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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

35:20

2024 Growth Summit Recap

Built To Grow Fitness Business ·

2024/09/26

What sets the top 5% of gyms apart from the rest? This is truly a million-dollar question... or even better, a million-dollar-a-year question.We might get the answer in this episode as Tim and Randy recap the 2024 Growth Summit held in Chicago at the beginning of September. It was an event where gym owners from all over the country came together to share and learn from industry leaders.They didn’t talk about the flashiest equipment or the most intense workouts – they discussed the systems,

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22:37

Give Yourself Permission To Think Bigger

Built To Grow Fitness Business ·

2024/09/24

Many gym owners are working harder than ever but feel like they’re hitting a wall. They’ve followed all the standard advice – worked longer hours, added more services, even joined mastermind groups – yet growth has stagnated.That’s because working harder isn’t always the answer.At some point, you have to stop doing more and start thinking differently. Instead of trying to push through the wall, it’s time to find the open door. And sometimes, it’s not about doing more at all – it’s about changing

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20:40

Simplify To Scale

Built To Grow Fitness Business ·

2024/09/19

Many gym owners are spreading themselves thin, doing their very best, but still not seeing the profits they want. They’re trying everything – boot camps, large group training, offering every possible service under the sun – but they’re still struggling.That’s because more doesn’t always mean better. In fact, focusing on too many services and trying to serve all types of clients can actually hurt your bottom line. Instead, narrowing your focus to what truly makes money is the key to skyrocketing your

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17:05

The Key to Your Gym's Financial Success

Built To Grow Fitness Business ·

2024/09/17

Making enough sales each month to cover your expenses may feel like a never-ending chase. We see it every day. Gym owners struggle month after month, constantly offering discounts or promotions just to make ends meet.Many gym owners believe that offering discounts, paid-in-full memberships, high-ticket offers, or running challenges will solve their problems. But in reality, focusing on these short-term cash grabs makes their financial situation worse. It brings only short-term relief and long-term

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15:11

Interest vs. Impact

Built To Grow Fitness Business ·

2024/09/12

We all got into the gym business because we love fitness. So, it’s understandable that gym owners often spend more time learning the latest training techniques than mastering the business side.But that’s also a trap many of us fall into – focusing on what’s interesting rather than what makes an impact. Of course, it’s fun to learn new workout methods, but we have to ask ourselves: is it really growing our business?If we want real business growth, we need to start focusing on the business side –

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24:12

Attrition Problems? This May Sting a Bit…

Built To Grow Fitness Business ·

2024/09/10

When was the last time you looked at your client retention rate?Most gym owners don’t remember because they’re so focused on getting new members through the door that they hardly think about the ones slipping out the back.But attrition is silently killing your business. You’re constantly spending more on marketing just to replace members you’ve lost, simply to break even – let alone grow your business, where you need to attract at least five more members than you’ve just lost.It feels like a

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19:04

Fast Cash, Slow Death - The Dark Side Of Fitness...

Built To Grow Fitness Business ·

2024/09/05

Gym owners often see fitness challenges as an easy way to bring in cash quickly. The plan typically goes like this: launch a challenge, attract a flood of new clients, and enjoy a busy, buzzing gym. What could possibly go wrong?But just a few weeks later, those same clients start to disappear, leaving you struggling to fill the gaps.Some of you may have already been through this, and this is probably a painful reminder of months of rollercoaster revenue and sleepless nights wondering where the next

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19:57

Your Community Won't Save You

Built To Grow Fitness Business ·

2024/09/03

⁤We often do our best to build a strong community at our gyms. ⁤⁤We host exciting holiday parties, plan fun events, and do everything we can for every client…… ⁤⁤Sounds great… but only if you're a client. ⁤⁤Because the truth is that despite everything you've done, most of your clients will cancel their membership as soon as they get a better offer. ⁤⁤So, why is this happening? ⁤⁤Although we believe that creating a welcoming community will keep clients coming back, the truth is - when clients

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36:28

Body Composition Chat With InBody

Built To Grow Fitness Business ·

2024/08/29

"This can’t be right!"Every gym owner has heard this at least once from clients who check their BMI and see they’re labeled as "overweight." This isn’t only true for occasional gym-goers but also for those who consistently work out, lift weights, and eat right.It’s clear that BMI is just a number that doesn’t tell the whole story. And it makes us wonder if there’s a better way to measure health.Yes, there is!In this episode, Tim and Randy sit down with Bradley Davie from InBody, who

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33:06

Stretch Your Revenue With Evans Armantrading Jr.

Built To Grow Fitness Business ·

2024/08/27

Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We're all searching for ways to boost income without adding more hours or stress to our day. But can this really go on forever? Well, maybe not forever, but definitely longer than you might think.In this episode, Randy and Zach chat with a guest who's cracked this code by introducing a new service in his gym that boosted his revenue. Plus, his clients keep coming back for

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29:29

The Gym Of The Future w/ Sean Maynard & Dr. Kendrick...

