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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:10:28

2024 Hall of Fame: Claire Brady

Higher Ed Pulse ·

2024/12/24

Today's inductee into the 2024 Enrollify Hall of Fame is Claire Brady. With over two decades of experience in higher education, Claire is a trailblazer in helping institutions embrace artificial intelligence (AI) to improve teaching, learning, and student success.This episode revisits Claire’s appearances on Confessions of a Higher Ed CMO and AI for You, where she dives into AI’s transformative potential in higher education. From addressing AI literacy to breaking down misconceptions about its

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00:27:02

Our Favorite Episodes of 2024

Higher Ed Pulse ·

2024/12/23

On this special year-end episode of The Higher Ed Pulse, hosts Mallory and Seth revisit highlights from a remarkable 2024. With 46 episodes in just 52 weeks, the duo reflects on the standout moments that shaped their journey and connected deeply with listeners. From innovative conversations about AI to candid discussions about leadership in higher education, this episode is a heartfelt celebration of growth, community, and impactful storytelling.Key TakeawaysAI’s Role in Education: The potential of

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00:13:29

2024 Hall of Fame: Joshua Charles

Higher Ed Pulse ·

2024/12/20

Today's inductee into the 2024 Enrollify Hall of Fame is Joshua Charles. Josh has become a standout leader in higher education, recognized for his innovative approaches to collaboration, leadership, and breaking down institutional silos.In this highlight reel, Josh shares his top strategies for fostering campus-wide collaboration, building relationships with leadership, and leveraging teamwork to achieve better outcomes. Whether you're navigating cross-campus partnerships or refining internal team

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00:33:23

Reclaiming Free Speech, Democracy, and Discourse on...

Higher Ed Pulse ·

2024/12/19

In this special episode of Reclaiming Free Speech, Democracy, and Discourse on Campus, host Dr. J. Cody Nielsen sits down with Dr. Charles H.F. Davis III, Assistant Professor at the University of Michigan and scholar of race, systems of oppression, and student activism. Together, they unpack the implications of Donald Trump’s re-election, the challenges of free speech on campus, and the broader societal forces shaping higher education. This episode delves deep into student activism, higher

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00:16:29

2024 Hall of Fame: Bart Caylor

Higher Ed Pulse ·

2024/12/18

Today's inductee into the 2024 Enrollify Hall of Fame is Bart Caylor. The president of Caylor Solutions and host of The Higher Ed Marketer Podcast, Bart is renowned for his forward-thinking approach to AI in higher education. This episode compiles highlights from Bart's appearances on various Enrollify network shows, showcasing his perspectives on AI literacy, overcoming resistance to innovation, and leveraging AI tools to revolutionize higher education. Dive into the transformative insights shaping

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00:08:57

2024 Hall of Fame: Devin Purgason

Higher Ed Pulse ·

2024/12/17

Today's inductee into the 2024 Enrollify Hall of Fame is Devin Purgason, who has explored the future of higher education marketing, equity-focused student support, and transformative approaches to enrollment management across our network this year. Whether you're a higher-ed marketer or an admissions professional, this episode is packed with actionable insights.Check out the full episodes Devin appeared on: Confessions of a Higher Ed Social Media Manager - Episode 28 Breaking Silos - Episode 2 The

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00:22:42

The “Invisible” Student: Addressing Equity in...

Higher Ed Pulse ·

2024/12/16

In this thought-provoking episode, Mallory and Seth discuss the transformative potential of AI in addressing equity challenges in higher education. They explore how AI can help institutions better serve "invisible students" — nontraditional learners, first-generation students, and those balancing work or family responsibilities. Highlighting the intersection of technology and education, they provide actionable strategies to improve student success, persistence, and graduation rates.Key TakeawaysAI

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00:15:24

2024 Hall of Fame: Mickey Baines

Higher Ed Pulse ·

2024/12/13

Today's inductee into the 2024 Enrollify Hall of Fame is Mickey Baines, President and Chief Revenue Officer at Kennedy Company Education Strategies. Mickey’s innovative work in enrollment strategy and data-driven personalization is transforming how institutions engage students and families. This episode delves into his insights on creating impactful campus tours, leveraging CRM and AI for deeper student engagement, and laying the groundwork for future AI-driven strategies. Explore how Mickey’s

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00:25:46

Reclaiming Free Speech, Democracy, and Discourse on...

Higher Ed Pulse ·

2024/12/12

In Part 5 of this Pulse Check series, Cody Nielsen interviews Dr. David Robinson-Morris to explore the post-2024 election challenges and opportunities for higher education in America. This compelling conversation delves into how education institutions can navigate political turbulence, reclaim imaginative spaces, and fight systemic oppression. Tune in to gain insights into reshaping higher education for a more equitable future.Key TakeawaysImagination in Higher Education: Reclaiming creativity and

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00:13:27

2024 Hall of Fame: Dr. Nick Ladany

Higher Ed Pulse ·

2024/12/11

Today's inductee into the 2024 Enrollify Hall of Fame is Dr. Nick Ladany, President of San Francisco Bay University. Dr. Ladany’s forward-thinking leadership in transparency, innovation, and data-driven strategies is redefining higher education. This episode explores his insights into fostering meaningful relationships, leveraging AI to improve student support, and holding institutions accountable through measurable metrics. Check out the full episodes Nick appeared in: Confessions of a Higher Ed

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00:15:09

2024 Hall of Fame: Dr. Janet Spriggs

Higher Ed Pulse ·

2024/12/10

This episode celebrates the 2024 Enrollify Hall of Fame, spotlighting visionary leaders shaping the future of higher education. Today's inductee into the 2024 Enrollify Hall of Fame is Dr. Janet Spriggs, President of Forsyth Technical Community College, who shares groundbreaking insights on leveraging a $30 million NSF Engines grant and innovative AI tools to drive equitable economic mobility, enhance student success, and revolutionize enrollment strategies. Dive into Dr. Spriggs’ dynamic vision for

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00:10:58

Live at AMA: Why AI Isn’t Mainstream in Higher Ed Yet...

