckles and Brass Tacks ·

2023/10/23

CISO, market observer, and newsletter author, Mike Privette, joins the show to talk about how a new financial reality is shaping the cybersecurity industry.George K and George A talk to Mike about:💡 Where companies now need to focus their energy in a new VC reality.📉 How the end of free money affects sales culture and outreach methods🤔 How security leaders are thinking about purchases, with tightened budgets🪗 Why the cyber ecosystem is more like an accordion than anything else!🎧 Check out

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41:51

Jason Carrico on How to Scale Cyber Sales, and...

Bare Knuckles and Brass Tacks ·

2023/10/16

Long time listener and fellow podcast host, Jason Carrico, jumps into the ring to talk about the challenge of scaling sales teams! George K and George A really get into the nitty gritty on this one!In this episode:👁️ Where sellers should focus their attention (hint: it’s not the top of the funnel)📈Common pitfalls to avoid when scaling a startup sales team🤝 How all that “salesy stuff” is really a team effort with the buyer🧠 The difference a change in mindset can make vs studying different sales

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33:45

Mariana Padilla on Being an Outsider in Cyber, Ride...

Bare Knuckles and Brass Tacks ·

2023/10/09

What does cybersecurity messaging look like to an outsider? Mariana Padilla, CEO of KIKrr, steps into the ring! George K and George A dialed in from opposite sides of the globe for this one!In this episode:🙌 Democratizing the software buying process🤝 The power of community and storytelling👀 Mariana's outsider perspective on cybersecurity's jargon addiction💰 Where DEI needs to start in tech (hint: not just jobs)📲 We want to hear from you! If you have an experience -good or bad- that you want to

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37:10

BEST OF: Booth Strategy, Finding the Right Talent,...

Bare Knuckles and Brass Tacks ·

2023/10/02

With a sick guest, and some time zone tango as George K and George A are both traveling, we bring you a Best Of edition, featuring key moments from recent conversations with Evgeniy Kharam, Eliza May Austin, Medus4 aka Katelyn Bowden, and Jeff Wheatman.In this episode: Tactical booth strategies to build credibility at events Reputation recovery from bad outreach A hacker’s advice on getting started and what male allies can do to stamp out toxic masculinity in cyber And how to lead sales with

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57:54

Joel Benge on Cyber Messaging Failures and On-Air...

Bare Knuckles and Brass Tacks ·

2023/09/25

Joel Benge, Principal at Message Specs, and self-described "message therapist," steps into the ring!George K and George A talk to Joel about common sales and marketing messaging mistakes, and Joel runs the first “Messaging Maze,” with on-air reviews of audience-submitted outreach emails!In this episode we get into:💬 The power of empathy and understanding in building trust and open communication.🔄 Taking a first principles approach to messaging involving all organizational facets.🤝Joel takes

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51:23

Jeff Wheatman on Who You're Really Selling to,...

Bare Knuckles and Brass Tacks ·

2023/09/18

Jeff Wheatman, security evangelist at Black Kite, jumps into the ring with a storied background, from consultant, Gartner analyst, CISO advisor, and now as evangelist. George K and George A talk to Jeff about:🚑 Ambulance chasing and why exactly it doesn’t work👉 Who you’re REALLY selling to (hint: it’s not the CISO)🧘‍♂️ Jeff’s advice for staying sane amidst the stress and noise in cybersecurity🦸 Why CISOs are not the hero in their own story (and who really is)✅ Subscribe wherever you get your

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37:53

SPECIAL: The Cyber Community Month Challenge 🎃

Bare Knuckles and Brass Tacks ·

2023/09/11

🤝 George K and George A join forces with Allan Alford from the Cyber Ranch Podcast, and Aaron Pritz and Cody Rivers of Simply Solving Cyber!🤨 Together, this trifecta weighs in on the October bonanza that is Cybersecurity Awareness Month. While the month started in 2004 to raise cybersecurity awareness among the general public, it’s now become an excuse for vendors to inundate inboxes with inane messaging.🙌 Introducing: The Cyber Community Month challenge!Vendors: we’re challenging you to come up

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33:13

Crowdsourced Cybercrime, Deepfake Tech for Sale, and...

