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PODCAST

Geronimo Unfiltered

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast

business entrepreneurship

All Episodes

29:13

How to Make $250K in the Next 90 Days - PART ONE

Geronimo Unfiltered ·

2023/10/10

If you thought winter was tough, brace yourself because we are about to head into the absolute WORST part of the year. Every year we see the next 90 days are the days that are MAKE OR BREAK for studios … so in this ep today Soph and I are going to show you HOW to make $250,000 (well actually it's a hell of a lot more than that but we want to cover your costs as well) in 90 days. Why 90 days? And why is this SO important? Because if we look over the data from the HUNDREDS of Studios we’ve coached

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32:05

"If I didn't walk in to that studio on that day, I...

Geronimo Unfiltered ·

2023/10/03

*CONTENT WARNING: This episode discusses eating disorders and suicide ideation.* If you or someone you love needs support go to beyondblue.org.au, butterfly.org.au or for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14, Today we’re going to talk about the ACTUAL reason that every single one of you owns a gym, and it’s not the money, it’s not the freedom, it’s not because you love fitness … it’s something bigger than all of that. Soph is behind the mic with Benny this

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18:12

Mistakes Studio Owners are Making when using AI

Geronimo Unfiltered ·

2023/09/26

AI is not here to replace you … but you might be replaced by the studio down the road that’s using AI to grow their business. Have you joined the Chat GPT revolution yet? People either love it or hate it but I want to use this episode to help you LEVERAGE AI to grow your studio, to make more money and get MORE time back in your week. We spoke about this in our summit and have had messages every single day asking for MORE on this topic so today Soph and I talked about the common mistakes we see

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14:56

How to create a SELLABLE business

Geronimo Unfiltered ·

2023/09/19

Every single week we speak to studio owners who want to sell their studios, and if you listened to last week's episode you’ll know that we also speak to brokers who are telling us that RIGHT NOW there are studios that no one wants to buy, no matter how much they drop the price. It’s a topic that is very close to our hearts, by the time Benny and I finally agreed to sell our studios it was right in the middle of COVID and our studios should have been worth six figures and come back with a

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19:19

What brokers are saying about gyms that are trying to...

Geronimo Unfiltered ·

2023/09/12

We speak to brokers every single week to find out what's happening in the market - who’s selling, how much for and we’ve found recently there is a HUGE split. Benny and I are talking to you about the split, about the two main types of studios that exist right now and the levels in between. The first ones are those that for whatever reason, it doesn't matter how much they lower their price or how long they've been on the market for … they just can't seem to sell. And on the flip side, there are

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24:09

The Multibillion Dollar Business Opening Group...

Geronimo Unfiltered ·

2023/09/05

“Everyone is tightening their spending” … Interesting … it can feel that way but this week I wanted to know what the data says, so we know what’s ACTUALLY happening in the economy and the fitness industry as a whole. So this week Benny and I are bringing you the hard facts and data from reports across Australia and the world about people’s spending, their gym habits and where YOU should focus your attention moving forward. And what we find will shock you, I hope it will shift your perspective

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19:04

Stop Doing This and Holding Yourself Back from Your...

Geronimo Unfiltered ·

2023/08/29

Last week we ran the Summit which is a 3-day event we run every four months where we work with our studios to look at the view, look at the peak of where they want to be and create a plan to get them there. We’ve run a few of these now but were told that this one was the most powerful yet and the BEST summit because of one moment. And that moment was the moment they realised that regardless of the income they were earning there were BASICS that they hadn’t nailed which were holding them back

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59:49

”When you’re dying … your perspective changes” The...

Geronimo Unfiltered ·

2023/08/22

This story is one I wasn’t planning to share today. Benny flipped the tables and sprung this on me as a surprise interview, and not only takes you back through my own personal origin story but something that happened last year which changed absolutely everything for me. So these show notes aren’t like our other show notes either … Hey Guys, Ben here … I wanted to share Doza’s story because I wanted you to understand who the man is behind the big personality and the jokes. The reason Doza

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26:05

How to DELEGATE so your team do the tasks better than...

Geronimo Unfiltered ·

2023/08/15

'It’ll only take me ten minutes, it’s just easier if I do it myself.' 'I tried to delegate it but the task just came straight back to me, my team couldn’t do it' If you can relate to the above, you’ve tried delegating before and it hasn’t worked out or you don’t know WHAT to delegate then this episode is for you. As we spoke about in last week’s episode, we’re all about designing a business and lifestyle that you LOVE not hate. But how do you get there if you are still stuck doing the LOW-VALUE

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18:47

How To Build A Business You LOVE Not Hate

Geronimo Unfiltered ·

2023/08/08

‘I just need to get more members, I should just be spending more time in the studio, I should just ride my team more… Then I’ll be happy. Then I’ll have the business I want.’ Sound familiar? We see it time and time again - gym owners that are unhappy, too busy and not living the life they want to be living. Why? Because they are not taking the time to stop and design how they want their lives and businesses to look … so, they end up living their life by default. If you are constantly feeling

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29:11

What the Gurus AREN’T telling you about your ADS

Geronimo Unfiltered ·

2023/08/01

The market is too saturated, there are too many competing gyms in your area, this is just what lead-gen is like post-covid. If you’ve been told one of those statements above and you currently have NO leads OR you’ve got leads but no one is interested in buying … you're not alone. Every week we talk to studio owners who are in this situation, spending thousands with agencies who promise leads and conversions, and follow through with excuses on why YOU’RE the problem … and we want to lift the veil

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38:50

The Real Reason People Suck At SALES But You Don’t...

