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PODCAST

Marketing For Learning®

Marketing for Learning

The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Hinchcliffe and Hannah Clark, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk

education

All Episodes

11:03

Ep 10 - They‘re Not Learners, They‘re Humans

Marketing For Learning® ·

2021/12/13

The word learner is quite problematic isn't it? It implies that our employees are already actively learning, which isn't always the case. This word is building a very fixed mindset in L&D which makes us believe that our people want to learn. But that isn't always the case, and these attitudes may well be holding us back.

en

13:04

Ep 9 - Learner Personas

Marketing For Learning® ·

2021/12/06

Who are your learners and what do they really want? What grinds their gears, what keeps them up at night? If we want our Marketing for Learning efforts (and indeed our learning) to be as effective as it can be, we need to better understand our audience. Learner personas help us segment our audiences and ensure our communications are timely, relevant and effective. Hannah explores how to start creating them in this episode. SHOW NOTES: Interested in finding out more? Watch our webinar on learner

en

18:00

Ep 8 - Using the Sales Funnel for L&D

Marketing For Learning® ·

2021/11/25

Sales funnels? Learning? You what?! Hannah and Ashley explore how we can apply the sales funnel to marketing for learning. If we really want to connect with our learners, we need to understand what 'buying stage' they're at. Just like marketers apply the RACE model to help them better understand and target their audiences, so can L&D use it to adjust tone of voice, content, messaging and context, depending on what level of understanding your audience has about your learning proposition. LINKS: Check

en

05:53

Ep 7 - The Sh*tty First Draft (the SFD)

Marketing For Learning® ·

2021/11/10

Struggling to get started with a new idea or concept? Hindered by analysis paralysis? That's because you're not making use of the incredibly important sh*tty first draft. It's a favourite amongst marketers; learn how to use it to be more creative. Please note, this episode does contain swearing. A sh*t load of it.

en

13:53

Ep 6 - Triggering Emotions

Marketing For Learning® ·

2021/11/04

Do you ever think about how your learners feel? Not what they do, what they think, but what they feel? Emotions are a powerful tool that marketers leverage wherever possible. How can you use emotions in your learning function to get better results?

en

12:32

Ep 5 - The 4 P‘s

Marketing For Learning® ·

2021/10/27

Product, promotion, price and place. The pillars of any good marketing strategy. But what on earth do they have have to do with marketing for learning? Hannah explores.

en

24:35

Ep 4 - Learning Campaigns

Marketing For Learning® ·

2021/10/26

What should a learning campaign really look like? Hannah and Ashley discuss the fundamentals of marketing campaigns and how some intrinsic elements of these seem to be overlooked in the world of learning.

en

11:37

Ep 3 - WIIFM? (What‘s In It For Me)

Marketing For Learning® ·

2021/10/21

What's in it for me? When it comes to your learners, this is the most crucial question you should be answering. Ashley talks to you about what it really means to meet the needs of your learners and target their emotional drivers for maximum effectiveness.

en

15:59

Ep 2 - Why Think Like A Marketer

Marketing For Learning® ·

2021/10/21

Adopting a marketing mindset in L&D will provide you will a wide range of benefits. Hannah Waddams and Ashley Sinclair delve into the merits of marketing for learning and why every L&Der should be shifting their thinking to incorporate marketing strategies.

en

10:19

Ep 1 - L&D‘s Awareness Problem

Marketing For Learning® ·

2021/10/21

Does L&D have an engagement or an awareness problem? Ashley Sinclair spends ten minutes exploring whether the root cause of most of our 'engagement' problems in L&D are actually due to a lack of employee awareness.

en

01:25

Introduction to Marketing For Learning

Marketing For Learning® ·

2021/10/21

What is marketing for learning and what can you expect from this podcast? Our main host, Ashley Sinclair, talks you through some of the plans for the episodes to come and what we hope you'll gain from this podcast!

en

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