Bare Knuckles and Brass Tacks ·

2023/09/05

George K and George A reflect on recent cyber news, trends, and podcast updates!In this episode:🤝 Cybercrime Crowdsourcing: Sophos is out with a new report on Russian hacker forums are gamifying cyberattacks. Borrowing from legitimate security events like Pwn2Own, they're offering cash prizes for innovative attack methods, but with darker aims.🪞 Deepfake Tech Surge: With deepfake technology becoming more accessible, what are the implications for cybersecurity and public trust? Read more in

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33:12

Medus4 aka Katelyn Bowden on What She's Building Next!

Bare Knuckles and Brass Tacks ·

2023/08/28

🐍 🔥 🧨 Medus4 aka Katelyn Bowden leaps in the ring, flamethrower at the ready. A member of Cult of the Dead Cow, Katelyn is a hacker and self-described “sinfluencer.”George K and George A wanted to catch up with Katelyn after her talk at DEFCON31 on what she’s building on top of the new Veilid application framework.…And in light of our previous episode, wanted to touch on her own experiences with toxic masculinity.In this episode we get into:💥Katelyn’s origin story and the formation of the BADASS

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15:14

Reflection on Listener Feedback and the Dawn of...

Bare Knuckles and Brass Tacks ·

2023/08/21

🤯 Response to our Hacker Summer Camp recap was immense! Shorter episode this week as George K and George A reflect on listener feedback, and touch on some plans for season ✌️, including…👊⚡️ Listener support to produce MORE SWAG and hosted events!🧳 🎙️ Bringing the Bare Knuckle energy to your next conference or gathering! Have pod, will travel.🔥🔥 The heat can’t stop, won’t stop!✅ Subscribe wherever you get your podcasts!

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41:19

The Good, the Bad, and the WTF from Hacker Summer...

Bare Knuckles and Brass Tacks ·

2023/08/16

What happens in Vegas...should not stay there! George K and George A share highlights and low points from Infosec’s big shindig in Sin City.The Good:🤝 The magic of meeting folks IRL💡 Exchange of ideas💪 Vendors showing up with the C-suite and experienced technical staff✊ SquadCon as a show and a vibeThe Bad:🗣️ Public speaking skills need a boost🏎️ Why are there so many F1 cars??🙄 If you need gimmicks, how good can your solution be?The WTF:🛑 Endemic levels of sexual harassment NEED TO STOP💀

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0:54

Coming soon! The Good, the Bad, and the WTF from...

Bare Knuckles and Brass Tacks ·

2023/08/14

The lads are back from Vegas, and boy do they have a lot to talk about. Stay tuned for our recap, coming Wednesday: The Good, the Bad, and the WTF from Hacker Summer Camp 2023!

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44:47

Best Of: JD Sherry Pulls Back the VC Curtain! GTM,...

Bare Knuckles and Brass Tacks ·

2023/08/01

The team is taking a break to celebrate the end of season 1. Here’s a replay of our conversation with JD Sherry. It offers valuable insights from the VC side, with advice on how and when to scale sales teams, and a cautionary tale about what happens when cyber startups try to do that too early.George K and George A talk to JD Sherry about his journey from CIO to VC, and everything he's learned along the way, like:📈 Common pitfalls in GTM strategies💰 How to scale a sales team successfully💸 and how

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48:03

Evgeniy Kharam on Finding Common Ground, Lessons from...

Bare Knuckles and Brass Tacks ·

2023/07/24

💡 Evgeniy Kharam, cybersecurity architect, advisor, and evangelist, steps into the ring to talk about conferences, event follow up, and more!George K and George talk to Evgeniy about his unique journey from the Israeli Navy to working with a superstar MSSP. The conversation touches on:🤝 How to build common ground between buyers and sellers at cybersecurity events and conferences.🗣️ Effective communication lessons from very particular paintball training course.💪 Strategies for effective both

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49:52

Eliza-May Austin on Kicking the Cyber Sales Hornets...

Bare Knuckles and Brass Tacks ·

2023/07/17

🙌 Eliza-May Austin, founder and CEO of th4ts3curity.company steps into the ring! Her viral LinkedIn post seeking someone to help with sales without being pushy or a knob set off something of a firestorm in cybersecurity sales. 😳George K and George A talk to Eliza about:🚀 How she went from frustrated tech insider to CEO🧞‍♂️ 🦄 ✨ The “magic genie” role she’s looking for, a consultative advocate who’s curious and works with a longer time horizon🤝 The culture she’s built that seems 4 years of

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174 results

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