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PODCAST

Good Morning, Money!

Start your day with a sip of success, a quick, actionable tip to boost your financial knowledge and set yourself up for success. Hosted by Rosha from Roshed Coaching, with nearly two decades of experience in finance, an MBA in marketing, and certification as a business coach and consultant, each one-minute episode delivers bite-sized insights on money management, finance, marketing strategies, and mindset development.Perfect for enhancing your financial literacy, growing your business, and

education self-improvement

All Episodes

1:11

Ep.279 Why Nike Pays Athletes Instead of Advertisers

Good Morning, Money! ·

2025/08/28

Why Nike Pays Athletes Instead of Advertisers In 1984, Nike signed a rookie named Michael Jordan. It wasn’t just a sponsorship—it was a bet on story over slogans. Air Jordans didn’t sell because of ads. They sold because people wanted to wear greatness. Nike turned athletes into culture—and culture into billions. Today, they still pour money into athletes, influencers, and social proof—because people trust people more than brands. The money lesson? Influence scales faster than ads. Build sto...

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1:14

Ep.278 How Zara Makes Billions By Not Guessing What...

Good Morning, Money! ·

2025/08/27

How Zara Makes Billions By Not Guessing What You’ll Buy Most fashion brands gamble on trends months in advance. Not Zara. Zara built a supply chain so fast it doesn’t predict trends—it reacts to them. If a shirt sells out in London, a variation shows up in New York within days. By moving at the speed of demand, Zara cuts waste, reduces unsold inventory, and boosts margins. The money lesson? Speed is strategy. In business and investing, agility beats prediction. Don’t guess the future—adapt t...

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1:14

Ep.277 How Apple Trains You to Pay More—And Feel Good...

Good Morning, Money! ·

2025/08/26

How Apple Trains You to Pay More—And Feel Good About It Apple doesn’t just sell products. It sells desire. From the minimalist stores to product launches that feel like theater, every detail is engineered. The real trick? Anchoring. You see a MacBook Pro for $2,499. Then another for $1,999. Suddenly, $1,999 feels like a steal—even though it’s still pricey. This isn’t an accident. Apple uses psychological pricing and product tiering to make the expensive feel reasonable. Not cheap—just justi...

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1:25

Ep.276 The Costco Strategy: Why Less Choice Makes You...

Good Morning, Money! ·

2025/08/25

The Costco Strategy: Why Less Choice Makes You Spend More Walk into Costco and you won’t find 30 brands of peanut butter—maybe just two. That’s not a limitation. It’s strategy. A typical grocery store stocks 30,000–50,000 items. Costco? Around 3,700. By reducing choice, they reduce decision fatigue. Shoppers feel confident, not overwhelmed—and they buy more. Behavioral economics calls this “choice reduction.” Fewer options, higher conversion. For Costco, it’s billions in revenue. The money l...

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1:10

Ep.275 Cognitive Reframing: Train Your Brain to...

Good Morning, Money! ·

2025/08/22

Cognitive Reframing: Train Your Brain to Handle Anything Your brain doesn’t experience events—it experiences the meaning you attach to them. A deal falls through. You could say, “I failed.” Or you could say, “This is redirecting me to something better.” Same event, completely different future—because meaning shapes action. Even elite athletes and Navy SEALs are trained to reframe stress as a sign they’re ready, not that they’re failing. You can’t control everything that happens. But you can ...

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1:22

Ep.274 Mental Contrast: The Science of Motivation...

Good Morning, Money! ·

2025/08/21

Mental Contrast: The Science of Motivation That Actually Works Visualization alone can backfire. Research shows that when people only imagine success, their brain feels like it’s already happened—and motivation drops. The fix? Mental contrasting. Developed by psychologist Gabriele Oettingen, it pairs vision with reality: Visualize the outcome you want.Identify the obstacle.Plan how to overcome it.Example: You want to wake up earlier. Goal: Rise at 6 AM.Obstacle: Late-night scrolling.Plan: Ch...

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1:19

Ep.273 The Zorro Circle: How to Regain Control When...