Geronimo Unfiltered ·

2023/07/25

If you’ve ever told yourself that you’re BAD at sales … This episode is for you. Today we’re unpacking the real reason most people suck at sales and why you don’t have to. Joining me is Anna Rudyk, who started out as a membership consultant at our studio back in 2020, broke our sales record on her second day and has since gone on to sell over 4000 memberships and coach over 250 gyms on how they can sell the RIGHT WAY, get RESULTS and not feel like a SLEAZY salesperson. We’re going to talk

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75:24

Coming back from ROCK BOTTOM with Travis Young from...

Geronimo Unfiltered ·

2023/07/18

*CONTENT WARNING: This episode discusses drug and alcohol use, gambling, addiction and suicide.* If you or someone you love needs support go to beyondblue.org.au, butterfly.org.au or for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14, Today I’m joined by Travis Young who many of you may know as the founder of million-dollar studio Reborn, a successful dad, husband and member of the Geronimo Community. Trav is one of the most ambitious and determined gym owners I know

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17:48

What business are you ACTUALLY in?

Geronimo Unfiltered ·

2023/07/11

What business are you ACTUALLY in? If you’re thinking I’ve lost my mind this week because of course, we’re in the fitness industry, right? WRONG … Over the last month we we’ve been looking at how our million-dollar studio owners ran their businesses and noticed they had a VERY different way of running things … I don’t mean the structure of how they ran their business, it was how they thought about their business entirely. If you are JUST a fitness business, then for your members going to your

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31:15

The Benchmarks Million Dollar Studios are Aiming For 🚀

Geronimo Unfiltered ·

2023/07/04

The first thing we notice about studios that fly and exceed all of their targets, is they know what to aim for. For some of you, you might already have some benchmarks that HQ or an industry report has given you, for others if I asked you your rollover % right now you’d have no clue what I was talking about. I opened up an industry benchmark report the other day and the numbers SHOCKED ME, some of them were literally 60% lower than what we set as a target for our gyms and studios to hit. But it

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22:38

COMPARE THE PAIR: Why do some studios FAIL and others...

Geronimo Unfiltered ·

2023/06/27

For some of you, today’s topic is going to be hard to hear. I read a statistic the other day and it shocked me, but looking at the businesses around me - felt about right … 80% of all small businesses will fail in the first five years and of those that survive, 80% of those will fail in their second five. So in today’s ep, we wanted to unpack WHY? Why does this happen? And most importantly how can YOU become one of the 2/10 that succeed? I’m going to give you a spoiler here … you DON’T need to

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44:11

How to be a leader people actually want to follow,...

Geronimo Unfiltered ·

2023/06/20

Do your managers show up every day and treat your gym like it’s their own? Do you feel like you’re more of a lighthouse to your team or a tug boat? When we spoke to our clients in The Geronimo Academy, 100% of them at some point in the last 3 months said that team alignment (and how to be a better leader) was their biggest challenge … so we’ve got OUR leadership Coach Rohan Dredge on to give you some tactics and advice that will change the game so you can get the most out of YOURSELF and YOUR

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9:17

What 50% of studio owners DON’T know …

Geronimo Unfiltered ·

2023/06/13

50% of the studio owners we spoke to don’t know one thing … and it's a thing that horrified me and will likely be the reason they fail. This week Soph and I talk through what we’ve seen our clients do that we love, what’s actually made an impact and what we can learn from the lessons they’ve encountered. It’s a short episode, but if you grab your pen and paper (or the notes app in your phone) and commit to taking action on ONE thing. It will change the game for you and your business. You’ll

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19:10

How to UNFREEZE your GROWTH in winter ❄️ and see your...

Geronimo Unfiltered ·

2023/06/06

Feel like you’re playing snakes and ladders with your growth? The second you close out a solid growth month and have a healthy membership base, winter or summer hits and you’re back to where you started. At this time of the year, two types of studios emerge. The ones who do nothing and accept high suspensions and churn throughout the toughest seasons. And therefore suffer, only really have a 10 month financial year. Then there’s the ones who decide to ATTACK these times of year and SHOW UP for

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33:58

Our Origin Story: From Almost Losing Everything to...

Geronimo Unfiltered ·

2023/05/30

After you’ve managed a $9 BILLION DOLLAR brand or worked across the world in top tier finance firms … What's the next logical step? Buying a gym of course. Welcome to Geronimo Unfiltered, The Origin Story. I’m Doza (Andrew Handosa when I’m in trouble) and I’m joined by my school mate, high school band member and Co-Founder Ben McLean to tell you the origin story - raw and unfiltered. Who are we? Where did we come from? What happened that day I opened the letterbox? And the one big scary

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