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PODCAST

C-Suite Sales & Marketing Perspectives

Steven MacDonald

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

business marketing

All Episodes

33:56

CEOs: The Number One Blind Spot for Creating...

C-Suite Sales & Marketing Perspectives ·

2024/10/14

💡 Aric Bandy, CEO of Applied Value Technologies, talks about building high-performance teams by focusing on a relatively uncharted area in business dynamics—attachment theory. He provides a unique and valuable perspective on creating high-performance teams that significantly contribute to company growth. He also shares insights from his experiences in the IT and SaaS industries, shedding light on the necessity of cultivating secure environments where team members can thrive. 💡"Go back and think

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31:51

CMOs: What is A Modern GTM Strategy?

C-Suite Sales & Marketing Perspectives ·

2024/10/14

💡 Tim Hillison, Founder and CMO of Entry Point 1, shares invaluable insights about the intricacies of modern go-to-market strategies. Tim brings a wealth of experience from his background in management consulting and leadership roles at major brands, and he offers fresh insights into what it takes to develop and execute effective go-to-market plans in today’s evolving business landscape. 💡"Marketing often focuses on developing awareness and customer preference, but go-to-market aims to shorten the

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31:56

CROs: Today’s Go-To-Market Flywheel and How to Get It...

C-Suite Sales & Marketing Perspectives ·

2024/10/14

💡 Fabian Wilckens, CRO of Mindfuel, shares insights on developing an effective go-to-market flywheel for B2B companies. He explains how the rise of digital channels and AI has reshaped sales strategies, underscoring the need to reintegrate the human element to create meaningful customer connections. Fabian also emphasizes the value of transforming traditionally siloed marketing and sales operations into a cohesive, circular model that drives growth, customer engagement, and feedback. 💡"We're

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31:54

CMO & PE Perspectives: How To Create Value Quickly

C-Suite Sales & Marketing Perspectives ·

2024/10/14

💡 Manoj Jasra, CMO at Emids, discusses his experience as a B2B CMO and strategist, emphasizing how to create value swiftly within organizations while addressing stakeholder expectations. He highlights critical aspects of launching in new roles, including learning the business, building relationships, and securing budgets, while also discussing the evolving role of AI in marketing and the importance of clear communication. 💡"Understanding why the company exists in the first place is extremely

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29:04

Transforming Toxic Cultures Into High-Performance...

C-Suite Sales & Marketing Perspectives ·

2024/10/11

💡 Lisa Sharapata, CMO at The Arbinger Institute, delves deep into the vital yet often overlooked importance of company culture. Lisa shares invaluable insights about addressing and transforming toxic work environments into psychologically safe spaces that can unleash high-performance success within any organization.💡"When people hold back their ideas, the organization misses out. Creating an environment where individuals feel safe to contribute, speak up, and challenge the status quo is essential

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30:51

CMOs: Is Community-Led Marketing One of Your Biggest...

C-Suite Sales & Marketing Perspectives ·

2024/10/11

💡 Kathleen Booth, SVP of Marketing and Growth at Pavilion, shares her extensive knowledge and insights into how community-led marketing can serve as a game-changing strategy for businesses today. Kathleen Booth delves into the evolution and significance of community-led marketing, spotlighting how shifts in buyer behavior have catalyzed its rise.💡"Community has become a cheat code because we can get answers that are often better than what we would find online, just as fast or even faster. The big

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30:30

The Path to Growing from Zero to $20 Million and Beyond

C-Suite Sales & Marketing Perspectives ·

2024/10/11

💡 Mareo McCracken, CRO at Movemedical, shares insights on scaling businesses through genuine customer care and building trust. He emphasizes focusing on customer needs, not just closing deals, to drive growth. Mareo also highlights the role of branding in shortening the sales cycle by fostering trust.💡"Those with a growth mindset, who aimed to expand their sales and marketing teams, genuinely cared about their customers and that care was proven through their actions." - Mareo McCrackenMareo also

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31:10

How to Get Your Sales People Out from Behind the Product

C-Suite Sales & Marketing Perspectives ·

2024/10/11

💡 Sebastiano Pistritto, Chief Marketing Officer at ParcelShield, shares invaluable insights on how to shift the sales perspective from pushing products to building relationships based on trust and understanding. By emphasizing the importance of listening, asking the right questions, and offering solutions rather than sales pitches, Sebastian outlines a strategic approach to sales that focuses on customer-centricity and rapport building.💡"Build trust and go out not thinking you want to sell

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24:30

CMOs: How to Forecast for your CFO with Confidence

C-Suite Sales & Marketing Perspectives ·

2024/10/08

💡 Marie-Laure Carvalho, CMO at Portnox, discussing how Chief Marketing Officers can effectively forecast with confidence for their CFOs. She emphasizes the significance of fostering relationships within the C-suite, especially between CMOs and CFOs, given marketing’s role as a substantial cost center.💡"As CMOs, we need to ensure that the funnel is defined and quickly aligned with the CFO because we must be on the same page when discussing pipeline opportunities, closed deals, or the steps required

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25:52

CMOs: Why Creativity Still Moves the Needle

C-Suite Sales & Marketing Perspectives ·

2024/10/08

💡 Jeffrey Goldsmith, Fractional CMO at Emtrain, highlights the ongoing power of creativity in B2B marketing. Drawing from his diverse background in AI, robotics, and journalism, he introduces "aesthetic engineering" and how creative ideas from impactful headlines to team dynamics boost conversion rates and business success.💡"CMOs also lose sight of the fact that they’re struggling with marketing. They may have good creative ideas, but if they swing too far in the direction of creativity for its