Higher Ed Pulse ·

2024/12/09

In this insightful episode from the AMA Symposium, Mallory sits down with Marina Cooper, Senior Associate VP for Brand and Marketing at Johns Hopkins University. The conversation dives into two critical topics: Johns Hopkins' upcoming 150th anniversary celebration and the evolving role of artificial intelligence (AI) in higher education marketing. Marina shares her perspective on leveraging institutional milestones and her journey toward integrating AI into her workflows, offering a candid look at

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00:32:54

2025 Predictions for Higher Ed

Higher Ed Pulse ·

2024/12/09

Hosts Mallory and Seth dive into their highly anticipated 2025 predictions for higher education. The conversation is packed with bold insights, from the transformation of marketing strategies to the rise of AI agents and even controversial shifts in federal education policies. With humor, candid debates, and actionable takeaways, this episode is a must-listen for education professionals navigating the rapidly evolving landscape.Key Takeaways:Non-Traditional Paid Media Investment: Colleges and

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00:17:40

Live at AMA: The Power of Student-Driven Content

Higher Ed Pulse ·

2024/12/06

Mallory chats with Nate Jorgensen, Senior Director of Marketing at Miami University in Ohio, to discuss two exciting topics: empowering students through podcasting and the evolving role of artificial intelligence in higher education. From showcasing authentic student experiences through podcasting to addressing fears around AI adoption, this episode offers a refreshing take on how universities can innovate in meaningful and impactful ways.Key TakeawaysStudent-Driven Podcasting: Miami University's

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00:13:00

Live at AMA: AI as Your Marketing Sidekick

Higher Ed Pulse ·

2024/12/06

Mallory sits down with Rebecca Stapley, Director of Marketing and Communications at RIT’s College of Health Sciences and Technology and the School of Individualized Study. They chat live from the American Marketing Association (AMA) conference in Las Vegas, discussing Rebecca’s transition to college-specific marketing, her insights from the event, and her creative strategies for aligning institutional and college-level branding. From mastering brand photo shoots to leveraging artificial

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00:11:48

Live at AMA: The Future of MarCom Efficiency Starts...

Higher Ed Pulse ·

2024/12/05

Mallory sits down with Santhana Naidu, VP of Marketing and Communications at Rose-Hulman Institute of Technology, live at the AMA Conference. Together, they explore the transformative role of AI in higher education marketing, from enhancing team efficiency to fostering creativity. Santhana shares actionable insights on navigating resource constraints and adopting AI tools for strategic advantage. Whether you're a seasoned professional or just starting your AI journey, this conversation offers

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00:31:01

Reclaiming Free Speech, Democracy, and Discourse on...

Higher Ed Pulse ·

2024/12/05

Welcome to Part 4 of Reclaiming Free Speech, Democracy, and Discourse on Campus a Post Election America. I’m Dr. J. Cody Nielsen, Host of After Further Consideration. No matter the outcome, the 2024 election will set the stage for the next decade of higher education. In this Pulse Check series I’ll interview policy makers and practitioners to discuss their outlook on higher education, the ways in which we might reestablish higher education’s public trust, and what a post 2024 election will look like

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00:11:49

Live at AMA: ASU’s AI Adoption Playbook

Higher Ed Pulse ·

2024/12/04

Mallory sits down with Tina Miller, Executive Director of Creative and Communications at Enterprise Technology at Arizona State University (ASU). Recorded live at AMA in Las Vegas, the conversation delves into the transformative role of AI in higher education, exploring how leaders can adopt and integrate AI to drive institutional success. Tina shares insights into ASU’s innovative approach, including their AI Innovation Challenge, and offers actionable advice for leaders ready to embrace this

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00:09:48

Live at AMA: Marketing Lessons from AMA 2024

Higher Ed Pulse ·

2024/12/04

In this special episode from the American Marketing Association conference, Carrie sits down with Claire Skelton, Assistant Director of Content Marketing at Southeast Missouri State University, and Nikki Peters, Design Manager at the same institution. They discuss the impact of leadership lessons, the value of continuous learning, and the excitement of their first AMA conference. If you're a higher education marketing professional or someone stepping into leadership roles, their experiences will

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00:11:18

Live at AMA: Tackling Higher Ed’s Perception Problem

Higher Ed Pulse ·

2024/12/03

Tune in for a compelling conversation between Mallory and Tam Powell, Senior Vice President of Higher Education at BVK, recorded live at the AMA conference. Tam shares insights into the challenges surrounding higher education’s national narrative and the innovative campaign she is spearheading to shift perceptions and reinforce the collective impact of higher education. Dive into this episode for actionable insights on how a unified message can reshape public opinion and support enrollment

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