Good Morning, Money! ·

2025/08/20

The Zorro Circle: How to Regain Control When You Feel Overwhelmed In the movie Zorro, the young hero is drowning in chaos—until his mentor draws a small circle in the sand and says: “Master this space. Only then will you be ready for more.” Psychologists call this the Zorro Circle technique: When life feels overwhelming, shrink your focus. Organize one drawer.Send one email.Make one client call.Each small win builds momentum and self-trust—until you’re ready to expand. The truth? Overwhelm...

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1:40

Ep.272 The Eisenhower Matrix: Why You’re Busy But Not...

Good Morning, Money! ·

2025/08/19

The Eisenhower Matrix: Why You’re Busy But Not Productive Dwight Eisenhower once said: “What is important is seldom urgent, and what is urgent is seldom important.” That idea became the Eisenhower Matrix—a framework that separates busyness from true productivity: Urgent + Important: Do it now.Important, Not Urgent: Schedule it.Urgent, Not Important: Delegate it.Neither: Delete it.Most people spend their days trapped in urgency—answering emails, putting out fires—while neglecting the work tha...

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1:21

Ep.271 The Picasso Mindset: Mastery Through Iteration

Good Morning, Money! ·

2025/08/18

The Picasso Mindset: Mastery Through Iteration In 2015, a single Picasso ceramic sold for over $1M. Impressive—until you realize he created more than 50,000 works in his lifetime. Picasso’s secret wasn’t perfection. It was volume and momentum. Create often. Don’t wait for the “perfect” idea.Iterate fast. Every attempt sharpens your craft.Let the numbers work for you. Out of 100 tries, 10 might land, and 1 could change everything.The truth? Most people don’t fail from lack of talent—they quit...

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1:16

Ep.270 How McDonald’s Makes More from Real Estate...

Good Morning, Money! ·

2025/08/15

McDonald’s: Burgers Are the Side Hustle McDonald’s isn’t just selling Big Macs—it’s one of the largest real estate companies in the world. Own the Land: Most franchisees lease from McDonald’s.Double Revenue: Rent + a cut of sales.Stable Profits: Real estate often outperforms the food side.Lesson: Own the ground under your business. Assets that appreciate and cash-flow build lasting wealth. Good Morning, Money. Your sip of success starts with owning, not renting. Send us a text

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1:44

Ep.269 Why Amazon Loses Money on Shipping—On Purpose

Good Morning, Money! ·

2025/08/14

Amazon: Losing Money to Make a Fortune Amazon knows shipping is expensive—and often loses money on it. But it’s strategic: Frictionless Buying: Free fast shipping means more orders.Loyalty + Data: Customers stick, Amazon learns.Ecosystem Control: Warehouses, vans, and logistics = long-term dominance.Lesson: Sometimes, losing today buys you tomorrow’s market. Good Morning, Money. Your sip of success starts with long-game thinking. Send us a text

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1:42

Ep.268 How Starbucks Made You Prepay for Coffee—and...

Good Morning, Money! ·

2025/08/13

Starbucks: How to Get Paid Before You Sell Starbucks customers prepay over $1.6B on the app—money Starbucks uses interest-free. Upfront Cash: Boosts cash flow without loans.Breakage Bonus: Unused balances = pure profit.Lesson: Build systems where customers commit before they buy—subscriptions, deposits, gift cards.Money loves systems. Be the one building them. Good Morning, Money. Your sip of success starts here. Send us a text

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1:37

Ep.267 How Netflix Turned Debt into a Billion-Dollar Bet

Good Morning, Money! ·

2025/08/12

Netflix: Turning Debt Into Growth In 2011, Netflix borrowed billions—not to survive, but to scale. Strategic Risk: Debt funded hit shows like House of Cards and Stranger Things.Value First: Content pulled in subscribers faster than interest piled up.The Payoff: A DVD-mailing service became a global streaming giant.The money lesson? Debt for consumption drains you. Debt for innovation grows you. Use leverage to build assets, not just buy things. Your sip of success — Good Morning, Money. Sen...

