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PODCAST

IndieGameBusiness®

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500

leisure video games

All Episodes

00:59:24

How to Target the Market - Passpartout 2 Case Study

IndieGameBusiness® ·

2024/02/24

Join Miya for an exploration of the global and Asian markets, uncovering Steam's localization strategies. Gain valuable insights to boost sales in Asian regions and take a deep dive into Flamebait's Case Study, unraveling the secrets behind the 1M sales of Passpartout and its sequel. #IndieGameBusiness #GameMarketing #AsianGamingMarkets --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

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01:02:22

From Chaos to Harmony: The Dual Nature of Community...

IndieGameBusiness® ·

2024/02/23

Explore the nuanced facets of community management with Ash in this insightful session. Delving into both the positive and challenging aspects often overlooked in discussions, she will provide valuable insights into supporting and retaining community managers. Discover strategies for finding a skilled community manager for your indie project, understand fundamental community manager responsibilities, and gain practical tips for organizational efficiency – 'Neurospicy' edition. --- Support

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00:59:14

5 ways the UX of your toolset improves the quality of...

IndieGameBusiness® ·

2024/02/22

New features in tools are neat, especially if you can make them yourself, but without good UX you and your team are still be limited in what they can accomplish. How can you improve the UX of your own tools? And what kind of UX improvements can you ask of tool developers, whose tools you buy to create your games? So lets walk through some examples! Such as: 1. The power of asking why, why, why, why, why. 2. The critical flaw of asset browsers 3. The power of spatial documentation 4. The

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01:08:37

What Does the Future of the Gaming Industry Look Like?

IndieGameBusiness® ·

2024/02/02

Welcome to another episode of IndieGameBusiness! Today, we're honored to have Jaye "Letta J" Watts, Founder & CEO of Coexist Gaming, here to discuss the captivating topic of "What Does the Future of the Gaming Industry Look Like?" In our conversation, Letta J will share insights into the business of gaming, emphasizing the importance of representation and creative development. We'll delve into what true inclusion looks like in games and explore how community

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01:11:54

Lessons Learned from Running a Game Studio for 15 Years

IndieGameBusiness® ·

2024/01/26

Welcome to another insightful episode of IndieGameBusiness! Today, we're joined by Mike Sanders, CEO and Studio Manager, of Puny Human, to discuss his experiences starting and running an indie game studio for 15 years. Throughout our conversation, Mike is going to also share his experiences working as a Tech Producer with Carbonated, running the GameDev Executive Support Discord group, and initiating a new game conference. He is also going to touch on providing valuable insights on how

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01:06:37

Indie Game Content Creation and Social Media Growth

IndieGameBusiness® ·

2024/01/20

Welcome to IndieGameBusiness! Today, we're thrilled to have Sam Goddard, Founder of BLACKBOX Studios, Game Developer, and Content Creator, here to share insights on "Indie Game Content Creation and Social Media Growth." Throughout our discussion, Sam will provide valuable insights into strategies for social media growth, effective content creation in the indie game space, and his experiences as both a game developer and content creator. We'll explore the intersection of fan

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01:27:05

How to Make the Perfect Pitch Deck for Your Indie Game

IndieGameBusiness® ·

2024/01/20

Welcome to IndieGameBusiness! In this episode, we're thrilled to have Chris White, SVP of Business Development and Content Acquisitions at Green Man Gaming, sharing insights on "How to Make the Perfect Pitch Deck for Your Indie Game." Throughout our discussion, Chris will provide valuable tips on crafting an effective pitch deck. We'll explore questions like the ideal length for a pitch deck, how to address a lack of experience, and the importance of conveying financial

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01:07:01

Make Your Video Game Soundtrack AWESOME!

IndieGameBusiness® ·

2024/01/20

Welcome to the first episode of IndieGameBusiness in 2024! Today, we have special guests Otis Rachtman from Mind Your Music, and we're diving into the captivating topic of "Make Your Video Game Soundtrack AWESOME!" In this episode, we'll explore the art of crafting outstanding video game soundtracks. Otis, having grown up with video games, will provide a unique perspective on how gaming has influenced his musical sensibilities. We'll discuss the interactive aspect of games and

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01:06:31

Using Kickstarter for Your Indie Game

IndieGameBusiness® ·

2023/12/07

Welcome to IndieGameBusiness! In this episode, we have a special guest, Michael Liebe, Outreach Games Europe Lead at Kickstarter, who will enlighten us on "Using Kickstarter for Your Indie Game." During our conversation, we will explore the role of Kickstarter in the funding mix for indie games and consider which other sources of funding it complements. We'll delve into the relationship between Kickstarter and publishers, examining their preferences and attitudes toward

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01:04:01

Should You Use a Publisher for Your Video Game?

IndieGameBusiness® ·

2023/11/17

Welcome to IndieGameBusiness! In this episode, we are delighted to have Gombos József and Szőke György from Balcony Softworks, discussing the intriguing topic of "Should You Use a Publisher for Your Indie Game?" During our conversation, Gombos and Szőke will shed light on a range of important subjects in the indie game development landscape. We will delve into topics like early access and the challenges of working with a custom game engine. We'll explore how to navigate a rough game

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01:10:51

How to Get Funding, Investments, and Publishing Your...