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33:56

CMOs: Marketing & Selling New Categories and Brands

C-Suite Sales & Marketing Perspectives ·

2024/10/08

💡 Denis Scott, CMO at CharterUP, shares invaluable insights on the intricacies of marketing and selling in new categories. With extensive experience across various industries, Denis has honed his expertise in crafting marketing strategies that reshape customer perceptions and redefine industry challenges. His deep knowledge in building categories from the ground up helps businesses navigate uncharted markets effectively. 💡"As a CMO, you have to come in and understand what a growth trend looks like

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36:05

CMOs: How to Hit All the Metrics That Matter

C-Suite Sales & Marketing Perspectives ·

2024/10/08

💡 Missi Carmen, CMO at Spirion, shares invaluable insights on the evolving landscape of marketing metrics and technology, shedding light on how operational foundations are critical to reshaping marketing and driving organizational success. Missi shares her journey and extensive background, highlighting her focus on integrating technology into marketing to enhance efficiency, agility, and customer experience.💡"We need to integrate technology at the right stage at the right time, really to make the

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29:54

The CMO’s ROI Blind Side

C-Suite Sales & Marketing Perspectives ·

2024/10/04

💡 Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the importance of ROI in marketing initiatives. She provides insights into customer-focused strategies, understanding the Ideal Customer Profile (ICP), and the strategic approach needed to drive genuine pipeline growth and efficiency.💡"A big blind side that CMOs have is that they don't think they can slow down to figure out the most efficient way to do

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35:26

CMOs: How to Succeed When All Odds Are Against You

C-Suite Sales & Marketing Perspectives ·

2024/10/04

💡 Anja Sadock, SVP of Marketing at TrusTrace, shares strategies for scaling a brand and thriving in competitive markets. She highlights the role of branding and thought leadership in building credibility and attracting leads. Anja also discusses how creating a "traceability playbook" boosted brand recognition and success.💡"The communication challenges change, but if you build your brand early on, the ROI of all your other activities will become so much higher and you won’t burn all your cash on

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28:41

The CMO's Guide to Starting from Scratch:...

C-Suite Sales & Marketing Perspectives ·

2024/09/30

💡 Joanna Nguyen, CMO at Willow, shares her approach to building and scaling marketing teams from the ground up. She emphasizes the value of testing, learning, and adapting strategies like high-velocity sales, product-led growth, and customer engagement. Joanna also explores breaking away from traditional models by incorporating B2C and SMB practices to drive success in new markets.💡“As a CMO, you have an opportunity to truly break from the mold. You have to continually test and challenge your

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33:13

CMOs: How to Achieve Success by Thinking Like an...

C-Suite Sales & Marketing Perspectives ·

2024/09/24

💡 Mariana Cogan, CMO at Hexagon Manufacturing Intelligence, dives deep into her philosophy of achieving marketing success by thinking like an investment banker. She discusses strategic alignment with sales, maximizing the quality of leads, and her human-to-human (H2H) marketing approach. She also highlights innovative tools to boost sales efficiency and drive revenue. 💡“We need to start thinking more like investment bankers, in the sense that we must pay much closer attention to conversion rates

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27:39

The CMO’s Most Unexpected Growth Strategy

C-Suite Sales & Marketing Perspectives ·

2024/09/23

💡 Stephanie Bunnell, SVP of Marketing at Aki Technologies, shares valuable insights into the innovative world of unexpected growth strategies, revealing the intricate connections between business practices, brand perception, and overall company success. Her expertise illuminates how a brand is significantly influenced by the perceptions and voices of its audience rather than by its messaging, offering a fresh perspective on the dynamics of modern marketing.💡"Leaders should make sure their goal

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27:18

Aligning the Entire Executive Team Behind Your ICP

C-Suite Sales & Marketing Perspectives ·

2024/09/23

💡 Rhiannon Staples, CMO of GWI, highlights the critical need to align the executive team around the Ideal Customer Profile (ICP). She emphasizes the value of using data to define the ICP and ensuring that this alignment spreads across all business functions. She also discusses how marketers play a key role in improving the customer journey and creating a competitive advantage. 💡"People love to think that the ICP is just a marketing tactic that decides where your marketing dollars are spent. But

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27:17

CROs: Understanding Buyer’s Dysfunction

C-Suite Sales & Marketing Perspectives ·

2024/08/23

💡 Mike Slater, CMO and Executive Board Member at Serrala, offers an in-depth analysis of buyer dysfunction and sales process management. He also provides a thorough examination of how sales professionals can effectively navigate the complexities of today’s buying environments, offering valuable insights and practical guidance. 💡"The salesperson should act as a trusted advisor and a coach that can guide the customer through the process. This approach differentiates you from a typical vendor by

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19:59

B2C Lessons on How to Explode B2B Growth Partnerships

C-Suite Sales & Marketing Perspectives ·

2024/08/23

💡 Shaun Rowan-Popoff, SVP of Marketing at Green Dot Corporation , shares insights on bridging B2C lessons into the realm of B2B marketing to foster impactful growth partnerships. She delves into the significance of aligning with business partners’ goals, maintaining brand relevance, and elevating executives as thought leaders within their respective industries.💡"B2B partnerships are important because there is the relevance of your brand that you want to continue to elevate, and the right

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240 results

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