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1:46

Ep.266 How Apple Turned Simplicity Into Billions

Good Morning, Money! ·

2025/08/11

Apple: The Billion-Dollar Power of Focus In 1997, Apple was on the brink of collapse. Then Steve Jobs cut their product line down to just four. Focus Beats FOMO: Less complexity meant lower costs and faster innovation.One Vision, One Brand: Every product reinforced the same story.The Result: A near-bankrupt company became the most valuable in the world.The money lesson? You don’t need to do everything—you need to do one thing really well. Cut the clutter. Sharpen your value. That’s how you t...

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1:16

Ep.265 Red Bull: Selling Energy, Not Just a Drink

Good Morning, Money! ·

2025/08/08

Red Bull: Selling Energy, Not Just a Drink Red Bull didn’t create energy drinks—but they owned the category by creating a lifestyle. From Skydives to F1: They turned marketing into media—sponsoring adrenaline-fueled events that became global sensations.Not Ingredients. Identity: Red Bull made energy synonymous with action, not caffeine.A Brand That Feels: They don’t just sell a beverage. They sell limit-pushing excitement.The big idea? You don’t have to invent something new—you just ne...

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1:27

Ep.264 Patagonia: Profits Through Purpose

Good Morning, Money! ·

2025/08/07

Patagonia: The Profit Power of Purpose Here’s how telling people not to buy became a legendary growth strategy: “Don’t Buy This Jacket”: Patagonia’s bold Black Friday ad was a call for conscious consumption.Values First, Sales Second: That one ad increased sales by 30%—because people trusted their integrity.Real > Perfect: In a world full of hollow marketing, authenticity stands out.The big idea? When you lead with values, profit follows. Ask yourself: What would your brand be brave...

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1:30

Ep.263 Airbnb: Selling Belonging, Not Just Beds

Good Morning, Money! ·

2025/08/06

Airbnb’s Real Product? Belonging. Here’s how a scrappy startup turned spare rooms into a global movement: Not Just Beds—Belonging: Airbnb didn’t sell cheap stays. They sold connection, warmth, home.Emotion First, Features Second: With beautiful photos and real stories, they made strangers feel like family.From Transaction to Transformation: That’s how they built loyalty—and a community that keeps growing.The big idea? People don’t buy products. They buy how it makes them feel. So ask y...

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1:28

Ep.262 Tesla’s Secret Marketing Weapon: You

Good Morning, Money! ·

2025/08/05

Tesla’s Secret Marketing Weapon: You Here’s how Tesla turned customers into their best sales team—without spending a dime on ads: No Billboards. No Commercials. Just Buzz. Tesla didn’t follow the traditional playbook—they created a product and mission so bold, people had to talk about it.Exclusivity Builds Energy: With pre-orders and waitlists, they turned buyers into insiders.Direct from the Source: Elon Musk used social media to create real-time hype—and connection.The result? Evangelists....

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1:40

Ep.261 Coca-Cola: The Billion-Dollar Power of...

Good Morning, Money! ·

2025/08/04

Coca-Cola: The Billion-Dollar Power of Consistency Here’s why staying the same can be your smartest move: Built to Last: Coca-Cola hasn’t meaningfully changed its logo in over a century—and it’s still one of the most recognized brands on earth.One Idea, Many Decades: Through wars, recessions, and cultural shifts, they’ve stayed anchored to happiness and togetherness.Trust Through Repetition: Familiarity builds mental real estate—and mental real estate builds trust. Trust is what converts att...

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1:12

Ep.260 Neurobics: Mental Workouts That Keep Your...

Good Morning, Money! ·

2025/08/01

Neurobics: Mental Workouts for a Sharper Brain 🧠✨ Muscles aren’t the only thing that need a workout. Your brain does too. Neurobics are simple, science-backed exercises that activate new neural pathways—boosting memory, focus, and flexibility. Try this: Brush your teeth with your non-dominant handTake a new route homeLearn a new skill, even badlyIt’s not about doing more. It’s about doing things differently. The more novelty your brain gets, the sharper it stays. In a fast-m...

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