IndieGameBusiness® ·

2023/10/29

Welcome to another episode of IndieGameBusiness! Today, we're thrilled to have Justin Berenbaum, VP Strategy & GM at Xsolla Funding Club, sharing insights on "How to Get Funding, Investments, and Publishing Your Indie Game." In this episode, Justin will provide a comprehensive overview of the current state of funding for indie games. We'll explore the nuances between equity and project funding, dive into platform planning and effective pitching strategies, and discuss best

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01:01:24

China Market Entry 101 for Indie Devs

IndieGameBusiness® ·

2023/10/24

During this session, we will take a deep dive into the Chinese gaming market, uncovering insights that are not commonly shared in western media. By gaining a comprehensive understanding of the market and your target audience, you will be better equipped to strategize your game publishing plan. So, join me on this exciting journey as we explore the fascinating world of the Chinese gaming industry. Sit back, relax, and let's embark on this adventure together. #ChineseGamingMarket

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01:03:51

From Weapon Skins to Workshops: The Business of User...

IndieGameBusiness® ·

2023/10/23

Since Lode Runner in 1983, user generated content has been a staple of game development. Opening up further expansion of games to their communities has been a tried and true method of extending a game's lifespan for years or even decades. The advent of social media has introduced new forms of UGC as well, tying in-game tools with social elements via pictures, video, and streaming. In this talk, we'll discuss various business benefits of implementing UGC tools, platforms, and support into

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01:00:37

How Micro-Influencers Drive Engagement and Sales

IndieGameBusiness® ·

2023/10/21

This topic will explore how working with micro-influencers can be a highly effective strategy for driving engagement and sales in the gaming industry. - Understanding the role of micro-influencers in driving engagement and sales for game developers. - Identifying the key strategies to collaborate with micro-influencers and optimize their impact effectively. - Leveraging data and analytics to measure the success of micro-influencer campaigns and make data-driven decisions for future marketing

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01:09:41

Mastering Indie Game Success: Marketing, Publishing,...

IndieGameBusiness® ·

2023/10/20

Welcome to another enlightening episode of IndieGameBusiness! Today, we have Sam De Boeck, Founder of Oro Interactive, with us to discuss "Mastering Indie Game Success: Marketing, Publishing, and Influencer Strategies Revealed!" In this episode, we'll uncover valuable insights into the world of indie game success. Sam will share strategies on how to get influencers to play your game and the importance of participating in Steam events. We'll delve into the intricacies of

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01:01:22

How to Lead a Cross-Cultural Team

IndieGameBusiness® ·

2023/10/20

Learn how Tina’s expertise in leadership development and team facilitation, combined with her unique cross-cultural insights, translates into fostering innovative and inclusive workspaces. From explicit, direct communication styles to more harmonious, face-saving approaches, Tina unravels the nuanced dynamics of cross-cultural interactions. Additionally, she will explore the intersection of cultural values and performance management and gain practical insights into how Cultural Intelligence applies

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01:02:38

I got a job in the game industry with no prior...

IndieGameBusiness® ·

2023/10/20

I will be discussing what experience I did have before being hired in the game industry. I believe that all skills are transferable and can be used when applying to all jobs. Everyone has something that can be helpful to an employer. Key Takeaways are: what are you doing now and how can it help you for your next job, what CAN you do to help you get that next job, how networking and volunteering can get that first foot in the door. #TransferableSkills, #CareerDevelopment, #NetworkingTips,

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01:01:52

Pick an audience and stick to it. The power of...

IndieGameBusiness® ·

2023/10/17

Some games are for everyone, and some aren't. Picking an audience or developing a game for a specific target of players undoubtedly comes with its set of risks and benefits. Knowing them and understanding how they can impact the development cycle is key to a successful product launch. From qualitative analysis to statistical scanning, the power of numbers mixed with the power of trends and opinions can define the success or failure of a game. How we use the correct tools, and how they

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00:58:43

Putting A Stop To Toxicity - It's just good business

IndieGameBusiness® ·

2023/10/17

As the internet and game communities have grown, toxicity has become more of a problem both in and out of games, and it could be hurting your bottom line. With hundreds of new games released a month, you need to work hard to make sure your game and social spaces are a place that players want to congregate and keep coming back to, or face losing them. The importance of a good community team, moderation, tools and techniques will be highlighted as we go over some of the key community challenges faced

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01:00:32

Standing out: How to pitch your game

IndieGameBusiness® ·

2023/10/16

This is an overview of what you need to consider if you’re pitching your game to funds or publishers. It will give you an idea of how to prepare, what kinds of questions to be ready for, and some tips on how to make your game pitch really shine! #GamePitchingTips, #FundingYourGame, #PublishingYourGame, #PitchingStrategies, #GameDevelopmentInsights --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

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