Built To Grow Fitness Business ·

2024/08/22

As gym owners, we know that sometimes, despite our best efforts, something feels off. Our clients are not achieving the results we want.In this episode, Tim explores the next evolution of fitness with guests Sean Maynard and Dr. Kendrick McCarty from Inception Health.They discuss how gyms are shifting from purely fitness-focused operations to more holistic health centers by integrating telemedicine, hormone therapy, and personalized health monitoring.This approach not only enhances client results

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17:50

The Power Of Your Team

Built To Grow Fitness Business ·

2024/08/20

What makes a gym business truly successful?In this episode, Tim and Randy tackle one of the most crucial yet often overlooked elements: team buy-in. The team's belief and support can make or break the introduction of new services and products in a gym.Without team alignment, even the most well-thought-out strategies are doomed to fail.You should always involve the team in decision-making processes and ensure they are adequately trained to communicate new offerings to clients.Systematizing

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21:54

Who's To Your Left

Built To Grow Fitness Business ·

2024/08/15

Gym owners face unique difficulties running their businesses. One of these is the loneliness and isolation that comes with being in your business, making hard decisions all day without much support. This isolation will definitely limit your potential.Nobody gets gym owners like fellow gym owners. There's possibly no problem you will ever face in your gym that another gym owner hasn't already faced.Besides problems, you also need like-minded people to celebrate wins together.In this episode,

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28:09

When It’s Time for The Owner to Step Out of The Business

Built To Grow Fitness Business ·

2024/08/13

Running a gym can be a very rewarding business. It allows you to help others achieve their fitness goals.But the daily grind of operations can quickly lead to burnout and resentment. Many gym owners find themselves in an unfortunate situation where the daily operations consume all their time and energy.From managing staff to handling client issues, the responsibilities can pile up, making it difficult to step back and take a break. All this constant pressure and fighting fires all day turns gym

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29:18

I Need To Think About It

Built To Grow Fitness Business ·

2024/08/08

Many gym businesses lose a sale simply because they don’t know how to address objections from leads coming in.In this episode, Randy and Zack discuss effective strategies for overcoming sales objections in a fitness business.Zack emphasizes that understanding the underlying reasons for a client's hesitation, whether it be trust, belief in the solution, or personal financial values, is important for successful consultations.A structured sales process that allows gym owners to identify and address

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28:08

Transparency With Your Team

Built To Grow Fitness Business ·

2024/08/06

Is being completely open with your team as a gym owner the key to success, or could it backfire? How much should you share about the inner workings of your business, and what information is best kept private?This topic is particularly relevant for gym owners looking to foster a healthy workplace culture while maintaining operational efficiency.While it is important to share with the training team details about membership and churn rates, financial details are best kept within the leadership

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42:31

Gym Business Talk with Mark Fisher

Built To Grow Fitness Business ·

2024/08/01

Struggling to grow your gym business? Mark Fisher, founder of Mark Fisher Fitness and Unicorn Gym Owners, shares his proven strategies for building a strong foundation and attracting more clients.Mark Fisher is a renowned fitness entrepreneur who has built a successful gym in New York City and now helps other gym owners create more income, impact, and freedom.In this episode, he shares his insights on the key elements needed to grow a thriving gym business.To attract more clients, he suggests either

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15:29

Consistency Trumps All

Built To Grow Fitness Business ·

2024/07/30

Ever wonder why McDonald's sells more burgers than anyone else, even though they aren't among the top 20 best? The answer is simple: consistency.No matter where you go in the world, a McDonald's burger tastes the same. Whether you're in Japan, Russia, or Arizona, you know exactly what you're getting. Customers appreciate this predictability because we all enjoy knowing that our favorite meal will taste just as good every time, no matter where we are.The same principle applies to

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30:06

6 Week Challenge - The Rise & Fall (Part 2)

Built To Grow Fitness Business ·

2024/07/25

Many owners think that 6-week challenges are the secret to boosting their gym's revenue and membership.This challenge is a fitness promotion where participants pay a fee to commit to hitting a weight loss target in six weeks. If they stick to the diet and exercise plan and achieve their goal, they get their money back. If not, they must decide whether to continue at a cost or leave the program.As you see, it's all about getting results fast. It means that these challenges promise quick cash

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13:57

Are Your Partnerships Symbiotic?

Built To Grow Fitness Business ·

2024/07/23

Ever thought partnering with a chiropractor or physical therapist would bring a flood of new clients to your gym? Many gym owners have hoped for that. But reality has a different story to tell.Partnering with external services often falls short of expectations, especially when it comes to bringing in new clients. So, instead of counting on those referrals, a smarter move for gym owners might be to develop in-house services that integrate seamlessly with their current offerings.For instance, adding

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